Bengaluru, 6th December 2023: Tata Motors, India’s largest commercial vehicle manufacturer, announced the launch of the all-new Intra V70, Intra V20 Gold, and Ace HT+, in line with its commitment to making first and last-mile transportation more efficient. These new vehicles are engineered to carry higher payloads over longer distances with better economics. Offering best-in-class features, these vehicles can be used for a variety of applications, delivering higher profits and productivity, both in urban and rural India. Tata Motors also launched improved versions of its popular Intra V50 and Ace Diesel vehicles, reengineered to lower fuel consumption with reduced cost of ownership. With these new launches, Tata Motors offers the widest range of small commercial vehicles and pickups, enabling customers to choose the most optimal vehicle for their requirements. Bookings for these vehicles are now open in all Tata Motors CV dealerships, across the country.
Launching these vehicles, Mr. Girish Wagh, Executive Director, Tata Motors, said “In addition to providing optimal solutions for a variety of applications, our small commercial vehicles and pickups are known to provide livelihoods and improve the quality of life of our customers. The vehicles we are launching today have been developed basis specific inputs and demand from a large segment of actual users. They are engineered to optimise fuel efficiency and carry higher payloads over longer distances. Fuelled by rapid urbanisation, booming e-commerce, increase in consumption, and rise of the hub-and-spoke model, the significance of efficient and effective last and first-mile transportation in logistics management can’t be emphasised enough. Hence, every vehicle is designed to provide a robust and reliable cargo transport solution along with the assurance of greater commercial benefits to individual customers as well as fleet owners, both proudly servicing the buoyant needs of India’s growing economy.”
In addition to robust and reliable vehicles, Tata Motors customers also enjoy a range of benefits and complete peace of mind with the widest array of value-added services. Support from India’s largest service network, benefits of the new-age telematics system Fleet Edge for efficient fleet management, convenience of annual maintenance contracts, easy availability of spares for the highest uptime, and a comprehensive Sampoorna Seva 2.0 program ensures a holistic and hassle-free vehicle ownership experience, reinforcing Tata Motor’s strong commitment to customer satisfaction.
The launch of these new vehicles is being amplified with a purposeful marketing campaign to expand customer outreach and increase top-of-the-mind awareness and brand recall. This impactful campaign leverages digital technologies, including social media and influencer engagement, along with a rich presence in conventional marketing and advertising mediums.
Key features – Intra V70
Highest rated payload: 1700kg
Powered by a 1.5L diesel engine with 220Nm torque
Longest load body of 2960mm
Tata Intra V70: Highest payload capacity and best-in-class efficiency
The Intra new-gen pickup redefines the pickup landscape with enhanced drivability, the highest payload capacity, a large loading area, high ground clearance, and a powerful drivetrain. It is powered by the trusted 1.5-litre diesel engine, comes with a Fleet Edge telematics system, and the longest load body of 9.7 feet. Its cabin is designed to offer car-like comfort and a fatigue-free driving experience.
Key features – Intra V20 Gold
Maximum range of over 800km
Highest-rated payload capacity of 1200kg
The class-leading load body length of 2690mm
Tata Intra V20 Gold bi-fuel: Unparalleled range of over 800km and enhanced payload capability of 1200kg
India’s first and only bi-fuel pickup, conceptualized for an anxiety-free commute, leverages the efficiency and profitability of CNG with all-terrain capability and comes with a Fleet Edge telematics system for efficient fleet management. With an enhanced payload capacity of 1,200kg and three CNG tanks for go-anywhere capability, it is designed to deliver uninterrupted operations and higher profits.
Key features – Ace HT+
High payload capacity of 900kg
Reliable 800cc diesel engine with 35bhp power and 85Nm torque
Longest deck length in segment
Tata Ace HT+: Perfect choice for the highest profit potential in its category
India’s most successful commercial vehicle, with over 20 lakh customers, now comes with higher power and efficiency of a turbocharged diesel engine with a longer load body and increased payload capacity of 900kg. Its reliable aggregates offer lower maintenance costs and higher earnings. It represents a twofold advantage – the operating economics of Tata Ace with power and performance similar to pickups.
Additionally, Tata Intra V50 now offers customer-friendly technology on emissions, providing low cost of ownership to customers. The Ace Diesel is meticulously enhanced to seamlessly adapt to a diverse range of duty cycles, ensuring optimal performance and delivering peace of mind to the customers.