India, October 2023: Third Wave Coffee, the coffee-first QSR brand celebrated its 7th anniversary with its customers, patrons, artists, and musicians. As a token of gratitude for the unwavering support of its customers, the brand gifted its app Ambassadors and Influencers with complimentary beverages and exclusive souvenirs to their name for the 7 years of patronage.
Stepping into any Third Wave Coffee café during this festive week, patrons experience the allure of anniversary-themed decor. All customers were treated to tokens of appreciation, including chocolates, truffles, and gratitude cards, encapsulating “7 Years of Brewing Happiness!
The celebrations stretched into a grand musical event reaching 7 cities with 7 artists on October 6th and 7th. This musical gala showcased the talents of various artists whose performances resonated deeply with audiences reflecting the brand’s dedication to nurturing warm relationships stemming from the community’s togetherness. Select consumers of Third Wave Coffee took to Instagram, to unveil special gift hampers received as a token of love and gratitude symbolising their affection.
The brand also unveiled a series of seven films, each embodying a distinct emotion, symbolising their remarkable journey. This week-long cinematic tribute celebrated the warmth, love, and togetherness that has defined Third Wave Coffee’s seven-year saga. These moments serve as reminders of the emotions that their baristas brew into every cup and the community, and celebration that has been the bedrock of Third Wave Coffee’s seven-year journey.
“Seven Emotions, Seven Films” is not merely a celebration of Third Wave Coffee’s milestone but a heartfelt tribute to its community. More than just a drink, coffee serves as a canvas for emotions—joy, inspiration, comfort, and beyond. Each film, available for viewing on Third Wave Coffee’s Instagram account, and released daily from the 3rd to the 9th of October, delves deep into these sentiments, bringing them to life through relatable scenarios that take place at the café.
To commemorate celebrations along with their customers, every consumer – be it walk-ins or home deliveries — was accompanied by three tiny pieces of souvenirs, encapsulating community, connections, and celebrations. These tokens underscored the café’s deep community roots and the brand’s recognition of its consumers as the epicenter of its mission.
Being at the forefront of the coffee revolution and redefining the coffee experience for Indian consumers, Third Wave Coffee is known for its commitment to quality and innovation As Third Wave Coffee marked its significant seven-year milestone, every part of the event, heart-warming film, and gesture of appreciation emphasised the café’s enduring commitment to patrons and the community. The week-long celebration not only commemorated past achievements but also heralded an exciting future, one filled with warmth, celebration, and an unyielding passion for coffee, human connections, and community.