This festive season, NowFloats to help small businesses grow online by making them ONDC-enabled

new floats

India, 1st November, 2022: NowFloats, a leading SaaS company dedicated to simplifying the digital journey of Indian businesses, has become one of the first entities in the country to offer ONDC integration to users through Zadinga, a one-stop mobile app for retail businesses.

Besides this, NowFloats has also been designated as a Technology Service Provider (TSP) by ONDC. In this capacity, NowFloats will help other D2C players and brands get onboard and sell their products on multiple buyer apps as per the ONDC protocol. ONDC is the Government of India’s new initiative for enabling a level playing field for small businesses in the e-commerce space.

Quick Facts

● NowFloats to onboard over 100 retailers on ONDC by the end of this year

● Besides retailers, NowFloats will enable other D2C players and brands to start selling their products through ONDC in its capacity as a TSP

Democratising digital commerce

ONDC (Open Network for Digital Commerce) has been created with an aim to democratise digital commerce in India by enabling small businesses to compete efficiently with their larger counterparts through access to equal opportunity. In the next five years, ONDC hopes to onboard 900 million buyers and 1.2 million sellers, while achieving a gross merchandise value of $48 billion.

In line with this vision, NowFloats’ objective is to empower its users to onboard themselves and start selling their products on ONDC with utmost ease and flexibility. This is being done by integrating Zadinga with ONDC while also enabling other brands and D2C players to join the network with NowFloats acting as a TSP.

Commenting on the announcement, Mr. Nitin Jain, Co-founder, NowFloats, said, “A decade ago, we started NowFloats with the intent to assist local small and medium companies in enriching their online presence. Since 2012, NowFloats has helped over 2.5 lakh businesses to flourish their online presence. We are confident that through standardised procedures on the ONDC platform, retailers will get a boost in the e-commerce sector. By the end of this year, we aim to onboard over 100 retail sellers through Zadinga on the ONDC platform. Additionally, we are also coming up with a platform that will allow D2C players or brands with multiple stores to get its business/enterprise ONDC-enabled with utmost ease.”

The timing of the initiative could not have been better with the ongoing festive season. Festive sales tend to reach its peak during the months of November and December, resulting in an uptick in both online and offline sales. ONDC is expected to boost online sales by enabling businesses to grow their customer reach and compete efficiently with established players.

Mr. T. Koshy, MD & CEO, ONDC, said, “We’re pleased to have NowFloats join the ONDC network as a technology service provider. This will help accelerate and improve the end-to-end ecosystem experience, reduce entry barriers, making digital commerce accessible to a wider audience of buyers and sellers across India.”

Onboarding is easy

There are millions of businesses in India, most of whom struggle to have an online presence. With online shopping booming in India post Covid-19, NowFloats believes that getting businesses online is a scalable and sustainable business prospect.

In order to onboard with ONDC, sellers have to download Zadinga and sign up on the app, register on ONDC, and digitally sign its participant policies. In a matter of two-three days, the merchant will be live on the ONDC buyer apps.

Zadinga is a one-stop mobile app from NowFloats dedicated to helping retailers take their shop online and manage their business digitally. Equipped with features like online store, digital billing, online payment gateway, hyperlocal delivery and inventory management to help retailers simplify their business and grow, the application has onboarded 5000+ customers within five months of its launch.

Besides retailers, NowFloats will enable D2C players and brands to start selling their products through ONDC. D2C players and brands can reach out to the NowFloats Enterprise Team ( to onboard their business.