Mumbai: Icon Avenue launched in Bandra, Mumbai as a three-week long shopping festival to celebrate Diwali, featuring 30 fashion, jewellery, and lifestyle brands. The initiative is designed to promote luxury shopping in the area. The luxury watch boutique Time Avenue is part of Icon Avenue.
The shopping fair launched on October 5 and is scheduled to run until October 24, Icon Avenue announced. The initiative was inaugurated by Ashish Shelar, President of the Bharatiya Janata Party of India at Turner Road and Waterfield Road.
In addition to the beautiful lights and interactive installations, visitors can expect a plethora of activities, deals, discounts, lucky draws and musical events. Beyond the festivities, Icon Avenue will permanently give visitors the chance to rediscover the charm of walking through a beautifully done-up neighbourhood, create special memories and pick up some of the most timeless pieces they can find along the way.”
The event features festive lighting displays which stretch for two kilometres. Brands participating in the shopping event include Pernia’s Pop-Up Shop, Time Avenue, Hq2 Luxe Salon, Art of Time, AK Motiwala Jewellers, Popley & Sons, Popley Diamond & Gold, Gehna Jewellers, Anmol Jewellers, Mahesh Notandass, Jet Gems Jewellery, GhanaSingh Be True Jewellery, AS Motiwala Jewellery, Notandas & Sons, and Farah Khan among others.