Mumbai, June , 23: JioSaavn, India’s audio streaming service, announced the launch of Music Profile, a new feature designed to help users explore, understand, and express their music preferences in a more engaging way. Built around personalization and discovering one’s musical identity, the feature transforms listening activity into an unparalleled experience for listeners across Android, iOS and Web.
The new feature transforms one’s listening habits into a unique identity as their ‘Music Persona’ on the newly introduced ‘Music Profile’ section, allowing listeners to showcase their music personality while discovering content matching with their tastes. Based on streaming habits, listeners will be awarded ‘Music Persona’ badges ranging from Punjabi Murid to Bollywood Bhakt, Hip Hop Hustler to Telugu Abhimani amongst many more.
Users will also achieve milestones based on the number of songs streamed, artists discovered and playlists created. Built using listening insights and engagement patterns, Music Profile creates insights based on each user’s streaming behaviour. Ranging from favourite genres and moods to top songs and artists, the feature offers weekly and monthly summaries that help understand and track their evolving music preferences over time.
JioSaavn’s new Music Profile feature will also enable audiences to update their current ‘status’ and highlight their favourite artists on their ‘Music Profile’. Listeners can access their favourite artists’ new releases in their personalized library.
Speaking about the launch of this new feature, JioSaavn Spokesperson said,
“Music plays an important role in how people express themselves and connect with the world around them. With Music Profile, we are creating a more personalized experience that helps listeners understand their evolving music preferences while enabling discovery that reflects their mood. This launch is in line with our continued focus on building experiences that go beyond streaming.”
As a part of the experience, users can choose a unique handle, enabling them to build a public-facing profile that reflects their listening personality. They can showcase playlists, favourite artists and share music preferences, turning music streaming into a more self-expressive experience.
On the JioSaavn app, one can access their Music Profile on the library section of Android devices and profile section on iOS devices.
