MUMBAI — July 21, 2023 — Prime Video’s mega entertainment line-up for Prime Day 2023 India, scheduled on July 15 & 16, has enthralled customers within and outside India. The service launched exciting originals, movies, and shows as part of Prime Day 2023 celebrations, and Prime members from 4,490 cities and towns in India streamed these special Prime Day releases. Not just this, Prime Video continued to raise the bar in giving a global platform to Indian stories, and the Indian titles released as a part of this year’s Prime Day line-up were watched by viewers in over 230 countries and territories.
Prime Video released 12 movies and shows in the 30 days leading up to Prime Day 2023. 8 of those titles featured in the top ten most watched titles on Prime Video India in that period. All the titles released on Prime Video as a part of the Prime Day line-up saw great customer response across the length and breadth of the country, receiving viewership from 99% of India’s pin codes. Additionally, Prime Video continued to expand access to global entertainment for its customers. Not just the Indian titles, but even the international shows and movies released during Prime Day 2023 were streamed by customers in 97% of India’s pin codes.
Prime Video’s Prime Day 2023 India line-up included a diverse range of shows and movies, from the original horror series Adhura (Hindi) and the final season of the global hit series Tom Clancy’s Jack Ryan to the superhero film Veeran (Tamil) and family entertainer Anni Manchi Sakunamule (Telugu). Customers enjoyed the Tamannaah Bhatia-starrer Jee Karda (Hindi) – an original series that beautifully explores the complexities of love and friendship, and the original movie Tiku Weds Sheru (Hindi) – a dramedy about two eccentric, starry-eyed characters who want to make it big in Bollywood, in addition to the Hindi version of the massive global blockbuster Ponniyin Selvan: II. The celebrations didn’t just end with these titles, as customers were further delighted by Sweet Kaaram Coffee (Tamil) – an original series that beautifully encapsulates an unforgettable journey of three women from different generations rekindling their love for life, and Hostel Days, a Telugu adaptation of the hit Young Adult comedy-drama series. This was in addition to the second season of the hit original series The Summer I Turned Pretty, the acclaimed film Babylon, and the action thriller Kandahar.