ACP Pradyuman and Daya investigating skin problems? Check out Nykaa’s latest campaign

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Guess who’s back in action? Nykaa, India’s leading beauty and lifestyle destination, has once again taken social media by storm with a delightful surprise for fans. Imagine ACP Pradyuman and Daya from CID teaming up again—but this time, they’re not solving crimes, they’re diving deep into skincare!

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In a nostalgic nod to the beloved 90s TV show CID, Nykaa has brought back the iconic characters ACP Pradyuman and Daya in an unexpected yet ingenious collaboration video. This entertaining campaign cleverly fuses the world of skincare with the unforgettable catchphrases of CID to educate viewers on the essential Cleanser, Serum, Moisturizer, and Sunscreen (CSMS) skincare routine.

In this rib-tickling video, ACP Pradyuman and Daya unravel the mystery behind common skin issues like open pores and pimples, providing valuable skincare tips with their signature flair. You can see Daya excited about breaking the doors, only to realize that they are tackling a mightier enemy- open pores. The line, “Ab ayega bahar skin problems ka raaz,” playfully captures the essence of the campaign as the duo tackles skincare concerns with the same determination they used to solve crimes.

This creative collaboration not only brings a sense of nostalgia but also makes skincare education fun and engaging. Don’t miss this charming trip down memory lane, as ACP Pradyuman and Daya uncover the secrets to flawless skin.