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Nykaa makes its OTT debut with ‘Nykaa Wali Shaadi’ in partnership with Jio Cinema and Tiger Telly

Produced by Tiger Telly – Zoya Akhtar and Reema Kagti’s advertisement vertical that tells stories across shorter formats, Nykaa Wali Shaadi is a celebration of beauty, love, and the deep connection between the couple. Premiering on Jio Cinema on 31st January, the series features four real brides as Nykaa gives them the bridal beauty look of their dreams, documented against the backdrop of their wedding.

Mumbai, 29 January 2024: In every Indian wedding, the bride’s beauty is not just an element, it’s the centerpiece of the celebration. While once the bride’s outfit was the focal point of her transformation, today, makeup has evolved into a defining element of her bridal journey. Her look is a culmination of dreams, traditions, and meticulous planning, immortalized in photographs and videos that become cherished memories for a lifetime. For a bride, choosing the right makeup artist is akin to selecting the perfect lehenga, it’s about trust, vision, and crafting a look that captures her essence. Nykaa, as a trusted beauty partner, understands the importance of this moment, offering brides expert guidance, personalized recommendations, and a world of beauty solutions to ensure every detail – every flick of eyeliner, every sweep of highlighter – is perfect for her big day.

Nykaa Wali Shaadi follows the journeys of four real brides as they explore beauty in its many forms. From the significance of kajal for nazar to curating the perfect bridal look through moodboarding, to working with makeup artists who understand the bride’s vision for their special day – each bride experiences a transformation. The moment they reveal their bridal look, with their loved ones by their side, is a moment filled with overwhelming emotion and pure joy. This is bridal beauty: shared, powerful, and dedicated entirely to her. The bride is the main character of her story, and Nykaa is her ally, guiding her to find her own version of beauty.

MEET THE BRIDES:

Jagriti Rajulu: The Triumph of Resilience
Jagriti’s wedding is a celebration not just of love but of survival. Diagnosed with breast cancer shortly after her engagement, she faced months of surgery, chemotherapy, and radiation, but through it all, she never gave up on her dream of a vibrant wedding. Her story is one of recovery, of transformation, and of the profound beauty that comes from within.

Seema Priyanka Gowdar: Beauty in Strength
Seema has dedicated her life to serving her country, from the Indo-China border to UN peacekeeping missions in Sudan. A decorated army officer, she’s always put others first. Her wedding is not just a celebration of love—it’s a moment for Seema to step into her own beauty, to recognize her worth, and to allow herself to be celebrated.

Maiti Shahani Kapoor: A Love That Embraces All
Maiti’s wedding is a beautiful blend of cultures, celebrating her Nepali-Sindhi heritage and her partner Mushad’s Parsi-Punjabi roots. As she prepares for her big day, Maiti’s journey is a testament to the beauty of embracing diversity and identity. Nykaa helped her find a look that beautifully mirrored her personal evolution—one that honors tradition and celebrates modernity, reminding us that beauty is unique to each individual.

Avantika Chhabria: A Love Manifested: Avantika and Divyam’s story is a testament to serendipity and the magic of manifesting love. They met in 7th grade and an unexpected twist sparked a friendship destined to blossom into a lifelong bond. Over 15 years, their love grew with them, evolving from puppy love to a partnership built on trust, laughter, and shared dreams. “We believe we manifested each other,” Avantika shares. “What started as a friendship became love, and even after all this time, it feels like the beginning.”

Falguni Nayar, Executive Chairperson, MD & CEO of Nykaa, shared, “Weddings are pivotal beauty moments, and at Nykaa, we understand how essential it is for brides to feel confident and radiant on their special day. We have always believed that beauty is personal—it’s about embracing your true self. We’re not just selling products; we’re here to guide, educate, and empower our customers to feel confident in who they are. Whether through our online platforms or in our stores across India, we connect with them on a deeper level, offering expert advice and personalized guidance to help them discover the beauty that’s uniquely theirs.”

Zoya Akhtar added “At Tiger Baby, we endeavour to tell stories that though diverse in format, are equally impactful. Through our collaboration with Nykaa, we got to highlight the glory of Indian weddings through powerful narratives that celebrate women and beauty both inner and outer.”

Reema Kagti said, “Partnering with Nykaa on this exciting project allows us to bring authentic narratives of strength and beauty to life. With Tiger Telly, we’re crafting powerful stories in both short and long formats, and we look forward to sharing these heartfelt, empowering journeys with the viewers.”

Talking about this Partnership, Vivek Mohan Sharma, Head – Branded Content & MTV Properties Revenue, JioStar says “We’re constantly challenging the status quo with boundary-pushing collaborations, and Nykaa Wali Shaadi is a perfect example of this approach. This isn’t just another beauty show; it’s a celebration of real brides and their personal stories, crafted with Nykaa’s ethos of personalized, inclusive beauty at its core. Through this partnership we’re driving an emotional connection with audiences creating a moment of real transformation. This collaboration delivers a powerful brand experience, amplifying Nykaa’s presence and impact, while offering our viewers content that resonates on a deeper, more meaningful level.”

Mark your calendar for the premiere of Nykaa Wali Shaadi at Jio Cinema, on 31st January, and see how Nykaa helps brides find their beautiful on their big day.

Here is what the brides have to say!

“My wedding day was a celebration of love, life, resilience, and strength. I loved how I looked and thoroughly enjoyed being part of the show. By staying true to my skin tone, hair length, makeup style, and heritage—while marrying the man of my dreams and being surrounded by the people who matter most—I felt truly radiant. I’ve learnt that beauty comes alive in the way you love yourself despite the changes, in the kindness you show others, and in the resilience that keeps you moving forward. My wedding look wasn’t just about appearance, it captured the strength and transformation I’ve embraced, making the celebrations truly memorable.”Jagriti

“My journey with Nykaa during our wedding was about more than just beauty, it was about embracing courage, individuality, and elegance. As a woman guarding the nation, I’ve always believed in leading with strength and resilience. From boots to heels, this collaboration symbolized my transformation, showing how boldness and beauty coexist. Nykaa brought together incredible talent and creativity, making every moment unforgettable. The artistry wasn’t just about enhancing my look; it honored the story of a woman who balances grace with grit. I envisioned our wedding as a dream celebration, and with Nykaa’s touch, it truly became one. Thank you for making me feel stunning and elevating the entire experience, it was a true reflection of who I am: fearless, bold, and unapologetically me!” – Seema

“My three-day journey with the Nykaa team was unforgettable, thanks to their incredible support. They made everything smooth and so much fun. Nykaa helped me embrace my individuality and reminded me that beauty isn’t just about how we look—it’s about feeling confident and strong. When we feel confident, we truly shine.”Maiti

“Working with the Nykaa Wali Shaadi team felt like a perfect extension of our journey. From the start, it was about celebrating the love Divyam and I have nurtured over 15 years. The process was seamless, joyful, and unforgettable, just like our story. It was a beautiful manifestation of everything we dreamed of.”Avantika

GHD Enters the Indian Market in Partnership with Nykaa

Mumbai, November, 2024: good hair days arrive in India! ghd (good hair day), the UK’s leading high-end professional hair styling brand, is making its much anticipated debut in India exclusively with Nykaa, India’s leading beauty and fashion destination. Join us from October 25 to 27 at Nykaaland 2.0, where ghd will take center stage, offering beauty enthusiasts an immersive experience with its innovative & award-winning beauty-tech styling tools, masterclasses and more!

Renowned worldwide for its advanced hair styling tools, ghd seamlessly blends cutting-edge technology with a sleek, user-friendly design, promising style without compromise and without extreme heat damage. With over two decades of expertise, the cult British brand has become the go-to choice for professionals and beauty enthusiasts alike, setting new standards in hair styling with breakthrough R&D direct from the ghd labs in Cambridge, UK. With over 20 years of expertise in heat styling, ghd tools all perform at the optimum styling temperature for hair, 185˚C, to deliver perfect results, with no extreme heat damage.

Best known for the iconic ghd styler, six of which sell every minute across the world, the ghd portfolio also includes award-winning wet-to-dry styling tools, professional hair dryers curling tongs and wands, innovative hot brushes; all crafted to deliver exceptional results while preserving the health of your hair, elevating every styling experience.

Get your hands on the bestsellers from ghd now!

● ghd Chronos: Experience a revolutionary transformation at your fingertips with the HDmotion-responsive™ technology, continuously adapting to your styling movements to deliver unrivaled heat monitoring accuracy & maintaining the ideal styling temperature of 185˚C for three times faster styling with up to 85% more shine. Achieve instant and superior styles that last for 24 hours, with 3x more breakage protection.

ghd Duet Style: A revolution in beauty-tech & our biggest innovation ever. Backed by science & 9 years in the making – this is the first 2-in-1 hot air styler blending air & heated plate technologies to dry & style hair simultaneously, with no damage. Ground-breaking Air-fusion™ technology channels an ultra-concentrated airflow through a bespoke drying chamber, expertly designed to work in combination with 4 smart low-temperature styling plates to efficiently dry and straighten hair with just one tool. Infinity sensors predict your hair’s needs to maintain an optimal low styling temperature from root to tip, for best-in-class performance that respects your hair with no heat damage, sizzling or burning smell. Available for ₹41,000, this versatile tool allows for effortless wet-to-dry styling.

ghd Helios: Lightweight professional hairdryer with aeroprecis™ technology for ultimate styling control and 30% more shine. This professional quality ghd hair dryer channels airflow through the longer-life, brushless DC motor to create a powerful airflow traveling at 120kmph. Concentrated through internal aerodynamics, this powerful but focused airflow empowers you to style with speed and control. The bespoke contoured nozzle focuses the airflow for precise styling, giving you 3x more hair alignment and smoother results, 9/10 agree. And for 24 hour volume hold pair the ghd Helios™ with ghd body goals – total volume foam. A high-performance hairdryer, engineered for quick drying without compromising shine.

ghd Curve: The ghd curve® collection contains the break-through ultra-zone™ technology that guarantees the right curling temperature of 185°C. This is maintained across the whole barrel thanks to the latest in advanced technology recognising the section of hair and adapting to ensure the correct styling temperature at all times; delivering lasting curls that are formed fast and stay locked-in, while respecting the health of your hair. Pair the ghd curve® creative curl wand with ghd curly ever after – curl hold spray for 24 hour curl hold. Curlers , perfect for creating defined waves and curls.

Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, “Today marks an exciting chapter for Nykaa as we proudly introduce ghd, one of the most sought-after hair styling brands, to India. At Nykaa, our mission is to democratize beauty, ensuring that everyone has access to the finest global brands right at their doorstep. ghd’s innovative and premium styling tools perfectly align with our vision of delivering exceptional quality and cutting-edge technology. We can’t wait for beauty enthusiasts to experience how these tools can transform their everyday styling, empowering them to achieve stunning salon-worthy looks.”

Ross Leibbrandt, APAC Regional MD of GHD, said, “2024 is such a monumental year for ghd as we celebrate the introduction of the brand to Indian consumers in partnership with Nykaa, India’s leading beauty and fashion destination. We know that the Indian consumer is looking for brands that have trusted and advanced product technology and functionality. I am confident that they are going to be impressed with ghd, and that we can become the number one preferred hair styling tool brand in India. ghd is on a mission to become the go-to company for hair styling globally, by launching products in flourishing sub categories and striving to be the first-to-market with new and unexpected technology. Together with Nykaa Beauty, we will spare no effort in transforming lives with the power of ‘Good Hair Days.”

ghd’s commitment to excellence is further exemplified through its ghd Army, featuring four celebrity hairstylists, Yianni Tsapatori, Marce Pedrozo, Aanchal Morwani, and Florian Hurel, who will be the brand faces in India for the next couple of months. This initiative underscores ghd’s focus on professional styling and enhances its visibility in the market.

The Estée Lauder Companies’ NIV and NYKAA Announce The BEAUTY&YOU India 2024 Finalists

The twelve finalists represented a cross-section of the Indian beauty industry’s most promising new talent

BEAUTY&YOU_Finalists
BEAUTY&YOU_Finalists

October 9th, 2024: The Estée Lauder Companies (“ELC”) New Incubation Ventures (“NIV”), and NYKAA are pleased to announce the finalists for BEAUTY&YOU India 2024. Created by NIV and launched in partnership with India’s leading beauty and lifestyle retailer, NYKAA, BEAUTY&YOU India continues its mission to discover, spotlight, and propel the next generation of India-focused beauty brands. The 2024 program builds on the success of previous years with the theme of Supercharged Futures.

This year, the program saw over 660 applicants double the amount from when the program launched in 2022. Applicants are from over 50 cities representing all beauty categories. From these applicants, NIV and NYKAA executives selected 12 finalists in the three categories of GROW (in-market), IMAGINE (pre-launch), and CREATE (storytellers). This year’s applicants were highly focused on breakthrough innovation via product technology and platforms, patented systems as well as identifying new market segments and consumer segments.

“BEAUTY&YOU India continues to reflect our deep commitment to nurturing and empowering India’s most promising beauty entrepreneurs,” said Shana Randhava, Senior Vice President, of New Incubation Ventures, The Estée Lauder Companies. “As one of the world’s most dynamic and rapidly expanding beauty markets, India holds a vital position in the global landscape. India’s potential is immense, and this program underscores our belief in the creativity and entrepreneurial spirit driving its beauty sector. Each edition of BEAUTY&YOU India has demonstrated remarkable progress, and the 2024 program builds on this momentum. We are excited to further elevate the India beauty story and support the next generation of beauty innovators who will shape the future of this industry.”

GROW (In-Market Companies)

iluvia
Nishant Gupta and Palash Pandey Co-Founders

Iluvia’s scientifically backed products target Indian consumers living in metropolitan areas looking for an effective solution for hard water-induced hair issues, including hair loss, flaky scalp, and premature graying.
Instagram: @iluviapro

Gunam Beauty Elizabeth Issac Founder
Translating to “goodness” in founder Elizabeth Isaac’s native Malayali language, Gunam’s skin care and supplements merge Indian ingredients with French formulating expertise.
Instagram: @gunambeauty

SkinInspired Piyush Jain Founder & CEO
Dr Prashant Agrawal Founder and CPO
Skin Inspired is a science-backed skin care company that uses multi-active ingredients that deliver results and innovative packaging that makes for a seamless user experience.
Instagram: @skininspired.in

SEREKO
Malvika Jain Founder
Sereko breaks the loop of recurring skin issues with its patent-pending psychodermatology formulas that early clinical results suggest reverse the signs of stress in skin.
Instagram: @sereko.official

Suganda Skincare Bindu Amrutham Founder
Suganda was born from founder Bindu Amrutham’s personal quest for safe and effective solutions for the skin that holistically balance scientific innovation with gentle care.
Instagram: @suganda.co

IMAGINE (Pre-Market Concepts)

NOT Just VANILLA
Akshay Bawa Founder and CEO Kritika Rathi Founder and CMO
Not Just Vanilla redefines body care with targeted, results-driven solutions for overlooked areas, empowering consumers to feel confident and embrace self-love every day.
Instagram: @notjustvanilla.co

GOOD PEOPLE
Zahra Khan Founder
With a goal to do more with less, Good People’s clinically vetted skin care simplifies routines and delivers strong results.
Instagram: @goodpeoplestudio.co

Amright Vaishnavi Maganti Founder
Vijay Sivaraju Co-Founder
Amright combines clinically proven Swiss ingredients with genetic research on hair to promote female hair regrowth, offering custom solutions to fullness.
Instagram: @amrightindia

Aierloom Ashi Bhat Founder
Aierloom introduces world-first, patent-pending waterless shampoo and conditioner gels that blend Ayurvedic wisdom with Australian innovation. Zero-waste beauty essentials, with zero compromises to efficacy or experience.
Instagram: @aierloom.in

L’ORIENT
Dr. Prasanthi Purosothaman Founder/CEO
Revolutionary holistic hyperpigmentation care merging heritage with innovation, L’Orient’s biotech- derived Ayurvedic botanicals combine with cosmeceuticals within novel delivery and microbiome enhancing formulas to help address the skin exposome.
Instagram: @lorientofficial

CREATE (Creative Storytellers)

Journey of Objects Alia Allana
Founder & Journalist
Seamlessly blending reportage and retail, Journey of Objects is an e-commerce marketplace that helps embrace sustainability and preserve the cultural diversity of India through industry research and thoughtful product curation.
Instagram: @journeyofobjects

Bottu
Shreshta Jaisingh Founder

Bottu is a modern face applique brand that is reimagining the bindi for the digital age. Instagram: @bottubeauty

On October 17th, finalists will pitch their start-ups to the esteemed jury, which includes Tarun Tahiliani, Founder and Director, Tarun Tahiliani; Anaita Shroff Adajania, Stylist, Creative Director & Founder, Style Cell; Shruti Chandra, Vice President, Invest India; and Samrath Bedi, Executive Director, Forest Essentials. Winners will be announced at a special event the same evening at The Leela Palace, New Delhi.

An exciting addition to this year’s program is that winners have access to the BEAUTY&YOU India Bootcamp, featuring one-on-one mentorship sessions with industry leaders Falguni Nayar, Founder & Chief Executive Officer, NYKAA; Sabyasachi Mukherjee, Founder, Sabyasachi; and Rohan Vaziralli, General Manager, ELCA Cosmetics Private Limited. This unique opportunity is designed to provide the winners with invaluable insights and mentorship from these experts and affirms the program’s commitment to fostering the growth and development of the next generation of Indian-focused beauty entrepreneurs. BEAUTY&YOU India 2024 will provide award recipients with financial support via a prize pool of up to 4 Crore, or $500k, distribution channel access, mentorship, and access to research and innovation resources.

“Our partnership with BEAUTY&YOU India continues to play a vital role in identifying and empowering the next generation of India-focused beauty brands. With India’s beauty industry growing at an unprecedented pace, now is the perfect time to support the innovators and creators shaping its future. At Nykaa, we believe in the potential of homegrown talent, and through BEAUTY&YOU, we are committed to providing the platform, mentorship, and resources needed to thrive. As we celebrate the success of the 2024 program, we are committed to sustaining this momentum and further supporting India’s dynamic beauty ecosystem, with a vision of fostering a future where Indian brands take the lead on the global stage,” said Anchit Nayar, Executive Director & CEO, NYKAA Beauty.

INNISFREE India and Nykaa Host Exclusive Monsoon Skincare Event

Mumbai, – INNISFREE, a leading Korean skincare brand under the Amorepacific Group, hosted an exclusive monsoon skincare session at the Nykaa Luxe Store, Linking Road, Mumbai. The event featured expert insights from renowned dermatologist Dr. Saloni Vora and attracted top beauty and skincare aficionados, including Mumbai-based media and influencers from the beauty and lifestyle community.

NYAKAA

The evening offered guests a customized menu by Graiz India, featuring personalized vegetarian food and beverages that underscored INNISFREE’s commitment to cruelty-free practices, as certified by PETA. Attendees also enjoyed engaging activities such as a photo booth and live product charm customization.

Dr. Saloni Vora led an insightful session on managing skincare routines during the monsoon season. Guests had the unique opportunity to experience INNISFREE‘s innovative products firsthand and learn valuable monsoon skincare tips from Dr. Vora.

“We’re delighted to have partnered with Nykaa to share our monsoon skincare regime, along with the expert advice from Dr. Saloni Vora. Our goal is to help people achieve healthy, glowing skin by providing expert-backed natural skincare solutions. We hope our guests enjoyed trying INNISFREE’s products and learning how to take care of their skin in this humid monsoon season,” said Paul Lee, Managing Director & Country Head, Amorepacific India.

“As we continue to grow in India, we’re committed to educating our customers on the importance of natural ingredients in skincare. With so many active ingredients available in the market, it can be difficult to decide what to include for various skin types. By partnering with Dr. Vora, INNISFREE aimed to provide guidance to help our audience choose what works best for them,” added Mini Sood Banerjee, Assistant Director and Head of Marketing & Training, Amorepacific India.

This successful event reinforces INNISFREE’s commitment to the Indian market, offering innovative, natural, and cruelty-free skincare solutions that cater to diverse Indian skin types and empower individuals to glow with confidence.

ACP Pradyuman and Daya investigating skin problems? Check out Nykaa’s latest campaign

Guess who’s back in action? Nykaa, India’s leading beauty and lifestyle destination, has once again taken social media by storm with a delightful surprise for fans. Imagine ACP Pradyuman and Daya from CID teaming up again—but this time, they’re not solving crimes, they’re diving deep into skincare!

cool campain

In a nostalgic nod to the beloved 90s TV show CID, Nykaa has brought back the iconic characters ACP Pradyuman and Daya in an unexpected yet ingenious collaboration video. This entertaining campaign cleverly fuses the world of skincare with the unforgettable catchphrases of CID to educate viewers on the essential Cleanser, Serum, Moisturizer, and Sunscreen (CSMS) skincare routine.

In this rib-tickling video, ACP Pradyuman and Daya unravel the mystery behind common skin issues like open pores and pimples, providing valuable skincare tips with their signature flair. You can see Daya excited about breaking the doors, only to realize that they are tackling a mightier enemy- open pores. The line, “Ab ayega bahar skin problems ka raaz,” playfully captures the essence of the campaign as the duo tackles skincare concerns with the same determination they used to solve crimes.

This creative collaboration not only brings a sense of nostalgia but also makes skincare education fun and engaging. Don’t miss this charming trip down memory lane, as ACP Pradyuman and Daya uncover the secrets to flawless skin.