Bouncy & Firm Sleeping Mask with Global Brand Ambassador Sydney Sweeney

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One of the fastest beauty brands, LANEIGE showcases their new product “Bouncy & Firm Sleeping Mask,” a new daily skin-firming solution powered by Peony & Collagen Complex™.

LANEIGE has launched, in partnership with the brand’s global ambassador Sydney Sweeney, a new campaign under the slogan “STAY YOU. STAY BOUNCY & FIRM.” Through this campaign, LANEIGE reveals their new invention as the key to maintaining skin’s bounciness and staying confident in one’s true self, without having to worry about wrinkles before making facial expressions.

LANEIGE’s new Bouncy & Firm Sleeping Mask provides vitality and helps visibly firmness with Peony & Collagen Complex™ and peptides while also forming a moisturizing glow barrier overnight with Moisturizing & Glow-boosting Capsules bring a radiant softness to fatigue-induced lifeless skin.

“Bouncy & Firm Sleeping Mask is a testament to Laneige’s constant innovation and expertise in sleep care,” says Sydney Sweeney. “The formula is full of collagens and probiotic lysate that gives you bouncier, plumper, and firmer looking skin while you sleep – and the texture is phenomenal. I’m so excited to be part of the new campaign as Laneige’s global ambassador and sharing this next generation of overnight sleeping masks with the rest of the world!”

The sorbet-like textured formula with 45,000 Moisturizing & Glow-boosting Capsules are absorbed into the skin without any stickiness, keeping it refreshed, dewy and bouncy through the night. This product has demonstrated a +51% elastic resilience improvement, a +21% moisture plumping effect, and a 24% wrinkle-softening benefit.

LANEIGE, by launching Water Sleeping Mask in 2002, gave rise to a new category called “sleeping beauty.” Now, Bouncy & Firm Sleeping Mask, the new addition to the lineup, will join current bestsellers Water Sleeping Mask and Cica Sleeping Mask in strengthening the brand’s leadership in the global overnight mask category. This product is recommended to use at sleeping golden time when your skin loses glow & firmness before sleeping. Videos and various content on this new product are available through LANEIGE’s official social media accounts.