• Bhubaneswar India
  • Contact+ 91-9938772605
  • Mon - Sat : 10:00AM - 6:00PM

Tag: 83

business

InCred celebrates the spirit of 83

Dec 30, 2021 by Gouri 0 Comments #83, #Elevar Equity, #InCred, #InCred Group, #Investcorp, #Manipal group, #OAKS Asset Management, #Paragon partners, #Phantom Films, #Phantom Films present 83, #Reliance Entertainment, #US Hedge Fund

InCred, a new age NBFC with a pan India presence, has announced a partnership with the most awaited movie of the year – ‘83’. This partnership celebrates the incredible victory of confidence against all odds.

InCred has a long-standing association with cricket, especially with Rahul Dravid, it’s a brand ambassador who is also the current head coach of Team India. To add further excitement for cricket fans, InCred launched a digital campaign with Dravid in which he shared his personal memories of the historic world cup win.

“We went out late at night to have ice cream to celebrate the win, and for us as 10-year-olds being out late having ice cream was a big deal, but team India gave us that. The 1983 victory also changed the cricketing landscape in the country and put India on the map of world cricket,” Dravid said. InCred’s campaign urged people across the country to share their memories of the ‘83 win.

Talking about the campaign, Bhupinder Singh, Founder and Group CEO of InCred, said, “We are delighted to be associated with the movie 83, based on the momentous win that created history in the world of cricket. The movie has a close affinity with our company values and brand ethos which rides on passion, determination, and a sense of Confidence. We believe that’s what it takes to make an InCredible success story possible.”

Sameer Chopra, Head of Marketing, Reliance Entertainment said, “83 the film, commemorates the greatest triumph ever by an Indian sports team at an international level. Through our collaboration with InCred, we aim to reach out to all the cricket and movie fans. The personal memories of the historic win add more to the celebration of the movie and make it grand. It is a good opportunity for so many Indians to reminisce the memorable day.”

InCred Group is a new age diversified financial services conglomerate spanning Retail Lending (to consumers and small businesses), Fintech, Wealth Management, Asset Management, Equities Research & Broking, Investment Banking and Capital Markets. InCred is one of India’s fastest-growing financial services groups and aims to play a meaningful role in the transformation of the country’s financial sector. Backed by top-notch local and global investors including OAKS Asset Management, Investcorp, Manipal group, Elevar Equity, Paragon partners and US Hedge Fund Moore Venture Partners.

Reliance Entertainment and Phantom Films present 83, a Kabir Khan Films Production. The film is produced by Deepika Padukone, Kabir Khan, Vishnu Vardhan Induri, Sajid Nadiadwala, Sheetal Vinod Talwar, Reliance Entertainment and 83 Film Ltd. 83 is directed by Kabir Khan. A Reliance Entertainment and PVR Picture. Now in Cinemas houses.

WinZO-83
business

WinZO Collaborates with Ranveer Singh’s upcoming movie 83

Dec 20, 2021 by Gouri 0 Comments #83, #Ranveer Singh, #Sameer Chopra, #Saumya Singh Rathore, #the Indian team, #WinZO

India’s largest vernacular game tech company, WinZO announced its collaboration with the upcoming Ranveer Singh starrer Bollywood film, ‘83’. Produced by Deepika Padukone, Sajid Nadiadwala, Reliance Entertainment and Phantom Films, the film features leading Bollywood actors Ranveer Singh, Deepika Padukone and Pankaj Tripathi among others. Resonating with the common values of competing, performing and winning, the film chose to collaborate with WinZO as their official brand partner and will help bring together billions of Indians from across the country to experience the thrill and excitement of winning.

The movie depicts the inspiring roller coaster journey of the Indian team, considered as an underdog in the 1983 Cricket World Cup tournament, competing ferociously and eventually beating the best teams to clinch the coveted cup. The kick of winning at Lord’s in 1983 is still fresh in the minds of all the Indians and cricket enthusiasts in the country. This win played a pivotal role in shaping the cricket landscape in the country. Similar to 83’s kick of winning, users can experience the same excitement and thrill of winning by participating in 100+ games across 6+ engaging formats offered by WinZO.

As an interactive entertainment brand, WinZO focuses on celebrating competition among 65M+ registered users, allowing them to experience the thrill of small yet powerful winning moments in their daily lives. The collaboration will see WinZO launch a nationwide multi-modal co-branded TV commercial featuring the Bollywood superstar Ranveer Singh.

The TVC will be showcased across platforms including TV, OTT, Digital and social media, where the actor guides audiences to experience the kick of winning by playing more than 100 games available on the WinZO platform. To celebrate this association, WinZO is facilitating its users a golden chance to meet Ranveer Singh and other cast members. Users will also stand a chance to win free movie tickets and memorabilia such as autographed cricket bats and jerseys.

Speaking on the occasion, Saumya Singh Rathore, Co-founder, WinZO said, “We are thrilled about the association with the movie, 83. The historic win at Lord’s is a day that changed the mindsets and temperament of an entire nation. It reinforced the belief of competing against the best in the world and still emerging victorious, even with limited resources. This mindset is synonymous with what we as a company want to promote amongst our users – the winning spirit. Being the leaders in this space, we see this collaboration with the powerhouse Ranveer Singh as a fitting one.”

Sameer Chopra, Head of Marketing, Reliance Entertainment added, “With this collaboration, we intend to reach out to all the young movie fanatics and game lovers. We are thankful to team WinZO for giving us this platform and opportunity to collaborate. WinZO’s association will make this celebration all the more special and grander by giving Indians another chance to reminisce and experience this remarkable win.”

As a part of bolstering its brand visibility, WinZO also recently inked principal sponsorships for two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as associate sponsorship for Patna Pirates. The company has been aggressively investing in aiding the game-tech ecosystem by supporting and engaging with game developers, studios, players, game streamers, and talent amongst others.