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BIPF’s 'Professor Ghanashyam Dash Scholarship’ (PGDS) 2023 awardees felicitated

BIPF’s ‘Professor Ghanashyam Dash Scholarship’ (PGDS) 2023 awardees felicitated

Bhubaneswar, 5th July 2024: Bansidhar & Ila Panda Foundation (BIPF), the social development arm of Indian Metals and Ferro Alloys Limited (IMFA) felicitated the recipients of the ‘Professor Ghanashyam Dash Scholarship for Higher Education’ (PGDS) for the academic year 2023-2024 today.

Every year the PGDS annual scholarship is awarded to six meritorious students (domicile of Odisha) to facilitate higher education in the fields of engineering, medicine and liberal arts across India. In the 19th edition of the PGDS initiative, four students—Mr. K.V.M Prassana Kumar, Mr. Priyanshu Panda, Mr. Himanshu Sekhar Patra, and Ms. Priyanka Dalai—have been awarded scholarships to pursue engineering at IIIT Dharwad, IIT Madras, IGIT Sarang, and Deen Dayal Upadhyaya College, respectively. Additionally, Mr. Prayas Rout and Ms. Abhipsa Chowdhury have been awarded scholarships to pursue medicine at AIIMS Bhubaneswar.

The students were felicitated in the esteemed presence of Guest of Honour, Executive Director & CEO of AIIMS Bhubaneswar, Prof. (Dr.) Ashutosh Biswas; Trustee & Founder CEO of Bansidhar & Ila Panda Foundation, Ms. Shaifalika Panda, along with other distinguished senior officials from BIPF.

The PGDS initiative covers upto 90% of the academic fees and eligible expenses for selected candidates. It reserves a maximum of INR 6 lakhs per awardee to support the students in completing their four-year professional studies.

Beyond financial support, recipients are also eligible for ‘Utsah,’ an exclusive mentorship program run by BIPF. Through this program, students receive mentorship from IMFA executives, providing regular counseling, moral support, academic guidance, networking opportunities, and assistance in realizing their full potential for a well-planned career trajectory.

Speaking on the occasion, Ms. Shaifalika Panda- Trustee & Founder CEO, Bansidhar & Ila Panda Foundation, elaborated, “Education has the power to transform. The PGDS was instituted with the aim to contribute to a progressive-inclusive-equitable society where ‘no one is left behind’. This opportunity allows our recipients to unleash themselves from the shackles of their socio-economic barriers onto their journey of professional success.”

Furthermore, Guest of Honour, Prof (Dr) Ashutosh Biswas, Executive Director & CEO, AIIMS, Bhubaneswar, emphasized that true success stems from integrity and values, and said, “While academic excellence is crucial, it is your societal contributions that will determine your lasting achievements. Balance your academic pursuits with nurturing humanity and actively serve the community to make a meaningful impact.”

Instituted in 2005 by IMFA, this scholarship is named after the renowned historian Late Prof. Ghanashyam Dash, father of late Mrs. Ila Panda. It aims to provide equal opportunity through financial assistance to meritorious students and facilitate higher education. PGDS 2024 application process will begin in August 2024 through the BIPF website.

About Bansidhar and Ila Panda Foundation (BIPF)

In 2011, the Bansidhar and Ila Panda Foundation (BIPF) was established to implement sustainable and scalable interventions in the areas of health, education, livelihood and water sanitation. BIPF is structured to partner and collaborate with the Central and State governments as well as local and international organisations to implement programs and drive results for the marginalised communities of Odisha. Skilling & training of rural youth, helping rural household women on being self-reliant, health & hygiene of adolescent girls are some of our key initiatives spread across six districts in Odisha (Cuttack, Rayagada, Keonjhar, Jajpur, Angul and Khorda) touching lives of more than 21 lakhs beneficiaries.

Centricity expands its footprint in the South Market with a new office in Hyderabad

Hyderabad, 20 June 2024: Centricity, a Gurugram, NCR-based wealthtech startup, proudly announces the grand inauguration of its new office in Hyderabad, expanding its footprint into the south market. Strategically located on the bustling Ameerpet, the state-of-the-art Hyderabad office will cater to a diverse set of requirements in wealth management and financial product distribution. Centricity has started hiring select talent across a range of capabilities and is welcoming new hires in Hyderabad. Since Centricity started operations in April 2023, it has created a vast network of more than 3000 financial product distributors across 12 states and 20 cities, onboarding over 7500 clients.

(3rd from Right) - Manu Awasthy, Founder & CEO, Centricity along with founding team and other senior team members inaugurating the new office premises at Ameerpet, Hyderabad

The inauguration ceremony, graced by distinguished guests and the Centricity team, featured the symbolic lighting of the lamp and ribbon-cutting, by Manu Awasthy, CEO & Founder, Centricity. Highlighting the strategic significance of the Hyderabad office, Anirudh Mahanot, Founding Team Member and Business Head (South & West India) at Centricity, expressed, “Hyderabad is a pivotal market for us, and this new office represents our commitment to innovation. With this new office we are aiming to reach more people and bridge the Gap Among Investors, Wealth Managers & Asset Managers. Our tie-up with IIT Madras research park is working on specialized modules to integrate elements of AI and ML to make this platform efficient.”

Manu Awasthy (CEO), along with other founding team members Vinayak Magotra, and Sachin Jasuja, graced the event. The Hyderabad office will be led by Himansu Parida (Territory Manager, AP & Tel) and his dedicated team, including Anuradha R (Branch Manager, Hyderabad).

Centricity’s “OneDigital” is India’s first tech-enabled multi-asset class, multi-product platform that enables MFDs to access a comprehensive digital financial product listing, execute transactions digitally and deliver multi-product and multi-advisor client portfolio reports seamlessly. It also equips MFDs with tools such as goal planning, a learning & development library, portfolio analytics and more.

Centricity’s second platform, “INVICTUS,” caters to single-family offices, UHNI, and corporate treasuries with portfolios exceeding 100cr. INVICTUS serves as an insight’s engine, simplifying investment management processes and offering holistic reporting, investment reckoner, portfolio scanner, liquidity profile, and performance tracking.

Looking ahead, Centricity has ambitious plans for the upcoming year, including adding 25 new locations, expanding business development teams, adding tech talent, acquiring new licenses, setting up a support call centre, conducting distributor partner roadshows, and offering mortgages for distributors.

The Future of Remote Fitness: Exploring HDOR’s Virtual Training Capabilities

As the landscape of fitness evolves, HDOR (Hundred Days of Running) is at the forefront, offering innovative virtual training solutions that cater to a global audience. Since 2015, HDOR has been pioneering virtual running and cycling challenges, making fitness accessible, engaging, and convenient for everyone.

Revolutionizing Fitness with Virtual Challenges

HDOR has built a robust platform that seamlessly integrates with popular fitness tracking apps like Strava, enabling automatic activity data import. This means participants can focus on their workouts while HDOR takes care of the rest. The platform hosts a variety of events, from single-day challenges to extensive multi-day and annual programs, ensuring there’s something for every fitness enthusiast. Notable events include the renowned “100 Days of Running” and “Tour De 100,” which have seen participation from tens of thousands of athletes worldwide.

User-Friendly Features and Accessibility

One of HDOR’s standout features is its user-friendly mobile app, which provides quick access to fitness data, progress reports, and statistics. This real-time data accessibility helps users track their performance and stay motivated. The platform’s live fitness dashboard allows participants to observe their progress and compare their achievements with others in their group, organization, or geographical area.

Achievements and Rewards

HDOR believes in celebrating every fitness milestone, no matter how small. Participants receive digital finisher certificates, and for those who achieve specific goals, specially designed medals are available, adding a tangible reward to their virtual achievements.

Global Community and Events

HDOR’s virtual events foster a sense of community and global participation. With over 100,000 participants from numerous countries, these events have become a global phenomenon. HDOR continually launches new and exciting events, such as distance challenges and themed runs, to keep participants engaged and motivated throughout the year.

Conclusion

HDOR is redefining the fitness landscape by making exercise more accessible and enjoyable through its innovative virtual training capabilities. Whether you are an avid runner, cyclist, or someone just beginning their fitness journey, HDOR offers a supportive and engaging environment to help you achieve your goals. Join the future of fitness and become part of a global community dedicated to health and wellness.

Breathe Easy with Innovation: Nano Aerpod, India’s First Medical-Grade PAPR, Now Available

Bangalore: 1.2.2024 – Introducing a revolutionary advancement in personal air purification, Nano Aerpod, India’s first and only Personal Air Purifying Respirator (PAPR) certified for medical use, is now available to empower individuals to take control of their respiratory health. Packed with cutting-edge technology and rigorous safety standards.

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Nano Aerpod stands out from the crowd. Its medical-grade HEPA filter effectively captures 99.97% of harmful airborne particles, including viruses, bacteria, dust, and allergens, offering superior protection compared to standard air purifiers. This enhanced filtration is backed by IEC Test with International safety standards for home medical devices, ensuring users breathe the cleanest air possible.

Tailored Solutions for Respiratory Challenges

Nano AerPod’s cutting-edge filtration technology is engineered to target and eliminate microscopic particles, including airborne irritants known to trigger respiratory problems. For individuals dealing with asthma or chronic respiratory issues, this revolutionary air purifier acts as a safeguard against pollutants, providing a constant supply of clean, fresh air.

ASIN AERPOD 9

 

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Innovation doesn’t stop there. Nano Aerpod boasts several unique features that elevate its user experience:

• Patent-protected technology: This ensures you’re getting a truly innovative product with cutting-edge design and functionality.

• ISO 9001 certification: Underscores the company’s commitment to quality management and consistent excellence.

• STQC NABL testing and certification: Provides independent verification of the product’s safety and efficacy.

Beyond technical prowess, Nano Aerpod prioritizes health benefits:

Improved respiratory health: By filtering out harmful pollutants, it can alleviate symptoms of asthma, allergies, and other respiratory conditions.

Enhanced cognitive function: Cleaner air intake can lead to improved concentration, memory, and overall mental well-being.

Reduced risk of infections: The medical-grade filtration helps protect against airborne viruses and bacteria, boosting your immune system.

Particle Size Precision: Nano AerPod’s ability to capture particles as small as 0.1 microns ensures that even the tiniest pollutants, such as dust mites and allergens, are effectively removed. This level of precision is crucial for individuals with asthma, as it minimizes triggers that could lead to respiratory distress.

Portable Solution: The compact and lightweight design of Nano AerPod makes it a portable solution for individuals who may need respiratory support in different areas of their homes or while traveling.

Improving Quality of Life for Older Adults

For the elderly, especially those dealing with age-related respiratory challenges, Nano AerPod represents a significant leap forward in enhancing the quality of life. The device’s ability to provide a constant supply of clean air can alleviate the burden of respiratory distress, promoting better overall health and well-being.

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Benefits for Asthma Sufferers and the Elderly

Particle Size Precision: Nano AerPod’s ability to capture particles as small as 0.1 microns ensures that even the tiniest pollutants, such as dust mites and allergens, are effectively removed. This level of precision is crucial for individuals with asthma, as it minimizes triggers that could lead to respiratory distress.

Testimonials and Success Stories:

Early users of Nano AerPod have reported noticeable improvements in their respiratory health, citing reduced symptoms, increased energy levels, and improved sleep quality. These testimonials underscore the potential life-changing impact Nano AerPod can have for those grappling with asthma and respiratory issues.

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A Beacon of Hope:

As Nano AerPod takes center stage in the fight against respiratory challenges, it stands not only as a technological marvel but as a beacon of hope for individuals seeking relief from asthma and respiratory issues. The future of air purification is here, and it breathes with the promise of a healthier tomorrow.

Ready to experience the difference?

Nano Aerpod is now readily available online platforms, including:

Official website: www.aerpod.in
JioMart: A leading e-commerce platform (Nano Aerpod personal air purifier)
Amazon India: The nation’s largest online marketplace (Nano Aerpod personal air purifier with HEPA filter APNFH100-H)

Andhra Pradesh to play a significant role in Magniflex India’s Expansion Plan

Vijayawada, January 07, 2024: Magniflex India (Made in Italy), Europe’s leading mattress brand, with a rich heritage spanning 62 years and Italian roots, anticipates substantial growth in the dynamic state of Andhra Pradesh. Historically recognized for its affluence, the state has witnessed luxury brands establishing their experience centers in Vijayawada. There is a rise in demand for quality sleep-related products post-COVID-19. This trend has led to elevated investments in luxury mattresses and a commitment to a holistic lifestyle. Notably, the upscale mattress industry, exemplified by Italian brand Magniflex India, has seen a remarkable 40% year-on-year (YoY) growth with annual revenue exceeding ₹21 Crore. To bolster its presence, Magniflex India has now introduced the Ergo Tre Electric Bed and rolled out the Magniflex Investment Plan (MIP) for customers nationwide.

Commenting on Vijayawada’s market growth, Mr. Anand Nichani, Managing Director of Magniflex India said, “The luxury market in Vijayawada is exceptionally buoyant, with a noticeable shift in consumer preference toward high-quality and premium products with health benefits. This shift is driven by the increasing purchasing power of the people. In Andhra Pradesh, we achieved 28% growth in 2023, and we expect this to expand by over 30% in 2024-25. Our market expansion strategy targets emerging areas like Rajahmundry, Nellore, and Tirupati by March 2024, followed by potential areas like Vizag, Vijayawada, and Nellore. Recognizing the growing interest in premium mattresses among the younger generation, we are expanding our presence in the state.”

In the current consumer landscape, health is a priority in purchasing decisions. With this in mind, Magniflex India launched the Ergo Tre Electric Bed, a luxurious and functional product controlled by a handheld remote, and featuring ergonomic plates for tailored body support. This allows users to elevate their heads and feet, which in turn helps reduce the pressure on the spine. It also addresses issues such as back pain, snoring, acid reflux, sleep apnea, varicose veins, and swollen feet.

To meet the growing demand for quality mattresses in the state, Magniflex India has introduced the Magniflex Investment Plan (MIP), offering Equated Monthly Instalment (EMI) schemes starting at ₹3,535 per month across all its products, emphasizing the importance of investing in a quality mattress and enjoy better health.

Today, Magniflex India has a network of six franchises — four in Bengaluru, one in Ahmedabad, and another in Gurugram — and an extensive dealership network through around 89 stores across India.

Magniflex is committed to driving growth, fostering innovation, and ensuring customer satisfaction in South India’s dynamic landscape. The people of Andhra Pradesh, historically inclined towards opulent living, are exhibiting a growing interest in financial investments for comfort and luxury.

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5 Ways An App Publisher Can Increase One’s Ad Revenue

With the increasing number of apps available for download from app stores, app developers & publishers need a meticulous marketing strategy to stand out in today’s app market. App monetization is a collection of techniques that create additional revenue within an app. It is about interacting with your users throughout the lifecycle- from when they first hear about your app to installing and becoming an active user. The need for an optimal app monetization platform is most requisite. In order to maximize in-app ad revenues, it pays to have the best app monetization platform in place. With ample options out there the question is, how to choose the best one for your app? How do you make sure a chosen platform will give you the best advertisers and optimal ad revenue? 

Arpit Jain, Founder and CEO, GreedyGame, puts together for the readers ‘How app publishers can increase their ad revenue?’ 

  1. User Acquisition (Organic & Paid)

A right mix of strategies that are essential for growing a highly engaged user base is what any app publisher should focus on. There should be a balance between paid and organic user acquisition methods if any app publisher wants to improve the retention rate.

App Store Optimization (Organic)

Any app publisher can scale up their user acquisition process with ASO process:

  • Target the right keywords to ensure relevant search traffic on the app store
  • Understand the best practices from top apps in the respective category
  • A/B test all the store listing aspect
  • Coming up with creative screenshots

UAC Campaigns (Paid)

Universal app campaigns are one of the fastest ways to acquire the right users at optimized cost. It streamlines the entire process for app publishers, making it easy to promote apps across Google’s largest properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network. Add a few lines of text, a bid, some assets, and the rest is optimized by Google’s ML.

  1. Start App Monetization with Google Ad Exchange

Google Ad Exchange lets publishers connect to premium advertisers. It ensures that app publishers can make higher ad revenue by providing them higher fill rates with premium demand. Google AdX offers an ad exchange programmatically or with real-time bidding. AdX has the potential to generate more revenue to publishers. Although the entry barrier for indie app publishers to access Adx are so high. There is another way for aspiring app publishers to gain access to Adx and its premium demand, and that is to work with a Google Certified Publishing Partner.

  1.  Find the Best Ad Partner that Fits Your Needs

        It is important to find the best ad partner that will help maximise app’s revenue potential.

Performance measurement is one of the most important things to take care of when it comes to working with any ad network. eCPM is something app publishers must consider while selecting a suitable ad partner. Apart from this, technology also plays a crucial role in this. Before going ahead, app publishers need to ask these questions to themselves – How complex is the dashboard? How easy is it to integrate a new SDK?

This is one of crucial things in the app monetization journey.

  1. Start Monetizing with Native Ads

Native Ads blend with the rest of the content without distracting users from their activity on the app. Let’s say if an app publisher chooses another ad format that is intrusive and annoying then there are chances that he/she will lose users.

How SDK X helps increase ad revenue with Native Ad format?

–        SDK X lets you test different formats, placements and demand partners to identify the best fit for your app. This means you always have the best performing Ads with the right partners at the right placements to ensure maximum yield.

–        Make every impression count! Backfill other formats with Native to increase fill rates.

–        Integrate SDK X to your app and create any format with ease. Move away from banners to adaptive Ad content that increases your click-through rates.

–        With dynamic Ad templates, app developers can integrate native Ads and go live in a matter of minutes without taking the hassle of designing or testing Ad templates.

–        Native ads take different shapes and forms and do not have a fixed size, these have a higher CTR in general compared to the other formats. They provide a better user experience for your visitors.

  1. Find new ad placements & formats

In order to boost app ad revenue from existing ad slots it is important to figure out new placements. App metrics like engagement rates, ARPDAU, and eCPM can be analyzed by the publishers to get actionable insights.

About GreedyGame:

Established in 2013, GreedyGame is an all-in-one platform that allows app publishers/developers to scale their user base and build a monetization model that does not disrupt the user experience. Being one of the Google channel partners, we at GreedyGame have curated products & services which allow app publishers/developers to focus on creating world-class content whilst we take care of the distribution and ad revenue optimization. We have taken a 360-degree approach when it comes to developing app monetization solutions. Products like SDK X have helped more than 1500+ app publishers to increase their ad revenue. Also, services like Plan A have helped indie app publishers/developers get a top-notch assistance from our in-house monetization experts.

In short, GreedyGame has built solutions for all the app monetization & user acquisition needs. So that the app publishers/developers can concentrate on making awesome apps.