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Tag: Campaign

business

Pepperfry’s ‘Why Wait for Diwali’ Campaign Urges Early Festive Shopping for a Stress-Free Experience

Sep 23, 2024 by Sujata 0 Comments #Campaign, #Shopping

Mumbai, September 23rd, 2024: Pepperfry, India’s leading e-commerce furniture and home décor company, has launched its new campaign, ‘Why Wait for Diwali.’ Built on the idea that Diwali shopping often becomes a stressful, last-minute rush, the campaign encourages customers to start shopping early. By showcasing the common frustrations of delayed shopping—like out-of-stock items, missed deals, and the stress of rushing—Pepperfry’s message connects with families as they gear up for the festive season. The campaign emphasizes the benefits of planning ahead, taking advantage of the ongoing SALE, and enjoying a smoother, more relaxed shopping experience both online and in-store. ‘Why Wait for Diwali’ aims to help customers focus on celebrating the festival without the last-minute pressure of unfinished shopping.

The campaign’s message unfolds through an intense, movie-style ad that portrays a family caught up in a frantic, last-minute “mission planning” for their Diwali shopping. In an dramatic manner,  the family prepares for their shopping as if they are executing a military operation, complete with tactical lingo and overly serious expressions. As they start planning, they realise that an essential piece of furniture is out of stock, and their carpenter is unavailable for urgent repairs. Tensions rise, and chaos erupts as family members argue and lose control, perfectly capturing the familiar stress of last-minute festival preparations. The ad concludes with a clear message: “Why wait for the last-minute chaos when you can shop peacefully now? Our ‘Why Wait for Diwali‘ SALE is already live! Avoid the rush, avoid the stress—shop early!

Speaking about the latest campaign, Archana K., Lead, Brand Marketing at Pepperfry, said, “At Pepperfry, we understand the chaos and frustration that often comes with last-minute Diwali shopping. Through this campaign, we’re adding a touch of humour to remind people that the festive season doesn’t have to be stressful. By planning ahead and taking advantage of our ongoing sale, families can shop with ease, enjoying a wider range of choices and a more relaxed experience. Diwali is a time for joy and togetherness, and we’re here to help our customers celebrate with peace of mind, leaving the last-minute rush behind.”

business

Siegwerk India Launches ‘Clean Bhiwadi Green Bhiwadi’ Campaign for Environmental Transformation

Sep 5, 2024 by Sujata 0 Comments #Campaign, #Clean Bhiwadi Green Bhiwadi, #Environmental Transformation, #Siegwerk India

Siegwerk India initiates a CSR program to Clean up Bhiwadi

India, 05th September 2024 – Siegwerk Druckfarben AG & Co. KGaA, one of the leading global providers of printing inks and coatings for packaging applications and labels, announces the launch of its ambitious waste management drive with an aim to transform the environment in Bhiwadi and its surrounding areas. This initiative under the aegis of its Corporate Social Responsibility program is a part of its commitment toward making a cleaner and healthier community. The project team comprises environmental experts and solid waste specialists, with close monitoring and support by Siegwerk India’s CSR team.

At the commencement of this initiative, Mr. Ashish Pradhan, President, Siegwerk Asia commented “This cleanliness drive is not just a project, but a commitment to improving the environment and quality of life in Bhiwadi. It’s a matter of honor for the company to be able to work towards a healthier community. In addition, this project is aimed at creating awareness around environmental cleanliness, especially in industry-forward areas. Siegwerk India’s CSR team would closely monitor the progress of the project to meet the projected purpose and help open an avenue for more projects in the future.”

The project, starting from September 2024, will entail clean-up on either side of the Alwar bypass road, beginning from Bhiwadi Mode to Siegwerk India factory about 20 -25 km. daily. In the first phase, Siegwerk India will concentrate on removing garbage along the main roads and ensuring its proper disposal in designated dump yards. To promote sustainable practices and reinforce the importance of maintaining cleanliness, banners will be placed along the cleaned routes, and Siegwerk employees will be present to engage with the local community.

In the second phase, the team plans to shift focus to improving waste management infrastructure in the region. The works will include setting up efficient dumping yards, deploying machinery for waste collection, and implementing segregation practices. They will be the long-term solutions toward proper waste management, and the cleanliness drive will really impact the community. In addition, as Bhiwadi is a border town of Haryana and Rajasthan, it lies in a very complex geographical and administrative setup. Siegwerk India is thereby closely coordinating with the local administration, including the representatives from Bhiwadi Municipal Corporation and the sarpanch from various other villages. This would be critical in order to coordinate the project effectively and address the specific needs of the community.

By addressing the immediate issue of roadside garbage and implementing long-term waste management solutions, Siegwerk aims to set a precedent for environmental initiatives in the region.

news

Coding Ninjas Partners Social Beat for Brand Awareness Campaign

Mar 7, 2024 by Sujata 0 Comments #Campaign, #Coding Ninjas, #Kannu Mittal, #learners, #Social Beat, #Vikas Chawla

Chennai, March 7, 2024: Intending to reduce its blended customer acquisition cost (CAC), Coding Ninjas, a prominent player in the tech education sector, has assigned its digital mandate to Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results. As part of this mandate, which was won after a multi-agency pitch, Social Beat will implement a brand awareness campaign for Coding Ninjas.

Social Beat will design targeted brand campaigns to boost brand recognition as well as efficiently minimize the blended Customer Acquisition Cost (CAC).

Mr. Vikas Chawla, Co-Founder of Social Beat, said, “Our goal is to strengthen Coding Ninjas’ position in the industry via multi-channel media planning and execution. The company’s digital-first approach allows us to completely leverage our digital marketing prowess. Our team will meticulously strategize and execute media plans across various channels. This will include a daily reporting mechanism to ensure transparency and real-time insights into campaign performance. These collaborations will authentically endorse Coding Ninjas, further expanding its reach and credibility.”

Kannu Mittal, Coding Ninjas

Mr Kannu Mittal, Co-Founder of Coding Ninjas, said, “This is the first time we are doing a brand campaign with the objective of driving awareness and consideration for the brand among both college students and working professionals looking to upskill themselves in their tech careers. Almost 15 million engineering college students graduate every year and enter the workforce. Unfortunately, only a handful of them do so from top colleges that get easier access to coveted tech roles in top companies. The rest of them start the race from behind and have to toil harder to get access to the same privileged placement opportunities that Tier 1 college students and graduates take for granted. Our campaign celebrates those learners who, despite their circumstances, are not afraid to challenge the status quo, believe in themselves, and take ownership of making things happen. We as a brand help those aspirers get the tech careers they deserve faster with the right guidance at the right time. Our unique 3 Stage Learning Model is designed to help learners Learn, Excel & Stand Out through various upskilling offerings that enable them to build strong foundations and leapfrog their peers. Everything we do at Coding Ninjas is centred around how best we can add value to our students.”

business

Colors Infinity and Comedy Central’s campaign #SafeForDad celebrates the evolving father-child bond

Jun 17, 2022 by Praveen 0 Comments #Campaign, #Colors Infinity, #Comedy Central, #SafeForDad

As the world gears up to celebrate every father’s unconditional love for his kids, India’s leading English Entertainment channels from Viacom18, Colors Infinity and Comedy Central, unveil an exciting and endearing campaign ahead of Father’s Day 2022. Colors Infinity and Comedy Central’s #SafeForDad campaign encourages a simple yet radical and progressive idea, that no topic is off-limits when it comes to having a conversation with one’s father. The campaign is currently live on both the brand’s social media channels and aims to normalize candid conversations between a father and his kids.

Stemming from the oft noticed but rarely addressed hesitation that the youth face when opening up to their fathers, the campaign is a meaningful initiative to shift this tendency. It encourages them to drop the reluctance, embrace the supposedly ‘out-of-bounds’ conversations, and take that step in forging a stronger bond with their dad.

Speaking on the launch of the campaign, Utsav Chaudhuri, Marketing Head, Youth, Music and English Entertainment Cluster, Viacom18 said, “The young-at-heart audience of Comedy Central and Colors Infinity continues to evolve with global exposure. In tune with their progressive mindset, our #SafeForDad campaign encourages a closer bond between the fathers and their children. The intent is to drop all hesitation and prejudgments, to give fathers a chance to engage in meaningful conversations, particularly with topics that seem off-limits. We hope that our communication resonates with our viewers, creating a positive and progressive impact on Father’s Day.”

#SafeForDad will be promoted across Colors Infinity and Comedy Central will engage with fans and followers through stories of open conversations between fathers and their kids, along with interesting social media activities. The campaign aims to enable conversations that fathers and kids would otherwise shy away from, driving a wave of change in convention in every household.

JSW Steel Launches New Corporate Campaign 'Always Around'
business

JSW Steel Launches New Corporate Campaign ‘Always Around’

Jun 9, 2022 by Praveen 0 Comments #Always Around, #Campaign, #JSW Steel

JSW Steel, the flagship company of the multi-billion-dollar JSW Group, unveils its new campaign ‘Always Around’ to highlight the central role JSW Steel plays in our everyday lives, aligned with JSW Steel’s positioning as a Preferred Consumer Brand.

The company has kicked off an unique, first of its kind communication campaign marking a transition from its current product-based communication to master-brand storytelling.

The creative film showcases the various applications of JSW Steel in an engaging and entertaining format through the “Claymation” concept. The film shows blue and red coloured clay blocks constantly changing form to reflect the versatile nature of Steel.  The film ends with the formation of the JSW Steel logo from the same pieces of clay with the tagline “Always Around”, indicating the ubiquitous presence of JSW Steel.

Commenting on the latest campaign, Parth Jindal of JSW Group, said, “Steel is all around us and as consumers, we do not realize how central Steel is in modern living. Our latest brand campaign ‘Always Around’ was conceptualized to communicate the key role JSW Steel plays in our everyday lives and it originated from multiple stakeholder insights. The core thought for the campaign was to showcase our brand philosophy in a contemporary way.”

Jayant Acharya, Deputy MD, JSW Steel said, “JSW Steel has invested heavily in technology and always provided differentiated products to its customers. Our unwavering focus on sustainability, diverse product portfolio and superior service has enabled our customers to confidently use JSW Steel in a plethora of applications. The multi-edit campaign brings alive the universal impact of JSW Steel in an aesthetically appealing format.”

The campaign, conceptualised by Ogilvy will be rolled out in an episodic manner through a 360-degree Integrated campaign including TV, Digital, OOH etc.

 

Ogilvy India Chief Creative Officer Sukesh Nayak said, “JSW Steel today is a part of almost everything in our lives, from packaging to mobility. ‘Always Around’ is a platform for the same. The visual manifestation of the idea beautifully brings to life how JSW is truly all around us.”