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Social Beat Wins the Google Agency Excellence Award 2024 for Creative Coverage

Google Excellence Awards

Social Beat, a leading digital marketing agency in India, is proud to announce its win at the prestigious Google Agency Excellence Awards 2024 under the Creative Coverage category. This recognition underscores Social Beat’s innovative and data-driven approach to crafting impactful, creative digital campaigns.

The award-winning campaign, created for Fortune Kachi Ghani Mustard Oil, highlighted the brand’s trusted legacy and its connection to the cherished tradition of pickle-making. The campaign successfully blended cultural storytelling with advanced digital strategies, delivering exceptional results for the brand.

The campaign’s goal was to position Fortune Kachi Ghani Mustard Oil as the preferred choice for traditional pickle-making while celebrating its heritage.

Vikas Chawla, Co-founder of Social Beat, shared, “Winning the Google Agency Excellence Award in the Creative Coverage category is a moment of pride and validation for our team. This recognition reflects our ability to combine creativity with data-driven strategies, enabling brands like Fortune Foods to connect with audiences meaningfully and achieve outstanding results.”

Jignesh Shah, Head of Marketing at Fortune Foods, said, “Social Beat’s innovative campaign perfectly captured the heritage of Fortune Kachi Ghani Mustard Oil and its relevance in traditional Indian homes. Their creative approach resonated deeply with our audience and delivered exceptional results.”

The campaign’s creative execution and targeted approach delivered exceptional outcomes:

● 13+ million impressions and 6+ million reach on YouTube.

● 49% increase in keyword searches for Fortune Kachi Ghani Mustard Oil.

● 88,000+ clicks on campaign content.

This award reinforces Social Beat’s reputation as a leader in digital marketing, known for its ability to seamlessly blend creativity and performance to deliver campaigns that drive growth and impact.

Vikas Chawla is The Outstanding Leader of the Year at the FICCI Young Leadership Awards 2024

Chennai, India – Thursday, 14th November 2024 — Social Beat announced today that Vikas Chawla, Co-Founder, has been recognized as The Outstanding Leader of the Year for 2024 by the FICCI Young Leadership Awards 2024 jury. This is in acknowledgment of Vikas’s exceptional leadership, dedication, and transformative impact in the digital marketing space.

Vikas Chawla simultaneously manages three successful agencies—Social Beat, Influencer.in, and D2Scale—with a collective team of over 300 members. Under his exemplary leadership, the agencies have thrived, despite challenges and hurdles, delivering consistent growth and success for a wide array of clients.

Vikas Chawla- Outstanding Leader of the Year

Reflecting on his experience over the last decade, Vikas Chawla, Co-Founder, of Social Beat said,“Leadership isn’t about perfection; it’s about being present. You don’t need to have all the answers, having confidence in your team makes a world of difference. Every step—from making tough decisions to navigating sleepless nights—demands resilience, strategic thinking, and unwavering commitment. My role is to support the team, inspire them, and foster a collaborative environment that enables collective success.”

This achievement celebrates Vikas’s leading by example and cultivating an environment where each team member can thrive. He has consistently driven results and positively impacted clients and colleagues by fostering a culture of continuous learning, innovation, creativity, and teamwork.

About Social Beat:

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India.

Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns.

They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.

Social Beat’s Digital Campaign for Fortune Foods During Ganesh Chaturthi using AI drives engagement

Chennai, India, 15th October, 2024: Social Beat, one of India’s leading digital growth partners, released an impactful digital campaign for Fortune Foods during the auspicious occasion of Ganesh Chaturthi 2024. The campaign, inspired by Lord Ganesha’s rich cultural heritage, timeless mythological stories and his love for food, aimed to unite communities online and provide engaging experiences through a series of creative contests and storytelling brought to life with the help of artificial intelligence.

Social Beat’s Digital Campaign for Fortune Foods During Ganesh Chaturthi using AI

The primary goal of the campaign was to celebrate Ganesh Chaturthi in a way that resonates with both younger and older generations. By presenting ancient tales of Lord Ganesha in a fun, modern format, the campaign brought people together, blending tradition with innovation.

Commenting on the campaign, Jignesh Shah, Head of Marketing, Fortune Foods, said, “Ganesh Chaturthi is a cherished festival for millions, and we wanted to connect with consumers in a way that honours tradition while embracing innovation. Food is such an integral part of the celebrations, and Social Beat’s creative approach enabled us to not only share the essence of Lord Ganesha’s stories but also engagingly celebrate the festive flavours. The results truly exceeded our expectations in terms of both reach and engagement.”

Speaking on the success of the campaign, Suneil Chawla, Co-Founder, Social Beat, said, “Ganesh Chaturthi is a festival that brings people together, and we wanted Fortune to facilitate that in the digital space. Our goal was to blend cultural storytelling with modern technology, creating a campaign that not only engages but also inspires. The overwhelming response we received highlights the power of digital storytelling in resonating with diverse audiences.”

Performance Highlights:

Total Reach: Over 21 million accounts engaged across 10 days

New Instagram Followers: 1,500

Total Contest Entries: 1,622

Total Impressions: 48.5 million

Average Cost Per Engagement (CPE): As low as ₹0.01

The campaign received an overwhelming response, particularly on Facebook and Instagram, driving the highest engagement with over 3.5 million video views.

The 10-day digital campaign titled “A Divine Journey Through the Timeless Tales of Lord Ganesha,” featured five stories and five contests, each designed to educate, entertain, and encourage audience participation while promoting the values and wisdom associated with Lord Ganesha. AI tools such as Midjourney, Immercity, and Photoshop AI were used to create compelling story visuals, supported by an exciting series of contests that ran throughout the 10-day festival. Each day featured a new tale or contest, offering rewards for participants. This multi-platform strategy included a mix of Instagram and Facebook posts, videos, and interactive content, concluding with a special Visarjan post.

The Ganesh Chaturthi campaign for Fortune Foods is a testament to Social Beat’s expertise in driving digital impact and engagement, connecting brands with their audience on a deeper, more personal level.

About Social Beat: 

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.

Samsonite’s X Boss Collection launched by Social Beat and Influencer.in

Chennai, India – September 12th, 2024: Social Beat, along with Influencer.in, announced the launch of The Samsonite X Boss Collection, an exclusive line of premium bags from Samsonite. The collection was launched with a theme that celebrates the inner drive and ambition within each individual.

Campaign Insight: The Samsonite X Boss Collection is inspired by the belief that there is a “boss” element in everyone. The campaign positions the collection as a tribute to the strong and determined spirit within everyone, making the Samsonite X Boss bags a symbol of confidence and leadership.

Campaign Idea: To bring this vision to life, Social Beat and Influencer.in collaborated with a diverse group of six select influencers, each representing a facet of what it means to be a boss – Anaita Shroff, House of Misu, Rizwan Bachav and Anvit Oberoi and Dilip Khosla. These influencers were chosen for their ability to convey the confident and authoritative spirit of the Samsonite X Boss collection and embody the essence of the #BossInYou. Each influencer revealed the collection their unique leadership style, showcasing how the Samsonite X Boss bags seamlessly extend their boss personalities.

Anushree

Commenting on the launch, Anushree Tainwala, Executive Director at Samsonite South Asia, said: “Samsonite has always stood for quality and innovation, and the Samsonite X Boss collection is no exception. This campaign allowed us to connect with our audience in a meaningful way, by tapping into the powerful notion that there is a boss in everyone. We are thrilled with the collaboration with Social Beat and Influencer.in, which brought this vision to life so beautifully.”

Arushi Gupta, Head of Influencer Marketing at Influencer.in, said: “The Samsonite X Boss campaign is a celebration of individuality and leadership. By partnering with influencers who truly represent the essence of a boss, we were able to create content that is both authentic and aspirational. The response has been overwhelmingly positive, and we are proud to have been a part of this iconic launch.”

This narrative-driven approach resonated with a wide audience, making the collection a must-have for those who lead with style and authority. The launch of the Samsonite X Boss collection marks another successful collaboration between Samsonite, Social Beat, and Influencer.in, pushing the boundaries of what a digital campaign can achieve.

About Social Beat:

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.

Social Beat Wins Mandate to Drive Business Outcomes for Cialfo

Chennai, 26, August 2024: Cialfo, a leading global edtech company, has assigned its digital mandate to Social Beat, a premier digital marketing agency known for its innovative strategies and driving business outcomes. Social Beat will focus on increasing lead inflow through LinkedIn campaigns and improving organic ranking via comprehensive SEO strategies. Additionally, the agency will explore platforms like Meta and Google to boost brand awareness, targeting metrics such as cost per quality lead, keyword rankings, website visits, and keyword search volume.

Suniel Chawla, Co-Founder, Social Beat(1)

Mr. Suneil Chawla, Co-Founder of Social Beat, said, “We are thrilled to partner with Cialfo, a pioneer in the edtech space. Our goal is to drive meaningful business outcomes by leveraging our expertise in digital marketing to enhance their lead generation and organic presence. We look forward to a successful and impactful collaboration.”

Pooja Gupta, Sr VP, Strategic Operations, Ciaflo

Pooja Gupta Pasari, Sr. VP of Strategic Operations at Cialfo, stated, “Our partnership with Social Beat marks an important step in our growth journey. Their deep understanding of digital marketing and commitment to excellence aligns perfectly with our vision. We are excited to work together to achieve our objectives and expand our reach.”

Social Beat Wins Several Prestigious Industry Awards

Chennai, 08, August 2024: Social Beat, a leading digital marketing agency, capped a successful six months winning multiple awards across several prestigious platforms. These accolades highlight Social Beat’s excellence in creativity for digital campaigns, performance marketing and influencer collaborations.

vikas

At the Maddys Awards, Social Beat secured three silver awards in the Digital Campaigns category:

  • Brand Campaign for Samsonite
  • Social Media Campaign for Royal Sundaram
  • Influencer Marketing Campaign for Samsonite

In the Social Samosa Awards, Social Beat earned:

  • Gold for Best Use of Performance Marketing for Sundaram Mutual Fund
  • Silver for Best Use of Creators/Influencers for Indian Terrain’s #WearThePants campaign

 Social Beat also triumphed at the Front Benchers Awards with three gold awards:

  • Gold in the Video category for Samsonite
  • Gold in the Rural Marketing category for Fortune (Adani Wilmar)
  • Gold in Social Media Best Use of Creator Collaboration

Mr. Vikas Chawla, Co-Founder of Social Beat, said, “These wins are a testament to the strategic thinking and creative ability of our teams across products, services and markets. We are really thrilled to be recognized across multiple categories and platforms reflecting our width and depth of capability. This also motivates us to continue delivering innovative and impactful campaigns that drive business growth for our clients.”

 

About Social Beat:

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.

Social Beat Celebrates Award-Winning Campaign with Sundaram Mutual

Chennai, – May 28th, 2024: Social Beat, one of India’s leading digital marketing companies, is thrilled to celebrate the incredible success of their client, Sundaram Mutual. The fund house launched a 15-day New Fund Offer (NFO) campaign across channels in January 2024 for the Sundaram Multi-Asset Allocation Fund. The fund garnered a whopping ₹1,890 crores in investments, and the digital marketing campaign clinched the prestigious “Great Indian BFSI Digital Marketing Campaign of the Year 2024″ award at the BFSI Digital Stallions Forum.

Sundaram Award X SB

This recognition is a testament to the innovative digital marketing strategies employed by Social Beat and the exceptional team at Sundaram Mutual. The campaign attracted over 83,000 investors, making it Sundaram Mutual’s second-largest NFO ever.

“We are incredibly proud to be a part of developing Sundaram Mutual’s award-winning campaign,” said Suneil Chawla, Co-founder of Social Beat. “This achievement highlights the power of effective digital marketing strategies in reaching the right audience and driving exceptional results.”

“We are delighted with the overwhelming response to our January NFO campaign for the Sundaram Multi-Asset Allocation Fund and are honoured to receive the ‘Great Indian BFSI Digital Marketing Campaign of the Year 2024’ award. Marketing isn’t just about selling a product, it’s about selling a story and inspiring action. Partnering with Social Beat has enabled us to reach and engage with a broader audience effectively, and we are excited to continue delivering exceptional value to our investors”, said Ajit Narasimhan, Chief Marketing Officer of Sundaram Mutual.

Social Beat Appoints Ashish Tambe As National Creative Director

Chennai, May 21st, 2024. Social Beat, a digital growth partner for leading brands across verticals, announced today the appointment of Ashish Tambe as National Creative Director. Ashish was previously with FCB Kinnect and comes with a proven track record of delivering several award-winning campaigns, including at Cannes, Clios, and the One Show.

Ashish Tambe, National Creative Director, Social Beat (1)

A microbiologist by qualification, he was enroute to making a German laboratory his home when the world of stories, ideas, and brand strategies beckoned. Joining as the first creative resource, he went on to help build one of the well-known digital agencies in the country. He has experience in crafting pathbreaking creative strategies, campaigns, and uplifting brand stories for many brands over the last ten years.

“Speaking on Ashish Tambe’s appointment, Sunil Chawla Co-Founder, Social Beat said, “I am delighted to welcome Ashish Tambe to Social Beat, and look forward to creating effective as well as award winning digital campaigns with him and the team. Ashish’s extensive experience and proven track record of success will add to our proven capability to drive business outcomes and win awards in the process.”

Commenting on his appointment, Ashish Tambe said, “I am eager to contribute to the growth of Social Beat with cutting edge creativity that will enable Clients to grow their business. Social Beat has been a pioneer in digital marketing, and has had several remarkable achievements to their name, and I am thrilled to be joining the team and growing along with them.”

Ashish believes that the best creatives hinge on the smallest nuances, and believes thinking inside the box is the key to successful campaigns that benefit brands. When not thinking about work, he spends time working out to compensate for his love for fried food and sweet desserts.

Social Beat Wins Digital Mandate for Juicy Chemistry

Chennai, 29 April 2024: Juicy Chemistry, an ECOCERT-Certified organic personal care brand has assigned its digital mandate to Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results. Social Beat will drive brand awareness and consideration across Juicy Chemistry’s product portfolio with creative, innovative, and relatable content. The digital creative mandate was won after a multi-agency pitch process by Juicy Chemistry.

Pritesh & Megha

Social Beat will design targeted brand campaigns to boost brand recognition and scale up Juicy Chemistry’s revenue by utilizing various digital media channels including Meta, Google, and targeted campaigns with affiliates and Influencers.

Mr. Vikas Chawla, Co-Founder of Social Beat, said, “We are very happy to be associated with Juicy Chemistry. They have an attractive portfolio of products available for the diverse needs of modern consumers. We look forward to providing result-driven strategies that can help them expand their market penetration and achieve desired results. With the brand’s focus on their digital native target audience, we are positive that we will be able to help them tap the right consumers through the right channels and efficiently amplify their overall reach and business growth in the long run. We look forward to working on innovative ideas for the brand and having a fruitful association with Juicy Chemistry.”

Pritesh and Megha Asher, Co-founders, Juicy Chemistry said, “Our partnership with Social Beat is highly collaborative as our target audience is digital savvy and Social Beat has vast expertise in understanding and efficiently managing the digital movement of consumers. I feel their experience of the digital landscape, understanding of consumers’ digital behaviour, and insight-driven approach to creative communication, will help us augment our visibility, strengthen our reach and boost our marketing efforts to achieve optimal results. We are excited to partner with Social Beat and look forward to taking our brand to the next level with their help.”