Social Beat - Business News Week

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Social Beat Wins Several Prestigious Industry Awards

Aug 8, 2024 by Mansi 0 Comments #Industry Award, #Mr. Vikas Chawla, #Social Beat

Chennai, 08, August 2024: Social Beat, a leading digital marketing agency, capped a successful six months winning multiple awards across several prestigious platforms. These accolades highlight Social Beat’s excellence in creativity for digital campaigns, performance marketing and influencer collaborations.

At the Maddys Awards, Social Beat secured three silver awards in the Digital Campaigns category:

Brand Campaign for Samsonite
Social Media Campaign for Royal Sundaram
Influencer Marketing Campaign for Samsonite

In the Social Samosa Awards, Social Beat earned:

Gold for Best Use of Performance Marketing for Sundaram Mutual Fund
Silver for Best Use of Creators/Influencers for Indian Terrain’s #WearThePants campaign

Social Beat also triumphed at the Front Benchers Awards with three gold awards:

Gold in the Video category for Samsonite
Gold in the Rural Marketing category for Fortune (Adani Wilmar)
Gold in Social Media Best Use of Creator Collaboration

Mr. Vikas Chawla, Co-Founder of Social Beat, said, “These wins are a testament to the strategic thinking and creative ability of our teams across products, services and markets. We are really thrilled to be recognized across multiple categories and platforms reflecting our width and depth of capability. This also motivates us to continue delivering innovative and impactful campaigns that drive business growth for our clients.”

About Social Beat:

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.

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Social Beat Celebrates Award-Winning Campaign with Sundaram Mutual

May 28, 2024 by Sujata 0 Comments #Ajit Narasimhan, #Great Indian BFSI Digital Marketing Campaign of the Year 2024, #New Fund Offer (NFO), #Social Beat, #Sundaram Multi-Asset Allocation Fund, #Sundaram Mutual, #Suneil Chawla

Chennai, – May 28th, 2024: Social Beat, one of India’s leading digital marketing companies, is thrilled to celebrate the incredible success of their client, Sundaram Mutual. The fund house launched a 15-day New Fund Offer (NFO) campaign across channels in January 2024 for the Sundaram Multi-Asset Allocation Fund. The fund garnered a whopping ₹1,890 crores in investments, and the digital marketing campaign clinched the prestigious “Great Indian BFSI Digital Marketing Campaign of the Year 2024″ award at the BFSI Digital Stallions Forum.

This recognition is a testament to the innovative digital marketing strategies employed by Social Beat and the exceptional team at Sundaram Mutual. The campaign attracted over 83,000 investors, making it Sundaram Mutual’s second-largest NFO ever.

“We are incredibly proud to be a part of developing Sundaram Mutual’s award-winning campaign,” said Suneil Chawla, Co-founder of Social Beat. “This achievement highlights the power of effective digital marketing strategies in reaching the right audience and driving exceptional results.”

“We are delighted with the overwhelming response to our January NFO campaign for the Sundaram Multi-Asset Allocation Fund and are honoured to receive the ‘Great Indian BFSI Digital Marketing Campaign of the Year 2024’ award. Marketing isn’t just about selling a product, it’s about selling a story and inspiring action. Partnering with Social Beat has enabled us to reach and engage with a broader audience effectively, and we are excited to continue delivering exceptional value to our investors”, said Ajit Narasimhan, Chief Marketing Officer of Sundaram Mutual.

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Social Beat Appoints Ashish Tambe As National Creative Director

May 21, 2024 by Sujata 0 Comments #Ashish, #Ashish Tambe, #brand stories, #campaigns, #Cannes, #Clios, #creative strategies, #digital agencies, #National Creative Director, #One Show, #Social Beat, #Sunil Chawla

Chennai, May 21st, 2024. Social Beat, a digital growth partner for leading brands across verticals, announced today the appointment of Ashish Tambe as National Creative Director. Ashish was previously with FCB Kinnect and comes with a proven track record of delivering several award-winning campaigns, including at Cannes, Clios, and the One Show.

A microbiologist by qualification, he was enroute to making a German laboratory his home when the world of stories, ideas, and brand strategies beckoned. Joining as the first creative resource, he went on to help build one of the well-known digital agencies in the country. He has experience in crafting pathbreaking creative strategies, campaigns, and uplifting brand stories for many brands over the last ten years.

“Speaking on Ashish Tambe’s appointment, Sunil Chawla Co-Founder, Social Beat said, “I am delighted to welcome Ashish Tambe to Social Beat, and look forward to creating effective as well as award winning digital campaigns with him and the team. Ashish’s extensive experience and proven track record of success will add to our proven capability to drive business outcomes and win awards in the process.”

Commenting on his appointment, Ashish Tambe said, “I am eager to contribute to the growth of Social Beat with cutting edge creativity that will enable Clients to grow their business. Social Beat has been a pioneer in digital marketing, and has had several remarkable achievements to their name, and I am thrilled to be joining the team and growing along with them.”

Ashish believes that the best creatives hinge on the smallest nuances, and believes thinking inside the box is the key to successful campaigns that benefit brands. When not thinking about work, he spends time working out to compensate for his love for fried food and sweet desserts.

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Social Beat Wins Digital Mandate for Juicy Chemistry

Apr 29, 2024 by Sujata 0 Comments #digital marketing agency, #ECOCERT-Certified organic personal care brand, #Google, #Juicy Chemistry, #Megha Asher, #Meta, #Pritesh, #Social Beat, #Vikas Chawla

Chennai, 29 April 2024: Juicy Chemistry, an ECOCERT-Certified organic personal care brand has assigned its digital mandate to Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results. Social Beat will drive brand awareness and consideration across Juicy Chemistry’s product portfolio with creative, innovative, and relatable content. The digital creative mandate was won after a multi-agency pitch process by Juicy Chemistry.

Social Beat will design targeted brand campaigns to boost brand recognition and scale up Juicy Chemistry’s revenue by utilizing various digital media channels including Meta, Google, and targeted campaigns with affiliates and Influencers.

Mr. Vikas Chawla, Co-Founder of Social Beat, said, “We are very happy to be associated with Juicy Chemistry. They have an attractive portfolio of products available for the diverse needs of modern consumers. We look forward to providing result-driven strategies that can help them expand their market penetration and achieve desired results. With the brand’s focus on their digital native target audience, we are positive that we will be able to help them tap the right consumers through the right channels and efficiently amplify their overall reach and business growth in the long run. We look forward to working on innovative ideas for the brand and having a fruitful association with Juicy Chemistry.”

Pritesh and Megha Asher, Co-founders, Juicy Chemistry said, “Our partnership with Social Beat is highly collaborative as our target audience is digital savvy and Social Beat has vast expertise in understanding and efficiently managing the digital movement of consumers. I feel their experience of the digital landscape, understanding of consumers’ digital behaviour, and insight-driven approach to creative communication, will help us augment our visibility, strengthen our reach and boost our marketing efforts to achieve optimal results. We are excited to partner with Social Beat and look forward to taking our brand to the next level with their help.”

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Social Beat sweeps five awards at AgencyCon Indian Agency Awards

Mar 28, 2024 by Gayathri Pariti 0 Comments #AgencyCon Indian Agency Awards, #Indian Agency Awards, #Social Beat, #Suneil Chawla, #Vikas Chawla

Social Beat, a leading digital marketing agency, bagged five awards at the AgencyCon Indian Agency Awards. Social Beat won five key categories including two Gold Awards for Content Marketing Agency of The Year and Agency of the Year South and Silver Award for the Performance Marketing Agency of The Year. Co-founder of Social Beat Mr. Vikas Chawla won the Agency Head / CEO of The Year Award and Mr. Pavan Ramchand, CHRO, Social Beat won the HR Professional of The Year Award at a glittering ceremony held recently in Mumbai.

On winning the awards, Vikas Chawla, co-founder of Social Beat said, “Being recognized with these awards is a testament to the dedication and talent of our team. We are immensely proud of their creativity, expertise, and professionalism with which we scale the brands we work with.”

Suneil Chawla, co-founder of Social Beat, added, “As we celebrate our achievements, in this case an unprecedented 5 awards, we remain committed to our mission of driving business outcomes for the brands entrusted to us to grow revenues and market share.”

With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai, Social Beat is India’s fastest-growing independent digital marketing solutions company managing 4% of digital media investment in India. Social Beat has set a new benchmark for managing Rs. 900 Crores of digital media spending. As a Google Premier Partner, Facebook Business Partner, and trusted collaborator with industry giants like Salesforce, Hotstar, Amazon, and Linkedin, Social Beat is committed to leveraging strategic partnerships and solutions to empower brands and foster growth.

List of Awards Won by Social Beat at Indian Agency Awards

Gold – Agency of the Year – South

Gold – Content Marketing Agency of The Year

Silver – Performance Marketing Agency of The Year

Agency Head/ CEO of the Year – Vikas Chawla

HR Professional of The Year – Pavan Ramchand

A tribute to the Agency Life, Untold Stories, and Unsung Heroes who run the show, the Indian Agency Awards recognizes the outstanding contributions from Advertising/Creative, Digital, Integrated, and Performance Agencies. Indian Agency Awards is not just about that one Hero Campaign of the year but the hard work, dedication, and toil that goes behind building brands, driving performance, and achieving set objectives through the year. The AgencyCon Summit acts as a shared knowledge platform for Agency Leaders and Professionals to learn, unlearn, and relearn the dynamics of Agency Trade.

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Coding Ninjas Partners Social Beat for Brand Awareness Campaign

Mar 7, 2024 by Sujata 0 Comments #Campaign, #Coding Ninjas, #Kannu Mittal, #learners, #Social Beat, #Vikas Chawla

Chennai, March 7, 2024: Intending to reduce its blended customer acquisition cost (CAC), Coding Ninjas, a prominent player in the tech education sector, has assigned its digital mandate to Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results. As part of this mandate, which was won after a multi-agency pitch, Social Beat will implement a brand awareness campaign for Coding Ninjas.

Social Beat will design targeted brand campaigns to boost brand recognition as well as efficiently minimize the blended Customer Acquisition Cost (CAC).

Mr. Vikas Chawla, Co-Founder of Social Beat, said, “Our goal is to strengthen Coding Ninjas’ position in the industry via multi-channel media planning and execution. The company’s digital-first approach allows us to completely leverage our digital marketing prowess. Our team will meticulously strategize and execute media plans across various channels. This will include a daily reporting mechanism to ensure transparency and real-time insights into campaign performance. These collaborations will authentically endorse Coding Ninjas, further expanding its reach and credibility.”

Mr Kannu Mittal, Co-Founder of Coding Ninjas, said, “This is the first time we are doing a brand campaign with the objective of driving awareness and consideration for the brand among both college students and working professionals looking to upskill themselves in their tech careers. Almost 15 million engineering college students graduate every year and enter the workforce. Unfortunately, only a handful of them do so from top colleges that get easier access to coveted tech roles in top companies. The rest of them start the race from behind and have to toil harder to get access to the same privileged placement opportunities that Tier 1 college students and graduates take for granted. Our campaign celebrates those learners who, despite their circumstances, are not afraid to challenge the status quo, believe in themselves, and take ownership of making things happen. We as a brand help those aspirers get the tech careers they deserve faster with the right guidance at the right time. Our unique 3 Stage Learning Model is designed to help learners Learn, Excel & Stand Out through various upskilling offerings that enable them to build strong foundations and leapfrog their peers. Everything we do at Coding Ninjas is centred around how best we can add value to our students.”

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Influencer.in Voted Best Marketing Agency 2023

Feb 14, 2024 by Sujata 0 Comments #Arushi, #Influencer. in, #Social Beat, #Suneil Chawla

Chennai, February 14, 2023… Influencer. in, one of India’s leading Influencer Marketing platforms and an initiative of Social Beat, was chosen as the “Best Influencer Marketing Agency 2023” by Label Awards. This recognition is a result of Influencer. in’s extensive network of 100,000+ creators and partnerships with over 200 renowned brands globally due to unwavering commitment to ROI-driven marketing.

Founded in 2020, the agency’s success is attributed to its innovative approach, leveraging influencers on platforms such as Instagram, YouTube, Twitter, Amazon, LinkedIn, Moj, TakaTak, and industry-specific platforms.

On receiving the award, Suneil Chawla, Co-founder of Social Beat, stated, “Influencer. in has consistently demonstrated excellence in the influencer marketing space. This recognition as the Best Influencer Marketing Agency for 2023 is a testament to our team’s dedication, creativity, and the impactful collaborations we’ve fostered between brands and influencers.”

Arushi, Business Head at Influencer. in, added, “We take pride in being a platform that connects brands with influencers and prioritises authentic storytelling and engagement. This award reinforces our commitment to delivering outstanding results for our clients and further establishes our position as a leader in the influencer marketing landscape.”

Influencer.in specializes in the E-Commerce, Fin-tech, and Gaming sectors, catering to well-known brands such as Snapdeal, Flipkart, Tata CLiQ, BGMI, Navi, Jupiter, HDFC Bank, Pokemon Unite, and others. With over 200 campaigns executed in 2023, the agency has achieved an average reach of 8 million and engagement of 2 million. Key collaborations include partnerships with Meta, YouTube, Go Colors, Matrimony.com, boAt, Flipkart, Fortune, Navi, McDonald’s, and A23 Gaming.

With a focus on engaging 1,00,000+ influencers, particularly micro-influencers, Influencer.in distinguishes itself through a commitment to fostering diversity and inclusivity within the influencer marketing landscape.

Tag: Social Beat