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news

Sugatsune Japan Introduces New Experience Centre in Bangalore

Oct 21, 2024 by Sujata 0 Comments #Centre, #Experience

Sugatsune, a leading Japanese manufacturer of premium architectural hardware solutions and industrial component hardware, has proudly announced the grand opening of its new Experience Centre at Unity Buildings Complex, Silver Jubilee Block, Ground Floor, Mission Road, III Cross, Bangalore. Founded in 1930 in Japan, this cutting-edge facility is designed to showcase Sugatsune’s extensive range of products, providing a hands-on experience that underscores the company’s commitment to precision engineering, durability, and quality craftsmanship.

Sugatsune has been serving the Indian market for 16 years, bringing its expertise and high-quality hardware solutions to the region. The Experience Centre features Sugatsune’s comprehensive range of innovative hardware solutions, including hinges, locks, drawer slides, pocket door systems, and more. This new space allows architects, designers, and consumers to explore cutting-edge products firsthand, offering inspiration and practical solutions for their projects.

The new Sugatsune Experience Centre was inaugurated by Ar. Ganesh Kumar, Studio 69, and Mr. Kiran Gala, Founder, Gala Groups along with Mr. Anil Rana, Managing Director, Sugatsune. The Bangalore Experience Centre is strategically located to serve a growing customer base in southern India. It complements existing centres in Mumbai, Delhi, Chennai, and Pune, reinforcing Sugatsune’s widespread in the market. With a focus on providing advanced hardware solutions, Sugatsune aims to support architects and designers in creating functional and aesthetically pleasing environments.

Mr. Anil Rana, Managing Director of Sugatsune India, stated, “Today marks a significant step forward for Sugatsune in India. Our new Experience Centre in Bangalore is not just a showroom; it’s a space where creativity meets functionality. The new centre also marks a significant milestone in Sugatsune’s continued expansion across India, further strengthening our presence in the southern region. We are excited to provide our customers with the opportunity to engage with our products hands-on and discover how they can enhance their projects.”

The new centre will showcase an extensive range of product displays while offering expert guidance from trained sales teams and technical specialists. Customers will receive personalized support tailored to their unique project needs, ensuring informed decisions that resonate with modern design trends. The Sugatsune team is excited to engage with the community, helping elevate spaces and projects while fostering lasting relationships with clients.

news

Home Centre Launches ‘Speaking Gifts’ Campaign for Diwali 2024: Celebrating Thoughtful Gifting

Oct 18, 2024 by Sujata 0 Comments #Centre, #Launches

Bangalore, October 18: Home Centre, India’s most preferred destination for homemakers to create their dream homes, has launched its latest Diwali collection with the heartwarming campaign “Speaking Gifts by Home Centre”. The multi-medium campaign is an ode to the thoughtful gifting to loved ones where gifts express the feelings often words fail to capture.

The campaign underscores how gifting can serve as a powerful expression of emotions. More than just materialistic presents, gifts represent heartfelt connections and meaningful gestures. Diwali is a perfect occasion to celebrate these bonds with loved ones with thoughtful gifts, an idea embodied by the campaign’s tagline, “This Diwali Unwrap Emotions with Speaking Gifts by Home Centre.”

Speaking on the new campaign, Sitaram Kumar, CEO of Home Centre India, stated, “Diwali is always the highly anticipated time of the year at Home Centre. Our customers walk in hoping to find just the perfect gift for their loved ones or their own homes. We work towards delighting our customers year after year with collections curated with a lot of love and inspirations from across the globe and our own country. This year we celebrate the spirit of thoughtful gifting with our latest Diwali Campaign ‘Speaking Gifts.”

Shikha S Mazumdar, Head Marketing & VM Home Centre India added, “Speaking Gifts campaign is inspired by the warmth & celebratory spirit of the festive season. Capturing how gifts are an integral part of the festivities and relationships, the campaign soulfully captures the delight that both recipient and presenter experience with thoughtful gifting. As we unveil our festive gifting range, we hope everyone finds inspiration and just the perfect gift for their loved ones.”

The campaign is launched as a digital first campaign with visibility across all key social media platforms and will be seen across all leading malls, OOH locations, Home Centre stores and print media.

The campaign beautifully showcases the latest Home Centre Diwali Collection comprising a stunning range of products for gifting, hosting, cooking and decorating. Whether it’s elegant tableware for hosting Diwali dinners, cozy and stylish decor to revamp your living room, or plush decor to welcome guests, each item is carefully designed to reflect the essence of this festive season. Make this Diwali extra special and create unforgettable moments with Home Centre’s new range, designed to bring families together in celebration. Visit any of their 95 stores or shop online to discover the perfect gifts that speak from the heart.

technology

ZEE’s Technology & Innovation Centre implements first-of-its-kind Common Media Application Format (CMAF) for ZEE5

Oct 4, 2024 by Sujata 0 Comments #Centre, #implements

03 October 2024 – ZEE5, India and Bharat’s largest home-grown video streaming platform has successfully adopted the Common Media Application Format (CMAF) at a wider scale to transform content delivery and enhance viewer experience. The innovative move, implemented by Company’s Technology & Innovation Centre based in Bengaluru, facilitates smoother video playback across devices and allows ZEE5 users to experience good AV quality even in areas with low internet bandwidth.

By optimizing bandwidth consumption and reducing operational costs, ZEE5 is expanding its reach to 100 million users, ensuring more viewers can have access to high-quality streaming. CMAF is a versatile and extensible standard designed to package segmented media, enabling seamless cross-device compatibility. By adopting CMAF, ZEE5 is not only ensuring an uninterrupted viewing experience but also reducing latency, a critical factor in live streaming of sports, news and events.

Reflecting on the impact of CMAF, Shiva Chinnasamy, Chief Technology and Product Officer, ZEE said, “Our strategic focus is to provide best-in-class AV experience even in areas with low internet. CMAF allows us to serve content more efficiently, ensuring no data wastage while delivering high-quality immersive experiences to every viewer, no matter their bandwidth. ZEE5 is focusing on building in-house capabilities to provide robust services and experience to their consumers and adoption of CMAF is a crucial step to achieve the same.”

Manish Kalra, Chief Business Officer, ZEE5 India, said, “At ZEE5, we remain focused on enhancing viewer experience through cutting-edge technology. Adopting the Common Media Application Format (CMAF) is a step forward in ZEE5’s vision to democratise access to quality entertainment. This ensures that even in regions with low internet connectivity, our users can enjoy seamless viewing experiences. This strategic move reflects our commitment to bring quality content to a broader audience, which also aligns with our goal of delivering immersive entertainment across multiple devices. CMAF represents a significant step in further refining how our viewers engage with content on our platform.”

Commenting on the success of the format, Suneel Khare, Senior Vice President and Head of Video Engineering, ZEE, said, “The implementation of CMAF is strategic. It allows us to streamline and improve our content delivery, enabling real-time low-latency streaming while significantly reducing data requirements. This enhancement ensures smoother playback even in regions with low bandwidth, expanding ZEE5’s reach to a broader audience, including those with limited internet access.”

ZEE5’s successful implementation of CMAF has resulted in several key advantages, including:

  • Low-Latency Streaming: Essential for live events, CMAF ensures near real-time video delivery, minimizing delays and enhancing live event viewing.
  • Bandwidth Optimization: The efficient CMAF packaging reduces data consumption, enhancing video quality in low-bandwidth environments.
  • Cross-Device Compatibility: CMAF supports both HLS (HTTP live streaming) and DASH (Dynamic Adaptive Streaming over HTTP) formats, ensuring consistent video playback across mobile devices, Smart TVs, and more.
  • Future-Ready Encryption: CMAF utilises Widevine CBCS technology, a standard for content protection that allows for seamless playback across both Apple & Android devices and ensures a seamless and secure streaming experience.

Rahul Banerjee, Principal Architect of Video Engineering, ZEE, added, “With CMAF, the real-time improvements in video quality and reduced buffering have significantly enhanced viewer engagement. This upgrade ensures viewers enjoy higher-quality streams with minimal delays, even in regions with weaker internet connectivity.”

Apart from enhancing the viewer experience, CMAF has also brought significant operational benefits for ZEE5. By optimizing content packaging, it has reduced storage requirements by over 30%, while keeping CDN (Content Delivery Network) costs static despite the growing demand for higher-resolution content. Furthermore, CMAF’s scalability enables ZEE5 to seamlessly expand its global reach in more than 12 languages, ensuring consistent performance during peak usage.

By implementing CMAF, ZEE5 improves operational efficiency and reinforces its commitment to delivering high-quality content to a wider, more diverse audience. The platform’s pioneering approach to content packaging and delivery ensures that it remains future-ready as OTT consumption continues to evolve globally.

Education

HMSI celebrates 5th Anniversary of its Safety Driving Education Centre in Kozhikode, Kerala

Sep 25, 2024 by Sujata 0 Comments #Centre, #Education

Kozhikode, 25th September 2024: Instilling positive awareness on road safety and safe driving habits in the city, Honda Motorcycle & Scooter India (HMSI) celebrated 5th anniversary of the Safety Education Training Centre (SDEC) at Kozhikode, Kerala. A cake cutting ceremony was organised to commemorate the occasion in the august presence of Santhosh Kumar CS – Regional Transport Officer (Enforcement), Kozhikode, along with HMSI dignitaries and the company’s dealer partners.

 In September 2019, Honda Motorcycle & Scooter India (HMSI) in association with Kerala Motor Vehicle Department inaugurated the Safety Education Training Centre in Kozhikode. Situated in the heart of the city, the SDEC has served as a beacon of education and practical training for participants. Its state-of-the-art facilities and interactive programs have empowered countless individuals with the knowledge and skills necessary for responsible and safe road behaviour.

Since its inception, nearly 61,500 people across all age groups have been trained at the Safety Education Driving Centre, enhancing road safety awareness in the city.

The 5th Anniversary Celebration is a testament to the SDEC’s enduring impact on the community. This event featured engaging activities such as Learner License Registration Training, Corporate Activities and Road Safety Training that included Riding Trainer Session, Safety Gear Awareness and Safety Riding Theory Sessions aimed at reinforcing the importance of road safety.

As HMSI looks ahead to the future, it remains dedicated to further expanding the reach and impact of its Safety Education Training Centre in Kozhikode and beyond. Through continuous collaboration with stakeholders and the community, the company aims to cultivate a culture of responsible road behaviour and ensure safer roads for generations to come.