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Tag: Centricity

Centricity Raises Dollar20 Mn in Seed Round at Dollar125 Mn valuation Led by Lightspeed

12 September 2024: Centricity, India’s fastest growing tech-first wealth management company, has successfully raised USD 20 million in a seed funding round to advance its mission of revolutionising wealth management through its technology-based platform. This investment was led by Lightspeed with returning investors Burman Family Office, Shantanu Agarwal amongst others. The round also saw investments from Paramark VC, a distinguished Korean venture capital fund and a group of renowned Family Offices and angel investors, including MS Dhoni family office, Aakash Chaudhry (Ex Aakash Institute), NB Ventures family office, Ritesh Agarwal (OYO), Vishal Dhupar (MD Nvidia) MMG group family office and Action Tesa family office among others.

centricity

With a vision to build India’s largest financial distribution franchise and a best-in-class boutique private banking practice, Centricity plans to utilise the fresh capital to expand its operations. The company plans to double its tech development team from 75 to over 150 specialists, focusing on innovations like generative AI led modules, insure-tech, and broking-tech platforms. Through a “phygital” approach, Centricity aims to empower financial advisors to easily access and transact in financial products while simplifying the understanding of financial portfolios.

On the successful fundraise, Manu Awasthy, Founder & CEO of Centricity, said, “Our tech product and business growth are testimony of an impeccable team, immaculately executing a coherent idea. End investors in wealth management are tech starved and crave for simple, sincere solutions. And Centricity is solving this problem through its tech first mind set and practical tech applications. Our scale has been bigger and faster than any wealth management company in India within 15 months of starting the operations”

“Centricity’s vision of redefining wealth management with its one-of-a-kind solution is essential for India’s rapidly evolving financial landscape. The company’s commitment to empowering independent financial advisors and former private wealth professionals with a sophisticated, yet user-friendly platform sets a new benchmark in the industry. By offering democratised accessibility to all financial products for investors and a commitment to addressing the largely underserved Indian wealth market, the platform holds a lot for promise. We have strong belief in Centricity’s innovative approach and its potential to disrupt the wealth management landscape,” said Shuvi Shrivastava, Partner & Advisor, Lightspeed.

Saket Burman from Burman Family Office said, “We backed Centricity’s founding team in the pre-seed round, recognising their potential to transform how UHNWIs and SFOs in India manage their wealth. While others still rely on basic tools, Centricity is offering a cutting-edge solution. The team’s remarkable progress and proven execution reaffirm our belief that they can become a leader in this challenging market.”

MS Dhoni Family Office said, “Centricity’s OneDigital is on a mission to democratize wealth management for a billion Indians and boost financial product distribution, especially in tier 2/tier 3 towns and cities. Investing in Centricity will be step towards partnering in this journey.”

Centricity expands its footprint in the South Market with a new office in Hyderabad

Hyderabad, 20 June 2024: Centricity, a Gurugram, NCR-based wealthtech startup, proudly announces the grand inauguration of its new office in Hyderabad, expanding its footprint into the south market. Strategically located on the bustling Ameerpet, the state-of-the-art Hyderabad office will cater to a diverse set of requirements in wealth management and financial product distribution. Centricity has started hiring select talent across a range of capabilities and is welcoming new hires in Hyderabad. Since Centricity started operations in April 2023, it has created a vast network of more than 3000 financial product distributors across 12 states and 20 cities, onboarding over 7500 clients.

(3rd from Right) - Manu Awasthy, Founder & CEO, Centricity along with founding team and other senior team members inaugurating the new office premises at Ameerpet, Hyderabad

The inauguration ceremony, graced by distinguished guests and the Centricity team, featured the symbolic lighting of the lamp and ribbon-cutting, by Manu Awasthy, CEO & Founder, Centricity. Highlighting the strategic significance of the Hyderabad office, Anirudh Mahanot, Founding Team Member and Business Head (South & West India) at Centricity, expressed, “Hyderabad is a pivotal market for us, and this new office represents our commitment to innovation. With this new office we are aiming to reach more people and bridge the Gap Among Investors, Wealth Managers & Asset Managers. Our tie-up with IIT Madras research park is working on specialized modules to integrate elements of AI and ML to make this platform efficient.”

Manu Awasthy (CEO), along with other founding team members Vinayak Magotra, and Sachin Jasuja, graced the event. The Hyderabad office will be led by Himansu Parida (Territory Manager, AP & Tel) and his dedicated team, including Anuradha R (Branch Manager, Hyderabad).

Centricity’s “OneDigital” is India’s first tech-enabled multi-asset class, multi-product platform that enables MFDs to access a comprehensive digital financial product listing, execute transactions digitally and deliver multi-product and multi-advisor client portfolio reports seamlessly. It also equips MFDs with tools such as goal planning, a learning & development library, portfolio analytics and more.

Centricity’s second platform, “INVICTUS,” caters to single-family offices, UHNI, and corporate treasuries with portfolios exceeding 100cr. INVICTUS serves as an insight’s engine, simplifying investment management processes and offering holistic reporting, investment reckoner, portfolio scanner, liquidity profile, and performance tracking.

Looking ahead, Centricity has ambitious plans for the upcoming year, including adding 25 new locations, expanding business development teams, adding tech talent, acquiring new licenses, setting up a support call centre, conducting distributor partner roadshows, and offering mortgages for distributors.