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Tag: Digital transformation

87% of APAC Manufacturers Prioritize Digital Transformation; 82% Struggle with Innovation Pace

INDIA – July, 17, 2024 – Zebra Technologies Corporation, a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, today announced the findings of its 2024 Manufacturing Vision Study. The study showed that globally, 61% of manufacturers expect AI to drive growth by 2029, up from 41% in 2024. In APAC, including India, 68% of manufacturers expect AI to drive growth by 2029, increasing from 46% in 2024. This surge in AI adoption, combined with 92% global and 87% of APAC survey respondents prioritizing digital transformation, underscores manufacturers’ intent to improve data management and leverage new technologies that enhance visibility and quality throughout the manufacturing process.

While digital transformation is a priority for manufacturers, around 30% to 40% of global and APAC, including India, respondents recognize achieving it is fraught with obstacles, including the cost and availability of labor, scaling technology solutions, and the convergence of information technology and operational technology (IT/OT).

Visibility is the first step to transformation – through adopting AI and other new technologies. This enables manufacturers to leverage data more effectively to identify, react and prioritize problems and projects to deliver incremental efficiencies across the manufacturing process, ensuring the greatest impact upfront.

“Manufacturers struggle with using their data effectively so they recognize they must adopt AI and other digital technology solutions to create an agile, efficient manufacturing environment”, said Subramaniam Thiruppathi, Director of Sales for India and Sub-Continent, Zebra Technologies. “As India and APAC manufacturers gear up for AI-driven growth, our focus on leveraging advanced technologies and optimizing data utilization will be pivotal. With India’s manufacturing sector set to hit US$ 1 trillion by 2025-26, our latest innovations, including the FXR90 ultra-rugged fixed RFID readers and ZS300 electronic sensors, will empower ecosystem players to significantly enhance operational efficiency and data-driven decision-making”.

Zebra empowers manufacturers with strategic insights and technologies to advance the connected factory by boosting visibility, optimizing quality, and augmenting their workforces. To learn more about the top digital and automation challenges from Herrara and other experts, visit HERE.

Focusing on Closing Visibility Gaps

Although manufacturers say digital transformation is a strategic priority, achieving a fully connected factory remains elusive. Visibility is key to optimizing efficiency, productivity, and quality on the plant floor, yet a large visibility gap exists. Only 16% of manufacturing leaders globally report they have real-time, work-in-progress (WIP) monitoring across the entire manufacturing process, while this is true for more of APAC manufacturing leaders, at 25%.

While nearly six in 10 (57% globally, 63% in APAC, including India) manufacturing leaders expect to increase visibility across production and throughout the supply chain by 2029, around one-third of leaders (33% globally, 38% in APAC, including India) say getting IT and OT to agree on where to invest is a key barrier to digital transformation. Adding to these obstacles, 86% of global manufacturing leaders agree they are struggling to keep up with the pace of technological innovation and to securely integrate devices, sensors, and technologies throughout their facilities and supply chain, with 82% of APAC manufacturing leaders in agreement. Enterprises can use Zebra solutions to put their data to work, allowing for higher levels of security and manageability, as new analytics elevate the performance of their business.

Augmenting the Workforce, Elevating Value and Efficiency

Zebra’s study found manufacturers are shifting their growth strategies by integrating and augmenting workers with AI and other technologies to transform manufacturing and build a skilled workforce over the next five years. Nearly three-quarters (73%) of global manufacturing leaders plan to reskill labor to enhance data and technology usage skills, as seven in 10 expect to augment workers with mobility-enabling technology. These sentiments were shared by 76% and 75% of APAC manufacturing leaders respectively.

The technology tools being implemented by manufacturing leaders include tablets (51% globally, 52% in APAC, including India), mobile computers (55% globally, 53% in APAC, including India), and workforce management software (56% globally, 62% in APAC, including India). In addition, six in 10 of manufacturing leaders (61% globally, 65% in APAC, including India) plan to leverage wearable mobile computers to augment their evolving workforce.

Manufacturing leaders across the C-Suite, Information Technology (IT), and Operational Technology (OT) understand how labor initiatives must extend beyond improving worker efficiency and productivity with technology. Six in 10 of global and APAC leaders rank ongoing development, retraining/upskilling, and career path development to attract future talent as a high priority for their organizations.

Advancing Automation to Optimize Quality

Overall, the quest for quality has intensified as manufacturers across segments must do more with fewer resources. According to the survey, manufacturing leaders say today’s most significant quality management issues are real-time visibility (33% globally, 40% in APAC, including India), keeping up with new standards and regulations (29% globally, 30% in APAC, including India), integrating data (27% globally, 31% in APAC, including India), and maintaining traceability (27% globally and in APAC, including India).

Manufacturing leaders’ technology implementation plans will address these challenges. Over the next five years, many plan to implement robotics (65% globally, 72% in APAC, including India), machine vision (66% globally and in APAC), radio frequency identification (RFID) (66% globally, 72% in APAC, including India), and fixed industrial scanners (57% globally, 62% in APAC, including India). Most manufacturing leaders agree these automation solutions are driven by a variety of factors including the need to provide the workforce with high-value tasks (70% globally, 75% in APAC, including India), achieve service level agreements (69% globally, 70% in APAC), and add more flexibility to the plant floor (64% globally, 66% in APAC, including India).

KEY REGIONAL FINDINGS

ASIA PACIFIC (APAC)

  • While only 30% of manufacturing leaders use machine vision across the plant floor in APAC, including India, 67% are implementing or planning to deploy this technology within the next five years.

EUROPE, MIDDLE EAST, AFRICA (EMEA)

  • In Europe, reskilling labor to enhance data and technology usage skills is the top ranked workforce strategy for manufacturing leaders to drive growth today (46%) and in five years (71%).

LATIN AMERICA (LATAM)

  • While only 24% of manufacturing leaders rely on track and trace technology in LATAM, 74% are implementing or plan to implement the technology in the next five years.

NORTH AMERICA

  • In North America, 68% of manufacturing leaders rank deploying workforce development programs as their most important labor initiative.

SURVEY BACKGROUND AND METHODOLOGY

Zebra commissioned Azure Knowledge Corporation to conduct 1,200 online surveys among C-Suite executives and IT and OT leaders within various types of manufacturing sectors, including automotive, electronics, food and beverage, and pharma and medical devices. Respondents were surveyed in Asia, Europe, Latin America, and North America.

Transforming Automotive Sales with DaveAI: Boosting Lead Qualification Rates

The automotive industry has witnessed significant changes in recent years, driven by technological advancements and shifting consumer preferences. The traditional car buying experience, often characterised by time-consuming visits to multiple dealerships, is giving way to more innovative and immersive approaches. One such transformative force is DaveAI, a pioneering platform that leverages AI to revolutionise the automotive sales experience. By integrating cutting-edge technologies like AI-powered avatars, chatbots, and virtual showrooms, DaveAI is redefining the way automotive companies interact with customers and enhancing lead qualification rates.

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DaveAI’s innovative solutions have already made a significant impact on the industry. For instance, Maruti Suzuki, one of India’s leading automotive brands, has partnered with DaveAI to launch Nexaverse, a virtual showroom that allows customers to experience the luxury of an SUV digitally. This collaboration has not only enhanced the customer experience but also provided Maruti Suzuki with valuable insights into customer preferences and behaviour. As the automotive industry continues to evolve, DaveAI is poised to play a crucial role in shaping its future.

Current Landscape: The Need for Digital Transformation

The automotive industry is facing unprecedented challenges, from changing consumer behaviour to increasing competition. Traditional sales methods are no longer effective in engaging customers, who now expect personalised and immersive experiences. According to a recent study, 71% of car buyers research online before visiting a dealership, highlighting the need for automotive companies to adapt to digital channels. This shift towards digital transformation is critical for automotive brands to remain competitive and relevant.

DaveAI’s solutions address this need by providing a seamless and personalised experience for customers. By leveraging AI-powered avatars and chatbots, automotive companies can engage with customers in real time, addressing their queries and concerns. Virtual showrooms and configurators enable customers to explore vehicles in immersive environments, simplifying the browsing process and reducing the need for physical visits to dealerships. This not only enhances the customer experience but also reduces costs and improves efficiency for automotive companies.

The Power of AI-Powered Avatars and Chatbots

AI-powered avatars and chatbots are at the heart of DaveAI’s solutions, providing customers with personalised assistance and guidance throughout the sales process. These virtual assistants are available 24/7, ensuring that customers receive immediate support and answers to their queries. By analysing customer preferences and behaviour, AI-powered avatars and chatbots can offer tailored recommendations, increasing the likelihood of successful purchases.

For instance, if a customer is searching for sedans, the virtual assistant may suggest similar models or highlight relevant promotions. This proactive guidance helps customers make informed decisions, reducing the complexity of the car buying process. Moreover, AI-powered avatars and chatbots can facilitate transactions in real time, streamlining the sales process and improving customer satisfaction.

Virtual Showrooms and Configurators: Enhancing the Customer Experience

DaveAI’s virtual showrooms and configurators are designed to provide customers with an immersive and interactive experience. By leveraging advanced computer vision and rendering techniques, these platforms offer realistic representations of vehicles, allowing customers to explore features and customise their preferences. This not only simplifies the browsing process but also reduces the need for physical test drives, minimising environmental impact and resource consumption.

Virtual showrooms also enable automotive companies to showcase their products in innovative ways. For example, Maruti Suzuki’s Nexaverse allows customers to walk into a virtual showroom, interact with the Grand Vitara, and book a test drive, or visit the website for more details. This level of interactivity and personalisation is unparalleled in traditional sales environments, providing customers with a unique and engaging experience.

Unlocking Customer Insights

DaveAI’s solutions are powered by advanced analytics, which enables automotive companies to gain valuable insights into customer behaviour and preferences. By analysing customer data and interactions, enterprises can identify patterns and trends, helping companies tailor their marketing strategies and improve lead qualification rates.

Tech Mahindra and Communisis Embarks on Digital Transformation Journey

Tech Mahindra and Communisis Embarks on Digital Transformation Journey

Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, today announced strategic partnership with Communisis, the integrated business communications provider. The partnership will enable and transform Communisis’ internal and external digital capabilities.

Under the partnership, Tech Mahindra will implement Communisis’ digital transformation strategy through legacy modernisation, enterprise resource planning (ERP) implementation, service desk operations, cloud and vendor management. The partnership will transform Communisis’s Enterprise back-office operations including the Finance function. Tech Mahindra’s Next Generation suite will modernise and impact key CXO objectives whilst aligning the business transformation with the ERP journey.

Jinender Jain, Senior VP & Head of Sales for UK and Ireland, Tech Mahindra, said, “Digital transformation in customer communications is a crucial aspect of brand experience, and it should be at the forefront of every organization’s business strategy. We are looking forward to partnering with Communisis in the journey towards more customer-centric processes, seamless experiences, data-driven operations to achieve its business goals This partnership further underlines our focus on digital growth, under the NXT.NOW™ framework and strengthens our technological leadership in the UK. We recently announced our plans to create new revenue streams and add 1000 jobs in UK, reiterating our commitment to investing in the local communities we operate in”

With the new capabilities, Communisis will accelerate its internal digital transformation programme while assisting clients in their own transition towards a largely digital communication landscape.

Phil Hoggarth, CEO- Communisis, said, “This is a major milestone in our digital transformation and in the development of our client services and products. This partnership with Tech Mahindra will bring pace to our cloud adoption, the rollout of our omnichannel service capabilities and in helping clients make the inevitable transition from paper to digital. As a service provider, we have a responsibility to ensure that we are always investing and developing our capabilities for the benefit of our clients and their customers in the safest, most secure way possible. The partnership with Tech Mahindra helps us fulfil that responsibility across our client base.”

Tech Mahindra is amongst the top technology Indian Investors in the UK and the only Indian company out of 44 companies that have been awarded the Terra Carta Seal in 2021. Partnership with Communisis will further strengthen Tech Mahindra’s market position and reinforce its technological leadership in the UK with increased delivery capabilities. It additionally underlines Tech Mahindra’s focus on digital growth, under the NXT.NOW™ framework, which is focused on leveraging next generation technologies to deliver disruptive solutions today, and further enable digital transformation, meet the evolving and dynamic needs of its customers.

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Spinny accelerates Digital transformation; enables 38% completely online purchases & 62% home deliveries across India in 2021

Spinny continues changing the used-car industry, observing a 57% rise in new-buyers with November being the highest-grossing month across the country. In a year where the personal car gained credence, Spinny’s market data yielded unexpected surprises, age-old truths and a demographic and purchase mode shift.

In a market valued at USD 18.3 billion by 2020, projected to grow at a compounded annual growth rate of 14.8% between 2021 and 2030, according to a P & S Intelligence Report, Spinny has recorded a sizable increase in year-on-year sales. The biggest Spinny cities, i.e. cities where new Spinny customers have snapped up and are enjoying the pioneering full-stack car retail platform’s vehicles are Bengaluru, which has yielded the brand a 64% increase in buyers, followed by Ahmedabad, the National Capital Region and Hyderabad.

In terms of favoured brands, the country’s most popular and populist marques still hold sway on spinny.com with Maruti, Hyundai and Honda cars being home-delivered most often, with Spinny’s trademark flair. Among model types, hatchbacks reign supreme in Spinny buyers wishlists, followed by sedans and then SUVs.

Spinny has reaped the demographic dividend characteristic of India’s economic make-up, with 57% of new buyers being millennials. Also, reflective of India’s changing workforce dynamic, 28% of Spinny buyers were women through 2021.

Yet in some aspects, Spinny’s data points to age-old traditionalism holding sway over modern automotive concepts – 80 per cent of new Spinny owners drive cars with a manual transmission. When it comes to fuel type, over 75% opted for petrol-fuelled vehicles, 26% diesel & the remaining transactions with CNG. And white, grey and silver, specifically in that order, were the colours Spinny buyers sought most.

62% of new Spinny buyers opted for home deliveries and home test drives and a staggering 38% of cars were sold online on spinny.com. Spinny’s year, in numbers and trends, points overwhelmingly to a change in buying behaviour – online, with the same ease and simplicity that consumer internet businesses have customers with.

Says Niraj Singh of Spinny’s 2021 – “Through the pandemic and its aftermath, Spinny has stayed focused on its home deliveries and home test drives #WithExtraCare. A car of one’s own is no longer a novelty, and increasingly in urban India, it is being regarded as a necessity. With our focus on the four pillars of Spinny Assured ® designed to instate quality, standardization and the greatest degree of customer-centricity, people have come to trust a pre-owned car company and the life-long relationship with car buyers that we seek to develop. Our mission is to deliver a quality car to every household in the country and our numbers are reflective of progress in that direction.

The global pandemic and subsequent strict regulations became a deciding factor in exemplifying these latest trends. Considering most people were afraid to share public transports or do in-person financial transactions and test drives, the pre-owned car market witnessed a tremendous hike in digital purchases.