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Retail Sector Focuses on Observability to Boost Digital Customer Experiences, Says New Relic Report

Nov 25, 2024 by Sujata 0 Comments #digital, #Drive

BANGALORE/INDIA—NOVEMBER 25, 2024—New Relic, the Intelligent Observability Platform, published its State of Observability for Retail report, showcasing how leading retail organizations are using observability to enhance digital customer experiences, and improve operational efficiency. The report, based on insights from 148 technologists and decision makers working in the retail industry, underscores the strategic importance of observability, with respondents reporting 4x return on investment (ROI).

“Retailers need to deliver great digital experiences to their customers, and they rely on observability to let them see into their digital presence,” said New Relic Chief Technology Strategist Nic Benders. “The findings in the report clearly show how strategic investments in observability not only drive technological innovation, but also lead to tangible business outcomes, enhancing customer satisfaction and operational visibility.”

Retailers are minimizing downtime and optimizing customer journeys with observability

Retailers are using observability to deliver business value and gain a competitive edge. As retail organizations prepare for peak shopping periods like Black Friday and Cyber Monday, observability solutions like the New Relic Intelligent Observability Platform are helping them address key challenges, from minimizing downtime to optimizing online customer journeys. Retailers are also advancing AI and IoT to build resilience and streamline operations.

Retail and consumer organizations adopted alerts (62%) and network monitoring (59%) at higher rates than other industries, highlighting the demand for rapid, actionable insights in fast-paced retail environments. Retail organizations outpace other sectors in addressing outages, with a median mean-time-to-detection (MTTD) of just 32 minutes. This agility translates to a median annual downtime of 164 hours—41% lower than other industries surveyed in the wider 2024 Observability Forecast report.

Retailers plan to deploy browser, mobile, and synthetic monitoring to enhance digital experience

With billions in consumer spending shifting online, digital experience monitoring (DEM) has become a cornerstone of growth. DEM combines real user monitoring (RUM)—covering browser and mobile monitoring—with synthetic monitoring for proactive testing and improvement. Over half (52%) of the respondents said they planned to deploy synthetic monitoring within three years, 49% anticipated deploying mobile monitoring and 42% planned to implement browser monitoring to optimize online customer journeys.

Retailers are adopting Security, AI, and IoT to build resilience and streamline operations across their digital estate

Security, governance, risk and compliance was the top technology strategy driving observability adoption, with 46% of retail organizations indicating this was the case. Artificial intelligence technologies are also a significant catalyst, with 39% of retail respondents identifying AI as a key driver for observability. This trend reflects the sector’s commitment to leveraging AI for enhanced decision-making, customer insights, and operational efficiencies. In addition to AI, cost management (36%) and customer experience management (34%) are pivotal strategies shaping the observability landscape.

The integration of Internet of Things (IoT) technologies was another key factor, with 32% of retail organizations saying this was driving their desire to adopt observability. IoT can serve multiple functions in retailers, including inventory tracking and monitoring in-store sales personnel. This was higher than any sector except media and entertainment, highlighting retail’s proactive stance in harnessing IoT for operational excellence.

Retailers prefer a single, consolidated observability platform to connect IT performance data to business outcomes

In a push to enhance operational efficiency and drive business value, retail and consumer organizations have their sights set on achieving full-stack observability. While only 18% of organizations have reached this milestone, the sector is making strategic strides to overcome barriers like an overload of monitoring tools and siloed data, which 35% identified as major hurdles.

One such way they are making this transition is through tool consolidation, with retail organizations now using 4.4 tools, down from 5.4 in 2023 and 5.9 in 2022, and outperforming the broader industry average of 4.5 tools. This proactive consolidation effort will support the shift to full-stack observability, with nearly half of the organizations surveyed planning to further streamline their observability investments within the next year to unlock greater operational efficiency and maximize return on investment.

As retail organizations prioritize their observability strategies, the focus is on selecting platforms that offer comprehensive capabilities, affordability, and real-time linkage of business outcomes to telemetry data. With 41% favoring a single, integrated observability platform, the retail sector is poised to harness powerful, consolidated solutions that promise transformative impacts on business operations and customer experience. This strategic leap marks a significant step forward in driving the sector’s competitive edge in an increasingly digital marketplace.

“Just as a carpenter has a suite of tools on hand to complete a job, running an effective e-commerce site requires that the right tools are used—it makes the team much more productive overall.” -Goran Stefkovski, Chief Technology Officer at Kogan

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LS Digital Launches CRAFT, Redefining the Future of Digital Engagement

Nov 5, 2024 by Sujata 0 Comments #digital, #Reimagining

India, 05th November 2024 – LS Digital, India’s leading integrated Digital Business Transformation company unveiled CRAFT, a dynamic and powerful approach designed to elevate how brands connect, engage, and grow A cityscape with buildings and words

CRAFT stands for CReating connections, Amplifying experiences, and Transforming impact. By Creating Connections, CRAFT revolutionises how brands interact with their audiences by harnessing the power of hyper-personalised, multilingual creative content that speaks directly to individual consumers. It bridges the gap between brand messages and audience relevance, ensuring that every communication enhances a brand’s presence across the digital ecosystem. Further CRAFT Amplifies Experiences by turning every digital moment into a dynamic, immersive activation. Whether through bold out-of-home experiences or captivating digital activations, CRAFT ensures your brand resonates across all touchpoints, making each interaction not just engaging, but unforgettable. Lastly, CRAFT focuses on Transforming Impact, by delivering high-quality video content at scale, ensuring optimal utilisation of marketing spends while driving real, measurable growth. In today’s video-first world, CRAFT empowers brands to deploy video solutions that don’t just tell stories, they elevate them.

“CRAFT is a new way of thinking about how brands engage in today’s fragmented digital world,” said Manesh Swamy, Managing Director & Chief Creative Officer – LS Creative at LS Digital. “It allows brands to go beyond superficial interactions, helping them build meaningful, lasting connections that drive real business results. We are not going the conventional touchpoints approach but more like identifying the new and emerging ways where consumer can connect with the brands at speed.”

Speaking on omnichannel marketing being no longer a luxury, but a necessity in today’s world where audience attention spans are shrinking by the minute, Manesh Swamy further added, “With CRAFT, we empower brands to engage their customers seamlessly across multiple platforms. The integrated approach of CRAFT ensures that brands can deliver impactful, consistent messages to their audience, no matter where they are.”

CRAFT is a game-changer:

Hyper-Personalised, Multilingual Communications: Reaching audiences in ways that matter, with messages tailored to resonate with different cultures and languages.
Immersive, Captivating Experiences: From out-of-home to digital, create brand touchpoints that stay with your audience long after they have logged off.
Video at Scale: Optimising every digital investment by delivering video solutions that transform brand storytelling into measurable success.
Unified Brand Messaging: Provides a cohesive narrative across digital channels.
Data-Driven Personalization: Enhances customer interactions through insights and targeted strategies.
Omnichannel Integration: Supports seamless engagement across platforms like social media, web, and mobile.
Streamlined Operations: Offers centralized management, easing workflow and increasing efficiency.

Highlighting how these services would benefit the brands, Manesh Swamy said, “CRAFT represents the future of digital engagement for brands committed to deeper connections and meaningful impact. By integrating creative, technology, and data services, CRAFT empowers brands to streamline their communication strategies, creating customized, scalable experiences that transform customer relationships and drive business growth across every touchpoint in the omnichannel funnel.”

With CRAFT, LS Digital once again proves its commitment to #ChallengeTheNow, leading brands into a new era of digital business transformation, where connections are deeper, experiences are richer, and impacts are far-reaching.

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Empyrion Digital Boosts Growth Strategy with New Expansion into Taiwan

Nov 4, 2024 by Sujata 0 Comments #accelerates, #digital

SINGAPORE and TAIPEI , Nov. 4, 2024 – Empyrion Digital, a next-generation digital infrastructure platform, is pleased to announce its strategic expansion into Taiwan to develop a 7MW (IT Load) edge co-location data centre in Neihu, Taipei. With 10MW of power already secured, this move comes at an opportune time when Taiwan’s energy grid is facing power shortages, creating potential challenges for other new data centre entrants.

Located in Neihu, a key technology business district of Taipei which is home to the headquarters of gaming, electronics and tech companies, the Taipei data centre (TW1) is strategically located in a network dense area where east and west cable landing stations converge. TW1’s latest design aims to cater to the needs of both cloud and high-performance AI computing which current legacy data centres are struggling to accommodate.

As one of the most populous Northeast Asian economies, Taiwan is home to over people and best known for being a fast-moving technology and R&D hub, and semiconductor powerhouse. Taiwan is also emerging as a key data centre hub in North Asia and its data centres being the critical infrastructure enabling cloud and AI, is expected to generate co-location revenue in 2024. This growth is projected to reach by 2029, growing at a CAGR of 8.88% during the forecast period (2024-2029).

Traditionally, the Taiwan co-location market is mainly driven by domestic demand but there has been an uptick in demand from international cloud, content providers and enterprises entering the market. With limited supply coming onboard over the next few years, Empyrion Digital’s entry into Taiwan is primed to meet this increased inbound demand, including those from the banking and financial sectors, given the sensitivity and security requirements of this sector.

Another key differentiator of TW1 is its focus on sustainability. By adopting the use of advanced cooling technology and building-integrated photovoltaics (BIPV), TW1 will achieve a Power Usage Effectiveness (PUE) rating of 1.33 or lower and a Water Usage Effectiveness (WUE) of close to net zero. Upon completion, TW1 will also receive Taiwan’s Green Building Gold Certification, reinforcing Empyrion Digital’s status as a leader in sustainable digital infrastructure.

Mr. Mark Fong, CEO of Empyrion Digital, said: “We are excited to expand into Taiwan and this investment is another step forward in the company’s ambition to grow in Asia where land and power are scarce. With its robust semiconductor industry and tech-savvy talent pool, Taiwan is a strategic location for us to build the next generation of AI-ready data centres. Our presence here will ensure that businesses in Taiwan have access to the digital infrastructure necessary to stay competitive and foster deeper collaboration between Taiwan and global technology ecosystems.”

He added, “TW1 will add to our existing data centre cluster in Singapore, Korea and Japan, ensuring we are well-positioned to capture wholesale and edge co-location demand and empower our customers with flexible deployment solutions across the four markets.”

technology

Cathay United Bank Achieves Triple Honors at the 2024 World’s Best Digital Bank Awards

Nov 4, 2024 by Sujata 0 Comments #Best, #digital

TAIPEI, Nov. 4, 2024 – Cathay United Bank has long dedicated itself to the advancement of both domestic and overseas markets, constantly innovating to provide customers with convenient and secure financial services through its customer-centric approach. Global Finance, a respected publication in international finance, recognized the Bank’s outstanding achievements in its World’s Best Digital Bank Awards for 2024, awarding it the “Best Corporate/Institutional Digital Banks – Taiwan“, “Best User Experience (UX) Design – Taiwan“, and “Best Consumer Digital Banks in Asia – Cambodia” awards.

Cathay United Bank has created services that cater to customer needs by leveraging its technological advantage. By adopting a development strategy centered around cloud technology, the Bank refined its cloud governance framework and architecture to establish personalized services. Thanks to this strategy, the Bank successfully created a smart financial ecosystem focused on multi-cloud, hybrid cloud, and data development, aiming to advance governance planning, cloud applications, technology architecture, and talent training. By providing customers with an effective and digitally resilient service, the Bank was awarded the “Best Corporate/Institutional Digital Banks – Taiwan” award.

Yet, Cathay United Bank’s success goes beyond the borders of Taiwan. Cathay United Bank (Cambodia), a subsidiary in Cambodia, broke new ground by becoming the first bank to offer digital accounts in Cambodia with the launch of the CUBC mBanking App, which is also connected to the popular Cambodian mobile payment service, Bakong. As of now, the App includes multiple features such as streamlined KHR/USD digital account setup, cardless deposits/withdrawals, cross-border transfers across platforms, and support for the KHQR retail payment service. Such efforts have transcended the digital finance experience of Cambodian customers, earning the Bank the “Best User Experience (UX) Design – Taiwan” and “Best Consumer Digital Banks in Asia – Cambodia” awards.

With its keen market observations and pioneering digital technology, Cathay United Bank distinguished itself at the World’s Best Digital Bank Awards for 2024 with its innovation. Looking towards the future, the Bank will persist in creating a customer-centric service, aspiring to become the most prominent Taiwanese bank in Southeast Asia.

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AdvantageClub.ai Report Reveals 75% Rise in Digital Gifting Trend Over Three Years

Oct 25, 2024 by Sujata 0 Comments #digital, #Gifting

25 October 2024: As Diwali is just a fortnight away, a new study by AdvantageClub.ai, a leading global employee engagement platform, has revealed significant shifts in corporate gifting trends, underscoring that digital gifts are rapidly becoming the preferred choice over traditional options and reflect evolving workplace dynamics and generational shifts in expectations.

Covering different industries, AdvantageClub.ai has discovered a 75% rise in digital gift preference for the last three years. The reasons behind these changes were mainly driven by technology incorporation, changing demographics, and the need for flexibility in gift selection. With 72% of workplaces using digital platforms in order to give rewards and recognition, digital gifting has become a preferred trend at times of festivals like Diwali.

The report further predicts that the corporate Diwali celebrations market on digital gifts will expand even more in the next fiscal year by 30% for industries like IT, BFSI, and Pharma. These sectors have a high adoption rate of the strategies of digital gifting. The sectors of IT, BFSI, and Pharma have over 80% IT adoption rates of digital gifting strategies, over 70% for BFSI, and the pharmaceutical industry has around 50% of the people adopting such strategies. With AdvantageClub.ai, one can choose from curated e-gift cards, physical cards, or branded gifts for special festivals, streamlined through seamless API integration.

“Diwali is a time of joy, celebration, and gratitude, and it’s clear that today’s workforce values the freedom to personalize their festive experiences. Here we would like to highlight that digital gifting is not just a trend but a reflection of evolving workplace dynamics. With the AdvantageClub.ai platform, we empower companies to offer a wide range of personalized gift choices through a seamless digital experience. This shift not only enhances the festive spirit but also contributes to a more engaged and satisfied workforce, ultimately fostering a positive culture that values individuality and inclusion.” said Sourabh Deorah, Co-founder & CEO of AdvantageClub.ai.

AdvantageClub.ai has also highlighted the positive impact of digital gifting on employee satisfaction. Organizations that adopted digital gifting strategies reported an 82% increase in employee satisfaction scores, showcasing the importance of offering flexibility and choice in rewards. Additionally, companies implementing digital gifting strategies have seen a 20% reduction in overall gifting costs, indicating that the shift is beneficial for employees and economically advantageous for employers. For example, AdvantageClub.ai wallet points offer non-expiring points for over 10,000 brands, allowing flexible options, eliminating delivery costs, and streamlining HR processes.

To motivate employees and strengthen team bonds, one can go beyond traditional gifts with unforgettable and customized experiences like scuba diving and skydiving using AdvantageClub.ai. Generational shifts have driven a preference for digital choices, with 88% of millennials and Gen Z employees favoring personalized gifting options over pre-selected items. According to a study by Technopak, this shift aligns with the growing corporate gifting market in India, estimated at Rs. 12,000 crore and expanding by over 200% annually. Digital gifting offers an opportunity for companies to make their workplaces more engaging and even more flexible. Its outcomes result in a positive culture, which means enhanced celebrations of festivals while contributing to long-term employee engagement and retention.

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CSB Bank Launches Turbo Loan for MSMEs with Digital Scorecard-Based Approval

Oct 17, 2024 by Gayathri Pariti 0 Comments #digital, #Scorecard

Mumbai, October 17, 2024: In its commitment to support MSMEs accelerate their growth journey, private sector lender CSB Bank has unveiled a new loan offering –SME Turbo Loan. A simplified loan-solution product, CSB Bank aims to streamline the lending process by offering quick, hassle-free access to credit to MSMEs across various sectors

Some of the key features of the SME Turbo Loan are:

· OD, TL and Trade facilities offered

· Instant In-principle sanction

· Loans approved based on a simplified scorecard

Speaking about the new loan offering for small businesses, Mr. Shyam Mani, Group Head – SME Business said, “This multi-featured product is built to offer faster, easier and more transparent credit solutions to empower MSMEs to reach their full potential. The Turbo Loan product simplifies the way SMEs access credit, by offering instant in-principle sanction, based on a simplified credit assessment, which is unique in the market. By eliminating the traditional bottlenecks of the lending process, we are not only empowering small businesses achieve rapid growth but also contributing to the overall development of the economy. Scorecard is developed in collaboration with industry experts with wider expertise.”

This product is part of CSB Bank’s broader mission to help MSMEs thrive in today’s dynamic business environment, while also aligning with the bank’s Sustain, Build, Scale 2030 goal.

technology

Airtel Business partners with Zscaler to launch ‘Airtel Secure Digital Internet

Oct 15, 2024 by Gayathri Pariti 0 Comments #digital, #Secure

October 15, 2024 – Airtel Business, the B2B arm of Bharti Airtel (“Airtel”), one of India’s leading telecommunications service provider has partnered with Zscaler, a global cloud security leader, to launch ‘Airtel Secure Digital Internet ’- India’s first, fully-managed Zero Trust Architecture (ZTA) based solution designed to protect enterprises from a wide range of cyber threats.

Strengthening enterprise cybersecurity, ‘Airtel Secure Digital Internet’ is a fully-managed solution that integrates Airtel’s Internet Leased Line (ILL) connectivity with Zscaler’s cloud security technology & Security Service Edge (SSE) technology as well as Zscaler Internet AccessTM (ZIATM) to provide advanced security features such as comprehensive threat protection, SSL inspection, cloud firewall and secure access to cloud applications. Built on the core principle of ‘never trust, always verify the User, Device and Network’ – ‘Airtel Secure Digital Internet’ will enable enterprises in India to navigate the complexities of the digital world by leveraging its unique capabilities in an effective, scalable and cost-efficient manner.

Sharat Sinha, CEO – Airtel Business said, “We are excited to partner with Zscaler to launch ‘Airtel Secure Digital Internet’ – a holistic solution for safeguarding enterprise networks. The cutting-edge solution will ensure that every internet interaction is rigorously verified, authenticated and authorized to deliver a robust layer of security that protects enterprises from evolving cyber threats. Together with Zscaler, we will offer a seamless and secure experience for businesses across India, enabling them to operate with confidence in today’s complex digital environment”.

Anant Nag, Area Vice President, India & SAARC, Zscaler, added “We are thrilled to expand our partnership with Airtel Business to create a solution to help the growing needs of our customer base. Cybersecurity is a critical business priority and enterprises across the market are doubling down on implementing zero trust solutions to keep their organization secured. The inception of this joint solution stemmed from the market needs and growing demand and we are looking forward to helping our customers in their cloud security transformation journeys together with Airtel.”

India is at the forefront of technology innovation and adoption with enterprises, small and large, leading the way on a global scale. However, this exponential growth has also caught the attention of threat actors who are increasingly targeting local entities to launch attacks. For instance, according to Zscaler ThreatLabz, in the past year alone, Indian enterprises have seen over 79 million phishing attacks and more than 5 billion encrypted attacks, making India among the top three most-targeted markets globally. Now, more than ever before, it is important for organisations in India to strengthen their cybersecurity while managing multi-vendor security stacks, budget constraints, skill gaps and time-to-market issues. The zero trust architecture of ‘Airtel Secure Digital Internet’ reduces attack surfaces while simplifying security management by centralising policy enforcement. Its inherent cloud-native security ensures consistent protection for users across all locations. The scalable, cloud-based platform also eliminates the need for costly hardware, enhancing operational efficiency and reducing total cost of ownership.

To further optimise its network performance and minimise latency, Airtel has also strategically enhanced its Internet Points of Presence (PoPs) through the integration of Zscaler’s advanced security stack. As a distinguished Managed Security Services Provider (MSSP) partner of Zscaler, Airtel is equipped to deliver comprehensive managed services, encompassing the entire security lifecycle—from initial deployment to continuous, premium-grade support. Enterprises can now leverage Airtel’s extensive, pan-India Internet Leased Line (ILL) connectivity to achieve secure, consistent connectivity across all their office locations. Enterprises also have the flexibility to procure Zscaler SSE as a standalone solution, bundled with Airtel’s managed services that can be further tailored for their unique requirements.

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CEQUIN Unveils ‘Mardon Wali Baat’ Digital Campaign with Micro-Influencers’ to Advance Gender Equality

Oct 3, 2024 by Sujata 0 Comments #Campaign, #digital

New Delhi – CEQUIN (Centre for Equity and Inclusion) is excited to launch its latest initiative, the ‘Mardon Wali Baat – Unlearnt & Rescripted’ digital campaign with Micro-Influencers. This groundbreaking year-long effort is dedicated to empowering grassroots youth micro-influencers as advocates for gender equality, with support from Rohini Nilekani Philanthropies. The campaign aims to challenge and redefine masculinity beyond aggression while engaging young men and boys in pivotal conversations about gender equity.

In an era where violent masculinity, amplified by digital platforms and cultural norms, continues to influence perceptions, CEQUIN seeks to resist these harmful narratives by harnessing the power of influencers. While traditional efforts on gender have limited themselves to women and girls, this campaign will highlight the hopes, dreams, contradictions, and anxieties in new age masculinity. It will offer alternative, positive models of masculinity through relatable, socially responsible content.

Campaign Highlights

A Year-Long Leadership Journey Forty-six young male micro-influencers, aged 18-30, from diverse sectors such as lifestyle, entertainment, fitness, and travel, were selected from Delhi-NCR, Rajasthan, Haryana, West Bengal, Maharashtra, Uttar Pradesh and Madhya Pradesh. These influencers, with followers ranging from 9,000 to 100,000, were capacitated with advocacy tools to develop gender-sensitive, socially impactful content for digital media.

Capacity Building for Social Change Participants attended a Residential Retreat in August, where they were trained by experts from media, cinema, gender, wellness, marketing and the social sector. The training equipped them with skills to create innovative visual narratives that challenge toxic masculinity and promote gender equality, fostering leadership and advocacy within their communities.

Digital Campaign Rollout Over the coming year, these influencers will produce creative audio-visual content designed to confront and dismantle gender stereotypes. Their work will target audiences in cities, reaching other men and boys.

Impact-Driven Initiative The campaign’s success will be evaluated through outreach metrics, digital engagement, and the personal growth of the influencers. These individuals will be instrumental in spreading positive, gender-equitable messages within their circles and beyond.

Sara Abdullah Pilot, Co-Founder & Chairperson, CEQUIN, remarked: “Gender equality transcends gender lines; it’s a universal issue. Engaging young men as allies is crucial for dismantling harmful gender norms and fostering a future where everyone can thrive. This campaign aims to empower influencers to drive positive change and promote a more balanced narrative of masculinity.”

Lora Prabhu, Co-Founder & Managing Director, CEQUIN, added: ” With increasing instances of gender-based violence it’s critical to have conversations about patriarchy because gender inequity negatively impacts men & boys also. It’s important to create spaces for them to address these harmful gender norms so that they can grow into empathetic, responsible leaders.

Natasha Joshi, Associate Director, Rohini Nilekani Philanthropies, said, “The involvement of men and boys in challenging harmful gender norms is critical for societal advancement. We at the foundation are happy to support CEQUIN in this innovative initiative, reshaping communities towards true equality.”

Why Micro-Influencers?

In today’s digital landscape, micro-influencers with smaller, yet highly engaged audiences often drive significant impact, particularly in grassroots communities. Their regional relevance and relatability enable them to forge meaningful connections and inspire tangible change. The Mardon Wali Baat campaign will leverage its influence to address toxic masculinity and advocate for gender equality in local contexts.

business

ADZPRESSWAY Launches Successful Digital Campaigns in GCC, Boosting Key Client Growth

Sep 24, 2024 by Sujata 0 Comments #digital, #Launches

New Delhi, 23rd September, 2024: ADZPRESSWAY, a leading MarTech Company, has recently launched and executed a series of high-impact campaigns for major brands in the GCC region, further strengthening its position in the digital marketing space. Leveraging advanced techniques and data-driven strategies, ADZPRESSWAY has helped its clients achieve significant growth in user engagement, app installs, and brand visibility, all while maintaining a strong focus on results.

One of the standout campaigns was for Careem, a ride-hailing and delivery service provider, aimed at expanding its user base in Jordan. Leveraging a cost-per-acquisition (CPA) model, the strategy effectively boosted engagement, generating 2x food orders per month. The heightened visibility and tailored content marketing approach resonated with target audiences, ensuring effective reach and connection.

Similarly, ADZPRESSWAY worked with Jeeny, a prominent ride-hailing app in Saudi Arabia, to increase app installs and user base. The campaign focused on both male and female users, capitalizing on Jeeny’s strong reputation and exclusive offers. By continuously refining strategies, ADZPRESSWAY was able to double the monthly results, surpassing key performance indicators and driving sustained growth in user acquisition.

The company also played a key role in promoting Mashreq Bank across the GCC and MENA regions. The campaign aimed to generate high-quality leads for Mashreq’s seamless banking services. ADZPRESSWAY leveraged the bank’s strong reputation and innovative platform to double monthly results and exceed performance targets, establishing Mashreq Bank as a top choice for banking solutions in the region.

In the entertainment sector, ADZPRESSWAY partnered with Shahid, the leading Arabic streaming platform, to boost user subscriptions and solidify its position as the go-to service for Arabic content in the MENA region. The campaign exceeded expectations by driving a significant increase in premium subscriptions, leveraging innovative digital marketing tactics to reach a broader demographic.

ADZPRESSWAY’s collaboration with Virgin Mobile UAE also proved to be a success. The telecom provider sought to enhance user acquisition and customer loyalty, and through a comprehensive marketing strategy, ADZPRESSWAY helped Virgin Mobile exceed its KPIs. The campaign solidified the brand’s position as a preferred telecom provider in the UAE, particularly among digitally savvy consumers.

These campaigns highlight ADZPRESSWAY’s ability to adapt to the unique challenges of each brand while focusing on driving tangible results. The company’s deep understanding of local market dynamics, combined with its innovative and tailored approach, continues to deliver outstanding outcomes across sectors. As ADZPRESSWAY expands its reach, it remains committed to maintaining excellence in performance marketing across the GCC, MENA, and Indian regions.

Commenting on the success of the campaigns, Simran Khandelwal, Founder of ADZPRESSWAY, stated “It’s been an incredible journey to witness ADZPRESSWAY’s growth and the impact we have been able to create for our clients. Our focus has always been on delivering real value, not just traffic, and it’s exciting to see how our campaigns are driving meaningful results. Each success is a testament to the hard work of our team and our ability to adapt to the unique needs of our clients. We’re not just meeting KPIs; we’re surpassing them, and that’s the kind of growth we aim to sustain.”

Furthermore, Vasudha Kalia, Business Head at ADZPRESSWAY, added, “At ADZPRESSWAY, our commitment is to go beyond the conventional methods and offer solutions that truly resonate with the target audience. These campaigns aren’t just about metrics—they’re about building lasting relationships between brands and their customers. It’s gratifying to see the results we’ve achieved in creating strong brand recall within target geographies, and we’re only just starting to tap into our full potential.”

Tag: digital