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Tag: digital

technology

Airtel Business partners with Zscaler to launch ‘Airtel Secure Digital Internet

Oct 15, 2024 by Gayathri Pariti 0 Comments #digital, #Secure

October 15, 2024 – Airtel Business, the B2B arm of Bharti Airtel (“Airtel”), one of India’s leading telecommunications service provider has partnered with Zscaler, a global cloud security leader, to launch ‘Airtel Secure Digital Internet ’- India’s first, fully-managed Zero Trust Architecture (ZTA) based solution designed to protect enterprises from a wide range of cyber threats.

Strengthening enterprise cybersecurity, ‘Airtel Secure Digital Internet’ is a fully-managed solution that integrates Airtel’s Internet Leased Line (ILL) connectivity with Zscaler’s cloud security technology & Security Service Edge (SSE) technology as well as Zscaler Internet AccessTM (ZIATM) to provide advanced security features such as comprehensive threat protection, SSL inspection, cloud firewall and secure access to cloud applications. Built on the core principle of ‘never trust, always verify the User, Device and Network’ – ‘Airtel Secure Digital Internet’ will enable enterprises in India to navigate the complexities of the digital world by leveraging its unique capabilities in an effective, scalable and cost-efficient manner.

Sharat Sinha, CEO – Airtel Business said, “We are excited to partner with Zscaler to launch ‘Airtel Secure Digital Internet’ – a holistic solution for safeguarding enterprise networks. The cutting-edge solution will ensure that every internet interaction is rigorously verified, authenticated and authorized to deliver a robust layer of security that protects enterprises from evolving cyber threats. Together with Zscaler, we will offer a seamless and secure experience for businesses across India, enabling them to operate with confidence in today’s complex digital environment”.

Anant Nag, Area Vice President, India & SAARC, Zscaler, added “We are thrilled to expand our partnership with Airtel Business to create a solution to help the growing needs of our customer base. Cybersecurity is a critical business priority and enterprises across the market are doubling down on implementing zero trust solutions to keep their organization secured. The inception of this joint solution stemmed from the market needs and growing demand and we are looking forward to helping our customers in their cloud security transformation journeys together with Airtel.”

India is at the forefront of technology innovation and adoption with enterprises, small and large, leading the way on a global scale. However, this exponential growth has also caught the attention of threat actors who are increasingly targeting local entities to launch attacks. For instance, according to Zscaler ThreatLabz, in the past year alone, Indian enterprises have seen over 79 million phishing attacks and more than 5 billion encrypted attacks, making India among the top three most-targeted markets globally. Now, more than ever before, it is important for organisations in India to strengthen their cybersecurity while managing multi-vendor security stacks, budget constraints, skill gaps and time-to-market issues. The zero trust architecture of ‘Airtel Secure Digital Internet’ reduces attack surfaces while simplifying security management by centralising policy enforcement. Its inherent cloud-native security ensures consistent protection for users across all locations. The scalable, cloud-based platform also eliminates the need for costly hardware, enhancing operational efficiency and reducing total cost of ownership.

To further optimise its network performance and minimise latency, Airtel has also strategically enhanced its Internet Points of Presence (PoPs) through the integration of Zscaler’s advanced security stack. As a distinguished Managed Security Services Provider (MSSP) partner of Zscaler, Airtel is equipped to deliver comprehensive managed services, encompassing the entire security lifecycle—from initial deployment to continuous, premium-grade support. Enterprises can now leverage Airtel’s extensive, pan-India Internet Leased Line (ILL) connectivity to achieve secure, consistent connectivity across all their office locations. Enterprises also have the flexibility to procure Zscaler SSE as a standalone solution, bundled with Airtel’s managed services that can be further tailored for their unique requirements.

news

CEQUIN Unveils ‘Mardon Wali Baat’ Digital Campaign with Micro-Influencers’ to Advance Gender Equality

Oct 3, 2024 by Sujata 0 Comments #Campaign, #digital

New Delhi – CEQUIN (Centre for Equity and Inclusion) is excited to launch its latest initiative, the ‘Mardon Wali Baat – Unlearnt & Rescripted’ digital campaign with Micro-Influencers. This groundbreaking year-long effort is dedicated to empowering grassroots youth micro-influencers as advocates for gender equality, with support from Rohini Nilekani Philanthropies. The campaign aims to challenge and redefine masculinity beyond aggression while engaging young men and boys in pivotal conversations about gender equity.

In an era where violent masculinity, amplified by digital platforms and cultural norms, continues to influence perceptions, CEQUIN seeks to resist these harmful narratives by harnessing the power of influencers. While traditional efforts on gender have limited themselves to women and girls, this campaign will highlight the hopes, dreams, contradictions, and anxieties in new age masculinity. It will offer alternative, positive models of masculinity through relatable, socially responsible content.

Campaign Highlights

A Year-Long Leadership Journey Forty-six young male micro-influencers, aged 18-30, from diverse sectors such as lifestyle, entertainment, fitness, and travel, were selected from Delhi-NCR, Rajasthan, Haryana, West Bengal, Maharashtra, Uttar Pradesh and Madhya Pradesh. These influencers, with followers ranging from 9,000 to 100,000, were capacitated with advocacy tools to develop gender-sensitive, socially impactful content for digital media.

Capacity Building for Social Change Participants attended a Residential Retreat in August, where they were trained by experts from media, cinema, gender, wellness, marketing and the social sector. The training equipped them with skills to create innovative visual narratives that challenge toxic masculinity and promote gender equality, fostering leadership and advocacy within their communities.

Digital Campaign Rollout Over the coming year, these influencers will produce creative audio-visual content designed to confront and dismantle gender stereotypes. Their work will target audiences in cities, reaching other men and boys.

Impact-Driven Initiative The campaign’s success will be evaluated through outreach metrics, digital engagement, and the personal growth of the influencers. These individuals will be instrumental in spreading positive, gender-equitable messages within their circles and beyond.

Sara Abdullah Pilot, Co-Founder & Chairperson, CEQUIN, remarked: “Gender equality transcends gender lines; it’s a universal issue. Engaging young men as allies is crucial for dismantling harmful gender norms and fostering a future where everyone can thrive. This campaign aims to empower influencers to drive positive change and promote a more balanced narrative of masculinity.”

Lora Prabhu, Co-Founder & Managing Director, CEQUIN, added: ” With increasing instances of gender-based violence it’s critical to have conversations about patriarchy because gender inequity negatively impacts men & boys also. It’s important to create spaces for them to address these harmful gender norms so that they can grow into empathetic, responsible leaders.

Natasha Joshi, Associate Director, Rohini Nilekani Philanthropies, said, “The involvement of men and boys in challenging harmful gender norms is critical for societal advancement. We at the foundation are happy to support CEQUIN in this innovative initiative, reshaping communities towards true equality.”

Why Micro-Influencers?

In today’s digital landscape, micro-influencers with smaller, yet highly engaged audiences often drive significant impact, particularly in grassroots communities. Their regional relevance and relatability enable them to forge meaningful connections and inspire tangible change. The Mardon Wali Baat campaign will leverage its influence to address toxic masculinity and advocate for gender equality in local contexts.

business

ADZPRESSWAY Launches Successful Digital Campaigns in GCC, Boosting Key Client Growth

Sep 24, 2024 by Sujata 0 Comments #digital, #Launches

New Delhi, 23rd September, 2024: ADZPRESSWAY, a leading  MarTech Company, has recently launched and executed a series of high-impact campaigns for major brands in the GCC region, further strengthening its position in the digital marketing space. Leveraging advanced techniques and data-driven strategies, ADZPRESSWAY has helped its clients achieve significant growth in user engagement, app installs, and brand visibility, all while maintaining a strong focus on results.

One of the standout campaigns was for Careem, a ride-hailing and delivery service provider, aimed at expanding its user base in Jordan. Leveraging a cost-per-acquisition (CPA) model, the strategy effectively boosted engagement, generating 2x food orders per month. The heightened visibility and tailored content marketing approach resonated with target audiences, ensuring effective reach and connection.

Similarly, ADZPRESSWAY worked with Jeeny, a prominent ride-hailing app in Saudi Arabia, to increase app installs and user base. The campaign focused on both male and female users, capitalizing on Jeeny’s strong reputation and exclusive offers. By continuously refining strategies, ADZPRESSWAY was able to double the monthly results, surpassing key performance indicators and driving sustained growth in user acquisition.

The company also played a key role in promoting Mashreq Bank across the GCC and MENA regions. The campaign aimed to generate high-quality leads for Mashreq’s seamless banking services. ADZPRESSWAY leveraged the bank’s strong reputation and innovative platform to double monthly results and exceed performance targets, establishing Mashreq Bank as a top choice for banking solutions in the region.

In the entertainment sector, ADZPRESSWAY partnered with Shahid, the leading Arabic streaming platform, to boost user subscriptions and solidify its position as the go-to service for Arabic content in the MENA region. The campaign exceeded expectations by driving a significant increase in premium subscriptions, leveraging innovative digital marketing tactics to reach a broader demographic.

ADZPRESSWAY’s collaboration with Virgin Mobile UAE also proved to be a success. The telecom provider sought to enhance user acquisition and customer loyalty, and through a comprehensive marketing strategy, ADZPRESSWAY helped Virgin Mobile exceed its KPIs. The campaign solidified the brand’s position as a preferred telecom provider in the UAE, particularly among digitally savvy consumers.

These campaigns highlight ADZPRESSWAY’s ability to adapt to the unique challenges of each brand while focusing on driving tangible results. The company’s deep understanding of local market dynamics, combined with its innovative and tailored approach, continues to deliver outstanding outcomes across sectors. As ADZPRESSWAY expands its reach, it remains committed to maintaining excellence in performance marketing across the GCC, MENA, and Indian regions.

Commenting on the success of the campaigns, Simran Khandelwal, Founder of ADZPRESSWAY, stated “It’s been an incredible journey to witness ADZPRESSWAY’s growth and the impact we have been able to create for our clients. Our focus has always been on delivering real value, not just traffic, and it’s exciting to see how our campaigns are driving meaningful results. Each success is a testament to the hard work of our team and our ability to adapt to the unique needs of our clients. We’re not just meeting KPIs; we’re surpassing them, and that’s the kind of growth we aim to sustain.”

Furthermore, Vasudha Kalia, Business Head at ADZPRESSWAY, added, “At ADZPRESSWAY, our commitment is to go beyond the conventional methods and offer solutions that truly resonate with the target audience. These campaigns aren’t just about metrics—they’re about building lasting relationships between brands and their customers. It’s gratifying to see the results we’ve achieved in creating strong brand recall within target geographies, and we’re only just starting to tap into our full potential.”

business

Canon India Appoints Toshiaki Nomura as New President & CEO

Jul 1, 2024 by Sujata 0 Comments #Canon India, #digital, #Toshiaki Nomura

India, National, 01st July 2024: Canon India, the global leader in digital imaging technologies, today announced the appointment of Mr. Toshiaki Nomura as the new President & CEO for Canon India, effective July 1, 2024.

Mr.Toshiaki Nomura

Mr. Nomura has been associated with Canon since 1999, and prior to joining Canon India, he played a pivotal role in leading Canon’s Business Imaging Solution (BIS) Division in the Canon Southeast & South Asia Region. Furthermore, with Mr. Nomura’s guidance and approach, the BIS Division has achieved significant and sustainable growth.

Expressing his enthusiasm on taking on the new role of spearheading Canon’s business strategy and operations in India, Mr. Nomura said, “India’s vibrant and dynamic market offers immense potential, and Canon India is at an exciting stage in its growth journey, by harnessing these opportunities and expanding into new segments. I am thrilled and honored to lead the company through this transformative phase and collaborate with my talented team. Along with continuing our focus on strengthening core business of imaging and printing, I am particularly excited about contributing to development of new businesses such as surveillance, business solutions and industrial printing. By deeply understanding and addressing the unique requirements of the Indian market, it will be my endeavor to ensure our customers are consistently delighted with our high-quality products and services.”

Mr. Nomura’s extensive experience and strategic vision have been instrumental in driving remarkable growth and innovation for Canon in his previous endeavors. With him at the helm of Canon India’s operations, the company aims to continue its upward growth trajectory, by aggressively expanding into Tier 2 and Tier 3 cities, developing new business segments, and strengthening brand presence across the nation. Canon India remains committed to its mission of ‘Delighting customers always’, by contributing to Indian society and economy through their business, product innovations and community centric initiatives.