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Tag: . Eloelo

Eloelo raises $13 Mn Series A funding to build India’s largest Creator-led Live Social Video Platform
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Eloelo raises $13 Mn Series A funding to build India’s largest Creator-led Live Social Video Platform

Jun 3, 2022 by Praveen 0 Comments #. Eloelo, #Creator-led Live Social Video Platform

India’s leading homegrown live video streaming platform, Eloelo today said that it has raised $13 million as a part of its Series A funding round co-led by KB Investments, Kalaari Capital along with existing investors, Water bridge Ventures & Lumikai Fund. Convivialité Ventures & Rocket Capital also participated in the round. This is the startup’s second successive round in less than a year, having collectively raised around $16 Million in funding so far.

The fund raised will be used to scale up the Tech, Product & Content teams along with fostering new partnerships with creators & helping them reach millions of users.

“Creators want to cultivate deep, authentic relationships with their fans & Eloelo lets them imagine completely new interactive live experiences to engage fans. We have been growing at 40% MoM with a vision to build the future of interactive entertainment. Our Series A fundraise demonstrates the belief our current & new investors have in what we are building and enables us to take bolder bets to shape the creator economy for Bharat”, said Saurabh Pandey, Co-founder & CEO of Eloelo.

Founded in August’20 by ex-Flipkart executives Saurabh Pandey and Akshay Dubey, Eloelo has quickly crossed over 3.5 Million Users & 40,000 Creators on its platform. The startup wants to build the future of creator-fan engagement where creators host live video rooms, build interactive communities & monetize directly from fans.

Vani Kola, Managing Director at Kalaari Capital said “There is an entire generation of first-time internet users who are now able to build a direct channel to their fans to sell their unique products and offerings. Deeper relationships will be built between creators and their fans, powered by the emergence of an entire ecosystem of tools and platforms that enable this shift. Eloelo is enabling these creators with the perfect blend of social games & interactivity with live streaming. We are super excited to partner with Saurabh and Akshay in this journey.”

As it plans to launch monetization at scale, Eloelo aims to bring in innovative means of live interactions which enables creators to monetize from their super fans. The startup is also exploring use cases of NFTs for its top creators.

“We remain very excited to back Saurabh, Akshay and the Eloelo team, who continue to push the boundaries of live, interactive, creator-led live streaming. Their product led thinking and deep user insights enables them to drive strong user engagement, retention and creator monetisation by innovatively leveraging the power of live “lean forward” formats of entertainment.“, Salone Sehgal, General Partner at Lumikai Fund, said in a statement.


Anjali Sosale, Partner at Water bridge Ventures, added, “Eloelo was a seed stage bet for us as part of Water bridge Fast Forward cohort in 2020. Really happy to double down & witness their growth. It is a one-of-a kind platform that intersects Social, Live Video & Gaming together. “

With many players entering live video streaming, what sets Eloelo apart is the wide-range of tools for creators to host live interactive experiences.  The startup says that it is designed to extend support to low-spec devices from tier-2,3,4 of India thus truly enabling the Creator middle class to shine.

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Best Apps to Make Money Live Streaming in 2022

Jan 25, 2022 by Gouri 0 Comments #. Eloelo, #Loco TV, #Uplive, #Youtube

The pandemic and its many waves forced many of us to stay indoors, devoting a third of our waking time to mobile apps, spending hours and hours online, consuming content in the form of videos, movies, and more. Our quest and appetite for content have led us to discover a whole new category of social apps, where you can interact with multiple people live in real-time. These live streaming social apps have seen unprecedented success in the past two years when people were confined in their homes, and now, as people are back on the streets, the popularity hasn’t faded away. In fact, live streamers and apps have created a buzz in the western world, and in no time, Indian streamers have picked up the pace as well. Live streaming has become a full-time job for some millennials, and people are pursuing it as a part-time job too, generating millions of views and millions of rupees every month. According to the report published by Research Dive, the global video streaming software market is expected to generate a revenue of $19,537.1 million by 2027, growing exponentially at a CAGR of 20.4% during the forecast period 2020-2027.

The growth of live streaming is further backed by growing preference among people for live streaming over social posts, increasing adoption of smartphones coupled with faster internet, the surging popularity of e-sports and video games, and an opportunity to earn from the comfort of your home. Here we list down the top 5 apps helping creators to make a fortune:

1. Eloelo – Creators on Eloelo earn through their live-streaming sessions where they interact with their viewers and followers by hosting local Indian games, which helps them generate elo coins, which later can be converted into real money. Creators need to level up their accounts by streaming daily and slowly building a community in order to generate revenue from their stream. Creators on Eloelo generate an income starting from Rs. 2000 every month via virtual gifts sent by their fans.

Eloelo is creator-led social gaming & live streaming platform that was launched in 2020 by Saurabh Pandey and Akshay Dubey. Eloelo is an Indianised version of the America-based live streaming app Twitch that combines Live streaming with Social games that are very local to India, such as Tambola, Tol Mol Ke Bol, Chidiya Udd, etc. All the live sessions on the app are in local Indian languages, and creators host from the comfort of their homes, recreating a TV-like experience digitally for their fans & followers. The app hosts more than 50,000 + live streams every month with a daily engagement time of 30 mins per user. The app recently crossed 2 million users within a span of a year, making the home-grown app one of the most popular ones amongst Indian youth.

2. Uplive -Uplive is another popular Indian app that lets users go live and interact with strangers. It works on the same business model where engaging content, community building go hand in hand. Creators on Uplive generate lakhs of rupees every month, where the platform sends out a regular monthly income to its top creators, and fans also contribute it through virtual gifts and likes. Influencers on the platform earn nearly $200 – $1800 every month on average through live streams.

Uplive is a leader in the live social market and has increased its registered users by 90%, from 121 million at the end of 2019 to 230 million in June 2021.

3. Youtube – Youtubers are the new celebrities. People have made fortunes through posting youTube videos. However, few creators have cracked the code and have reached the top in the YouTube World by live-streaming games, reactions, discussions, etc. Youtube helps creators monetise their channels with the help of advertising revenue, channel memberships, super chats & super stickers, channel memberships, merch shelves, and Youtube Premium Revenue.

4. Twitch – Twitch is a live-streaming platform that allows gamers to actively participate in gameplays posted by streamers. It also gives room for lifestyle casters broadcasts. Streamers create channels, post video games, and get followers and views—users benefit by having fun during the games and acquire creative gaming skills from the streamers’ performances. As a result, twitch has grown to be the most popular streaming platform worldwide.

Twitch creates a variety of monetised opportunities to perform. Streamers make a living with the revenue and commission earned from sponsorship, affiliate links, donations, subscriptions, Partners Programs, etc.

5. Loco TV – Loco Tv is the hub for Indian gamers and e-sports competitions. It’s an Indian version of the Twitch we mentioned earlier. Top gamers of India such as Jonathan Gaming, Snax, and others live stream on a daily basis on Loco TV. In addition, creators and viewers can generate income through Loco by playing simple quizzes in real-time hosted by streamers while streaming.

Since June 2020, Loco’s monthly active viewers have grown 6x, monthly active streamers have grown 10x, and live watch hours have increased 48x. Currently, highly active users spend ~1 hour daily on Loco, making it the go-to choice for the Indian gaming community.