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Amazon Retail India enters Gujarat to source directly from farmers

In an endeavor to empower the farmers of Gujarat and offer high-quality fruits and vegetables to its customers, Amazon Retail India has launched its first collection center in Gujarat at Prantij. This collection center will assure farmers of fast payments, fair and transparent pricing, and guidance on farming. Additionally, this facility will be a channel to provide a source of various local and authentic varieties of fruits and vegetables to the customers such as guava, sapota, pomegranate, cabbage, cauliflower, tomato, potatoes and bhindi. The collection center located at Majra Chokdi, was inaugurated on 14th June in the presence of Shri Dinesh Patel, Deputy Director Horticulture, Govt of Gujarat and Shri Baka Bhai Patel, Sarpanch Tajpur village and 150+ farmers.

Rajesh Prasad, Category Leader, Amazon Retail India said, “Our mission is to enable local farmers across the region to leverage the online marketplaces and become a part of the digital economy. With this launch, and expansion of our collection center network, we are positioned to procure the freshest and best quality local produce from farmers and deliver it to our customers. We are also working with FPOs in Gujarat and have already registered over 120 farmers to sell their produce at the collection center. As we grow, we continue to learn more about farmers and the supply chain and are working towards building the infrastructure and state of the art technologies that help simplify the end-to-end value chain from our farms to customers.”

Shri Dinesh Patel, Deputy Director Horticulture said, “We welcome Amazon in Gujarat and are very happy that Prantij has been chosen for the state’s first collection center. We want our farmers to ensure high quality fruits and vegetables using minimal pesticides to get higher realization. Department of Horticulture will support Amazon in bringing organic farmers to collection center and enabling better quality of fruits and vegetables.”

The Prantij collection center has a robust temperature-controlled supply chain infrastructure that provides high-quality locally grown fresh fruits, leafies and vegetables. After sourcing the produce from Farmers, Amazon Retail India uses technology enabled capabilities at its collection center to inspect the quality of fresh fruits and vegetables, and thereafter continuously monitors it at multiple stages. The fresh fruits and vegetables are then sent to the processing centers where they are sorted, graded, geo-tagged, and packaged in different sizes in well-aerated sustainable packaging to ensure freshest quality grade produce is send to Amazon Fresh fulfillment centers located closer to customers.

Ayekart joins hands with Distinct Horizon to up-skillproductivity of farmers and create a sustainable future

Ayekart, a fintech startup that is empowering traditional businesses and farmers’ communities in India, undertakes a memorandum of understanding with Distinct Horizon. The MOU is executed in order to improve the productivity of farmers through various partnership opportunities connecting them with distributors, stakeholders, FPO, etc.

Distinct Horizon an agritech company benefiting the farmers with a widely tested Urea Deep Placement technique to reduce chemical usage for productive farming. It develops advanced technologies to boost farmer’s marginal profit and increase their food production while protecting the environment. It aims at technological equipment of farmers by providing innovative machines. With a joint approach, Distinct Horizon and Ayekart will also support in farmer training as well as exploring new markets.

Simplifying the primary objective of this MOU, Mr. Debarshi Dutta, Co-founder & CEO, Ayekart said,“We at Ayekart believe in technological advancement of agricultural produce through digitizing farmer’s productivity with various advance machines and introducing partnership opportunities with distributors, wholesalers, stakeholders, etc. It is one of our key mottos to digitize the food and agri value chain of India. To benefit farmer communities, we are also trying to procure funding through CSR, NGO’s and government bodies to help boost their productivity and enhance their business.”

Government bodies like NABARD has created the Farm Sector Promotion Fund to incubate innovations and diffusion of technologies in the realm of agriculture and allied sectors to benefit vulnerable sectors of farmers. These funding from government, CSR, NGO’s will help benefiting the farmer. Various partnership opportunities and advancement in technology helps boosting productivity and income of the famer communities of India.

Adding to Mr. Dutta’s statement, Santosh Kumar, Co-Founder & Head Operations, Distinct Horizon, said, “Our technologies can revolutionize the agriculture sector both in terms of productivity and income increase while at the same time significantly reduce chemical input and costs of production towards massive climate change mitigation and a healthier soil. It is our pleasure to work alongside an entity like Ayekart which is committed to scale up such technologies.”

Advancement in machinery have expanded the scale, speed, and productivity of farm equipment, leading to more efficient cultivation of more land. These advanced devices and precision agriculture allow farmer’s businesses to be more profitable, efficient, safer, and more environmentally friendly. Ayekart will create an end-to-end solution by digitizing, handholding and providing funding to these farmer communities.