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Tag: festive season

Swiggy Brings Back GIRF 2024 with Exciting Offers and Experiences for the Festive Season

India, 10th September 2024: Swiggy, India’s pioneering on-demand convenience platform today announced the second edition of the Great Indian Restaurant Festival (GIRF) 2024, lighting up the festive season this year. Due to popular demand, this edition of GIRF promises to be bigger and better, with over 10,000 restaurant partners offering flat 50% off across 39 cities in India from 5th September to 27th October. Following the success of the previous edition, where diners saved over ₹120 crores, this edition promises even greater savings and a richer dining experience.

This edition will feature nearly double the number of participating restaurants compared to previous edition, ensuring food lovers have an even wider array of options to choose from. Some of the most renowned names in the hospitality industry will be part of this grand celebration, including Socials, Jamie’s Pizzeria, Irish House, Fisherman Wharfs, Malaka Spice, Hard Rock Cafe, and major luxury and hospitality brands like JW Marriott Group, ITC, and Hyatt. Adding to the excitement, consumers paying with HDFC Bank credit cards can enjoy an additional 15% discount, making every meal even more rewarding.

GIRF 2024 will also offer delightful perks like free cocktails, mocktails, and happy hours at select restaurants during the course of the festival. With these bonuses, diners can expect not just savings but an elevated dining experience like never before.

This year’s festival will cover a wide range of culinary hotspots across India, from major cities like Delhi, Mumbai, Bangalore, and Goa to emerging destinations like Lucknow, Surat, and Udaipur.

Speaking on the launch of GIRF 2024, Swapnil Bajpai, Head at Swiggy Dineout said, “As the festive season approaches, we know our customers are eager to celebrate at their favourite restaurants. The Great Indian Restaurant Festival has been growing bigger with each edition and we’re excited to bring it back within the same year due to popular demand. GIRF is Swiggy’s way of bringing together the best restaurants with unbeatable deals, making dining out both affordable and enjoyable. With vibrant flavors and creative dishes from across India, this edition promises to be our grandest yet, and we’re excited to share it with our customers”.

Adding another delectable detail, Swiggy Dineout has also launched the “Bhoolna Mana Hai” campaign featuring Rohit Sharma, to ensure that the Great Indian Restaurant Festival 2024 is an unmissable celebration of flavours, special rewards and unforgettable dining moments. Playing on Rohit’s endearing forgetfulness, the campaign humorously emphasizes the importance and urgency of not missing out on GIRF’s unbeatable dining deals, ensuring that food lovers across the nation mark their calendars to check and book deals at their favourite restaurant via Swiggy Dineout.

This festive season, skip the ordinary with OPPO India’s top offerings

13th August 2024: As the festive spirit draws near with exciting celebrations for Independence Day, Rakshabandhan and Janmashtami, gift yourself and your loved ones the exciting blend of innovation, tradition and style with OPPO India. Capture every moment with stunning clarity, connect seamlessly with loved ones, and elevate your celebrations with OPPO’s proprietary AI-powered features.

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OPPO F27 Pro+ 5G – Unmatched Durability and Flagship Performance | OPPO India
This curated list from OPPO India brings together segment-leading, cutting-edge tech and timeless keepsakes which are the perfect companion for all your extraordinary moments, whether it’s your unbreakable sibling bond, your spiritual journey, or your unfiltered freedom to express.

The Monsoon Ready Smartphone | OPPO F27 PRO+ 5G

This August, give yourself and your sibling the freedom to experience every adventure with the Super Rugged Monsoon-Ready OPPO F27 Pro+ 5G- our ultimate companion, designed to weather the heaviest of rains. With its simultaneous IP66, IP68, IP 69 rating, it fearlessly faces monsoon rains and unexpected splashes. Its rugged build, certified by Swiss SGS, ensures it’s as strong as your spirit. Its military-grade durability and powerful performance promise to be there for you, just like a sibling. The device is also set to receive advanced Gen AI features with an OS update on August 22.

Key Features:

  • Simultaneous IP66, IP68, IP69 rating for complete waterproofing
  • specially engineered 360-degree Armour Body with MIL-STD-810H Method 516.8 and Swiss SGS Premium Performance 5 Stars Drop Resistant certification
  • Corning Gorilla Glass Victus 2 for ultimate screen durability
  • First-ever 3D Curved AMOLED display in the F Series
  • Powerful octa-core MediaTek 7050 SoC for seamless performance
  • Advanced AI features with OS update (August 22)
  • Gen AI for photography: AI Eraser 2.0, AI Best Face, AI Clear Shot, AI Perfect Shot
  • Gen AI for productivity: AI Toolbox (AI Writer, AI Summary, AI Speak), AI Recording Summary, AI Clear Voice, AI LinkBoost

Your Everyday AI Companion | OPPO Reno12 Series

OPPO Reno12 Pro – OPPO AI Phone Specs | OPPO India Capture, edit, and share memories like never before with Reno12’s AI-powered features for flawless photo editing and enhanced productivity. Your Everyday AI Companion is the ticket to breaking free from old smartphones and entering the world of AI-driven possibilities. With the highest number of AI features such as AI Eraser 2.0, AI Clear Face, AI Best Face, AI Toolbox, and Smart Image Matting 2.0, the Reno12 series is the perfect gift for tech-savvy individuals who appreciate style.

Key features:

  • Gen AI in Photography: AI Eraser 2.0, AI Clear Face, AI Best Face, and Smart Image Matting 2.0 for flawless yet fun photos without complex image editing
  • Gen AI in Productivity: AI Toolbox, powered by Google Gemini LLM, with AI Writer, AI Summary, and AI Speak to enhance daily productivity.
  • Immersive Display with the Quad-Micro Curved Infinite View screen.
  • Powerful Camera with the 50MP main camera and 50MP telephoto lens.
  • Unmatched Durability with aerospace-grade alloy framework and SGS Certified OPPO’s All-Round Armour protection.

Segment-leading toughest 5G smartphone | OPPO K12x 5G

OPPO K12x 5G – Specifications | OPPO IndiaThe K12x 5G is the ultimate gift that combines entertainment and durability to handle life’s little mishaps. The 5100mAh battery, supported by a 45W SuperVOOC™ charger, ensures you stay powered throughout the day. Enjoy uninterrupted streaming of your favorite shows on OTT platforms with its L1 Widevine certification. It’s the perfect pick for those seeking a balance of fun and resilience. For creative souls, it offers Dual View video for capturing special moments from both front and rear cameras simultaneously, and AI Portrait Retouching to make your photos shine.

Key Features:

  • Military-grade durability (MIL-STD-810H)
  • Stunning 6.67-inch HD+ display with 120Hz refresh rate
  • Powerful 5100mAh battery with 45W SUPERVOOC charging
  • Advanced camera features including Dual View video and AI Portrait Retouching
  • Immersive entertainment with L1 Widevine certification

Surya Roshni redefines the essence of celebration this festive season

Bengaluru, October 18, 2023: Surya Roshni in its 50th year of operation is one of India’s most respected and trusted brands for Lighting, Fans, Home Appliances, Steel Pipes, and PVC pipes.

As the largest branded manufacturer of lighting products in India, Surya Roshni continues to set the industry standard. It is perhaps the only company in India that invested significantly in the last century in conventional lighting manufacturing excellence and now in this century in the new technology which is energy saving and modern LED Lighting manufacturing excellence. In the past 7 years, Surya Roshni LED lighting has successfully saved an impressive amount of energy for the country.

Surya has yet again invested in R&D to bring out a slew of products specially designed for the upcoming festive season. An epitome is the Platina LED Bulb, which not only illuminates every corner of a room with its wider spread of light but also conserves energy with a product life of 25,000 hours (under rated conditions).

In addition to the all-new energy-efficient Platina, Surya takes pride in launching the bouquet of indoor and outdoor Lighting products including Profile Strip light, Slim Trim & Shine Nxt Downlighter, for beautiful indoor decorations; Jag Mag String light and Sparkle Rope light, for levelling up the outdoor decorations, this festive season.

The company continues to innovate and has launched BEE Star labelled fans which not only save Rs.1000 to Rs.1800 per year per fan (16hrs of daily usage and metro energy tariffs) but also add to the home décor.

CL & CD BUNCH-media cov

Some of the new offerings include Rice Cooker (indicook), Juicer Mixer Grinders (Aspire, Galaxy- i), Heavyweight Dry Irons (Shakti Plus, Bolt), InfraRed and Induction Cooktops, and a range of Storage and Instant Water heaters (Speedy, Insta Hot – 5.5lt).

Speaking on the occasion Mr. Jitendra Agrawal, CEO – Lighting and Consumer Durables, Surya Roshni, said “With immense pride, I applaud Surya’s exceptional team, whose concerted efforts, dedication, and innovation have brought to life, a range of lighting and appliances, that will make the upcoming festival a joyous celebration.”

Understanding the relevance of festivities, the company has adopted a comprehensive 360-degree marketing strategy. This approach involves a series of promotional initiatives across diverse social media platforms, retail outlets, and on-ground activations. These endeavours are aimed at engaging both customers and channel partners, in a meaningful way.

Aligned with the Government’s PLI scheme, the company is making a substantial investment of 25 crores in its technology labs and manufacturing facilities. This strategic move contributes to import substitution, furthering its pursuit of self-sufficiency / atmanirbharta.

Premiumization trend continued this festive season: GfK Weekly Index

GfK, a global leader in market & consumer intelligence, released insights and key trends that have shaped the tech & durables market during the festive weeks in 2021. The insights reveal the purchase pattern of customers in 2021 vs 2020 during the weeks before, during, and after Diwali and Dussehra.

The industry has witnessed heightened consumer sentiment during the festive weeks. The surge during Diwali week (1st – 7th Nov) was higher this year, complemented by the increased contribution of premium segment across key tech & durable categories like ACs, Washing Machines, PTV, Smartphones, mobile computing, and cooling devices.

As per the GfK Weekly Index that accounts for 30-35% of the total organized offline channel, while Dussehra week accelerated the consumer sentiments and sets up the festive platform, the run-up to Diwali week held the key to overall market performance. Indexing against week 40 (4-10 Oct) revealed healthy performance by most categories. Numbers indicated the much-anticipated Diwali build-up in 2021 was strong.

 

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Most white goods categories witnessed increased traction during Diwali week. A comparison of Diwali week sales with the average of the previous four weeks revealed that most product groups surpassed the Diwali week surge of the past year.

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The Data represents– 2021:  Week 40:4th – 10th Oct; Week 41:11th – 17th Oct (Dussehra week); Week 42:18th – 24th Oct; Week 43: 25th – 31st Oct V/S   Week 44:1st – 7th Nov (Diwali week)

2020:   12th – 18th Oct; 19th -25th Oct; 26th Oct -1st Nov; 2nd -8th Nov V/S 9th – 15th Nov (Diwali week)

Dheeraj Mukherjee, Head of Sales – India, GfK says, “In the month of Oct ’21, we witnessed an upsurge in premiumization trend leading to double-digit value growth for electronics and appliances whereas smartphones accounted for high single-digit value growth compared to Oct ’20. Within the offline channel, we witnessed the premiumization trend continued driving the value growth, which maintained the positive momentum in 2021 vs 2020.”

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Online channels witnessed a contribution surge during the pre-Diwali month across major product groups. Consumer demand for bigger and better products has tuned up further this Diwali. Notably, the highest contribution increase is witnessed in PTV followed by refrigerators.

Sharing insights on the Diwali week sales, Mr. Mukherjee further added, “GfK Weekly Index representing organized channel point-of-sales data reveals that with promotions during the first week of Nov ’21 (Diwali week), consumer electronics and appliances registered 80-100% value and volume growth over average weekly sales in Oct ’21.”