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Becoming’: A Cinematic Masterpiece Premieres, Captured with FUJIFILM GFX100 II

New Delhi, June 26th, 2024: FUJIFILM India, a leader in imaging technology is honored to present the premiere of ‘Becoming,’ a compelling story of a young boy’s spiritual journey to monkhood. This visual marvel, shot by acclaimed cinematographer Aseem Bajaj and directed by the talented Leena Yadav, is being showcased across major cities, including Mumbai, Chennai, Hyderabad and Kochi.

Crafted with the newly launched GFX100 II camera and enhanced with Fujinon Cine zoom Premista lenses, ‘Becoming’ is a testament to the power of visual storytelling. The film’s auditory experience is equally captivating, with sound engineering by the Oscar-winning Resul Pookutty and an evocative score by the renowned Japanese composer Shigeru Umebayashi.

Mr. Koji Wada, Managing Director, FUJIFILM India, said, “Collaborating with such talented artists for ‘Becoming’ has been an incredible journey. At FUJIFILM India, we strive to push the boundaries of visual storytelling, and this film beautifully captures the essence of our innovation and dedication to excellence. Our commitment goes beyond just providing advanced imaging tools; it encompasses fostering creative expression and supporting filmmakers in realizing their artistic visions. ‘Becoming’ is a perfect embodiment of this mission, showcasing not only the technical prowess of our GFX100 II camera but also the profound impact of a well-told story.”

The screening promised to be an immersive experience, transporting audiences into the heart of the protagonist’s transformative quest. Following the film, attendees had the unique opportunity to engage in a Q&A session with the creative team behind this extraordinary project.

Arun Babu, Associate Director & Head of Digital Camera, Instax & Optical Devices Business, FUJIFILM India, shared his excitement, “We are thrilled to see the remarkable capabilities of the GFX100 II camera brought to life in ‘Becoming.’ This project exemplifies our commitment to supporting the creative vision of filmmakers with our advanced imaging technology. The GFX100 II, with its unparalleled image quality and versatility, empowers storytellers to push the boundaries of their craft. We are proud to collaborate with such talented artists and provide them with the tools they need to create visually stunning and emotionally compelling narratives. This film is a testament to what can be achieved when cutting-edge technology meets creative brilliance.”

Aseem Bajaj, acclaimed cinematographer, reflected on the inspiration and concept behind the film: “The concept of the movie was born out of a desire to weave a narrative about seeking enlightenment and the trials along the path to spiritual growth. We wanted to capture not only the profound inner transformation of our protagonist but also the breathtaking beauty of this region. Drawing inspiration from the chain of thoughts on how we evolve, ‘Becoming’ emerged as a visual and spiritual journey centered on a young boy’s path to monkhood. The tranquil environment of Ladakh provided the ideal backdrop for this narrative, allowing us to create a visually and emotionally immersive experience.”

Sharing her shooting experience in Ladakh, film’s writer, producer & director, Leena Yadav voiced, “Writing & Directing ‘Becoming’ was an incredibly enriching experience. The overall direction of the film was deeply influenced by the tranquil and majestic landscapes of Ladakh. Shooting in such a remote and stunning location presented both unique challenges and immense rewards. The harsh conditions tested our crew, but the beauty of the region added an unparalleled depth to the storytelling. The use of the FUJIFILM GFX100 II camera was instrumental in achieving the visual richness and emotional intensity we envisioned.”

FUJIFILM India Launches “instax WIDE 400TM” and Introduces New Colors to “instax mini LiPlayTM

New Delhi, 25 June, 2024: FUJIFILM India, a trendsetter in the instant photography world, is delighted to unveil an amazing addition to its instax TM series: the instax WIDE 400TM, a wide-format analog instant camera with easy operation and enhanced group shots using the lever-operated self-timer. You can get hold of this extraordinary product from June 23 .

Instax Wide 400 (2)

Along with the new launch, the company has introduced new colors to its ‘instax mini LiPlay TM’ hybrid instant camera in the Instax series. The popular camera will now be available in three new colors – MATCHA GREEN, MISTY WHITE, and DEEP BRONZE– to stay up to date with current trends. The new colors will be available in the market from July 19.

A valuable addition to the Instax series of analog instant cameras, the ‘WIDE 400TM is the successor model to the instax WIDE 300™ which was released in 2014. This analog instant camera is designed to be compatible with double-card-sized wide-format film. The camera captures exceptional shots with a simple turn-on and press the shutter button. Users will enjoy taking pictures of large groups, landscapes, and compositions that make the most of the empty spaces in various scenes as much as they want to, which is reflected in the promotional tagline of “make room for more”.

Speaking about the exciting launch, Mr. Koji Wada, Managing Director, FUJIFILM India, said, “FUJIFILM India is always striving to come up with unique offerings as per the current trends in order to persuade the Culture of Photography. With our new product launches, we are dedicated to fulfilling our Group purpose of “Giving Our World More Smiles.” Through innovative and user-friendly products, we aim to bring joy and convenience to our customers’ lives, enhancing their experiences and creating lasting memories that bring smiles to their faces.”

Since its 1998 launch, the instax™ series has evolved with trends and technology, expanding to include analog instant cameras, hybrid digital cameras, smartphone printers, and palm-sized digital cameras. The instax™ continues to offer diverse photography experiences, appealing to a broad audience from young women to men and middle-aged consumers.

“The new line-up of instax TM products includes eye-catching and globally trending features that cater to the new generation as well as the older ones. We are witnessing a shift in consumer preferences as more and more youngsters are opting for instant cameras. To cater to the evolving needs of the users, the instax WIDE 400TM offers the convenience of capturing group shots and maximizing the enjoyment of wide-format photography. These new launches, will significantly help expand the advanced portfolio of the brand and offer future-ready products to the consumers.” said Mr. Arun Babu, Head of Digital Camera, INSTAX & Optical Devices Business, FUJIFILM India.

FUJIFILM India and NM Medical launches first Fujifilm Skill Lab for Full Field Digital Mammography

Mumbai, June 04th, 2024: FUJIFILM India Healthcare Division in collaboration with NM Medical Mumbai, recently launched its first Fujifilm Skill Lab aimed at providing advanced training in FFDM (full-field digital mammography) technologies for radiologists and radiographers. The inaugural session witnessed the participation of eight candidates, comprising four radiologists and four radiographers.

Innauguration Photograph - Fujifilm Skill Lab

The Fujifilm Mammography Skill Development Program is designed to empower radiographers and radiologists to enhance their skills and deliver improved diagnoses to their patients and customers using technologically advanced mammography machines by Fujifilm.

Mr. Chander Shekhar Sibal, Vice President & HOD, Healthcare Business, FUJIFILM India, voiced, “The Fujifilm Mammography Skill Development Program represents a pivotal initiative aimed at empowering radiographers and radiologists to elevate their expertise and capabilities in mammography. Tailored specifically for professionals working in breast imaging, this comprehensive program is meticulously designed to harness the full potential of technologically advanced mammography machines developed by Fujifilm. By empowering radiographers and radiologists with the necessary skills and expertise, Fujifilm strives to make a meaningful impact on breast cancer detection, diagnosis, and patient care, ultimately improving outcomes and saving lives.”

Sharing insights on this first launch, Mr. Shunsuke Honda, Business Advisor, Healthcare Business, FUJIFILM India said, “Standing true to our commitment of “Value from Innovation” we at FUJIFILM India are driven to transform the healthcare industry by introducing advance technologies, imparting knowledge and empowering healthcare professionals with tools that will enhance diagnosis. In our pursuit to provide equitable healthcare, we intend to impart skills to the healthcare professionals who are at the forefront of combating breast cancer contributing towards a healthier nation.”

Mr. Rahil Shah, Director of NM Medical, expressed his enthusiasm, stating, “We welcome this partnership where right equipment, skills and healthcare professionals will come together to enhance accurate diagnosis. We are here to serve a larger community and foresee a healthier nation wherein early detection and right precision can save lives. Together we are committed to make a notable difference in our fight against the breast cancer. As we embark on this stride to maximise early detection minimise life threatening diseases we believe education, innovation, and collaboration together will play a pivotal role.”

Dr. Shilpa Lad, Consultant Breast Imaging & Intervention, shared insights into the program, stating, “Fujifilm Mammography Skill Development program in collaboration with NM Medical, Mumbai, will enhance patient care by providing radiologists with training in cutting-edge mammography technology. The comprehensive skill development program provides hands-on training with practical applications covering all aspects of mammography, from patient positioning to advanced imaging procedures emphasizing imaging techniques, technology overview, and hands-on experience, that will help radiologists and radiographers stay up to date with the latest advancements in mammography and advanced applications such as 3D Tomosynthesis. We work to improve women health care standards and provide training opportunities which benefits healthcare professionals and translates into high quality patient care.”

The Fujifilm Skill Lab represents a significant milestone in enhancing the capabilities of healthcare professionals in the field of mammography, reinforcing Fujifilm’s commitment to advancing medical imaging technology and improving patient outcomes.