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Tag: FYP

Bank

Fyp, a neobank for teenagers acquires EdTech startup Edunify

Mumbai, January 19, 2021 – Fyp, one of India’s fastest growing neobank for teenagers has acquired EdTech startup, Edunify as part of its expansion plans. With this acquisition, the company aims at expanding its user base through school tie-ups pan India.

Starting in 2018, Edunify runs a pan-India school discovery platform with 1.2 Lakh schools in 725 cities that have helped 1.5 L parents in their admissions journey since their inception and have empowered 100+ schools in 7 cities with their admission and fee management services.

Commenting on the acquisition, Kapil Banwari, Founder and CEO, Fyp said, “At Fyp, we are building India’s largest neo bank for kids and teenagers. With schools owning a large part of our audience, we found Edunify as a natural fit to support our massive acquisition plans of teenagers and parents. The acquisition will help us in expanding our user base and to drive deep fintech integrations with schools as part of our larger strategy.”

“Through this acquisition, we are doubling our existing GMV by integrating with one of the existing partnered schools. We plan to replicate this model in 100+ tied up schools in the next 6-7 months. Currently, Fyp has acquired 5 lakh+ users within 3 months of its full product launch and is adding 1.5 Lakh -2 Lakh users every month”, he added.

Harsh Karamchandani, Co-Founder and CTO, Edunify, said, “We are delighted to be part of Fyp’s team and see great synergies with their vision to make teens and parents of India more financially aware, literate and empowered. We have worked with schools in all parts of the country in the last 3 years and feel that our nationwide school and parent network combined with Fyp’s revolutionary fintech product can bring about a massive shift in how kids and teenagers transact online.”

Tuition

Rusk Studios In Collaboration With FYP Presents “Tuition Ke Baad” A Light-Hearted Teen Romcom

Rusk Studios, a new age entertainment production house in collaboration with Fyp, the digital money app for teens, today announces the launch of ‘TUITION KE BAAD’, a new rom-com and drama web series. With some of the freshest talent on board, ‘Tuition Ke Baad’ promises the much-needed light-hearted entertainment with a relatable plot that revolves around the love and the lives of five school-going teens who find themselves in comic situations.

Starting today, the first episode of this flagship launch is now streaming on the YouTube channel of Rusk’s entertainment vertical, Binge – https://youtu.be/5tyI2DgzYMI. The series will air its fifth and final episode in the first week of January

Rusk has onboarded a cast of Instagram influencers and YouTube personalities like Abhishek Kapoor, Mugdha Agarwal, Sanyam Sharma, and Ritik Ghanshani who play the roles of Shole, Sneha, Jhatarburg and Aashiq respectively. From bunking tuition to getting into a fight with rival groups, ‘Tuition Ke Baad’ captures relatable scenarios centred on the life of four friends, all of whom are crushing on the female lead, Sneha. Helping their friend in pursuing his first love, they find themselves in comical situations.

Fyp plays a vital role in providing school-going teens with financial independence and to become smart with money. Kapil Banwari, CEO, Fyp, said, “Teenagers of today are born in a digital world and it just doesn’t make sense if their money is physical and creating an account is a long affair of paperwork. Fyp App enables teenagers to get easy access to money anytime from their parents or siblings in their Fyp Wallet and have their own Fyp Card for online and offline purchases. The series, ‘Tuition Ke Baad’ by Rusk and Binge has captured those moments that are relatable and close to the hearts of school kids. We are excited to associate with the series and hope it captivates them.”

Karanvir Sofat, Head of Revenue, Rusk Studios, added, “At Rusk Studios, we bring together a smart blend of entertainment and brand integrations by creating relatable IPs that drive immense value for advertisers. Delivering across an omnipresent network of platforms and multiple formats: long format on YouTube, short snackable bits on Facebook and Instagram; our content reaches its viewers no matter where they choose to view it. Targeting 6 million views on ‘Tuition Ke Baad’ over the course of next 10 days across Rusk’s multiple platforms, we aim to amplify brands connect with its TG.”

In the upcoming months, Rusk and Binge will be launching succeeding instalments to its flagship content: The Sarkari Karyalay Season 3, One Tip One Hand Season 02, College Canteen – all centred around the love and the lives of Gen-Z and millennials.