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Tag: Hair Care

health

Harness the power of coconut oil and five herbs for complete hair care

Aug 30, 2024 by Sujata 0 Comments #coconut oil, #Hair Care, #Healthy Hair

30th August 2024: Healthy hair plays a crucial role in enhancing one’s beauty. However, modern lifestyles and poor diets often leave our hair vulnerable to various issues such as hair fall, breakage, and loss of shine. If you’re dealing with any of these problems, adopting a disciplined hair oiling routine can help address these concerns and restore your hair’s vitality.

Dr. Shilpa Vora, Chief Research & Development Officer at Marico Limited, shares her expert advice on the importance of hair oiling and selecting the right ingredients for good hair health. Regularly oiling your hair with a coconut-based hair oil provides numerous benefits, such as nourishing and moisturizing the hair, reducing frizz, and promoting healthy hair growth through deep nourishment. With many hair oil options available, it’s essential to choose one with ingredients that address your specific hair concerns.

The ingredients in a hair oil are crucial for providing a holistic approach to hair care. Parachute Advansed Sampoorna Hair Oil is one such versatile coconut-based hair oil enriched with five exceptional herbs: hibiscus, methi, curry leaves, amla, and aloe vera that provides complete care for your hair.

It is established from scientific literature that hibiscus helps to soften the hair, while methi is known to strengthen the hair and reduce hair fall. Aloe vera is well known for promoting hair growth, curry leaves is known to maintain your hair’s natural black color, and amla is known to control dandruff. This unique blend of coconut and herbs creates a super blend to protect your hair by reducing frizz, minimizing damage, and providing deep nourishment.

business

Vatika Naturals Inspires Inclusivity in Workplace with the Hashtag RootForMe Campaign

Mar 20, 2024 by Sujata 0 Comments ##RootForMe, #Female Comedy, #Hair Care, #Hair Care Brand, #Manish Tiwari, #Roshni Singh, #South Asian Hair Care Brand, #Vatika Naturals, #Zakir Mansoori

South Asian Hair Care Brand Vatika Naturals Champions Diversity with #RootForMe Campaign Featuring All-Female Comedy Lineup.

Vatika Naturals, a flagship brand from House of Dabur, after pioneering an empowering initiative this International Women’s Day with the launch of their IWD2024 campaign, #ROOTFORME in USA and UK, it is now campaigning on the same in India to create awareness.

#ROOTFORME is a digital campaign that marked IWD2024 addressing intersectionality at the workplace which affects women of colour, compounded by race, ethnicity, religion and several other issues which can pose as a major roadblock for career advancement for a lot of women and make them susceptible to workplace harassment and stereotyping.

From being a generic hair care brand for South Asian women, this year Vatika Naturals embarked on a journey to become the preferred brand by multi-ethnic audiences across the UK and the USA and have a significant presence among India women.

Redefining women’s empowerment this International Women’s Day, Vatika led a conversation with humour addressing workplace stereotypes and discrimination, through partnerships with leading stand-up comediennes like Shazia Mirza and Sikisa.

In celebration of the campaign launch, Business Head Dabur International Europe UK, Zakir Mansoori stated – Vatika Naturals has been bringing bespoke hair care solutions to multi-ethnic audiences around the World for over 35 years and the brand has been garnering a lot of love from our loyal base of customers. Earlier this year we launched our Afro Naturals range, especially for women with textured hair. And there is lots to look forward to from Vatika, as we embark on this journey to make the brand relevant to a wider audience, which would include new product launches and newer formulations for different hair types.

Roshni Singh, Group Marketing Manager UK EU & Americas stated, “Vatika Naturals is not just a hair care brand but a custodian of values which champion diversity, differences, and uniqueness especially amongst women. With the #ROOTFORME campaign, Vatika endeavours to further strengthen its stand towards being inclusive and diverse.” #RootForMe is a call to action for individuals to stand together and dismantle barriers preventing equality for women and specifically women of colour. Vatika is always challenging the status quo or stereotypes that hinder the growth of an individual.”

Agency Founder and Chairman for HereandNow365, Manish Tiwari further elucidated that “Vatika Naturals is a brand which identifies and celebrates differences, and to match the brand’s vision, our team has developed this concept which is not just clutter-breaking but light-hearted. The aim of deploying humour is not to make light of the issues at hand, rather to offer hard-hitting provocative messaging through treatment and platforms which resonate with our younger audiences in today’s time.

The two-week campaign was launched across Vatika’s social media channels on the 8th of March 2024 across UK and the USA and now active on several platforms in India. To amplify the message, the brand was seen at iconic landmarks like Times Square, New York city and the London Underground in March, to spark dialogue around workplace issues, stereotypes, and navigating these challenges.