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Tag: Kapil Makhija

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Unicommerce to Power Wonderchef’s Ecommerce Operations

May 2, 2024 by Sujata 0 Comments #Annual Recurring Revenue, #Kapil Makhija, #Ravi Saxena, #Wonderchef

New Delhi, 01 May 2024: Wonderchef, a leader in home appliances and cookware has partnered with Unicommerce, one of India’s leading e-commerce enablement SaaS platforms to power its e-commerce operations. The partnership aims at streamlining Wonderchef’s e-commerce supply chain and enhancing the post-purchase experience for its end customers.

Wonderchef has deployed Unicommerce’s multichannel order management system to automate order processing across its brand website and online marketplaces. This will allow Wonderchef to enable seamless and faster order processing, with increased accuracy. The system will also enable Wonderchef to effectively manage its return orders, thereby reducing its operational costs.

With continuous addition of newer products, the brand has been witnessing higher demand for its products and the integration of Unicommerce’s technology will enhance its post-purchase operations, leading to increased customer satisfaction.

Focusing on enhancing its distribution strategy, Wonderchef has embedded Unicommerce into its technology stack for smoother order processing. Talking about its strategy moving forward, Ravi Saxena, Founder & CEO of Wonderchef said, “We have a clear vision with technology leading our way in our distribution channels. With the help of Unicommerce’s reliable platform, we are confident of being ahead of the competition as our innovative products are already seeing good traction in Indian as well as overseas markets. Our e-commerce supply chain has been strengthened, which will ultimately lead to improved customer loyalty as moving forward.”

Speaking about the partnership, Kapil Makhija, MD & CEO of Unicommerce said, “The e-commerce market in India is witnessing growth across the kitchenware segment and with this partnership, Unicommerce is committed to enhancing the post-purchase experience for Wonderchef’s customers. With their innovative products and a strong distribution strategy, Unicommerce’s platform will work as a catalyst in driving their e-commerce operations.”

Unicommerce is India’s largest e-commerce enablement SaaS platform in the transaction processing layer, in terms of revenue for the financial year concluded March 2022. The company’s suite of SaaS solutions enables end-to-end management of e-commerce operations for brands, retailers, marketplaces and logistics service providers. The company has a consistently growing Annual Recurring Revenue (ARR) and Revenue. As of quarter ending September 2023, Unicommerce has achieved a 750 million+ Annual Transaction run-rate, serving over 3500 customers, managing 8000+ warehouses, and processing orders from 1900+ stores through its platform.

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Unicommerce partners with Honasa Consumers to support and streamline operations

Jan 20, 2022 by Gouri 0 Comments #Avinash Dhagat, #Honasa Consumers, #Kapil Makhija, #Unicommerce

New Delhi, 20th January 2022: Honasa Consumer, the parent company of personal care brands, Mamaearth, The Derma Co, and Aqualogica, announced its partnership with Unicommerce to strengthen its operations and expedite the order delivery process. The company will adopt Unicommerce solutions to achieve business efficiency and elevate the post-purchase experience. Unicommerce has harnessed all three brands with order management and warehouse management solutions to simplify logistics management, streamline order management by building a centralized system and reduce return orders. Honasa Consumer has been able to achieve a 99.99% order fulfilment rate across multiple warehouses located across various locations in the country. 

Honasa Consumer has been able to establish Mamearth as a leading personal care brand and plans on aggressively expanding other brands too. The aggressive growth of all three brands posed certain operational challenges such as inventory and bulk order management with complete compliance, return order management, order allocation, and logistics management. The partnership with Unicommerce was aimed at automating operations with a centralized window that provides complete visibility of orders and inventory on a single platform. The warehouse management solution will further integrate all warehouses on a single platform and enable them to automatically allocate them to the nearest warehouse. Unicommerce is managing the warehouses with full visibility of stock movement including returns. 

Commenting on this partnership, Kapil Makhija, CEO of Unicommerce, said “We are extremely delighted to partner with Honasa Consumer and provide them with technology support for all the three brands. We are committed to providing them with best-in-class technology to help them manage orders for all three brands on a single platform. We are glad that we have been able to automate operations for a company with such huge inventory. Our solutions also helped the company in significantly reducing delivery errors, ensuring faster order fulfilment, and reducing return orders. We will continue to work with them and support them in their growth journey.”

The Unicommerce solution comes with 150+ hassle-free integrations which include global marketplaces, website platforms, logistics providers, ERP, and POS systems. 

Speaking on the announcement Avinash Dhagat, Vice President-Operations, Honasa Consumer Pvt. Ltd. said “We believe that technology will continue playing a critical role in our growth journey. Having Unicommerce as our technology partner for our e-commerce order management has been instrumental in building the right efficiencies in our supply chain operations. They have an evolved e-commerce focused supply chain solution and their ability to meet evolving business needs of this space makes us confident of the value that unicommerce will keep adding in our next phase of growth.”

At 1 million+ daily transactions, Unicommerce clocks over USD 5 billion GMV annually. Moreover, the e-commerce automation platform currently processes over 20% of India’s total volume of shipments.