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Tag: Launch

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Lava AGNI3 Drives 200% Growth, Surges 3x in Volume Over AGNI2 in Launch Week

Nov 19, 2024 by Sujata 0 Comments #During, #Launch

New Delhi, November 19th, 2024 – Lava International Limited, the leading Indian smartphone manufacturer, announced the outstanding success of their flagship AGNI 3, clocking a 200% growth during launch week and a threefold increase in volume compared to its predecessor, AGNI 2. This milestone highlights Lava’s commitment to innovation, quality, and value, fortifying its position in the Indian smartphone market in the competitive sub-30k segment.

The promotional campaign launched on September 24th employed a robust 360-degree marketing strategy, covering high-impact print ads, digital media, airport branding, and influencer collaborations. Designed to resonate with the target audience and expand the AGNI fanbase, this multi-touchpoint strategy achieved notable engagement.

During the 2-week campaign, Lava engaged over 118 million people, resulting in more than 1.5 million searches across platforms. Even before the launch of the flagship phone, the campaign garnered significant attention. Between October 4th and October 8th, AGNI 3 received an overwhelmingly positive response, driven by a high-impact launch event and strategic promotions. Post-launch, the campaign maintained its momentum, achieving a reach of over 29 million, generating 70 million+ ad impressions, and amassing 41million+ video views.

Lava AGNI 3, crafted for the tech-savvy generation, is packed with premium features. It boasts a dual AMOLED display setup, including a 6.78-inch 1.5K 3D Curved AMOLED screen with a 120Hz refresh rate and a secondary 1.74-inch AMOLED display on the back — an India’s First in its segment. Powered by the MediaTek Dimensity 7300X octa-core processor, AGNI 3 offers seamless performance and efficiency. The device includes a triple camera setup of 50MP Sony sensor with OIS, an 8MP telephoto lens with 3x optical zoom, and an 8MP ultrawide lens, complemented by a 16MP front camera. Equipped with a 5000mAh battery and 66W super-fast charging, AGNI 3 is available in two premium colors, Heather Glass and Pristine Glass. Other standout features include Dolby Atmos stereo speakers, a customizable Action Key, support for 14 5G bands, and a runs on clean Android 14 experience with a promise of 3 years of OS upgrades and 4 years of software updates. AGNI 3 also offers a dedicated AGNI Mitra service for home replacement and support, setting new standards in its segment.

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LIBF Unveils Vision for GCC Calling 2025 at Grand Launch Event in Mumbai

Nov 11, 2024 by Sujata 0 Comments #Grand, #Launch

11th November, Mumbai: Mr. Satish Bhai Vithalani, CMD at Krupa Chaton Manufacturing Company Private Limited, earlier today unveiled the vision and details of LIBF’s upcoming summit at a glittering event held at the Jio World Convention Centre, BKC, Mumbai. LIBF GCC Calling 2025 marks the successful launch third summit in a distinguished series designed to bring together global leaders and thought influencers.

Mr. Vijay Karia, Chairman and Managing Director at Ravin Group of Companies outlined the goals and vision of the upcoming Euro Exim Bank LIBF GCC Calling 2025 summit to be held in Dubai in 2025. He also provided valuable insights into the summit’s potential impact on fostering business collaboration of the community with the rest of the world.

Elaborating more on the upcoming conference, Mr Satish Bhai Vithalani, CMD at Krupa Chaton Manufacturing Company Private Limited and Chairman of LIBF said, “LIBF has given India many business leaders and entrepreneurs over the years. Through the LIBF, we aim to promote business and connect the LIBF on a larger platform. From Uganda to Dubai, each of our summits have broadened the scope of opportunities for participants and reinforced the spirit of unity and progress within the LIBF fraternity. LIBF’s mission is to foster collaboration, knowledge sharing, and economic development on a global scale. The focus the LIBF Forum is to expand the business in the gulf countries (Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates). We look forward to welcoming our delegates, partners, and sponsors to Dubai for LIBF GCC Calling 2025 as we continue our journey of growth, collaboration, and shared success.”

During the event, Mr. Vijay Karia, Chairman and Managing Director at Ravin Group of Companies, said, “The third edition of LIBF, ‘GCC Calling’ in 2025, is set to build on the momentum from previous events. Our inaugural event in Uganda saw 950 plus delegates from 34 countries, resulting in 36 MOUs and significant cross-border business. Our second event in Gandhinagar attracted over 12,000 attendees, enhancing global business connections. For ‘GCC Calling,’ we expect more than 1,000 delegates, with strong support from the Indian and UAE governments and an inauguration by His Excellency Sheikh Nahyan Bin Mubarak Al Nahyan. With a focus on 34 sectors, especially youth and startups, we project this event to drive $4-5 billion in additional business between India and the 37 participating countries over the next three to four years.”

“The third edition of LIBF, ‘GCC Calling’ in 2025, is set to build on the momentum from previous events, where we saw cross-border business thrive, including 36 MOUs signed at our inaugural event in Uganda and over 12,000 visitors at Gandhinagar. With support from the Indian and UAE governments, and an inauguration by His Excellency Sheikh Nahyan Bin Mubarak Al Nahyan, we expect over 1,000 delegates this year. Covering 34 sectors with a focus on youth and startups, LIBF 2025 aims to generate an estimated $4-5 billion in additional business between India and the 37 participating countries over the next few years.”

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CNN and Hyundai Team Up to Celebrate Changemakers in New Campaign Highlighting Visionary Achievements

Nov 4, 2024 by Sujata 0 Comments #Campaign, #Launch

HONG KONG, Nov. 4, 2024 – CNN International Commercial (CNNIC) and Hyundai Motor Company (Hyundai Motor) are partnering on a cross-platform campaign dedicated to showcasing inspiring success stories from around the world. This campaign will offer a dynamic blend of advertising, branded content, and sponsorship solutions, bringing Hyundai Motor’s brand vision of “Progress for Humanity” and its entrepreneurial spirit of innovation to life through stories that will engage and inspire CNN global audiences.

The campaign’s branded content component includes two films produced by CNNIC’s global brand studio Create that aims at enhancing awareness of Hyundai Motor’s ongoing support and presence in the world of sports. The first film features Laura Enever, an Australian professional surfer, Guinness World Record holder, and Hyundai brand ambassador, who is actively raising awareness for female surfers and promoting the sport of surfing. Through a cinematic documentary approach, the film will highlight how Laura empowers the next generation of female surfers to pursue their dreams.

The partnership also includes Hyundai Motor’s exclusive sponsorship of a new editorial series, Visionaries. The show content will air across CNN International’s TV, digital and social platforms from November through April to spotlight extraordinary individuals and inspiring leaders in the fields of art, business, technology, and sport. The series will tap into CNN’s high-profile roster of correspondents and anchors to personally guide viewers on this journey. Visionaries will provide a platform for these remarkable people who have pioneered change and continue to shape a better world, aligning with Hyundai Motor’s mission to elevate the quality of life.

“We are excited to collaborate with Hyundai Motor Company on this inspiring campaign that underscores our shared commitment to spotlight the diversity of inspiring leaders across different fields of importance who have each pioneered change for the better,” said Cathy Ibal, Senior Vice President, CNN International Commercial. “Through our authentic storytelling and a rich mix of branded content and the editorial series, we hope the compelling stories we shared will inspire CNN’s global audiences and spark meaningful conversations.”

Airing on 2nd November, the first episode of Visionaries features Olympic legends Simone Biles and Jordan Chiles discussing handling pressure on the world stage, along with former PepsiCo CEO Indra Nooyi on balancing motherhood and leadership.