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khwaab

Big Indie Bang collaborates with Moj to release their new track – “Khwaab”

29 January 2021: Big Indie Bang and Moj, India’s number one short video app, have collaborated to launch a new soulful track ‘Khwaab’ sung by Jashn-e-Bahara cover fame Anumita Nadesan. The music video of the song will also feature a popular lifestyle creator on Moj, Bhavi Chandiramani as the lead face, giving the song a charismatic feel.

The track has been exclusively released on Moj today, a week before the worldwide release, giving Moj users exclusive access to the soulful track. ‘Khwaab’ portrays how life isn’t about the destination, but a story of our journey. The song captures beautiful moments in life that take you closer to your ‘Khwaab’. Moj is also launching a #MyKhwaab campaign for its creators to showcase what inspires them and the path they are following to fulfil their dreams. The music video of ‘Khwaab’ will be launched on 4th February on Anumita Nadesan’s YouTube Channel.

Commenting on the song launch, Anumita Nadesan said, “Creating the track ‘Khwaab’ was a joyride in true sense. This song reflects on how life isn’t about the end goal but a story of your journey. It was lovely collaborating with Bhavi, she is such a talented creator who made the song even more lively. I’m super excited that Moj is fulfilling my khwaab of launching the most awaited track, I am hoping that the track will touch and connect millions of hearts.”

Commenting on her participation in the music video, Bhavi Chandiramani said, “I am extremely grateful to Moj for giving me a fantastic opportunity to be a part of such a music video by the very talented artist, Anumita. I started as a content creator, and now I think I am living ‘My Khwaab’. This song will resonate with anyone who is striving hard to achieve their dreams while enjoying the journey along with breaks on the way.”

Anumita Nadesan shot to fame after her Jashn-e-bahara cover went viral and the world started recreating content on her soothing vocals. Big Indie Bang, led by Raghav Meattle, is a new-age music accelerator program under the label Big Bang Music, dedicated to providing a platform for new artists and fresh sounds in independent music. Bhavi Chandiramani is a 23-year-old, popular lifestyle creator on Moj with a follower base of 1.3 Million.

Moj launches ‘Kitchen Ministers of India’ – a traditional cooking competition across 21 Indian states

Moj's Kitchen Ministers of India

National, January 24, 2022: Moj, India’s number one short video app, is all set to launch its first-ever cooking competition, Kitchen Ministers of India, across 21 states in India. This unique digital hunt gives Moj users a chance to present traditional delicacies from their states and bag the title of ‘Kitchen Minister’ of that state. The month-long campaign, starting January 25, will give foodies an opportunity to showcase their talent not only on Moj but also to a panel of celebrated chefs – Sanjeev Kapoor and Ajay Chopra.

Each participant will be required to prepare one traditional dish that truly represents the heart of the culinary culture of their state. Through the one month competition, Chef Ajay Chopra will also mentor the participants by sharing tips on how to master the traditional recipes and present them through videos. For each state, a designated Moj influencer is assigned such as Pranavi Manukonda from Telangana, Naveen Singh from Uttar Pradesh, Divya Upadhyay from Madhya Pradesh, Ann Sindhu Johny from Kerala, Renuka Kumaravel from Tamil Nadu amongst others, who will be promoting and also participating in the campaign.

On launching the campaign, Shashank Shekhar, Sr. Director Content Strategy and Operations Moj said, “Since the lockdown, when almost everyone experimented with cooking in their kitchens, there has been a drastic rise in food related content where people across age groups shared recipes that were traditional, easy to make or trending. With Moj’s first mega food campaign – Kitchen Ministers of India – we want to put a spotlight on the talented home-chefs from the Moj community across different states of India. It’s an amazing opportunity for short video food creators to get guidance from the master chefs like Sanjeev Kapoor and Ajay Chopra. We are sure that this fun competition will see some unique recipes and styles defining Indian food culture in its entirety.”

Chef Ajay and Sanjeev

Commenting on the competition, Chef Sanjeev Kapoor said, “The food culture of different regions within India can be defined by its traditions, history and beliefs. I am excited to be part of Moj’s Kitchen Ministers of India and witness the new-age renditions of traditional recipes across the nation. The participants will be judged on their skills and ability to creatively present their local delicacy.”

Commenting on the collaboration, Chef Ajay Chopra said, “Moj’s Kitchen Ministers of India is one-of-a-kind digital cooking competition that is based on the video of the recipe, technique and creative presentation instead of the judges sampling the dishes. I am thrilled to reconnect with our roots and discover different cooking styles through mentoring India’s budding home-chefs.”

The ‘Kitchen Minister’ from each state will be declared in the month of March and will receive Amazon/Flipkart vouchers worth INR 25,000 each. Apart from that, weekly titles, such as Swag Kitchen Minister, Fashionable Kitchen Minister, Chopping Kitchen Minister, Humorous Kitchen Minister, Presentable Kitchen Minister and Cuteness Kitchen Minister, will be presented to select participants.