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Tag: Mothers

Mothers: The Backbone of Society: Navigating the Dual Realms of Career and Family

Meghna Ghai Puri, President, Whistling Woods International.

By – Meghna Ghai Puri, President, Whistling Woods International

In the vast expanse of human achievement, one constant remains: The resilience and strength of mothers. As we celebrate Mother’s Day, it is imperative to pause and reflect on the profound significance of mothers in our lives and society at large, particularly working mothers who navigate the delicate balance between nurturing families and pursuing careers. In my role as a leader, as the President of Whistling Woods International (WWI), I have had the privilege of witnessing firsthand the challenges faced by working mothers and the imperative for collective responsibility society bears in supporting them.

The Significance of Mothers in Society

Mothers epitomise unconditional love, compassion, and resilience. From nurturing infants to nurturing careers, they juggle multiple roles with grace and determination. As mothers, we are entrusted with the task of nurturing and shaping future generations, driving societal progress through our unwavering dedication. Beyond the confines of home, working mothers play a pivotal role in driving societal progress and fostering inclusive workplaces. A mother’s indispensable contribution extends far beyond the realms of domesticity, as we navigate the intricate balance between professional aspirations and familial responsibilities.

Challenges Faced by Working Mothers

Despite their invaluable contributions, the journey of a working mother is fraught with challenges, ranging from gender bias and work-life balance struggles to lower pay scales. Despite strides towards gender equality, women continue to encounter various barriers that hinder their advancement in the workplace. As a working mother myself, I strongly advocate for and practice the need for systemic changes and the implementation of tangible measures to address these issues.

Navigating Gender Bias

Gender bias remains a pervasive obstacle, permeating corporate cultures and stifling women’s progress. The insidious nature of bias manifests in subtle ways, from microaggressions to systemic barriers that impede women’s career trajectories. Despite efforts to bridge the gender gap, organisations still grapple with ingrained biases that undermine women’s contributions. As a fervent advocate for gender equality, I always encourage the inclusion of diversity training modules, workshops, and inclusive hiring practices. Furthermore, I firmly believe in the importance of encouraging men to actively participate in childcare and household chores, thereby enabling their partners to pursue their dreams. At Whistling Woods International, we prioritise minimising gender bias by actively promoting and normalising this involvement of men in family responsibilities. I have witnessed the transformative power of inclusive leadership and diverse representation in challenging prevailing norms and fostering a culture of inclusivity and equality.

Balancing Work and Family

The elusive quest for work-life balance is a persistent struggle for working mothers, as we endeavour to fulfil professional obligations while prioritising familial responsibilities. The demands of modern-day careers often collide with the demands of parenthood, leading to guilt, stress, and burnout. In my own journey, I have grappled with the delicate balance between work and family, striving to carve out moments of respite amidst the relentless demands of a fast-paced professional environment. By championing initiatives such as work-from-home options and extended maternal leave, companies can enable mothers to thrive both personally and professionally. As an organisation, we have emphasised the importance of flexible work arrangements and supportive policies to alleviate the burden on working mothers & fathers.

Overcoming Wage Disparities

The persistent gender wage gap underscores the systemic inequities faced by working mothers, as they contend with unequal compensation and limited opportunities for advancement. Despite equal qualifications and expertise, women continue to earn less than their male counterparts, perpetuating cycles of economic disparity and financial insecurity. By addressing wage disparities and promoting pay equity, organisations can foster a more inclusive and socially structured workplace culture. As a staunch proponent of pay equity, I have championed initiatives aimed at closing the wage gap and promoting fair compensation policies at Whistling Woods International.

Supporting Working Mothers

Creating a supportive ecosystem for working mothers necessitates concerted efforts from all stakeholders, including employers, policymakers, and society at large. Flexible work policies, extended maternity leaves, and access to affordable childcare facilities are instrumental in fostering a conducive environment for working mothers to thrive. As the President of Whistling Woods International, I have spearheaded initiatives to encourage working mothers, advocating for inclusive policies that enable them to pursue their professional aspirations without compromising their familial responsibilities.

Fostering Gender Equality

Achieving gender equality requires a multifaceted approach encompassing education, advocacy, and policy reform. By challenging societal norms and dismantling entrenched stereotypes, we can create a more inclusive and equitable world for future generations. As a mother, leader, and advocate for change, I am committed to advancing equality & inclusion by fostering an environment that values diversity and celebrates the achievements of women and supports them to realize their full potential.

As we celebrate Mother’s Day, let us honour the indomitable spirit of mothers around the world. Our journey is marked by triumphs and tribulations, victories and setbacks, but through it all, we persevere with grace and determination. Together, as we strive towards a more inclusive and equitable society, let us stand in solidarity with every mother, recognizing their invaluable contributions and encouraging them to pursue their dreams while nurturing their families and shaping a brighter future for generations to come.

 

 

 

Disclaimer: The information contained in this press release is provided by a third party and does not necessarily reflect the views or opinions of our organization. We do not endorse or guarantee its accuracy.

Woodward’s Gripe Water’s latest campaign focusses on making fussy mothers and fussier babies’ smile

Chennai, May 02, 2024: Woodward’s Gripe Water, a reputed Ayurvedic Formulation brand for babies, has launched its latest campaign celebrating the new mother and her baby.

Saket Govind, DGM TTK Healthcare

The new film celebrates this New Mother, her intelligence, and her discerning way of choosing the right products for her baby like Woodward’s Gripe water; which has been putting smiles on fussy & gassy babies for 170+ years by giving instant relief to stomach pain & acidity while ensuring baby growth. Now Woodward’s has taken the mantle to be the guardian of not just baby smiles, but also the smiles of discerning mothers.

While the formulation and the pack reflect the modern moms, Woodward’s created the new TV Commercial based on this insight. While today’s women are modern, independent, have access to the latest information, and are more aware, they are also caring and protective of their child’s well-being. They seek information to make their own decision.

Saket Govind, DGM TTK Healthcare, says, “With increased awareness and worldview, today’s mothers are becoming a lot more choosier on everything. They are willing to trust a brand only based on its transparency and how much it is willing to share the information she seeks.” He adds “Gone are the days when marketers could get away with tall claims. Today’s Mothers expect the marketers to walk the talk.”

Armed with this insight, Woodward’s created an improved ayurvedic formulation that is gentler as well as tastier & comes in a new Royal Blue pack. A brand-new pack reflects the ethos of the new generation of mothers. Woodward’s has successfully recreated the same magic but in a gentler, safer, and tastier ayurvedic formulation. The improved Woodward’s has been introduced recently and is being quickly adopted by the New Mothers.