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Tag: Mukesh Kalra

business

ET Money’s new branding strategy speaks to the changing Indian dynamic with money, breaking yesteryear’s set pattern of investing behaviour

Jan 22, 2022 by Gouri 0 Comments #ET Money, #Mukesh Kalra

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ET Money, one of India’s fastest-growing investment and wealth management platforms, today unveiled a new brand identity that expresses its unique dynamic approach to personal financial growth.

This new approach comes on the back of a deep consumer understanding exercise that revealed a growing phenomenon, that of individuals breaking away from the pattern of life stages and goals and consequently from set ways of looking at investing their money. Being a digital-only investment platform, ET Money believes it is perfectly poised to speak to the individual investor and their evolving mindset around money and wealth.

The key focus of ET Money’s new branding strategy, as a result of this shift in consumer mindset, is the focus on personalization. The consumer landscape has altered dramatically from most people operating from a collective of feeling inadequate when it comes to handling their finances to being driven by strong individual desires around life, as well as a highly nuanced and variable risk-reward imagination.

To ensure a hyper-personalized experience for this new reality of Indians, ET Money has revamped its entire App, brand identity as well as a new design system. It has unveiled a new logo, called Wheel of Wealth that signifies stability, protection, personalized approach to wealth & the sense of freedom that wealth gives to an individual to make & live their life choices. The new app sports a new refreshing money green colour, bold black and smart white. The app dons an always-on dark theme. It has also changed how it spells the brand name from ETMONEY to ET Money to align with how users of the App preferred to spell it.

The revamped brand is all set to introduce ET Money Genuis, a membership service that will make it possible for individuals to build unique portfolios to suit their distinct personalities and risk profile. Powered by the investing intelligence of ET Money.

With a renewed App experience and the revolutionary ET Money Genius, ET Money is staking a claim to become India’s largest Registered Investment Advisor (RIA) within a few months of launch. Speaking on the launch, Mukesh Kalra, Founder & CEO, ET Money said, “SEBI has a vision for the Wealth Management industry & that vision has a prominent role for RIAs who are supposed to be fiduciary to their clients & not create a business model on commissions or brokerage. ET Money has led the way for the industry making Direct Mutual Funds a preferred way to participate in India’s growth story & now we are deepening our commitment further by bringing in hyper-personalized investment intelligence to our investors & becoming India’s largest RIA by a number of paying clients. ET Money Genius will start rolling out beginning January 25, 2022, and culminate into a public launch by February 8, 2022.

business

Indians increase their commitment to SIPs. Smaller cities and 30+ investors drive the SIP growth story in the country: ETMONEY SIP Insights Report 2021

Dec 21, 2021 by Gouri 0 Comments #ETMONEY, #ETMONEY SIP Insights Report 2021, #investors, #Mukesh Kalra, #SIP

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On crossing the milestone of processing over 1 million SIPs every month, ETMONEY releases the SIP Insights Report 2021 that looks at a 5-year trend analysis of investors’ behaviour towards SIPs in India. The report shows that India’s smaller cities are now leading the charge with 64% contribution of SIP inflows coming outside of the top 10 cities that include metros and big business hubs like Bangalore and Hyderabad in 2021. There has been a gradual increase in SIP inflows from smaller cities with its share going up from 59 per cent in 2017 to 64 per cent in 2021.

The ETMONEY SIP Insights Report 2021 shows that SIP inflows are coming from across the country and one state each from all the four corners find a place in the Top 5 states with the highest SIP contribution. Maharashtra at 20.56%, Uttar Pradesh at 11.20%, Delhi at 9.03%, West Bengal at 8.08% and Karnataka at 5.65% currently lead the pack as states with the highest SIP inflows.

The share of the money being invested via SIPs is also going up every year in different income groups. This is a trend India can be proud of as it shows people are trusting SIPs even more and continue to increase their contribution to it each year with an increase in their income. In the ₹5-10 Lakh income group, the share of SIPs is over 6% in 2021.

The report highlights the improvement in not just the scale but also the investment habits. Over 70 per cent of investors are now not stopping their SIPs for at least a year. This number has been growing continuously from 49% in 2017 to 56% in 2018 to 61% in 2019 and 68% in the last year.

The report also indicates a constant rise in the SIPs started by investors in the 30 and above age group. The increased accessibility due to the massive digital push and ease of getting started due to innovative product offerings by digital platforms like ETMONEY is enabling investors who were late in starting their investment journey to finally take the plunge.

Investors are also showing increased awareness and interest by taking more control of their investments. They are opting for a mix of equity and debt funds and making their own hybrid portfolios by combining them accordingly rather than going for hybrid funds.

Speaking on the report, Mukesh Kalra, CEO, ETMONEY said, “ETMONEY has crossed the milestone of one million active SIPs on the platform. We took this opportunity to look at different trends and analyses to understand the evolution of the investment behaviour of Indians and came up with the ETMONEY SIP Insights Report 2021. It is heartening to see smaller cities taking a lead when it comes to overall SIP contribution and investors increased their share of income being allocated to SIPs investments each year. We are now looking forward to witnessing the next phase of evolution in the investments and wealth management ecosystem of India. And geared up to again be at the forefront of innovations”.

ETMONEY SIP Insights Report 2021 points out that staying invested through SIPs has been rewarding for investors as the SIPs have averaged out the market cycles and generated an average of 16 per cent returns in the past 5 years.