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Tag: Myntra

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Myntra Luxe Joins Bridal Asia Silver Jubilee as First-Ever Styling Partner

Aug 16, 2024 by Mansi 0 Comments #Myntra, #Silver Jubilee

Bengaluru, 16 August, 2024: Myntra announces its strategic collaboration with Bridal Asia, via its proposition, Myntra Luxe India, as the ‘Styling Partner’ for the media house’s Silver Jubilee showcase in Mumbai and Delhi. Further strengthening Myntra’s position in the designer-led luxury wear segment, this one-of-a-kind association will drive high visibility for the Myntra Luxe India proposition at the much-acclaimed Mumbai and Delhi chapters of the showcase. With an expected footfall of over 20,000 people, the two-day event across the two cities will witness a convergence of India’s finest luxury connoisseurs having a taste for elegance and prestige of luxury purchases.

Bridal Asia

The showcase is set to take place at the Jio World Complex, in the Bandra Kurla Complex, for Mumbai, and Hotel Ashok, Chanakyapuri, for Delhi, on the 17 & 18 August and 14 & 15 September, respectively. Bridal Asia’s events have served as a launching platform for several leading Indian brands. With a legacy spanning 25 years, Bridal Asia has consistently led the way in showcasing the most exquisite designers, jewelers, and brands in the wedding space.

This collaboration beautifully aligns with the commitment of Myntra Luxe to democratize luxury ethnic fashion in India and build offerings for the millions of aspirational yet discerning customers. With nearly 60 million monthly active users on Myntra, the collaboration with Bridal Asia is set to shape the future of bridal fashion across the country with a seamless and luxurious shopping experience.

India’s luxury fashion industry is witnessing significant growth, driven by increasing demand for high-end products among middle-income customers and high-net-worth individuals. The festive and wedding season coming on the heels of the Bridal Asia showcase is considered as a high-consumption period for designer ethnic wear. With the proliferation of e-commerce, coupled with the expanding base of designers from every corner of the country, Myntra Luxe is strongly positioned to cater to these evolving preferences, right in time.

By showcasing the stories, craftsmanship, and quality behind each piece, Myntra Luxe captivates consumers who appreciate the artistry of luxury items paired with a thoughtfully curated and personalized shopping experience. Myntra Luxe India, as the Styling Partner, will present designers’ signature, innovative and trending bridal fashion collections. Shoppers can expect cutting-edge silhouettes, dramatic drapes, asymmetrical cuts, and intricate layering. The styles will embrace both traditional opulence and modern minimalism, ensuring each piece is timeless and fashion-forward.

Speaking on the association, Sharon Paid, Myntra, said, “Our collaboration with Bridal Asia is a milestone in Myntra Luxe’s journey to redefine luxury ethnic fashion in India. Myntra Luxe which has witnessed a remarkable over 2x YoY growth in 2023, is a treasure trove of fashion opulence promising a premium and unparalleled shopping experience, uniquely designed for the luxury buyers of Myntra. We take pride in offering access to the rich tapestry of Indian culture, showcased through the exceptional craftsmanship of Indian designers, attracting a growing base of affluent customers.”

Speaking about Myntra Lux India as their official Styling Partners, Dhruv Gurwara, Bridal Asia’s CEO agrees: “Bridal Asia’s Silver Jubilee edition is set to unveil a collection of exquisite, trend-defining designs from Myntra Luxe India to our elite clientele. This association blends the convenience of digital innovation with the prestige of luxury bridal wear, ensuring an ultra-premium and engaging shopping journey.”

Myntra and Bridal Asia will promote the collaboration through engaging social media campaigns, influencer partnerships, and personalized CRM notifications, ensuring a comprehensive and impactful launch. To enhance customer engagement, Myntra Luxe India and Bridal Asia have planned several interactive activities, including personalized styling sessions and events creating an immersive experience and offering access to the latest bridal and festive offerings.

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Priyanka Chopra Jonas’ Favourite Max Factor Introduces its Breakthrough Makeup Portfolio to the Indian Market

Jul 15, 2024 by Mansi 0 Comments #Amazon, #Boddess, #Chief Business Officer, #color cosmetics, #Colour Elixir Velvet Matte Lipstick, #Coty Inc (NYSE: COTY) (PARIS: COTY) (“Coty” or the “Company”), #Coty Southeast Asia and India, #Facefinity All Day Flawless Foundation, #Facefinity Compact Foundation, #fragrance, #House of Beauty, #Kristina Strunz, #Managing Director, #Masterpiece 2 in 1 Lash Wow Mascara, #Max Factor, #Max Factor in India, #Max Factor’s global bestsellers, #Myntra, #Priyanka Chopra Jonas, #Sanjali Giri, #Shoppers Stop, #skin and body care, #store chain, #Tata Cliq, #The Global Bestseller Collection

Coty accelerates footprint in India with the launch of Max Factor, partnering with House of Beauty to provide unparalleled access to Max Factor’s global bestsellers

Max Factor - Priyanka

Mumbai, 15th July 2024: Coty Inc (NYSE: COTY) (PARIS: COTY) (“Coty” or the “Company”), one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, skin and body care, is pleased to announce the launch of Max Factor in India. In partnership with specialty beauty retailer House of Beauty and featuring global superstar Priyanka Chopra Jonas as the brand’s Global Ambassador, Max Factor will be unveiling its complete range of global bestsellers in India for the very first time, marking another exciting milestone in this dynamic market.

Known as the original Hollywood makeup brand, Max Factor is celebrated for its rich heritage of innovation. Max Factor has led makeup artistry for over a century with the introduction of iconic cosmetic innovations such as the first ever makeup for film, the debut of concealer sticks, the first wand mascara, and the original lip pomade, now known as lip gloss. This legacy of setting benchmarks in makeup technology continues to define Max Factor’s contemporary offerings, influencing industry trends and captivating makeup artists and beauty enthusiasts worldwide.

“Max Factor is entering a new era of exciting growth in India,” announces Kristina Strunz, Managing Director, Coty Southeast Asia and India. “We are thrilled to bring our best-selling products to the Indian market, with Priyanka Chopra Jonas leading the charge as our global brand ambassador. With Max Factor’s commitment to inclusive, durable, and high-quality makeup, we are confident these products will become a staple in the beauty routines for our Indian customers. This launch signifies our long-term commitment to not only strengthening Max Factor’s global presence but also to providing exceptional beauty experiences to consumers worldwide.”

“We’re thrilled to welcome Max Factor to the House of Beauty family of brands,” says Sanjali Giri, Chief Business Officer, House of Beauty. “Max Factor is bringing its ground breaking portfolio at powerhouse prices for the Indian market. We are committed to making the brand highly discoverable and accessible, reaching a wider audience of discerning makeup lovers across the country. This partnership stays true to our mission of bringing the world’s best beauty brands to our consumers. Together with Coty, we are confident Max Factor will achieve phenomenal growth and success in India.”

As part of its expansion, Max Factor is introducing its award-winning global bestsellers such as the Facefinity All Day Flawless Foundation with Climate Proof Protection; Masterpiece 2 in 1 Lash Wow Mascara with a twistable wand for customized lash looks; and the cult classic Colour Elixir Lipsticks. These products are already available on leading e-commerce platforms such as Amazon, Myntra, Boddess, and Tata Cliq, and have made their debut in brick-and-mortar stores in the country through its partnership with the leading department store chain, Shoppers Stop. Additionally, the brand will be available at all key beauty retailers in the coming year, ensuring broader accessibility and reach.

The Global Bestseller Collection

Facefinity All Day Flawless Foundation

Facefinity All Day Flawless Foundation: Offers a radiant, airbrushed finish with waterproof, heatproof and humidity-resistant features, ideal for the Indian climate. This foundation, complete with SPF20, also shields against blue light and pollution. Its lightweight and breathable vegan formula combines a primer, concealer and foundation for up to 30 hours of wear.

Masterpiece 2 in 1 Lash Wow Mascara

Masterpiece 2 in 1 Lash Wow Mascara: Features a twistable brush for customized lash volume and length. Its easy-to-use design ensures flake-free, clump-free and mess-free application, reaching the innermost lashes effortlessly. The formula is enriched with vitamin E, in a vegan, water resistant formula, suitable for sensitive eyes. Choose between two looks: lengthened for separation, or volumized for a lift – pick your wow effect!

Facefinity compact foundations

Facefinity Compact Foundation: Delivers flawless coverage with the convenience of a powder. This vegan formula, infused with SPF 20, offers all-day hydration and a lightweight feel, perfect for touch-ups on the go. Experience the perfect balance of coverage and comfort with Facefinity Compact Foundation.

Colour Elixir Velvet Matte Lipstick

Colour Elixir Velvet Matte Lipstick: This full-colour kiss-proof lipstick range delivers intense colour and a satin- matte finish while keeping lips moisturised. Available in 9 shades, the formula is enriched with emollients, antioxidants, and Vitamin E.

About Max Factor:

One of the world’s pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. Throughout Hollywood’s Golden Age, Max Factor was known for creating the signature looks of the era’s most famous icons such as Marylin Monroe, Ava Gardner, Jean Harlow and Marlene Dietrich. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could look incredible given the right tools and make-up artistry skills. From mascara to foundation, eye shadow to lipstick, Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to radiate beauty every day. Today, Max Factor continues to help people everywhere maximise their unique potential by putting its expertise into their hands. Creating easy-to-apply, inspiring products with good-for-you skincare ingredients, our core belief is that you should never settle for anything less than your best self.

‘bebe’ offers its master distribution rights in India to Myntra
business

‘bebe’ offers its master distribution rights in India to Myntra

Jun 1, 2022 by Praveen 0 Comments #bebe, #master distribution rights, #Myntra

Myntra JabongPvt. Ltd., a wholesale entity (‘Myntra’) has been granted the master distribution and management rights for iconic global women’s fashion brand, bebe, further augmenting its international licensed brands portfolio. As a part of the licensing agreement, Myntra will assist bebe with wholesale distribution through a network of independent third-party franchise partners and distributors. The San Francisco based fashion marquee brand, will cater to the mass premium segment and is set to offer an extensive range of apparel across categories for women in India, particularly targeting the urban and fashion forward cohort, spread across the country’s metros and tier 1 cities.

Founded in 1976, the brand was quick to establish itself as one of the iconic and must-have fashion brands for women in the US, before expanding its presence to a dozen other countries. The brand’s cult-classic rhinestone t-shirt with the word, ‘bebe’ on it, along with over 40 years of market presence, has consolidated bebe as one of the most desirable fashion brands available for women.

Luxurious and upscale, bebe largely appeals to the contemporary consumer who is knowledgeable and passionate about fashion, especially those seeking out flirty dresses, bodycon styles, and sophisticated separates that are trendy. The brand caters to the modern aspirational women, who wish to be glamourous and bold in their fashion choices, while also expressing their individuality through fashion. bebe will offer Tops/T-shirts, Dresses and Jeans, appealing mostly to those in the age group of 25-35.

The association with Myntra enables bebe to eventually tap the vast Indian market by allowing Myntra to distribute its products on a wholesale basis, helping the brand establish a strong customer base through independent third-party franchise partners and distributors.
Commenting on the launch of bebe, Manohar Kamath, CXO and Chief – House of Brands, Flipkart Group said, “bebe, is an iconic brand with a rich legacy of shaping the fashion choices of millions of women globally and makes for a significant addition to our licensed brands portfolio. This association will eventually help bebe to establish a customer base in India.”
On their association with Myntra, Owner and COO Ralph Gindi,Bluestar Alliance stated, “We are excited to be associated with Myntra. We’re looking forward to working together to reach the bebe shopper in this exciting market.”

business

Present your dear one the red collection of Rangriti on this Christmas

Dec 24, 2021 by Gouri 0 Comments #Ajio, #Amazon, #Flipkart, #Myntra, #Nykaa Fashion, #Rangriti’s Collection, #red collection of Rangriti, #Siddharath Bindra, #Snapdeal, #Tata Cliq

Christmas Collection by Rangriti (4)

As Christmas is around the corner and the festivity is on triumph. All are set to enjoy the moment with decorating the Christmas tree and also the street to our surroundings. Apart from these, If you are searching for something special to present the Christmas Gifts to your dear one then certainly you should give a look at these Rangriti’s Collection. This collection features fresh unique colours that will instantly brighten up your wardrobe.

The collections brought for you by the Rangriti are impressive and attractive with their looks and making. Each piece is comfortable to wear and lends an opulent look making them a must-have for any wardrobe. Rangriti is launching a special red collection at Christmas. Rangriti is also offering varied product categories like Indie Tops, Kurtas, Palazzos, Slim Pants, dresses, a wide range of jackets, coats, stoles, and woollen suit sets.

Siddharath Bindra MD Rangriti says No matter how many clothes a woman has in her wardrobe, they are never enough. So gift her a colourful surprise this Christmas with Rangriti’s collection. Rangriti offers stylish clothes for various occasions and this Christmas the collection is something every customer will want in their wardrobe.”

Available At –All EBO’S and MBO’S

Flipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, Snapdeal