Zepto Café Rolls Out Across India, Expanding Its Reach Nationwide
Mumbai, 19th November 2024: India’s fast-evolving appetite for convenience is about to get even more satisfying, as Zepto, the brand that pioneered 10-minute delivery in India, is gearing up to deliver food and beverages in 10 minutes by rolling out Zepto Café nationwide. With strong customer love and growing demand, Zepto Café has quickly become a game-changer, blending traditional flavours with modern technology to bring a café experience straight to people’s doorsteps. Now serving through 120+ Cafés at stores across Mumbai, Delhi, Bengaluru, and soon Hyderabad, Chennai, and Pune, Zepto Café is setting a new standard for quick-access, high-quality snacks, coffee, and chai.
Aadit Palicha, CEO of Zepto, believes Zepto Café will usher in a new phase in Indian Quick Commerce. “We have cracked 10-minute delivery with high quality food preparation processes, which is why we are seeing strong customer love. Over the past year, our team has meticulously researched and sourced state-of-the-art equipment for our Cafés, including coffee machines that employ handcrafted brewing techniques. This ensures every cup of coffee and every dish meets the highest standards of quality and consistency—on par with the finest offline café chains in India.”
“With Zepto Café, we’ve combined India’s favourite snacks and beverages with our 10-minute delivery model to create a service that resonates deeply with our customers. The response has been phenomenal, with Zepto Café now achieving an Annual Run Rate (ARR) GMV of ₹160 crore with just 15% of our expanding dark store network with proven unit economics. As we expand into new cities and launch 100+ new cafés every month, we are on track to achieve ARR of ₹1,000 crore by the next fiscal year,” he added.
Zepto Café offers a wide menu of over 148 items, ranging from freshly brewed chai and coffee to all-day breakfast options, pastries, and savoury snacks, catering to diverse tastes and preferences. Building on Zepto’s success with its 10-minute delivery promise, the online café concept reimagines the experience of “grabbing a quick bite” for today’s fast-paced urban lifestyle.
Consumption Trends Across Cities:
- Bangalore: Renowned for its thriving coffee culture, Bangalore is surprising us with its preference for Adrak Chai, which outsells traditional Filter Coffee by 3X.
- Mumbai: Even in a city famous for its love of Vada Pav, Zepto Cafe has found its place. On our platform, Samosa and Garlic Bread with Cheese Dip have become top favorites, showing how timeless classics can coexist with evolving food choices in Mumbai’s dynamic culinary scene.
- Chennai: It’s fascinating to see how a city known for its love of Medu Vada Sambar Dip is also embracing items like Mini Butter Croissants, which we sell 4X more compared to the traditional snack.
- Hyderabad: Pairing nostalgic comfort foods like Bun Maska with new-age options like Vietnamese Cold Coffee seems to be the dominant trend in Hyderabad so far.
Busy professionals can order coffee to fuel their workday without leaving their desk, college students can rely on late-night caffeine fixes for study sessions, and families can enjoy chai and snacks for spontaneous gatherings—all delivered in minutes. By addressing these everyday needs, Zepto Café has carved a niche as a trusted companion in urban living.
The rapid expansion of Zepto Café reflects a broader trend of online cafés catering to India’s evolving tastes. Its model is tailored to high-density urban environments, where demand for quick, high-quality food options aligns seamlessly with Zepto’s efficient delivery system.