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Tag: PETA

business

D2C brand Plum ropes in millennial sensation Mithila Palkar as brand ambassador

Jan 28, 2022 by Gouri 0 Comments #India’s Vegan Fashion Awards, #Mithila Palkar, #PETA, #Plum, #Shankar Prasad

Mithila Palkar x Plum

India, January 27th 2022: Plum – India’s first 100% vegan & cruelty-free beauty and personal care brand, today announced that it has signed actress Mithila Palkar as their brand ambassador. Being one of the most vivacious and spirited actresses, Mithila exemplifies the girl-next-door image and will appear in key Plum campaigns across digital media. This will be the first time that Plum is getting a brand ambassador on board.

One of the fastest-growing BPC brands in the online space, Plum has carved a mark for itself in the retail market as well. Not only is it among the top brands on key eCommerce marketplaces such as Amazon, Flipkart, Nykaa and Purplle, but the brand also is today available in over 250 towns and cities in India, through 900+ assisted retail outlets, and over 10,000 unassisted outlets – growing month-on-month. Recently, the brand also won the Best Vegan Cosmetics award at the PETA India’s Vegan Fashion Awards.

Starting her acting career in 2014, Mithila is known for the wide variety of roles that she has portrayed in movies and web series such as Chopsticks (A Netflix Original film), and Karwaan. She rose to fame after her roles in the popular web series Little Things and Girl in the City. She is also a popular singer. In 2016, a YouTube video featuring her performing the popular Marathi song Hi Chal Turu Turu (sung originally by Jaywant Kulkarni) in the cup song style went viral with more than 6 million views.

Commenting on the announcement, Shankar Prasad, CEO and founder at Plum, said – “Plum is a youthful brand that resonates with the confident woman of today. So, onboarding a millennial youth icon like Mithila Palkar seemed to be a natural fit. She reflects Plum’s values of being honest and real. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions of more women who will emotionally associate with our brand and love using our products. We are confident that her voice will inspire them to be comfortable in their skincare and beauty choices and we couldn’t be more thrilled to have her as the face of Plum.”

On being the brand’s first ambassador, actress Mithila Palkar shares, “I’m really excited to be the face of a brand like Plum that believes in spreading so much goodness around the world. I deeply resonate with the philosophy of the brand and its unique approach towards creating products that are truly good for your skin. In Plum, I have found my partner, which provides an authentic, dependable, efficacious, and delightful experience in skincare. I am truly glad to be associated with them.”

business

Zouk collaborates with actress Ridhi Dogra to support Proudly Indian & Cruelty-free products ahead of Republic Day

Jan 26, 2022 by Gouri 0 Comments #Disha Singh, #PETA, #Ridhi Dogra, #Zouk

Zouk collaborates with actress Ridhi Dogra

India, January 25th 2022: Zouk, a proudly Indian and 100% PETA approved vegan lifestyle brand has associated with the Indian web and television actress Ridhi Dogra to leverage its ongoing drive of encouraging ethical fashion in the country. The association is also followed by the launch of the recent Zouk Indian Peacock and Royal Mogra collection that again revives India’s culture with modern functionality and further honours and celebrates the country’s 73rd Republic Day.

Zouk has recently won PETA’s Vegan Fashion Awards 2021 for the Best Vegan Wallets alongside actor and model Milind Soman as Vegan Fashion Style Icon, and actress Alia Bhatt and Sunny Leone represented brands Ed-a-Mamma and I Am Animal respectively. Zouk is amongst a few homegrown brands that are striving to introduce products that revive the rich and diverse culture of India in a functional and modern style. Their handmade products are a tribute to India’s craftsmanship in the form of a highly functional range of Bags, Wallets and Accessories. With founder duo Disha Singh and Pradeep Krishnakumar’s vision, the brand is all set to earmark significant developments with this association.

Zouk-Founders-Disha-Pradeep (1)

“Ms Dogra is a very talented actress and an inspiring personality. We have been in awe of her work, as well as how unabashedly she stands by her beliefs. This is where we find her resonating with our brand Zouk that aims to narrate the need of modern functionality with cruelty-free products while being true to its Indian culture. We are extremely excited to collaborate with Ms Dogra and are very certain that our consumers will love the latest designs”, adds Disha Singh, Founder and CEO, Zouk

Indian web and television actress Ridhi Dogra comments, “ I am really looking forward to this association as I am a fan of their handcrafted work, especially designed using cruelty-free materials. The brand, to me, is synonymous with India’s culture that I proudly carry. Teaming up with Zouk has been an immensely pleasing experience, and I am amazed at how they work as a team towards building a brand that accentuates the culture of India and simultaneously brings functionality to the table in a cruelty-free manner. I believe the combination of contemporary and traditional is rare when you look into making style statement bags that are also environment friendly. On a last note, I love the all-women’s team at Zouk and I had a great time shooting with them!”

Some of the latest designs of Zouk with actress Ridhi Dogra includes the Structured Shoulder bags, Envelope Sling wallets and three-fold sling wallets – 2 new prints: Royal Indian Peacock motif & Royal Green Mogra Print. These collections are already listed on Zouk.co.in and are available to consumers.