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Tag: Plum

business

Plum Boosts Leadership, Names Preenu Abraham Chief Business Officer

May 23, 2024 by Gayathri Pariti 0 Comments #Indian beauty industry, #Mondelez, #Plum, #Plum Boosts Leadership, #Preenu Abraham, #Preenu Abraham Chief Business Officer, #Shankar Prasad

May 23rd 2024:

Plum – the science-first, 100% vegan beauty brand established in 2014, is further strengthening its leadership team as it looks to expand its omni-channel network across geographies. The company has announced the appointment of Preenu Abraham as – Chief Business Officer, Retail. He will work closely with Shankar Prasad, Founder & CEO, to further accelerate the growth of Plum.

Preenu Abraham - Chief Business Officer, Retail - Plum

For nearly a decade, Plum has been making waves in the Indian beauty industry, reshaping standards and redefining what it means to be truly ethical and effective. Driven by a philosophy grounded in ‘good science’, Plum blends the finest natural ingredients with cutting-edge research-backed actives, ensuring products that not only perform but also delight.

Preenu brings over 22 years of experience in consumer good sales & distribution and has held leadership positions, helping build much-loved brands at Mondelez, Pepsico, Danone & Jubilant Foodworks. At Plum, he will be responsible for scaling growth across the full retail spectrum covering general trade, modern trade and Plum exclusive stores.

On his appointment, Preenu said, “It is an exciting time to be building Plum, as it completes 10 years of delighting the Plumster. What lies ahead of us in retail especially is practically boundless and incredibly exciting. I am thrilled at this opportunity to architect a brand-first, process-driven approach to drive retail channel growth at Plum. I look forward to embarking on this journey with Plum team to accelerate the brand’s growth in the months and years to come.”

On the new appointment, Shankar Prasad, CEO & Founder Plum said, “Thanks to Plum’s customer obsession, passion for great product, and an honest, lovable brand persona, we have had the good fortune of serving millions of Plumsters over the last decade. Our retail rollout began 7 years ago, and now touches the lives of thousands of channel partners. Preenu’s expertise, passion and leadership will be leveraged to further scale this world-class sales & distribution network, helping reach Plum to newer customers in India’s very diverse geography. We look forward to scripting another beautiful story here – this time in offline retail, under Preenu’s guidance!”

business

D2C brand Plum ropes in millennial sensation Mithila Palkar as brand ambassador

Jan 28, 2022 by Gouri 0 Comments #India’s Vegan Fashion Awards, #Mithila Palkar, #PETA, #Plum, #Shankar Prasad

Mithila Palkar x Plum

India, January 27th 2022: Plum – India’s first 100% vegan & cruelty-free beauty and personal care brand, today announced that it has signed actress Mithila Palkar as their brand ambassador. Being one of the most vivacious and spirited actresses, Mithila exemplifies the girl-next-door image and will appear in key Plum campaigns across digital media. This will be the first time that Plum is getting a brand ambassador on board.

One of the fastest-growing BPC brands in the online space, Plum has carved a mark for itself in the retail market as well. Not only is it among the top brands on key eCommerce marketplaces such as Amazon, Flipkart, Nykaa and Purplle, but the brand also is today available in over 250 towns and cities in India, through 900+ assisted retail outlets, and over 10,000 unassisted outlets – growing month-on-month. Recently, the brand also won the Best Vegan Cosmetics award at the PETA India’s Vegan Fashion Awards.

Starting her acting career in 2014, Mithila is known for the wide variety of roles that she has portrayed in movies and web series such as Chopsticks (A Netflix Original film), and Karwaan. She rose to fame after her roles in the popular web series Little Things and Girl in the City. She is also a popular singer. In 2016, a YouTube video featuring her performing the popular Marathi song Hi Chal Turu Turu (sung originally by Jaywant Kulkarni) in the cup song style went viral with more than 6 million views.

Commenting on the announcement, Shankar Prasad, CEO and founder at Plum, said – “Plum is a youthful brand that resonates with the confident woman of today. So, onboarding a millennial youth icon like Mithila Palkar seemed to be a natural fit. She reflects Plum’s values of being honest and real. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions of more women who will emotionally associate with our brand and love using our products. We are confident that her voice will inspire them to be comfortable in their skincare and beauty choices and we couldn’t be more thrilled to have her as the face of Plum.”

On being the brand’s first ambassador, actress Mithila Palkar shares, “I’m really excited to be the face of a brand like Plum that believes in spreading so much goodness around the world. I deeply resonate with the philosophy of the brand and its unique approach towards creating products that are truly good for your skin. In Plum, I have found my partner, which provides an authentic, dependable, efficacious, and delightful experience in skincare. I am truly glad to be associated with them.”