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Tag: Pocket FM

Entertainment

Pocket FM Sweeps Sci-Fi Category at e4m Golden Mikes Awards 2024

Jun 27, 2024 by Gayathri Pariti 0 Comments #Audio series platform Pocket FM, #e4m Golden Mikes Awards 2024, #Pocket FM, #Pocket FM Sweeps Sci-Fi Category, #Pocket FM's superhero, #The New Avatar

India, June 27, 2024: Audio series platform Pocket FM achieved an unprecedented sweep in the Sci-Fi Category at E4M Golden Mikes 2024. The company has secured Gold award for “Shoorveer“, Silver award for “New Avataar“, and Bronze award for “Number Zero“.

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In addition to the Sci-Fi accolades, Pocket FM’s one of the most celebrated audio series “Yakshini” was honored with the Silver award in the Horror/Thriller category. Since its debut in 2021, “Yakshini” has captivated audiences with its gripping narrative. The audio series has garnered over 400 million plays across five languages.

In recent years, the landscape of Indian superheroes has transcended traditional mediums, finding a new home in the digital sphere. Pocket FM has been at the forefront of this evolution, spearheading the charge with its award-winning audio series – ‘Shoorveer’ (293M plays), ‘The New Avatar’ (207M plays) and ‘Number Zero’ (176M plays).

These audio series have not only redefined the superhero genre but have also made it more accessible to a diverse audience, including a younger generation of listeners aged 18 to 40 years. Through the power of compelling storytelling, immersive soundscapes, and dynamic characters, Pocket FM’s superhero and sci-fi series have captured the hearts and imaginations of listeners across the nation.

Excited about its success at E4M Golden Mikes Awards 2024, Vineet Singh, VP – Branding and Communications, expressed, “At Pocket FM, we are passionate about reviving Indian superhero stories and celebrating our rich cultural heritage through engaging storytelling. Our audio series ‘Shoorveer’, ‘New Avataar’, and ‘Number Zero’ exemplify our commitment to creating Indian superheroes, sparking the imaginations of millions.

“’Yakshini‘ holds a special place in our hearts as one of the finest horror stories ever told in India, and we strongly believe the series deserves all the credit for inspiring the entertainment ecosystem to reboot horror storytelling,” he added.

As Pocket FM celebrates these wins, it remains focused on its mission to create compelling audio series that resonate with audiences across the world. With an exciting growth trajectory, Pocket FM continues to pioneer and lead the audio series category, thereby building a new world of audio entertainment.

Pocket FM Romantic Audio Fiction Series ‘Ye Rishta Kaisa Hai’ surpasses 400 million plays, 3 billion minutes of listening
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Pocket FM Romantic Audio Fiction Series ‘Ye Rishta Kaisa Hai’ surpasses 400 million plays, 3 billion minutes of listening

Jun 16, 2022 by Praveen 0 Comments #400 million plays, #Pocket FM, #Ye Rishta Kaisa Ha

Personalised audio streaming app Pocket FM has set the internet on fire with its blockbuster audio series ‘Ye Rishta Kaisa Hai’, creating a new trend for binge-listening. This romantic audio series has surpassed 400 million plays on its app, with over 3 billion minutes of streaming since the show was launched on Pocket FM.

‘Ye Rishta Kaisa Hai’ is a romantic audio fiction series that narrates the story of two strangers entangled in the vortex of relationships. The story unfolds with Tina, an open-minded city girl, being ditched by her fiance, Pranay and out of sheer revenge, she proposes to Ranvijay, a complete stranger, for marriage. The proposal comes with a condition – they will continue to stay like strangers. However, as time progresses, their relationship gets stronger and happier amidst many problems, challenges, and obstacles as they start finding their true love in each other.

The show has become immensely popular across metros and non-metros cities and elicited significant traction from both males and females.

RJ Kratika lends her voice to the storytelling. The show started in December 2021, and since then, it has continued to be among the app’s trending and most preferred shows. The show has received a 4.4-star rating on Pocket FM.

Pocket FM augments its streaming library with bestsellers from Manjul
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Pocket FM augments its streaming library with bestsellers from Manjul

Jun 7, 2022 by Praveen 0 Comments #Manjul, #Pocket FM, #streaming library

 Pocket FM, a personalized audio streaming service, today announced its partnership with Manjul Publishing House, a leading publishing company, for the exclusive right to some of its best-selling titles and to create audiobooks for its listener community.

Besides its entertainment audio series, Pocket FM has been aggressively building an audio content universe that includes audiobooks and podcasts. Commenting on the partnership, Ashu Behl, SVP-Content, Pocket FM said, “Our multi-year partnership with Manjul Publishing House will be instrumental in building strategic alliances with the publishing ecosystem and promises our listeners community with the widest library of audio content available digitally. We have always focused on enhancing our storytelling capabilities and offering our listeners a delightful audio experience. With over 100,000 hours of content, we are building a strong pipeline of audio audiobooks and are expected to lead the audio landscape with the best streaming experience.”

 

The collaboration with Manjul Publishing would provide Pocket FM with the exclusive audio rights to a large section of its bestsellers that include titles like,

  • The Business of the 21st Century, Retire Young Retire Rich,Rich Dad’s Guide to Investing & Cashflow Quadrant by Robert Kiyosaki;
  • Be a Network Marketing Millionaire and Be a Social Media Millionaire by Deepak Bajaj;
  • Do Epic Shit by Ankur Warikoo;
  • Think Like a Monk by Jay Shetty;
  • Warren Buffett Management Secrets by Mary Buffett & David Clark;
  • Steve Jobs by Walter Isaacson and many more.

 

“As we witness the skyrocketing trend in the consumption of digital content, we believe our association with Pocket FM is an important step towards validating and strengthening an alternate option for content consumption – the digital audio – in the publishing industry. Both parties reciprocate their common intent of helping build a robust foundation for enabling a thriving ecosystem for digital audio content in the publishing fraternity,” said Vikas Rakheja, MD – Manjul Publishing House.

Pocket FM has consistently expanded its content diversity and added new series and audiobooks to keep its listeners tuned in.  Pocket FM is leading the audio streaming space with over 15 million monthly active listeners (MAL) and witnessing over 3 billion minutes of audio streaming every month. The daily average listener time spent on the app has already surpassed 100 minutes.