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Tag: SBI General Insurance

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SBI General Insurance announces Crop Insurance Week awareness campaign this Kharif Season

Jul 5, 2024 by Sujata 0 Comments #Kharif Season, #Mr. Naveen Chandra Jha, #PMFBY, #SBI General Insurance

Mumbai, July 5th 2024: SBI General Insurance, one of India’s leading General Insurance companies has launched the ‘Crop Insurance Week’ awareness campaign for the upcoming Kharif season. The company will engage in a series of grassroot level activities to enhance awareness and promote the benefits of crop insurance.

As part of this campaign, SBI General Insurance has undertaken various activities across seven states of Maharashtra, Uttar Pradesh, Madhya Pradesh, Uttarakhand, Orissa, Assam, and Tamil Nadu encompassing 48 districts under the Pradhan Mantri Fasal Bima Yojana (PMFBY).

During the Crop Insurance Awareness Week, SBI General will conduct various on-ground activities such as Fasal Bima Pathshala, rallies, Nukkad Natak, Kisan Melas, educational workshop in school & colleges, and special sessions for women farmers. These activities are designed to educate and promote the benefits and importance of crop insurance, along with imparting knowledge about the risk protection the scheme offers.

SBI General Insurance has been participating in the PMFBY scheme and has vast experience in implementing the scheme across states. The company has covered over 2.80 crore farmers constantly supporting them with necessary assistance required in securing the crops.

For the Kharif season, we will provide coverage for 47 crops, including major ones being Paddy, Maize, Soyabean, Pigeon pea etc.

Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance said, “PMFBY stands as one of the most successful initiatives for farmers, and we at SBI General Insurance, take pride in mitigating our farmers’ risks through comprehensive crop insurance, thereby supporting their growth journey. Climate change, particularly in recent years, poses a significant threat to agriculture, leading to reduced crop yields and failures. PMFBY effectively addresses these challenges by safeguarding farmers’ crops. As we observe the Crop Insurance Week, we strongly encourage all farmers to enroll in the PMFBY scheme to protect their crops from potential financial losses due to adverse weather conditions.”

Crop Insurance Week is a crucial initiative aimed at empowering farmers with the knowledge and resources to protect their crops and livelihoods. By participating in these activities, farmers can gain a comprehensive understanding about the protection and benefit of the scheme.

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SBI General Insurance Appoints Jaya Tripathi as Head of Key Relations Group

May 7, 2024 by Sujata 0 Comments #Jaya Tripathi, #Key Relations Group, #Mr. Rakesh Kaul, #SBI General Insurance

Mumbai, 7th May 2024- SBI General Insurance, one of India’s leading general insurers, has announced the appointment of Ms. Jaya Tripathi as Head – Key Relations Group. In her new role, Ms. Tripathi will lead the expansion of new business opportunities and partnerships, drive sales team growth, and deepen partner relationships to enhance profitability.

Jaya Tripathi as Head - Key Relations Group

With a diverse background spanning general insurance, fashion retail, and tourism, Ms. Tripathi brings an array of experience to her new position. Her extensive background includes holding senior leadership roles at renowned organizations such as Mahindra Holidays, ICICI Lombard, Forevermark Diamonds (De Beers Group), and Aditya Birla Group, where she has significantly contributed to business and strategic development. Ms. Tripathi holds a Post Graduate Diploma in Business Management (Marketing) from Symbiosis International University.

Mr. Rakesh Kaul, CBO, SBI General Insurance, said, “We are delighted to welcome Jaya to the SBI General Insurance family. We are confident that with her extensive experience and proven track record, she will play a pivotal and indispensable role in driving our business goals forward.”

Commenting on her appointment, Ms. Jaya Tripathi said, “I am excited to join SBI General Insurance as the Head – Key Relations Group. In this new role, I look forward to leveraging my experience to drive strategic partnerships and contribute to the company’s growth.”

Ms. Tripathi’s appointment reflects SBI General Insurance’s commitment to strengthening its leadership team and delivering value to its partners and customers.

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SBI General Insurance launches #BahaneChhodoTaxBachao; a quirky Vox Pop campaign on Save Tax with Health Insurance

Jan 5, 2022 by Gouri 0 Comments ##BahaneChhodoTaxBachao, #Save Tax with Health Insurance, #SBI General Insurance, #Shefali Khalsa, #Vox Pop campaign

SBI General Insurance - Logo

05th January 2022, Mumbai: SBI General, one of India’s leading General Insurance company announced the launch of its awareness campaign “#BahaneChhodoTaxBachao”. The campaign aims to increase the awareness of how buying health insurance can help people save tax which is crucial and seasonal in the last quarter of the financial year for all Indians. The campaign will also underline the other benefits of opting for health insurance.

In the quirky Vox Pop format, the anchor Rudraksh Singh aka Rudy is seen travelling across major cities like Mumbai, Bangalore, Delhi and Kolkata and asks the lamest excuse that people have to offer for not buying/opting for health insurance. The idea here is to find out ‘India ka lamest excuse’ for not opting for health insurance.

The pandemic has caused a significant increase in insurance awareness and adoption. However, India still has vast scope for penetration of Health Insurance. It is a priority rather than a choice of option since it not just prevents a medical emergency from turning into a financial crisis but also comes with the double benefit of saving tax under section 80D.

Commenting on the campaign, Shefali Khalsa, Head – Brand and Corporate Communications, SBI General Insurance, said, “At SBI General, we are cognizant of the fact that while there is an increase in the awareness level for health insurance, but a major part of the population is still underinsured. Additionally, there is a lack of awareness that health insurance can also help save tax under section 80 D of the Income Tax laws of India. This was the core brief for the new #SaveTax Campaign launched by SBI General riding on #BahaneChhodoTaxBachao.”

 “We have tried relatable approaches in the past like communicating through rap songs that appeal to the youth as well. This year we wanted to address the excuses people make and still be relatable. The campaign has a humorous tone to bring out the barriers people have for not buying or procrastinating to buy health insurance.”, she added