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Tag: Shiva Cycles

Shiva Cycles join hands with EMCT and WOW Group on Child Labour Day
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Shiva Cycles join hands with EMCT and WOW Group on Child Labour Day

Jun 13, 2022 by Praveen 0 Comments #Child Labour Day, #EMCT, #Shiva Cycles, #WOW Group

The theme of this year against child labour calls for increased investment in social protection systems and schemes to establish solid social protection floors and protect children from child labour. Not only government, but companies and the individual must do their bit to eradicate it from our system. Shiva Cycles for this event worked together with an NGO, EMCT (EthoMart Charitable Trust)

 

To inform girls of this, and motivate them to take the education route. Shiva Cycles in association with the WOW group had an event, where they discussed the challenges that a girl faces while studying. The most common challenge they found is not having a transportation mode, especially in the far-flung areas. Well, the government has been focusing on providing bicycles to female students so their education can be completed. Shiva Cycle aims to support such students through their CSR activities.

 

Prominent riders such as Vijeta Pandey, Pallavi Sarkar, Pallavi, Jagriti, Preeti, Sannu, Mehak, Shashi Bala and many others participated in the event.

 

The brand also partnered with girls to identify and educate solutions for their sanitation and hygiene needs, for example, prioritising individual toilets over community toilets, Investing in school-based access and adopting improved sanitation and hygiene, promoting sensitivity – not secrecy – towards adolescent girls’ sanitation and hygiene needs

 

Priyanka Guin, Founder, of Shiva Cycle, said, “India has a long way to go to ensure that every girl has the opportunity to complete secondary school so that they are not forced into child labour. Fortunately, simple interventions, like the humble bicycle, can promote accessibility to distant schools, and provide life skills education that can increase school retention rates, improve learning outcomes, and reduce early marriages”.

 

Ms Vijeta Pandey, Founder, WOW group said, “We are very happy to see that we have done this association with Shiva Cycles as our goals align with each other. Bicycles have proven to be wheels of change and evidence suggests they can successfully boost rural girls’ enrolment in secondary school”.

 

WOW is the biggest female cyclist group since 2020 having female riders from 6 years to 60 years old.

Shiva Cycles in association with NECC Group organised event on ‘World Environment Day'
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Shiva Cycles in association with NECC Group organised event on ‘World Environment Day’

Jun 6, 2022 by Praveen 0 Comments #NECC Group, #Shiva Cycles, #World Environment Day

On the occasion of World Environment Day, Shiva Cycles in association with NECC Group organised an event, where over more than 75 cyclists participated. The objective behind organising the event is to raise awareness about the benefits of cycling and conserve our mother earth.

The participants had a Zumba session and went for 50 Km cycling in Noida. The drive was concluded by doing tree plantation. Shiva Cycles intends for Noida and other adjoining areas to become pollution-free, and it can only happen when people will switch to public transport, and adopt cycling for smaller distances. Different age groups of people participated in the event, including women riders.

The culture of cycling has been missing, we want the culture to make a comeback like in earlier days. Kids love cycling, we want them to use it as it will give them a healthy lifestyle.

Priyanka Guin, Founder,  Shiva Cycle, said, “We intend to make cycling a preferred mode for commuters, and it can only happen when we will switch to bicycles. There are multiple benefits of using a bicycle as it protects our environment, which will help us in go-green. Apart from it, cycling is the best option when it comes to physical exercise. It is clinically proven also that cycling regularly can keep various types of health issues at bay”, while Ritesh Mishra, Head Rider & Admin NECC group said, “I am pleased to see that we have done this association with Shiva Cycles as our goals align with each other. We want to make this event much bigger in the coming year, also many more such rides are planned together with Shiva cycles in coming months including Independence Day, and expand the cycle community to save our nature, protect the environment and keep our city clean and beautiful. Considering the climate change happening at a drastic level, it is our responsibility to go sustainable, and change our lifestyle”

Shiva Cycles in association with SWAG Group organises event on the occasion of World Bicycle Day
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Shiva Cycles in association with SWAG Group organises event on the occasion of World Bicycle Day

Jun 3, 2022 by Praveen 0 Comments #Shiva Cycles, #SWAG Group, #World Bicycle Day

In the last few years, people are becoming more and more fitness freaks that in turn is boosting the demand for the cycle market. As India marks World Bicycle Day today, Shiva Cycle has come forward to aware people to lead a sustainable and healthy lifestyle. The company organised an event with Firefox Bike Sation in association with SWAG (Superwomen Athletic Group) group. The event took place today in Noida.

 

Cycling has gained attention from the health sector aiming to increase levels of physical activity, and from the transport and planning sector.In today’s time, women are also using cycle, which is a great move because it helps them stay healthy and fit. As per reports, women face a triple threat of risk factors when it comes to arthritis: biology, genetic predisposition and hormones.

 

The other prominent factor behind the growth attributes to the rising inclination of people toward a healthy lifestyle. The growing awareness regarding the multiple health benefits of bicycling, such as cardiovascular fitness, muscle strength, flexibility, decreased stress levels, better posture, and strengthened bones are the major factors playing a crucial role in people adopting bicycles these days.

 

Speaking on the occasion, Priyanka Guin, Founder-Shiva Cycles, said, “Speaking on the occasion, Priyanka Guin, Founder-Shiva Cycles, said, “The World Health Organization recommends a minimum of 150 minutes of moderate physical activity per week. Despite knowing the benefits of exercise, there are only a few who indulge in physical activity on a daily basis. Therefore, through this event, we want to encourage women to adopt cycling, as their male counterparts are more likely to resort to cycling as compared to the women according to a statistic. Motivating consumers to rigorously use bicycles is not just a step toward a healthy lifestyle but will help in protecting the environment by saving fuel”.