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Tag: Spinny

Spinny Makes Fridays the Best Day for Car Shopping in 2024

Exclusive Discounts and exciting Games, every Friday across India

National, 14th November 2024: Keeping the festive spirit alive through the end of the year, Spinny is thrilled to unveil its “Friday Specials”—a lively series of events filled with entertainment, exciting activities, and exclusive discounts across all Spinny Hubs and Parks. Every Friday, from now until the end of 2024, customers will be treated to a unique combination of fun, special offers, and memorable experiences—turning car buying into an occasion for friends and families to bond and celebrate.

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Every Friday promises an exciting mix of adventure, laughter, and surprises. From engaging games to relaxing hangout spots and thrilling activities, Spinny ensures there’s something for everyone. Each Spinny Hub will be transformed into a vibrant, festive space, featuring fun activities, engaging games, and special surprises that elevate the car-buying experience into a delightful celebration.

At Spinny, we’ve always been focused on delivering exceptional, memorable experiences for our customers,” said Mr. Hanish Yadav, Senior Vice President, Spinny. “With Friday Specials, we’re going beyond just selling cars. Our aim is to create a vibrant, welcoming atmosphere where families and friends can come together, enjoy exciting moments, and create lasting memories—while also benefiting from exclusive discounts and guaranteed gifts.

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The excitement doesn’t stop there. Along with discounts of up to ₹1 lakh on select cars, customers can also spin the ‘Friday Specials Wheel’ for a chance to win exciting prizes such as free car service, movie tickets, gift cards, Spinny merchandise, and more.

Spinny operates more than 57 car hubs across the country with a total parking capacity of over 20,000 cars and operates with 5 more hubs specific for dealer partners. In 2022, Spinny launched its flagship and India’s largest experiential hub in Bengaluru, another Spinny Park in Pune, Kochi, and Ahmedabad in 2023, & Jaipur, Chennai in 2024. Over the last couple of years, Spinny has had a cumulative customer base of over two lakhs, and almost 54% of car purchases are done online from Spinny’s online platform.

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Spinny accelerates Digital transformation; enables 38% completely online purchases & 62% home deliveries across India in 2021

Spinny continues changing the used-car industry, observing a 57% rise in new-buyers with November being the highest-grossing month across the country. In a year where the personal car gained credence, Spinny’s market data yielded unexpected surprises, age-old truths and a demographic and purchase mode shift.

In a market valued at USD 18.3 billion by 2020, projected to grow at a compounded annual growth rate of 14.8% between 2021 and 2030, according to a P & S Intelligence Report, Spinny has recorded a sizable increase in year-on-year sales. The biggest Spinny cities, i.e. cities where new Spinny customers have snapped up and are enjoying the pioneering full-stack car retail platform’s vehicles are Bengaluru, which has yielded the brand a 64% increase in buyers, followed by Ahmedabad, the National Capital Region and Hyderabad.

In terms of favoured brands, the country’s most popular and populist marques still hold sway on spinny.com with Maruti, Hyundai and Honda cars being home-delivered most often, with Spinny’s trademark flair. Among model types, hatchbacks reign supreme in Spinny buyers wishlists, followed by sedans and then SUVs.

Spinny has reaped the demographic dividend characteristic of India’s economic make-up, with 57% of new buyers being millennials. Also, reflective of India’s changing workforce dynamic, 28% of Spinny buyers were women through 2021.

Yet in some aspects, Spinny’s data points to age-old traditionalism holding sway over modern automotive concepts – 80 per cent of new Spinny owners drive cars with a manual transmission. When it comes to fuel type, over 75% opted for petrol-fuelled vehicles, 26% diesel & the remaining transactions with CNG. And white, grey and silver, specifically in that order, were the colours Spinny buyers sought most.

62% of new Spinny buyers opted for home deliveries and home test drives and a staggering 38% of cars were sold online on spinny.com. Spinny’s year, in numbers and trends, points overwhelmingly to a change in buying behaviour – online, with the same ease and simplicity that consumer internet businesses have customers with.

Says Niraj Singh of Spinny’s 2021 – “Through the pandemic and its aftermath, Spinny has stayed focused on its home deliveries and home test drives #WithExtraCare. A car of one’s own is no longer a novelty, and increasingly in urban India, it is being regarded as a necessity. With our focus on the four pillars of Spinny Assured ® designed to instate quality, standardization and the greatest degree of customer-centricity, people have come to trust a pre-owned car company and the life-long relationship with car buyers that we seek to develop. Our mission is to deliver a quality car to every household in the country and our numbers are reflective of progress in that direction.

The global pandemic and subsequent strict regulations became a deciding factor in exemplifying these latest trends. Considering most people were afraid to share public transports or do in-person financial transactions and test drives, the pre-owned car market witnessed a tremendous hike in digital purchases.