Monsooned Malabar: Starbucks Reserve Celebrates India’s Rich Coffee Heritage
Hyderabad, 06 November 2024 – Starbucks Reserve® has announced the launch of its single-origin coffee, Monsooned Malabar, in India. This exceptional Arabica blend hails from the Malabar coast and embodies the rich traditions of Southern India’s esteemed coffee culture, shaped by coastal winds and monsoon rains. Crafted as a tribute to the artistry and dedication of Indian coffee farmers, Monsooned Malabar offers a unique flavor profile featuring earthy sweetness, chocolate, dried spices, and a satisfying malty finish.
Sourced from the highlands of the Chikmagalur district, the coffee cherries are first harvested in the rain and then transported to the Malabar coast for the traditional monsooning. Here, the beans are spread out to absorb the seasonal rains and coastal winds for up to six months. During this time, they are meticulously raked and turned to ensure uniform exposure to humidity. This process causes the beans to swell, transforming them into a light tan color while reducing acidity and unveiling new aromas and flavors.
This limited-edition Reserve® Blend carries the prestigious Geographical Indication (GI) tag, affirming its exceptional quality and heritage. The journey from bean to cup showcases craftsmanship in every sip, inviting coffee enthusiasts to experience the flavor of monsoon and legacy of the Indian coffee culture.
Sushant Dash, CEO, TATA Starbucks shared “The growth of India’s specialty coffee market is driven by a new generation of enthusiasts seeking premium experiences. At Starbucks Reserve®, everything we do is in the name of coffee, exemplifying our passion, innovation, and expertise to this craft. The monsooning process, a time-honored Indian tradition, results in a distinctive coffee with bold flavors. We are looking forward to showcasing India’s rich coffee heritage on a global stage and creating an elevated experience for consumers both nationally and worldwide.”
