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Tag: Timex®

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Timex and Ananya Panday Are Back Having Fun, Balancing Work With Play

Jul 6, 2024 by Mansi 0 Comments #Ananya Panday, #Deepak Chhabra, #Timex®

July 6, 2024

Delhi, India

Timex, the iconic American watch brand, launched the latest iteration of their ‘Waste More Time’ campaign featuring brand Ambassador, Ananya Panday. The global campaign encourages people to forget the hustle and bustle and reconnect with themselves by spending more time doing what they love most, even if others view it as a total waste of time. The third digital film of the campaign reinforces that a Timex does more than just tell time; it tells your story and reminds you to make time yours.

The latest rendition of the campaign once again puts the spotlight on Ananya Panday, who’s seen happily gliding around her bookshelf, picking up books and seemingly immersed in work. The ad then takes a turn, showing the unique take of wasting time to do things that bring joy with Ananya balancing books on her head while breaking into a groovy dance!

Digital Film Link: Campaign Film

Ananya balances work and play by indulging in the concept of Waste More Time with Timex! This campaign represents a delightful departure from the ordinary, encouraging individuals to pursue their passions without fear of judgement and to embrace the analog life fully by slowing down and living in the moment.

Deepak Chhabra, Managing Director, Timex India, shared his views about the latest campaign, “The success of the ‘Waste More Time’ campaign —which celebrates the idea of investing time in yourself and realising that is indeed time well spent — is evident through the love our consumers have been showering on Timex. The iconic brand, now in its 170th year, continues to regale consumers with its timeless designs and its belief in the importance of doing more of what brings you joy.”

Actor and Brand Ambassador Ananya Panday shares her experience, “I’m really excited about this third campaign collaboration with Timex. This is not just a campaign, it’s a way of life and I see myself more aligned to life’s little joys, no holds barred. Here’s to those who live life on their own terms — let Timex be a reminder to Waste More Time.”

The launch of Timex’s third Waste More Time film is a significant milestone for the brand. The brand consistently explores new boundaries in innovation and style, appealing to everyone who values fashion. The film is now available to view on Timex’s official website and social media channels.

business

Celebrate the rich legacy of TIMEX with their new Given for Generations Campaign

Jan 24, 2022 by Gouri 0 Comments #Given for Generations, #Timex Easy Reader, #Timex®

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Timex Group designs manufacture and markets innovative timepieces around the world. Established in 1854 in Waterbury, Connecticut as trailblazing clockmakers, Timex has always created exceptional timepieces known for their design, durability and performance.

Timex celebrates its rich heritage with the new ‘Given for Generations’ Campaign. The way one generation passes on its values to the next, the same philosophy echoes in the passing on of family heirlooms and Timex watches. Through generations of watchmaking, Timex has made its name synonymous with iconic watch designs that could withstand anything.

Timex believes that every watch has a soul. Theirs comes from a relentless pursuit of craftsmanship, quality and design. Timex combined European clockmaking and American ingenuity to take clocks from the mantels of the 1% and brought them to the world turning a 300-year-old industry upside down. They also democratized timekeeping by proving that a great watch doesn’t have to be expensive.

Timex revolutionized watchmaking by using cutting-edge technology in products in outdoor, sports and style categories. They helped in the invention of wristwatches and are continuing to reinvent watches with better innovation in technology and style.

If the Waterbury watch is their soul, the Timex Easy Reader™ is their heart. Beautiful in its simplicity, the timeless, utilitarian design quickly became ubiquitous with Timex. Since 1977, they’ve made more than 100 million. If your father had a Timex, it was probably a Timex Easy Reader™. The influence of the Easy Reader’s minimalist beauty can be seen across nearly every Timex today.

With over 165 years of watchmaking legacy and American ingenuity, Timex takes pride in being a household name and continues to embrace its long history of passion and innovation. Each Timex watch is a unique expression of the company’s watchmaking mission, designed and crafted to be chosen and worn with confidence. It is said that once you own a Timex, you own a part of its heritage.

business

Ufc® And Timex® Announce Major Global Sponsorship And Licensing Partnership

Dec 22, 2021 by Gouri 0 Comments #Global Sponsorship And Licensing Partnership, #OLIVEIRA vs POIRIER, #Timex®, #Ufc®

UFCÒ, the world’s premier mixed martial arts organization, and Timex®, a global leader in watchmaking for more than 165 years,  announced a major global sponsorship and licensing partnership that provides an ideal marketing opportunity for each brand to reach more fans and consumers. 

 Licensing Partnership Featuring Ufc-Branded Products  

Timex will become an “Official Licensing Partner of UFC” and will offer a wide variety of UFC-branded products, including wristwatches, health and fitness tracking-enabled watches, watch straps, clocks, and more.  Each piece will be made with the same craftsmanship, quality, and innovative design that has made Timex the most famous watch brand in the world. 

 The UFC-branded Timex products will be made widely available to consumers globally through brick-and-mortar and online retail outlets, including Timex.com, the official UFC Store, major department stores, sporting goods stores, and other locations, beginning in Spring/Summer 2022.  

 Sponsorship Alliance & Branded Integratitions 

Timex will also become the first-ever “Official Timekeeper Partner of UFC” and “Official Watch Partner of UFC,” offering the Timex brand a wide range of integrations into UFC assets within live broadcasts and on UFC-owned social media channels.  Most notably, Timex will become the presenting partner of UFC’s in-broadcast fight clock at all UFC Pay-Per-View events, starting with UFC 269: OLIVEIRA vs POIRIER on Saturday, December 11, and providing primary exposure for the Timex brand on all of UFC’s marquee events throughout the year, reaching more than 900 million TV households in 175 countries around the world.   

 “Every fight fan knows the importance of time and clock management in this sport,” said UFC President Dana White.  “Every second counts and the ticking clock adds to the drama and the fun of a great UFC fight.  Now Timex is going to be associated with UFC’s biggest moments as they’re broadcast around the world.  Timex is an iconic brand, and we’re looking forward to having them as an official UFC partner.” 

 “We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and tenacity of both brands,” says Tobias Reiss-Schmidt, President & Chief Executive Officer of Timex Group. “The undisputed leader in combat sports, UFC has built a lasting, recognized legacy. As the official Timekeeper and Watch partner of UFC, we can’t wait to deliver iconic products that speak to the unique and diverse global UFC fanbase and celebrates UFC’s biggest moments.”  

 Ufc Athlete Program 

The agreement also provides for an annual fund that will offer paid opportunities to participating UFC athletes through marketing and licensed products.