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Vibe to the beats of TurnUpTheLove this World Music Day on Vh1 India

This World Music Day, Vh1 India announces its latest initiative, #TurnUpTheLove, dedicated to spreading positivity and support for artists globally. Recognizing the adversities faced by musicians ranging from online bullying to unwarranted criticism, Vh1 India is committed to fostering an environment of love and encouragement. The song was exclusively dropped on Jio Cinema as the first indie electronic pop music launch on the platform.

Turn Up The Love

In a world where online hate and criticism often overshadow artistic expression, Vh1 India is taking a stand to celebrate resilience and spread love. The campaign acknowledges the challenges faced by artists worldwide, ranging from online bullying to hurtful comments on their talent, appearance, and spirit.

At the heart of the #TurnUpTheLove campaign is a collaboration with Zephyrtone, an inspiring independent music duo who have transformed their personal experiences with online negativity into a powerful anthem. Their song, “#TurnUpTheLove,” resonates with themes of resilience, courage, and the transformative power of love. The anthem’s chorus is a triumphant call to embrace confidence and positivity, leaving listeners inspired.

Talking about the song, the musical duo Zephyrtone said, “We turned online hate into a song of resilience and love. Through #TurnUpTheLove, we aim to inspire others to rise above negativity and harness music’s healing power. When Vh1 proposed ‘Turn Up the Love’, we eagerly embraced the challenge. Converting hate into positivity wasn’t easy, but we’re glad that we were able to pull this off and the song has turned out to be lovely. We hope everyone enjoys it and learns to ignore the negativity from haters.”

World Music Day Carnival: Leading music and youth-channels MTV Beats, Vh1 India and MTV hit the right note with a spectacular multi-artist special

World Music Day Carnival: Leading music and youth-channels MTV Beats, Vh1 India and MTV hit the right note with a spectacular multi-artist special

Celebrating the all-pervasive power of music, Viacom18’s leading youth entertainment and music channels, MTV Beats, Vh1 India and MTV, have curated a one-of-a-kind extravaganza on World Music Day. Bringing together an unprecedented mélange of artists, genres, languages and moods, World Music Day Carnival is expected to be a one-hour special you do not want to miss! Airing on 21st June, 2022 at 12 PM and 4 PM on MTV Beats and Vh1 India and at 1:30 PM on MTV India, this is every music-lover’s ticket to magical musical moments.

The carnival promises to live up to its name and give music-lovers an amalgamation of dynamic musical ‘rides’! With sensational performances by the likes of Papon, Aastha Gill, Nikhita Gandhi, Osho Jain, Payal Dev, Millind Gaba, Shashaa Tirupati, Raghav Meattle, amongst others, the special episode comprises of in-person and virtual performances, with unforgettable fetes of music and interactive games. Talented singers and gorgeous twins, Sukriti and Prakiti Kakar who have carved a niche for themselves in the music industry themselves, will host this special while having candid conversations and playing fun carnival-based games with the performing artists, while also spilling the beans on their inspiring musical journeys.

Aoneha Tagore, Senior Director – Programming Head, MTV Beats & Vh1 India, Viacom18, said, “The World Music Day Carnival is our special way at MTV India, MTV Beats and Vh1 India, of honouring the powerful & universal language of music. With India’s diverse musical fabric at its heart, the specially crafted episode brings together acclaimed artists, across genres, in a unique format that not just entertains with its exceptional performances, but also dives deeper into their musical trajectories in a fun and irreverent way. Music is the purest therapy for the soul and I am confident that music lovers across the board will enjoy this music carnival.”