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Tag: Victorinox

Victorinox’s Airox Advanced Luggage & Tahir Raj Bhasin Make a Style Statement

At a breathtaking evening of style and sophistication, Victorinox, the iconic Swiss brand known for its legendary Swiss Army Knife, unveiled its latest innovation in travel gear—the Airox Advanced Luggage Collection. The grand event was hosted at The Palladium, transforming the venue into a luxurious stage where fashion met functionality in a truly extraordinary way.

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The event was a visual feat, with the Airox Advanced Collection taking centre stage in a uniquely choreographed fashion show. Escalators were creatively utilized as runways, elevating the experience and setting a new benchmark in fashion presentation. The sleek, modern lines of the luggage were highlighted in a stunning display, capturing the essence of contemporary travel elegance.

Bollywood star Tahir Raj Bhasin was the epitome of style as he graced the runway in an avant-garde outfit by acclaimed designer Narendra Kumar. His commanding presence and suave demeanour perfectly complemented the Airox inflight bag, making a powerful style statement. Narendra Kumar, with his trademark style and sophistication, crafted a series of understated yet elegant ensembles that beautifully harmonized with the refined aesthetics of the Airox collection.

The Airox Advanced Luggage, with Its pure silhouettes and matte shell finish in Black, Storm, and Stone White, is designed for the modern traveller who values both style and substance. Tahir Raj Bhasin and Narendra Kumar graciously accepted the customized Victorinox knife and suitcase. The products had each of their names on it highlighting a unique feature of customization to its audience. This collection is a testament to Victorinox’s commitment to quality, reliability, functionality, and iconic design—a legacy built over 140 years.

The evening was graced by an illustrious guest list, including Mallika Singhania, Vishal Kotian, Riaan George, Brinda Shah, Vivek Dadha, Priyanka Srivastava, Ashish Kejriwal, Karl Kohla, Sidhant Chandra, Sam Kothi, and Megha Sarin, all of whom were enthralled by this confluence of fashion and innovation.

Victorinox’s Airox Advanced Collection is poised to become the go-to choice for design aficionados and lovers of exceptional craftsmanship, offering a versatile and stylish solution for every journey.

BLACK, STORM OR STONE WHITE

With the introduction of the Airox Advanced collection, Victorinox provides the versatile solution for everyday travel. The suitcases are the lightweights in the Victorinox hardcase portfolio and offer an intelligently designed interior. Their style is contemporary with pure silhouettes and a matte shell finish in Black, Storm or Stone White. They are set to appeal to design aficionados and lovers of outstanding workmanship. Storm is one of Victorinox’s new core colors. This refined grey is as soft as velvet and as vibrant as a stormy sky. When catching the light, a subtle touch of green adds a sophisticated variation to the luggage. Storm evokes a sense of calmness and reflection.

LIGHTWEIGHT, QUALITY AND SUBTLE STYLE

Once packed and ready-to-go, the Airox Advanced collection makes every journey enjoyable and easy. These suitcases feature an externally mounted dual-telescopic handle system, engineered by Victorinox to provide comfort, stability, and more packing capacity. The Butterfly Opening System with two divider walls enables easy packing on both sides of the suitcase without the mesh panels getting in the way. The interior is well thought through with antimicrobial lightweight lining, silver mesh, and a touch of red. A Swiss Army KnifeTM scale on the back panel allows for personalization. Moreover, the suitcases can be expanded for an extra 4 cm of flexibility.

The Victorinox Airox Advanced collection is ideal for leisure travellers who value lightweight luggage, quality, and subtle style. The collection includes Carry-On sizes and a medium and a large suitcase. Like all Victorinox Travel Gear products, the Airox Advanced collection offers a global 1+10 years warranty and is available at selected partners, Victorinox stores and online.

Victorinox Brand Store, Phoenix Palladium, Mumbai

First Victorinox Brand Store Opens in Mumbai Exciting New Arrival for the Renowned Palladium Mall

Traditional Swiss company Victorinox has opened a new Brand Store at the Palladium Mall, High Street Phoenix in the cosmopolitan city of Mumbai. From April 30th, 2022, the entire Victorinox product world can be experienced at the popular luxury shopping mall, from the well-known Swiss Army Knives to kitchen knives, watches, travel gear, and perfumes.

Victorinox, the manufacturer of the iconic Swiss Army Knife, is further expanding its footprint. With its own retail stores and those run by franchise partners, the company enables customers worldwide to dive into the fascinating world of Victorinox. After the opening of stores in Vienna, Prague, and Lyon in 2020, 2021and 2022 respectively, Mumbai was on the agenda for April 2022. Victorinox products are now available in more than 120 countries worldwide and the Victorinox brand world can be experienced in stop-in shops and in more than 50 of our own retail stores.

“With Victorinox we are bringing an extremely popular, premium brand into the heart of Mumbai,” says Colonel Chandhoke, Managing Director – Victorinox India. “We are excited and look forward to opening the first Victorinox Brand Store in India at this prime location and to offering our customers a unique brand experience.”

The new store is located at the Palladium Shopping Mall, in the heart of South Mumbai, with many premium boutiques of well-known brands, notable offices, restaurants, and hotels. The store offers a long facade in two directions with one inviting entrance, while the broad Victorinox product range is presented across clearly arranged seventy-nine square meters.

Fitness gurus, sports enthusiasts, urban trendsetters, and travel afficionados can look forward to functional travel gear, watches, and perfume. Amateur chefs and professionals will find a wide selection of kitchen knives and utensils. Of course, the iconic Swiss Army Knives are also available. In addition to a wide range of models and colors, Swiss Army Knives can be personalized with regard to configuration and an engravement of choice. We also have a surprise element of personalization in some of our travel gear. Moreover, inspired by the brand DNA and the functionality of the iconic Swiss Army Knife, some travel gear products offer a special personalization option. Initials and names up to twelve characters can be engraved on an iconic Swiss Army Knife scale in a color of choice.

Victorinox is proud to offer all five product categories under one roof and offers a unique brand experience that consumers will always remember.

Another highlight is the Cadet Swiss Spirit Limited Edition 2022, that is essentially Switzerland To Go in a knife. It captures the beauty of Switzerland, inspired by beautiful places and their famous sights. These will be exclusively available for connoisseurs at the newly launched Mumbai store.