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Tag: World Music Day

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Vibe to the beats of TurnUpTheLove this World Music Day on Vh1 India

Jun 24, 2024 by Gayathri Pariti 0 Comments ##TurnUpTheLove, #Jio Cinema as the first indie electronic pop music, #Vh1 India, #Vibe to the beats of HasTagTurnUpTheLove, #World Music Day, #World Music Day on Vh1 India, #Zephyrtone

This World Music Day, Vh1 India announces its latest initiative, #TurnUpTheLove, dedicated to spreading positivity and support for artists globally. Recognizing the adversities faced by musicians ranging from online bullying to unwarranted criticism, Vh1 India is committed to fostering an environment of love and encouragement. The song was exclusively dropped on Jio Cinema as the first indie electronic pop music launch on the platform.

Turn Up The Love

In a world where online hate and criticism often overshadow artistic expression, Vh1 India is taking a stand to celebrate resilience and spread love. The campaign acknowledges the challenges faced by artists worldwide, ranging from online bullying to hurtful comments on their talent, appearance, and spirit.

At the heart of the #TurnUpTheLove campaign is a collaboration with Zephyrtone, an inspiring independent music duo who have transformed their personal experiences with online negativity into a powerful anthem. Their song, “#TurnUpTheLove,” resonates with themes of resilience, courage, and the transformative power of love. The anthem’s chorus is a triumphant call to embrace confidence and positivity, leaving listeners inspired.

Talking about the song, the musical duo Zephyrtone said, “We turned online hate into a song of resilience and love. Through #TurnUpTheLove, we aim to inspire others to rise above negativity and harness music’s healing power. When Vh1 proposed ‘Turn Up the Love’, we eagerly embraced the challenge. Converting hate into positivity wasn’t easy, but we’re glad that we were able to pull this off and the song has turned out to be lovely. We hope everyone enjoys it and learns to ignore the negativity from haters.”

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Artium Launches Juju Baby Music on World Music Day

Jun 21, 2024 by Gayathri Pariti 0 Comments #Artium Academy, #Artium Launches Juju Baby Music, #Artium Originals, #Future Wave, #India's foremost music education platform, #Juju Baby Music Gourov Dasgupta, #Vivek Raicha, #World Music Day

21st June 2024, India – This World Music Day, Artium Academy, India’s foremost music education platform, introduces Juju Baby Music, a cutting-edge music label poised to revolutionize the indie music landscape. Founded by visionary entrepreneurs Vivek Raicha and Ashish Joshi, alongside renowned composer and producer Gourov Dasgupta, Juju Baby Music aims to redefine music IP, nurture emerging talent, and leverage artificial intelligence.

Juju Baby Music 2

The debut of Juju Baby Music is marked by the launch of “Future Wave,” an album that promises to redefine indie music. It blends distinctive melodies with futuristic synth pop and synth wave arrangements, featuring collaborations with India’s music icons like Shaan, Javed Ali, Akhil Sachdeva, Jyotica Tangri, Divya Kumar, and emerging talents such as Aishwarya Anand from Artium Academy. Each track is accompanied by visually stunning AI-driven music videos, transporting artists into space-age cyberpunk settings for an immersive visual experience.

The “Future Wave” album Season 1 lineup includes:

  • June 21: “Naina Ro Pade” (Artist: Javed Ali)
  • June 25: “Dil Rove” (Artist: Akhil Sachdeva Ft. Aishwarya Anand)
  • June 30: “Undercover” (Artist: Jyotica Tangri)
  • July 5: “Dard Ke Siva” (Artist: Divya Kumar)
  • July 10: “Choti Choti Mulakatein” (Artist: Shaan)

Vivek Raicha, Co-Founder and CEO of Artium Originals, commented, “Our vision at Artium Originals is to empower the future of music through strategic financing, equitable artists partnerships and new distribution technologies starting with Juju Baby Music, a pioneering venture in collaboration with the extremely gifted and accomplished music composer/producer Gourov Dasgupta. With Juju Baby Music we’re ushering in a new era in Indie music by integrating real music with groundbreaking AI-driven videos, offering an unmatched sensory journey.

Juju Baby Music plans to release monthly genre-specific albums, featuring weekly song releases culminating in EPs. Following “Future Wave,” upcoming albums will explore genres like Indie Cafe and Folk Music, blending mainstream stars with fresh Artium Academy talent. Each song will debut with integrated videos on YouTube and audio releases on platforms such as Spotify, Apple Music, and JioSaavn, Wynk and others.

Renowned Music Composer/Producer and Director Juju Baby Music Gourov Dasgupta added, ” Collaborating with Artium, the hot bed of new talent and particularly with Vivek and Ashish to launch Juju Baby Music has been an exhilarating journey. We take pride in pioneering cutting-edge soundscapes that showcase India’s top artists in collaboration with new talent emerging from remote corners of the country. Our platform challenges the misconception that AI diminishes artistic expression; instead, it empowers artists by integrating groundbreaking technological advancements. These cyberpunk-inspired visuals redefine music videos, diverging from conventional narratives to offer viewers a uniquely immersive experience.

Ashish Joshi, Founder and CEO of Artium Academy, emphasized, “Juju Baby Music embodies our ethos of nurturing talent from inception. Our aim is to cultivate a dynamic environment where emerging talents seamlessly collaborate with established icons, nurturing their progression from budding artists to global stars. It upholds the institution’s commitment to not just offer excellence in music education but also provide a unique pathway from classroom to stage for independent creators, encompassing music creation, rights management, digital monetization, and branding partnerships

Juju Baby Music is set to not only push boundaries in sound but also transform music distribution with its innovative approach. By leveraging AI for creative expression, the label stands at the forefront of blending technology with artistry, promising a future where music is both heard and seen in groundbreaking ways.

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Indian Music Experience Museum Celebrates World Music Day with a Weekend of Specially Themed Performances

Jun 20, 2024 by Gayathri Pariti 0 Comments #Bengaluru, #Hindustani Music Concert, #Indian Music Experience Museum, #Preema John, #Specially Themed Performances, #World Music Day

Bengaluru, June 20, 2024 – The Indian Music Museum Experience (IME) is excited to announce a series of special performances to celebrate World Music Day, known globally as Fête de la Musique, which is celebrated on June 21 each year. This weekend-long celebration will feature a diverse array of musical performances, all free of charge, inviting the public to immerse themselves in the universal language of music.

IME

“The World Music Day events at IME are thoughtfully curated to offer music enthusiasts a spectrum of performances, spanning from classical to contemporary, showcasing the rich diversity of global musical traditions. Our aim is to foster an inclusive and lively musical atmosphere where individuals from all backgrounds can come together to appreciate the profound enrichment that music adds to our lives,” said Preema John, Director, Indian Music Experience Museum.

Key Highlights of the Celebration:

1. Morning Raga: Hindustani Music Concert

  • Date & Time: Saturday, June 22, 6:30 AM
  • Location: Terrace Amphitheater
  • Artist: Shruti Bode, accompanied by Yogeesh Bhat on Tabla and Vignesh Bhagwat on Harmonium.
  • Details: Enjoy Hindustani vocal music by Bengaluru-based vocalist Shruti Bode, set against the serene backdrop of the early morning Bengaluru skies. Shruti, with over 24 years of national and international performance experience, will deliver a soulful rendition of classical and devotional music.

2.French Creole Jazz Performance by Akoda

  • Date & Time: Saturday, June 22, 7pm, Performance Theatre
  • Artist: AKODA, featuring Valérie Chane Tef (piano/vocals), Eric Perez (percussion), and Thomas Boude (bass).
  • Details: Join us for a vibrant Creole jazz concert by the Bordeaux-based trio AKODA, celebrating the rich Creole heritage and their infectious joy of life. This event is presented in partnership with Alliance Française Bangalore, the French Institute, and the Embassy of France.

3. Morning Raga: Carnatic Flute Music Concert

  • Date & Time: Sunday, June 23, 6:30 AM
  • Location: Terrace Amphitheater
  • Artists: Heramb and Hemanth (Flute Brothers), accompanied by Anoor Vinod Shyam on Mridangam and A Chidananda on Morsing.

Details: Experience the mesmerizing blend of Carnatic flute music by the talented duo Heramb and Hemanth. Known for their innovative techniques and perfect pitching, the Flute Brothers will perform a serene concert in the tranquil surroundings of our terrace amphitheater.

4. Jam Session & Concert with transtraditional rock band Gauley Bhai

o Date & Time: Sunday, June 23

o Details: Musicians of all levels are invited to participate in an experimental jam session with the trans-traditional rock band Gauley Bhai, followed by a live concert. Gauley Bhai, a band born from a jam room in 2017, brings together sounds from diverse cultural backgrounds, reflecting their experiences of migration and urban life

IPRS celebrates our beloved composers and songwriters with ‘IPRS Antakshari’ on World Music Day
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IPRS celebrates our beloved composers and songwriters with ‘IPRS Antakshari’ on World Music Day

Jun 21, 2022 by Praveen 0 Comments #IPRS, #IPRS Antakshari, #World Music Day

What better way to celebrate World Music Day than by playing the most loved musical game on the planet – the fun-loaded Antakshari? IPRS, the music copyright society representing Music Composers, Lyricists, and Publishers, given its penchant for innovation, has gone on to conjure a unique digital initiative, IPRS Antakshari, to commemorate the occasion of the World Music Day this 21st of June. The event is also a sincere attempt to give the gifted music composers and songwriters the due credit and acknowledgment they are insensitively deprived of at most times. This noble cause has finally evolved into a multi-dimensional digital campaign IPRS Antakshari. Backing and participating in the IPRS Antakshari are popular music creators like Vishal Dadlani, Irshad Kamil, Tanishk Bagchi, Kausar Munir, Mayur Puri, apart from a host of others on IPRS Instagram channel. The initiative will also witness a jingle composed by popular duo Bharat-Hitarth.

The popularity of Antakshari is so much a part of the Indian ethos that it is a multilingual phenomenon common across Indian households and with the Indian diaspora across the world. This game of music has been bonding friends and families for ages. To say that this delightful game is by now an integral part of the folk culture of India wouldn’t be stretching the truth. Hence, IPRS decided to celebrate the creators through Antakshari, as the game was born and fuelled by innumerable songs by musicians over generations.

The fun social media initiative will be a six-hour-long activity witnessing participation from our favourite music makers. The activity, open to all, calls for participants to continue the game on the IPRS Instagram page. For the songs mentioned during the online Antakshari, IPRS would add the songwriter and composer’s names. Thus, the initiative is to acknowledge and give due credit to the lyricist and composer behind the songs and celebrate the music creators.

Talking about this initiative, Shri Sameer Anjaan, legendary songwriter and IPRS Board member says, “There is no better way to bring people together than music. And as a Copyright Society, we endeavour to create an ecosystem where the creators behind every piece of music are duly credited and remunerated. In a nation with a rich cultural heritage like ours, we must encourage one and all to acknowledge the music makers who devote a lifetime to create the music that fills our moments of joy and grief with life and hope. Through this initiative on World Music Day, IPRS aims to remind us that while music is an integral part of our life, we must not forget those who have gifted us these timeless melodies”.

Commenting on the initiative, Mr. Rakesh Nigam, CEO IPRS, says, “India is a thriving music industry, where music has played a significant role in bonding families, friends, and communities. Antakshari, the game of music, usually played during family occasions or gatherings, is both entertaining and nostalgic. On World Music Day this year, through IPRS Antakshari on our social media platform, we intend to highlight the importance of acknowledging the music creators who often miss a mention. As we continue our efforts towards upholding the rights of music creators, our “#CreditTheCreator” campaign launched earlier saw a significant change in the dynamics of how names of the lyricists and composers get mentioned during live/virtual performances.”