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Tag: ZEE5

ZEE5 Premieres Bengal’s Biggest Murder Mystery, Kaantaye Kaantaye, on August 15

Kolkata, 1st August 2024:  ZEE5, India’s largest home-grown video streaming platform and a multilingual storyteller, is set to deliver a pulse-racing Independence Day treat with the premiere of ZEE5 Original, ‘Kaantaye Kaantaye’ on August 15. This edge-of-your-seat detective thriller, based on the iconic Narayan Sanyal’s ‘Sonar Kanta,’ promises to keep viewers glued to their screens as they unravel a murderous mystery alongside the brilliant advocate P.K. Basu. Created by the visionary filmmaker and actor Joydeep Mukherjee, ‘Kaantaye Kaantaye boasts a stellar cast led by the versatile Saswata Chatterjee as the iconic P.K. Basu, National Award-winner Ananya Chatterjee as Rani Basu, and marking his electrifying OTT debut is the charismatic Soham Chakraborty. This powerhouse ensemble breathes life into a story that’s as much about solving crimes as it is about confronting personal demons. Stream the biggest murder mystery of Bengal, ‘Kaantaye Kaantaye’ starting August 15 on ZEE5.

murder mystry

Set against the misty, storm-lashed backdrop of Darjeeling, ‘Kaantaye Kaantaye’ plunges viewers into a world where nothing is as it seems. P.K. Basu [Saswata Chatterjee], haunted by the tragic loss of his daughter, finds himself in a race against time at the ominous Hotel Repose. As a killer stalks the halls, seeking their next victim, a savage storm cuts off all communication with the outside world. Trapped with a cast of suspicious characters, each harboring their own dark secrets, P.K Basu must rely on his razor-sharp intellect and uncanny observational skills to unmask the murderer before they strike again. But this is no ordinary whodunit. As bodies pile up and the tension ratchets to unbearable levels, viewers will be forced to question everything they think they know. Is the killer among the hotel guests? Or could it be someone closer to home? With each twist and turn, ‘Kaantaye Kaantaye’ will keep audiences entertained, making every frame worth watching.

Manish Kalra, Chief Business Officer, ZEE5, expressed, “At ZEE5, we’re thrilled to present our latest offering ‘Kaantaye Kaantaye’, featuring some of the biggest talents of the Bangla creative ecosystem. Bengal as a market has been a key focus area for us with ZEE5 launching multiple originals in the last one year. Our content strategy has featured quality storytelling and some powerhouse local collaborations. This has led to the diversification of our library and has also resulted in incremental audience engagement and watch-time. We’ve witnessed immense popularity and dedicated fandom for murder mysteries and detective thrillers, especially in the Bengali market. ‘Kaantaye Kaantaye’ is not just a nod to Bengal’s rich literary tradition, but it is also a modern, high-octane thriller that we believe will captivate audiences across India. The series represents our commitment to delving deeper into regional content and expanding our reach to viewers who crave high-quality, locally resonant storytelling.”

Director Joydeep Mukherjee remarked, “Bringing ‘Kaantaye Kaantaye’ to life has been a journey very close to my heart. We’ve taken Narayan Sanyal’s beloved ‘Sonar Kanta’ and reimagined it for today’s audience, creating a thriller that’s as emotionally resonant as it is along with being suspenseful. Saswata Chatterjee breathing life into P.K. Basu, an advocate haunted by personal loss, and Soham Chakraborty making his OTT debut along with national award winner Ananya Chatterjee playing the role of Rani Basu. we’ve crafted a story that will keep viewers guessing until the final frame. Set against the wondrous backdrop of storm-ravaged Darjeeling, ‘Kaantaye Kaantaye’ is more than a mystery – it’s a psychological rollercoaster that will test your nerves. We’ve poured our hearts into every aspect of this series, from the intricate plot twists to the haunting cinematography, and we can’t wait for audiences to experience the tension, drama, and emotional depth of this uniquely Bengali thriller.”

Saswata Chatterjee said, “Bringing P.K. Basu to life in ‘Kaantaye Kaantaye has been incredibly rewarding. Basu is a successful lawyer whose world crumbles when he loses his daughter due to a case he took personally. This tragedy transforms him, pushing him to use his keen observational skills to stop a criminal. What drew me to this role was Basu’s struggle to protect his loved ones from a dangerous killer while battling his own grief. It’s a character that requires both intellect and emotion, and I’m eager for viewers to follow Basu’s journey through our suspenseful story.”

Ananya Chatterjee shared, “Playing Rani Basu in ‘Kaantaye Kaantaye’ has been a touching experience. Rani is a mother and wife whose world is shattered by the loss of her daughter Mithu. She sees visions of her dead child, which adds an eerie element to her character. Despite her grief, Rani helps her husband with his cases, offering valuable insights. It’s been rewarding to portray this complex woman who balances her sorrow with a desire to be useful. I’m looking forward to viewers seeing how Rani’s story unfolds in this gripping thriller.”

Soham Chakraborty expressed his excitement, “Debuting on OTT with the role of Subir Roy in ‘Kaantaye Kaantaye’ has been incredibly thrilling. Portraying a character deeply enmeshed in a gripping and suspenseful storyline alongside P.K. Basu has pushed me to explore new facets of my acting. The series is packed with intensity and unexpected twists, and I can’t wait for audiences to experience this riveting story.”

Clear x Abhishek

Abhishek Bachchan teams up with Clear Pani for their recent movie release Bob Biswas produced by Red Chillies Entertainment

Premium bottled water company Clear Pani has associated with Red Chillies Entertainment for their recent movie release Bob Biswas in a new brand campaign.

The film premiered on 3 December 2021 on ZEE5 and has garnered great reviews and is being loved by the audiences.

Its objective is to build a powerful recall across platforms and reaffirm the company’s commitment to quality, innovation and exemplary customer service. The campaign features Bollywood star Abhishek Bachchan who plays the lead role in the movie too.

“As we leap into the new normal, cinema halls are seeing a surge in footfall, thereby generating demand. We are glad to explore synergies with Red Chillies Entertainment to tap high demand in the entertainment and travel industry. It was an obvious choice to expand our reach and build a brand presence. We look forward to a long and fruitful association and are confident that the campaign will be well-received by viewers,” said Nayan Shah, Founder&CEO, Clear Pani

The campaign has been conceptualised with Ahmedabad-headquartered Zero Gravity Communications, an integrated marketing agency. The video featuring Abhishek Bachchan is brought to life by precise editing and engaging script. Interspersed with scenes from the movie, it highlights the significance of making clear choices in life.

“Clear Pani is a pioneer in innovation widely known for introducing square-shaped bottles. The campaign aims to build a seamless recall through an appealing script and impactful voiceover. The idea owes to the vibrant team of #ideapeople who went the extra mile to give it a flawless finish,” said Khushboo Sharma, Co-Founder, Zero Gravity Communications.

Clear Pani is a BIS, FSSAI, ISO 22000, ISO 9001:2015 & HACCP- certified organisation with almost a decade of experience in packaging and bottling purified drinking water. These water packages are available in various sizes – i)200 ml ii) 500 ml iii) 1-litre to cater for multiple purposes.

Founded in 2005, Clear Pani Clear Pani is the brainchild of Mr Nayan Shah. Owned by Energy Beverages (P) Ltd., it is headquartered in Ahmedabad with manufacturing facilities in Ahmedabad, Nashik, Durg, Jaipur, Bangalore, Surat, Lucknow, Mumbai, Pune and Delhi.

Clear Pani’s repertoire of clientele includes various industries like hospitals, hotels, airlines, production houses, petrol pumps, automobile showrooms, and so many more like Fortis Hospitals, Air India, Taj, St Regis, Amazon, BMW, Mercedes, Avadh Utopia, PVR Cinemas, Red Chillies, Air Asia, Reliance Retail, Shell and more.