April, 2024 - Business News Week

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Gemstone Cosmetic Powder: A Luxurious Addition to Beauty Routines

Apr 4, 2024 by Gayathri Pariti 0 Comments #Beauty Routines, #Gemstone Cosmetic Powder, #Luxurious

In the realm of cosmetics, the pursuit of beauty often intersects with the desire for luxury. Gemstone cosmetic powder embodies this convergence, offering not only aesthetic enhancement but also a touch of opulence to one’s beauty routine. Derived from precious gemstones, these powders have captured the imagination of beauty enthusiasts worldwide, promising not just surface-level radiance but also the infusion of holistic benefits. From ancient civilizations to modern-day skincare aficionados, the allure of gemstone-infused cosmetics persists, weaving a narrative that blends history, science, and indulgence.

Unveiling the Origins:

The roots of gemstone cosmetics trace back centuries, entwined with the rich tapestry of human civilization. Ancient cultures revered gemstones not only for their aesthetic appeal but also for their purported mystical and healing properties. Cleopatra, the iconic Egyptian queen, is said to have adorned herself with powdered lapis lazuli, a gemstone believed to symbolize royalty and promote spiritual enlightenment. Similarly, traditional Chinese medicine utilized powdered jade for its purported skin-rejuvenating effects and its ability to balance chi, the body’s vital energy.

Over time, these ancient practices evolved into modern skincare rituals, incorporating scientific understanding and technological advancements. Gemstone cosmetic powders emerged as a fusion of tradition and innovation, offering consumers a glimpse into the timeless allure of precious stones coupled with the precision of modern cosmetic science.

Market Overview:

Gemstone cosmetic powders, infused with the essence and brilliance of precious and semi-precious gemstones, represent a luxurious and innovative segment within the cosmetics industry. These powders, enriched with minerals and pigments derived from gemstones, offer a blend of skincare benefits and aesthetic appeal, driving their popularity among consumers worldwide. The global gemstone cosmetic powder market is projected to witness robust growth, propelled by increasing consumer demand for natural, high-quality beauty products. According to Persistence Market Research analysis, the global gemstone cosmetic powder market is forecast to expand at a CAGR of 5.8% and thereby increase from a projected value of US$418.5 Million in 2024, to US$621.0 Million by the end of 2031.

The Science Behind the Sparkle:

At the heart of gemstone cosmetic powders lies a marriage between beauty and science. These powders typically consist of finely milled gemstone particles, suspended in a base of complementary cosmetic ingredients. Each gemstone brings its unique set of properties to the formula, promising benefits ranging from skin illumination to antioxidant protection.

Diamond powder, for instance, is celebrated for its light-reflecting properties, imparting a luminous glow to the skin. Its microfine particles refract light, creating the illusion of a smoother, more radiant complexion. Furthermore, diamond powder’s exfoliating properties help to slough away dead skin cells, promoting cell turnover and revealing fresher-looking skin underneath.

Similarly, gemstones like amethyst and rose quartz are prized for their calming and soothing properties. When incorporated into cosmetic formulations, these gemstones purportedly help to reduce inflammation, balance skin tone, and impart a sense of tranquility to the user.

Beyond their cosmetic appeal, gemstones also offer potential skincare benefits. Many gemstones are rich in minerals and trace elements that may nourish the skin and enhance its natural resilience. For example, powdered jade contains silica, a mineral known for its collagen-boosting properties, while tourmaline is believed to help detoxify the skin by attracting impurities and pollutants.

Embracing Ritual and Wellness:

Beyond their tangible effects on the skin, gemstone cosmetic powders evoke a sense of ritual and wellness in the beauty routine. Incorporating these luxurious products into one’s daily regimen becomes more than just a mundane task—it becomes a moment of indulgence and self-care.

The application of gemstone-infused powders can be a mindful practice, inviting users to slow down and savor the sensory experience. Whether dusting diamond powder across the cheekbones or blending amethyst-infused blush onto the apples of the cheeks, each step becomes an opportunity to reconnect with oneself and nurture the body and soul.

Moreover, the symbolism associated with gemstones adds an extra layer of meaning to the beauty ritual. Just as ancient civilizations imbued gemstones with mystical significance, modern consumers may attribute personal meanings to the gemstones they incorporate into their skincare and makeup routines. Whether seeking courage with ruby-infused lipstick or inviting love with rose quartz-infused highlighter, the act of adorning oneself with gemstone cosmetics becomes a form of self-expression and empowerment.

The Rise of Conscious Beauty:

In recent years, the beauty industry has witnessed a growing emphasis on sustainability, ethical sourcing, and conscious consumption. This shift in consumer awareness extends to gemstone cosmetics, prompting brands to prioritize transparency and responsible practices in their sourcing and production processes.

Ethical gemstone mining, fair labor practices, and environmentally friendly extraction methods are becoming key considerations for conscientious consumers. Brands that prioritize these values not only appeal to the ethical consumer but also contribute to the preservation of natural resources and the well-being of mining communities.

Furthermore, the concept of clean beauty—a movement advocating for skincare and cosmetics formulated without potentially harmful ingredients—has gained traction in the industry. Gemstone cosmetic powders, when crafted with clean formulations free from parabens, sulfates, and synthetic fragrances, align with the principles of clean beauty, offering consumers a safer and more transparent option for enhancing their beauty routines.

The Future of Gemstone Cosmetics:

As the beauty landscape continues to evolve, gemstone cosmetics are poised to remain a coveted niche within the industry. The timeless allure of precious stones, coupled with their potential skincare benefits and symbolic resonance, ensures their enduring appeal among beauty enthusiasts worldwide.

Looking ahead, advancements in cosmetic science and technology may unlock new possibilities for gemstone-infused formulations. From innovative delivery systems to enhanced bioavailability, researchers are exploring ways to optimize the efficacy of gemstone cosmetics while minimizing environmental impact.

Moreover, as consumer preferences continue to gravitate toward holistic wellness and self-care, gemstone cosmetics may find synergy with complementary practices such as crystal healing, aromatherapy, and meditation. Brands that can tap into this convergence of beauty, wellness, and spirituality are well-positioned to resonate with discerning consumers seeking products that nourish both body and soul.

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The Power of Gamification in Learning

Apr 4, 2024 by Gayathri Pariti 0 Comments #business environment, #Gamification, #Koneru Lakshman Havish, #Learning

KL- VP- Er.Havish

Koneru Lakshman Havish, Vice President, KL Deemed to be University

Gamification is a new and exciting approach to learning and education. It is based on the mechanics of games to create a more immersive and experiential learning environment. This learning strategy has proved highly effective in bolstering skill development and accelerating the pace of career development in many fields. Gamification has proved highly significant in developing critical skills in students to enhance their chances for better career opportunities. Gamification helps in the development of crucial skills like critical thinking, problem-solving, and communication, to name a few. Fostering such skills is fundamental for students to understand job requirements and become industry-ready.

Critical thinking

Critical thinking is an imperative skill to succeed in the current business environment. Critical thinking is required to analyze, evaluate and apply information in different situations and functions. It is necessary to sieve any assumptions and biases present in the data. Gamification helps to develop critical thinking by providing students with meaningful, relevant and engaging learning experiences. It helps to bolster critical thinking through game elements, which have goals, rules, feedback, rewards, and challenges; gamification can help students structure their learning process and monitor their progress.

Problem-Solving Skills

Problem-solving skills are necessary skill to achieve success in any field and industry. When applied effectively, a gamification learning strategy can enhance problem-solving skills in students. Gamified learning modules offer an alternate dimension that helps students view problems with a new perspective. It allows students to experience real-life situations and challenges while motivating and engaging them to apply new learning techniques for better results. Gamification helps students get hands-on experience in real-life business situations while teaching techniques and methods to overcome hurdles using problem-solving skills.

Creative Skills

Creativity and innovation are two buzzwords critical to success in any field. Creativity and innovation become crucial to advance in a career. The demand of today’s business requires strong cognitive problem-solving, making creative skills more essential than analytical ones. Gamification can enhance creativity by offering students a clear goal, a challenge, a feedback system, and a sense of autonomy and mastery. Gamified learning modules can also foster your creativity by exposing you to novel and diverse scenarios, characters, and mechanics that can inspire your own ideas.

Communication Skills

Communication skills are highly significant to functioning in an organization smoothly. Gamification is an effective learning strategy to enhance communication skills in students by providing realistic and relevant scenarios and tasks. Gamified learning modules encourage students to explore different communication strategies and techniques, such as active listening, empathy, assertiveness, and persuasion. Gamified modules simulate real-life scenarios for learners to apply their communication skills in a supportive environment where they receive constructive feedback.

Collaboration and social skills

A significant advantage of gamification is that it fosters collaboration and social skills among its learners. To succeed in a dynamic work environment, it is pivotal for students to collaborate and enhance peer-to-peer relationships. Gamification can create a sense of community and belonging among students by allowing them to collaborate, connect and compete with each other. Gamification can also facilitate peer-to-peer learning and feedback by enabling learners to share their experiences, insights, and tips with each other.

Gamification offers simulation of real-life scenarios and situations for students with immediate and constructive feedback. Gamified modules help students gain hands-on experience approaching work situations with new and innovative perspectives. It helps to prepare students for the future and makes them industry-ready.

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MSI Expands Laptop Retail Presence in India

Apr 4, 2024 by Gayathri Pariti 0 Comments #172 service centres, #India, #intel® 14th Gen HX-series processors, #Mr. Leon Chang, #MSI

New Delhi, April 4th, 2024 – MSI, the innovative computing manufacturer in gaming, creator, and business laptops has announced the opening of multiple exclusive experiential brand stores across India in 2024. The brand has been focusing on expanding its retail footprint in the country and opened 10 new experiential stores in key cities including Mumbai, Coimbatore, and Ludhiana in 2023. Continuing this momentum, MSI plans to open nine more experiential stores in 2024, bringing the total to 50 stores across India.

msi

The brand is set to expand its footprint in 2024 by opening additional stores in key markets such as Chennai, Kolkata, Dehradun, and Udaipur, among others. These new experiential stores will redefine the retail experience, offering customers the complete range of MSI laptops, including Business & Productivity laptops, Gaming series laptops, and various accessories and merchandise all under one roof.

Furthermore, the brand has strengthened its post-sales services through various initiatives. Currently, boasting 172 service centres across India, it has introduced Onsite/Carry-in services in 137 cities. MSI has also announced a warranty extension of up to two years for the Intel Gaming, Creator, Summit, and Prestige series of laptops, along with a 1-year extended warranty for the AMD gaming and Modern series of laptops. Additionally, Out-of-Warranty (OOW) services are being introduced.

Commenting on the announcement, Mr. Leon Chang, Sales Manager at MSI India, said “We are thrilled to announce more of MSI’s exclusive experiential brand stores in India. These exclusive stores feature interactive demo zones and enable both existing, and potential customers a premium experience with a hands-on feel of MSI’s latest product range. With plans to open nine additional stores across India, coupled with the introduction of post-sales initiatives like extended warranty, on site/ carry-in services and OOW services, MSI is poised to meet the growing demands of our consumers by introducing them to our most innovative offerings via these new showrooms”.

The brand had recently launched their latest AI-powered laptops lineup, with the NPU (Neural Processing Unit) built-in Intel® Core™ Ultra processor. Along with its pioneering gaming handheld device ‘Claw’ – the world’s first handheld equipped with the Intel Core™ Ultra Processor. Additionally, MSI also launched a series of 18” laptops featuring Intel® 14th Gen HX-series processors and the largest vapor chamber thermal modules, aiming to be the most powerful on the planet. The lineup also expands the use of 14th Gen HX-series processors across its new mainstream gaming and creator models, all equipped with the full power of RTX 40 series graphics.

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Quality Assurance Milestone: CE Certification for MAN Industries’ Anjar Plant

Apr 4, 2024 by Gayathri Pariti 0 Comments #Anjar Plant, #CE Certification, #MAN Industries Limited, #Nikhil Mansukhani

Mumbai, April 4, 2024: MAN Industries Limited, India’s leading steel pipelines provider to oil and gas and water distribution sectors, proudly announces the attainment of CE certification for its plant located in Anjar, Gujarat. This certification, granted by DNV Det Norske Veritas, Netherlands, validates the adherence to stringent safety and quality standards outlined by the European Union for cold formed welded structural hollow sections of non-alloy & fine grain steels.

Nikhil Mansukhani, Managing Director of MAN Industries, stated, “Securing the prestigious CE certification marks a pivotal milestone, emblematic of our relentless pursuit of product excellence and unwavering commitment to safety standards. This achievement not only elevates our competitive edge within the market but also serves as a resounding testament to our steadfast dedication to providing unparalleled solutions of uncompromised quality to our valued customers across the European Market. It signifies not merely a certification, but a profound affirmation of our ethos, driving us forward in our mission to set new benchmarks and exceed expectations at every turn.”

This milestone marks a significant stride towards ensuring global compliance and bolstering customer confidence in MAN Industries’ offerings. With CE certification, the company is poised to expand its market reach and solidify its position as a trusted provider of top-tier structural solutions. MAN Industries remains steadfast in its pursuit of excellence, prioritising quality, safety, and customer satisfaction above all.

Education

National Council of Education, Bengal (NCEB) Calls for Final Applications for PG Diploma Course

Apr 4, 2024 by Gayathri Pariti 0 Comments #Bengal, #National Council of Education, #PG Diploma Course

4th April, 2024, Kolkata: With registrations closing on April 6th, 2024, National Council of education, Bengal (NCEB) calls for the submission of application form for PG Diploma Course on Person Centred Counselling and Holistic Wellbeing (2024-2025).

School of Counselling and Promotion of Wellbeing, National Council of Education, Bengal (NCEB) has been conducting this PG Diploma Course on Person Centred Counselling and Holistic Wellbeing for over a decade. There is a growing demand for counsellors in schools, welfare organizations, marriage / family counselling centres, NGOs/International agencies, and support groups for alcohol / substance users, jails/correction centres, community-based mental health programmes, police training centres and human relations programmes. In view of the felt need for counsellors, the Institute has begun this Course. This course is for those who wish to build a career in psychological counselling and offer their services to the society.

Eligibility: The candidate must be a graduate in any discipline from a recognized University- Indian/Foreign. Those who are graduating in the current year can also apply.

• Course Duration – 18 months

• Classes are held thrice a week 6pm – 8 pm and occasionally on Sundays (with prior intimation)

*Seats are limited

Address:

School of Counselling & Promotion of Wellbeing (SCPW)

National Council of Education, Bengal (NCEB)

188, Raja S.C. Mullick Road, Kolkata – 700032

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Swiggy Partners with Gurugram Traffic Police for Road Safety and Traffic Awareness Workshop

Apr 4, 2024 by Gayathri Pariti 0 Comments #Gurugram Traffic Police, #Road Safety, #Swiggy, #Swiggy’s delivery partner fleet, #Traffic Awareness

Gurgaon April 4, 2024 – Swiggy, India’s leading on-demand convenience platform has partnered with the Gurugram Traffic Police to conduct a road safety and traffic awareness workshop for delivery partners in Gurugram under the ambit of Delivering Safely, its road safety charter.

Road safety and traffic awareness workshop in Gurugram

The programme was conducted in the presence of SH Virendra Vij, IPS Deputy Commissioner of Traffic Police to educate and empower over 100 delivery partners in the NCR regarding road safety and accident prevention practices. Participants also received training on crucial aspects from SH Sukhbir Singh, HPS-ACP Traffic Police and ASI Rajesh on traffic rules, helmet usage, case studies, consequences of reckless driving, and parking etiquette.

This was followed by a helmet distribution session and a vibrant roadshow by Swiggy’s delivery partner fleet, to showcase Swiggy’s commitment to promoting responsible driving practices.

“Road accidents, and resultant fatalities and injuries are a big scourge for India. Every year these cost the Indian economy 4-5 per cent of the GDP. Most of the victims are pedestrians, bicyclists, and motorcyclists, with many of them in their prime working age. Under the charter of Delivering Safely, Swiggy is committed to the welfare of its delivery partners by conducting regular road safety awareness in association with police authorities. We hope to improve traffic sensitisation to delivery partners and to improve their safety,” said a Swiggy spokesperson.

Over the years, Swiggy has conducted drives in different cities across India in its commitment to enabling a safe working environment for its delivery fleet. All delivery partners at Swiggy are provided with insurance that protects them on the road.

Last year, in an industry-first initiative, Swiggy partnered with Dial 4242 to provide on-demand, free, and fast ambulance services to its delivery partners. Swiggy also has Emergency Support Services (ESS), which encompasses various options to cater to the needs of delivery partners during an emergency or mishap on the road. The ESS includes 24*7 hotline numbers, emergency cards for delivery partners, and a direct link to the local police and ambulance service via an SOS button on the delivery partner app.

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Closing the Rural Education Gap: Empowering Children for a Brighter Future

Apr 4, 2024 by Gayathri Pariti 0 Comments #Beti Bachao Beti Padhao, #Dr. Subhash Gupta, #Empowering Children, #Rural Education Gap

subhas gupta

Dr. Subhash Gupta, Chairman of Red Cross Society, Ghaziabad

In a fast-changing world, education is lacking in rural areas. The condition of the education system of rural areas of India has been concerned since Independence. It serves as the foundation for economic development, social advancement, and personal growth. Education equips people with the information, skills, and capacity for critical thinking they need to overcome challenges and make significant contributions to society. As a fundamental right, everyone deserves an education, the world is going towards digitalization, and more advanced technologies are coming, so it becomes important for the upcoming generation to get educated. It will help them get their future bright, and it will also help the nation in their development.

However, the rural education system sometimes fails to fulfill the expectations. Children are unable to access basic educational materials such as teachers, books, and notebooks. Short attendance is caused by insufficient educational resources and transportation concerns. A shortage of qualified teachers leads to overcrowding in classrooms. Schools in remote regions require sufficient facilities, including classrooms, restrooms, and safe drinking water for staff and students. Financial challenges may cause families to drop their children from school due to poor status. This creates a cycle of poverty for future generations.

Research says that 37% of students cannot attend school due to a lack of resources. Fortunately, several strategies are being implemented to improve the education system in rural India. Government campaigns like “Padhega India Tabhi To Badhega India” (A developed India is when India learns), “Beti Bachao Beti Padhao” (Save the girl child, educate the girl child), and “Viksit Bharat” (Developed India) aim to promote education for rural children. These initiatives include providing educational materials, scholarships, and mid-day meals to attract and retain students. As well, the government distributes bicycles to students to facilitate transportation and offers tablets and laptops to high-performing students as part of the Digital India program. Prize money and scholarships are also awarded to top performers in board exams. These efforts hold promise for improving the quality of education in rural areas and creating a brighter future for children.

According to Dr. Subhash Gupta, Chairman of Red Cross Society, Ghaziabad-

I highly appreciate the work that is done by the government and the campaigns that are started by them. It will help the children of places where education is not accessible to get educated, and to make themselves a great person in the future. The children of my locality were not getting a better education because of financial issues, fewer accessories, and no guidance. I want every child to get a better education by every source of education whether by books, teachers, or workshops to study and make themselves an educated and a good person who is going to have a bright future. I am keen to help the children in every possible aspect so they should not face any problems with their studies and should not be affected due to financial issues.

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Elevate your match viewing experience with great deals on smartphones & accessories on Amazon.in

Apr 4, 2024 by Gayathri Pariti 0 Comments #accessories, #Amazon.in, #Bengaluru, #smartphones, #Smartphones Premier League

Bengaluru, 04th April 2024: Enjoy top deals on a wide selection of latest smartphones during the cricket season from the “Smartphones Premier League” store on Amazon.in. With the latest technology and futuristic features that make viewing and multitasking easier, Amazon.in offers its customers the ultimate opportunity to elevate their cricket experience. Customers can grab great deals from top brands such as OnePlus, Samsung, realme narzo, Xiaomi, iQOO, Honor, POCO, Motorola, Apple and many more.

Here are some of the popular smartphones on Amazon.in with great deals from sellers:

iQOO Z9: With features such as 1200 Hz instant touch sampling rate, motion control, dual stereo speakers, and 1800 nits brightness, iQOO Z9 helps one elevate their viewing experience. Additionally, this smartphone comes with a super sleek design along with a Sony IMX882 OIS camera. Get this on Amazon.in
OnePlus 12R 5G: Experience elite performance with OnePlus 12R 5G. This smartphone comes with features such as Snapdragon 8 Gen 2 processor, 4500 nits brightness, 5500 mAh battery and much more. Get this on Amazon.in for INR 38,999 including bank offer
OnePlus Nord CE 3 Lite 5G: This smartphone comes with a 6.72 inches display, Snapdragon 695 5G processor, a 108 MP main camera, 5000 mAh battery and much more. Get this on Amazon.in
POCO M6 Pro 5G: Make multitasking easier with POCO M6 Pro 5G. This smartphone comes with a dazzling design that gives the device a premium look. Additionally, it is equipped with features such as Snapdragon 4 Gen 2 processor, 50MP dual AI camera, 6.79 display and more. Get this on Amazon.in
Realme Narzo 60X 5G: Unlock next-gen speed with realme Narzo 60X 5G. This smartphone also comes with features such as 50 AI camera, dynamic ultra smooth display and 5G 6NM process chipset. Get this on Amazon.in
Redmi 13C 5G: With a star trail design, this smartphone is a perfect buy for customers. It also comes with features such as 50MP AI dual camera, 6.74” display, 18W fast charging and a powerful MediaTek Dimensity 6100+ processor. Get this on Amazon.in
Samsung Galaxy M14 5G: Capture picture perfect moments with Samsung Galaxy M14 5G. This smartphone comes with 50MP triple camera, 13MP front camera, full HD+ display and an ultra smooth 90Hz refresh rate. Get this on Amazon.in
Samsung Galaxy S24 5G: Engineered with state-of-the-art technology, Samsung Galaxy S24 is the best buy for customers. This smartphone is equipped with features such as Circle to Search, 50MP mega mega pixels camera, AI ISP, 6.2” FHD+ display and much more. Get this on Amazon.in
TECNO Pova 5G Pro: With India’s 1st multi colored backlit ARC interface, TECNO Pova 5G Pro is the perfect combination of technology and efficiency. This smartphone comes with Dimensity 6080 5G processor, ultra fast charging, MediaTek HyperEngine 3.0 lite gaming technology and more. Additionally, customers can avail exciting exchange and coupon offers. Get this on Amazon.in

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Motorola launches its highly anticipated edge 50 pro in India

Apr 4, 2024 by Gayathri Pariti 0 Comments #5G smartphone, #Motorola, #motorola edge 50 Pro, #Mr. T.M. Narasimhan

Mumbai 04th April 2024: Motorola, India’s best 5G smartphone brand, today hosted the global first launch in India for its new premium smartphone – the motorola edge 50 Pro, the latest addition to its edge franchise. This smartphone is a quintessence of intelligence meeting art and is set to disrupt the premium smartphone segment. This smartphone features the World’s 1st and only AI Powered Pro-Grade Camera with True colors and vast range of human skin tones validated by Pantone1 and also the World’s 1st and only True Color Display on a smartphone, validated by Pantone. The motorola edge 50 Pro further boasts a beautifully crafted harmonious design and comes in the World’s 1st Handmade design in Moonlight Pearl Finish, handcrafted in Italy at its back. Additionally, it also features a powerful Snapdragon® 7 Gen 3 processor offering generative AI features and other disruptive features such as a blazing fast 125W TurboPower™ charging, 50W wireless charging, IP682 underwater protection and up to 12GB RAM with a 256GB Storage.

Motorola launches its highly anticipated edge 50 pro in India

Equipped with the World’s 1st AI Powered Pro-Grade Camera with true color output validated by Pantone, the motorola edge 50 Pro is loaded with advancements that turn everyday moments into beautifully captured memories. The camera meets Pantone’s evaluation and grading criteria by authentically simulating the full range of real-world Pantone Colors. Furthermore, Pantone SkinTone™ Validated assures the camera captures results representing the vast spectrum of human skin tones.

The advanced camera system of the motorola edge 50 Pro utilizes the power of moto ai to deliver phenomenal performance enhancements in both photos and video. The new AI Photo Enhancement Engine makes it effortless to capture perfect photos with every shot. No professional expertise required, it uses AI to simultaneously apply settings from multiple shooting modes into one to deliver peak quality. The engine uses AI to finetune the image for optimal detail, clarity, highlights, shadows, color, and bokeh.

When users want to capture all aspects of life in motion, a suite of new features makes it easier than ever. These features include:

AI Adaptive Stabilization that uses AI to determine the speed of movement while filming, and dynamically adjusts the stabilization level for the best results.
Intelligent Auto Focus Tracking that provides sharp, clear videos by using AI to keep the subject in focus even as it moves through the frame.
Action Shot which automatically increases and adjusts your shutter speed based on different lighting conditions. Using AI, the camera improves the details when light levels are poor and noise is high.

Plus, with the motorola edge 50 pro, Motorola is introducing the Style Sync feature, that uses generative AI to produce a set of four wallpaper options based on the user’s outfit, so they can tailor their phones with their personal style. Users can choose among different options and apply it directly to their wallpaper.

Loaded with exceptional features, its 50MP main camera with f/1.4, the widest aperture available in a smartphone, lets in 64% more light for better low-light performance and natural soft-focus backgrounds. The camera system also features instant all-pixel focus with 32x more focusing pixels for faster, more accurate performance in any condition, and OIS eliminates unwanted shakes for crystal clear photos. The motorola edge 50 Pro captures over a billion shades of color along with rich, vibrant details owing to its 4K HDR10+ recording capabilities. The rear camera also features a 13MP Ultrawide + Macro Vision sensor and 10MP telephoto camera with OIS featuring 3X optical and 30X hybrid zoom for capturing a wide range of scenes with precision and clarity. Moreover, the front camera also comes with a 50MP sensor which is the segment’s highest resolutions in its class, coupled with Quad Pixel technology which combines every four pixels into one for exceptional results.

The motorola edge 50 Pro comes with a nearly borderless 6.7″ 1.5K Super HD (1220p) pOLED display that produces vibrant pictures with sharper detail and less pixelation, delivering 13% better resolution than the previous generation. It is the world’s 1st and only True Colour – Pantone Validated display on a smartphone, where users can confidently view color and skin tone in the way the content creator intended. The incredible display also features an unbelievably fast 144Hz refresh rate which adjusts automatically based on the type of content on the screen. Users can also experience faster responsiveness with a low latency 360Hz touch rate. All this with a peak brightness of 2000 nits. The motorola edge 50 Pro also flaunts a curved, endless edge display that’s virtually free from bezels and is thoughtfully crafted with a sense of harmony.

Its symmetrical curves flow through every element of the design and perfectly fit the contours of the hand, providing an impeccable in-hand feel. The smartphone comes in various colour options and two finishes. A soft, natural-feeling vegan leather finish in two colour options: Luxe Lavender and Black Beauty and World’s 1st Handmade design in Moonlight Pearl Finish. The motorola edge 50 Pro is engineered to last with a precision-cut aluminum frame, durable glass, and IP68 underwater protection, which makes the device stunning yet durable.

Speaking on the launch, Mr. T.M. Narasimhan, Managing Director, Motorola India said “We are thrilled to unveil the highly anticipated motorola edge 50 Pro, marking its global first launch in India. Motorola remains committed to meaningful innovation that extends beyond hardware advancements, as we strive to integrate AI technology with unique design elements. With the motorola edge 50 Pro, we are introducing native AI features – powered by moto AI along with the World’s first Pantone validated display and camera to capture and view content exactly as consumers see it with their own eyes. These innovations are poised to set new industry benchmarks, inspiring creativity and empowering users to unleash their full potential like never before. Aligned with our mission to democratize technology by offering exceptional features at competitive prices, we’re eager to continue redefining the smartphone experience.”

The massive 4500mAh battery comfortably provides power for days and fuels up quickly with a blazing-fast 125W TurboPower™ charging, the fastest TurboPower™ charging ever. The device also features TurboPower™ 50W wireless charging, the highest in its segment, which eliminates the hassle of cords and cables. Furthermore, the motorola edge 50 Pro also supports 10W wireless power sharing to the ecosystem.

Additionally, the motorola edge 50 Pro disrupts performance benchmarks in its segment, powered with a Snapdragon® 7 Gen 3 Processor. Its accelerated Kyro CPU provides speeds up to 2.63GHz for faster multitasking and improved efficiency. Along with 15% better CPU performance, 50% better GPU performance, and 20% more power savings5. Users can also enjoy faster connections with support for Wi-Fi 6E. Additionally, the motorola edge 50 Pro runs smoothly with up to 12GB RAM and 256GB storage allowing for tons of room for photos, movies, songs, apps, and games. RAM Boost temporarily turns available storage into virtual RAM whenever extra speed is required, for faster app responses.

The motorola edge 50 Pro is more than just an advanced phone, it also pushes the boundaries of sustainability and eco-friendly packaging and design. Along with other additional camera and software features that enhance the user’s overall smartphone experience. Its new Hello UI is more intuitive and personalized having all Moto apps in one place and also comes with latest Android 14 with assured 3 OS upgrades and 4 years of security updates.

Availability:

The motorola edge 50 Pro will be available in three stunning PantoneTM Curated colour variants, Luxe Lavender and Black Beauty in silicone vegan leather finish and Moon Light Pearl in Acetate finish. The smartphone will go on sale from 9th April 2024, 12PM on Flipkart, Motorola.in and leading retail stores including Reliance Digital.

Archive: April 4, 2024