Mumbai, 16th September 2023: The Body Shop, a British-born international ethical beauty brand, has introduced an alluring range of Eaux de Parfum that promises to immerse you in the world of blossoming flowers. Aptly named the Full Flowers Collection, these premium fragrances capture the essence of blooming petals, lush green leaves, and fragrant woody stems, resulting in a sensory journey that unfolds throughout the day.
Inspired by the whole flower, the fragrances in the Full Flowers range delicately reveal the scent of every aspect of the flower after just a couple of spritzes. Each fragrance in the Full Flowers Collection celebrates nature’s beauty and authenticity and is certified by The Vegan Society. The Body Shop continues its commitment to sustainability by using recycled glass for its bottles and crafting caps from naturally renewable wood and cork.
Ms. Harmeet Singh – VP of marketing, Product, and digital, at The Body Shop Asia South, said, “The Body Shop is the first in the industry to redefine the parameters of beauty. For us, beauty means self-love and confidence. We have endeavored to go beyond traditional standards and help our customers embrace their unique selves and adorn their bodies with products that reflect their virtues. This new collection is crafted by blending notes, and the scents evolve after application. It delicately reveals each unique feature one by one. Each fragrance is composed around the luscious scent of a responsibly sourced flower extract: Rose Absolute from Grasse, France. Iris concrete from the south of France. Ylang ylang essential oil from Madagascar Orange blossom absolute from Egypt Each bottle of this range is the perfect blend of fragrance, beauty, and responsibility. Made with 90% ingredients of natural origin, this fragrance collection is also certified by the Vegan Society. The ingredients are sourced responsibly and are absolutely free of any chemicals”
Full Rose – Eau de Parfum,
Transport yourself to a dew-kissed morning garden with the enchanting scent of Full Rose Eau de Parfum. Crafted with utmost care, this fragrance encapsulates fresh rose petals’ aroma, geranium leaves’ crispness, and aromatic cardamom’s intrigue. Comprising 90% natural ingredients, this perfume features authentic rose absolute sourced from Grasse, France. The roses are hand-picked at dawn, preserving their freshness and fragrance, making this a truly luxurious experience.
Full Iris – Eau de Parfum,
Embrace the soothing, woody notes of Full Iris Eau de Parfum, which captures the essence of iris flowers in full bloom. The powdery petals find representation in iris concrete, while piney juniper berries embody the aromatic stems, and soft cedarwood symbolises the woody roots. A rare material in perfumery, natural iris concrete is harvested over three years in the South of France, and the fragrance includes upcycled iris ultimate, adding hints of juicy raspberry.
Full Ylang Ylang – Eau de Parfum,
Indulge in the spicy, white floral allure of Full Ylang Ylang Eau de Parfum, a composition of floral ylang-ylang essential oil, fragrant black pepper, and sweet, creamy vanilla. The ylang-ylang essential oil is extracted from flowers hand-picked in Madagascar, ensuring the highest quality fragrance. Expert local farmers discern the optimum moment for harvesting using traditional methods.
Full Orange Blossom – Eau de Parfum,
The vibrant Full Orange Blossom Eau de Parfum captures the essence of aromatic petals, juicy bergamot, and woody vetiver. This delightful fragrance features natural orange blossom absolute, extracted from orange flower buds in Egypt’s Nile Region. Harvested early in the morning using traditional techniques, these blossoms lend their invigorating fragrance to this exquisite perfume.