Infibeam Avenues Ltd’s Flagship Payment Brand, CCAvenue, Strengthens Payment Portfolio

Infibeam AvenuesGandhinagar, February 06, 2024 – Infibeam Avenues Ltd, a listed fintech company, announces a strategic alliance between its flagship payment brand, CCAvenue, and IDFC First Bank. This collaboration aims to provide extensive credit card EMI solutions, further enhancing the payment experience for millions of Bank’s customers nationwide.

The partnership with IDFC First Bank marks a major development for CCAvenue, reinforcing its commitment to delivering seamless and innovative payment solutions. With this collaboration, CCAvenue will offer easy payment services, complementing the existing BNPL (Buy Now, Pay Later) facilities already offered to merchants.

This move aligns with CCAvenue’s vision to stay at the forefront of the rapidly evolving fintech landscape. The integration of CCAvenue’s EMI solutions into IDFC First Bank’s credit card systems will offer customers a convenient and flexible payment experience, setting a new standard in the industry.

Notably, CCAvenue has a history of successful partnerships, having previously collaborated with various banks to cater to the growing demand in the credit card EMI market. The latest alliance with IDFC First Bank further strengthens CCAvenue’s position as a preferred payment gateway, providing a diverse range of financial services to its extensive merchant base.

“India is currently experiencing a remarkable surge in the demand for EMI cards as a flexible payment method, both for online and offline purchases. At Infibeam Avenues, we have the technological expertise necessary to leverage this thriving credit card market with our advanced EMI solutions. We have already secured a substantial market share through various partnerships with banks in the EMI credit card market space,” said Mr. T. Nandakumar Menon, Vice President of alliances and Operations at Infibeam Avenues Ltd.

As per research conducted by Home Credit India, 49% of the borrowers chose EMI credit in the year 2023 based on higher trust and quick disbursals. Recent RBI data reveals that the credit card transactions in December 2023 reported a 32% year-on-year growth from INR 1.25 trillion in December 2022, indicating a robust expansion. RBI data also revealed that credit cards in India are soon to hit the 100 million mark. As of December 2023, there were 97.9 million credit cards in the country.

Considering the expected EMI credit growth opportunity in India, Credit card provider banks have shifted their focus towards offering Easy Buy EMI cards to their privileged customers, thereby enhancing their purchasing power. Most of the banks aim to provide products and services related to retail banking, wholesale banking, and investment banking.