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myHQ by ANAROCK Partners With Awfis to add 100+ New Coworking Centers for On-Demand Day Passes

Mumbai, 26 December 2023 – myHQ by ANAROCK, India’s leading platform for flexible workspace solutions, has entered a strategic partnership with Awfis, the country’s largest provider of agile office spaces, to give on-demand access to Awfis’s 100+ centers across the country.

Utkarsh

Utkarsh Kawatra, Senior Director – myHQ by ANAROCK, says, “Under this collaboration, myHQ user base of 100,000 individuals, will now have seamless access to Awfis centers to book on-demand seats and meeting rooms across the country via the myHQ app. Our on-demand solutions are one of the most popular options for professionals who need to get work done in an enabled corporate setting on a short-term or occasional basis. They can book individually or together, a single seat or a meeting room, whatever they need.”

This unique collaboration will leverage the hugely increased post-pandemic pace of the Indian coworking industry. As per myHQ research, since 2017, an astonishing 25 mn. sq.ft. of coworking spaces have penetrated the top 7 cities of the country.

“Today, coworking represents a 21% share of the country’s entire commercial office space sector,” says Kawatra. “In Q3 2023, the top 7 cities have absorbed 10.5 million square feet of office space, of which coworking accounts for a approx. 20% share. The most vibrant coworking hubs in India are currently NCR, Pune, and Bengaluru – but the flex workspace trend is rapidly penetrating even Tier 2 and Tier 3 cities and towns.”

Sumit

Description automatically generated Sumit Lakhani, Deputy CEO – Awfis, says, “We are excited to collaborate with myHQ for our mobility solutions. For us, this becomes another key source of helping a wider audience base experience our services. Our products have been carefully designed keeping in mind the evolving preferences of the new-age workforce and our pricing strategy ensures that people get elevated workspace experience in key micro-markets across cities at a very competitive price. This partnership aligns with our goal to maximize our reach to individuals and corporates across the country.”

Post the Covid-19 pandemic, 70% of Indian companies have adopted various iterations of flexible work models. Coworking spaces have thus become the go-to option for firms and their employees to accommodate their dynamic work approach. More than 50% of startups and fledgling firms with smaller teams find coworking an exceptionally cost-effective solution for hybrid work.

Coworking centers have become a very attractive proposition for businesses, especially startups and companies with smaller teams. The myHQ SaaS platform has already enabled such firms, as well as large corporates who have added flexible work to their traditional office approach, access to 1000+ centers across India.

Reception

Awfis strengthens its partnership with Prestige; adds 12 centres to its portfolio PAN India

Awfis, India’s largest network of coworking spaces, announced the second phase of expansion of their strategic association with Prestige Group, one of India’s leading real estate developers, and would be launching 12 new state-of-the-art centres in Southern & West India, in a phase-wise manner in the coming months.

This partnership is aimed at accelerating further growth in the rapidly evolving flex workspace segment. The association seamlessly leverages Prestige Group’s and Awfis’ strengths, expertise, and capabilities to jointly invest and create compelling value for both companies, as well as their customers. This partnership aims at catering to the growing demand for coworking spaces, for startups, SMEs, mid and large-sized corporates that are looking to adopt hybrid/ agile workplace models, amidst the new normal.

These centres are spread out in Bangalore, Hyderabad, Chennai & Pune with 7 centres in Bangalore, 3 in Chennai and 1 each in Hyderabad & Pune. These are in prominent CBDs like UB City, Hosur Road, Whitefield & Outer Ring Road in Bangalore, Saidapet & Mount Road in Chennai, Begumpet in Hyderabad and Kharadi, Pune.

Commenting on the partnership, Mr. Amit Ramani, Founder & CEO, Awfis, said “We are excited to further solidify our partnership with the best in class Prestige Group. The expansion of our alliance to provide world-class amenities is proof of the ever-increasing demand for shared workspaces. Both companies aim to cater to the growing demand amongst enterprise clients and large corporations while continuing to cater to start-ups and SME’s who were the early adopters of coworking. The growth of the Awfis network in multiple Prestige properties is testament to providing quality infrastructure for India Inc.”

The first centre being inaugurated in line with this announcement is at Prestige Tech Park with a capacity of 860+ seats. The space is strategically located in Bengaluru’s prominent IT corridor on Outer Ring Road. The centre is part of Awfis’ newly launched premium workspace offering- ‘Awfis Gold’ and therefore houses premium private workspaces as well as collaborative work environments, a splendid cafeteria with live counters and plush meeting rooms and lounges for the evolving needs of the professionals of today. Through this Gold centre Awfis aim to serve the Prestige campus occupants through cutting-edge infrastructure paired with modern amenities and design.

“We believe in building relationships that are a WIN-WIN for all stakeholders in a shared and collaborative future. We are looking forward to a continued and sustained growth that we have seen so far, that is helping our occupiers and our Group.” Said Irfan Razack, Chairman & Managing Director, Prestige Group

Commenting on this further, Juggy Marwaha, CEO, Prestige Office Ventures said “The positive sentiment that is being witnessed in the market first-hand from all key stakeholders resuscitates this collaborative initiative to nurture the spirit of innovation and grow in the flexible workspace sector. Nearly 40 Million sqft of Coworking Space is now spread across the length and breadth of this country, we definitely believe that the FLEX segment of the office landscape will continue to rapidly grow”