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Archive: December 30, 2023

JAIN (Deemed-to-be University) hosted the AIU South Zone Inter-University Women’s Basketball Tournament 2023-24

JAINBengaluru, 30 December 2023: JAIN (Deemed-to-be University) hosted the prestigious Association of Indian Universities (AIU) South Zone Inter-University Women’s Basketball Tournament 2023-24. The tournament showcased the outstanding skills of the top 58 basketball teams from South Indian Universities and was a grand success. The basketball match took place at the JAIN Global Campus in Kanakapura from December 25 to 28, 2023, and involved 696 players participating in 79 matches.

JAIN (Deemed-to-be University) Women’s Basketball Team emerged as the winners of the tournament. The University of Madras secured the runner-up position followed by Hindustan University, and SRM IST who secured 3rd and 4th position. The top 4 teams will qualify for the All India Inter-University Women’s Basketball Tournament 2023-24 which is scheduled to take place at DCRUST, Murtal in January 2024.

Speaking on this jubilant day, Dr. U V Sankar, Director – Sports, JAIN (Deemed-to-be University) said, ‘We are immensely proud of our players who demonstrated exceptional skill and sportsmanship throughout the AIU South Zone Inter University Women’s Basketball Tournament 2023-24. Hosting the event was an honour, and emerging as the winner reflects the dedication and perseverance of our team. This victory is a testament to the commitment to excellence that defines JAIN University’s sports programme.”

Tinplate Company of India Limited and The Government of Jharkhand forge a path for industrial advancement

TCIL

Bengaluru, December 30, 2023: The Tinplate Company of India Limited (TCIL), a unit of Tata Steel, solidifies its commitment to Jharkhand’s economic development by signing a Memorandum of Understanding (MoU) with the Government of Jharkhand.

In alignment with the state’s emphasis on job creation through the Jharkhand Industrial and Investment Promotion Policy 2021, the MoU was officially executed at an event in Ranchi between R N Murthy, Managing Director of TCIL, and Shri Jitendra Kumar Singh, IAS, Secretary-Industries, Government of Jharkhand.

This landmark MoU heralds the establishment of a cutting-edge 300,000 Tons per Annum (TPA) manufacturing facility in Jamshedpur, backed by an investment of approximately Rs 1,787 crore. Scheduled for commissioning in 2026, this expansion project is anticipated to generate over 600 direct and indirect employment opportunities. The state-of-the-art facility will not only enhance Tinplate’s manufacturing capabilities with advanced technology and automation but also contribute significantly to both domestic and export markets, bolstering the state’s industrial growth.

R N Murthy, Managing Director of TCIL, expressed pride in the expansion, emphasizing the company’s dedication to the economic and social development of Jamshedpur and Jharkhand.

Murthy stated, “We are committed to partnering with the Jharkhand Government and local communities to promote economic and social development, including job creation, increased revenue, and skill development opportunities for the local workforce. We are thankful to the Jharkhand Government for providing full support to us.”

Tinplate and Tin Free Steel, TCIL’s key product offerings, serve as versatile packaging substrates for a range of industries. Catering to diverse segments such as Edible Oils, Paints and pesticides, Processed Foods, Battery and aerosols, and bottle crowns manufacturers, TCIL plays a pivotal role in India’s domestic tinplate market, currently holding over 45% share.

Additionally, approximately 25% of TCIL’s sales contribute to its global presence in Southeast Asia, the Middle East, and select regions of Europe. Established in 1920, TCIL continues to evolve, aligning its growth strategy with Tata Steel’s vision for sustainable development and environmental stewardship.

Former CM Kiran Kumar Reddy among 36 HPS alumni explored Raunaq’s H.I.G.H. as part of HPS’s 100-year celebrations, at a high tea & more, hosted by Nawab Raunaq

Hyderabad, December 30, 2023: 36 H.P.S. school alumni visited recently Raunaq Yar Khan’s H.I.G.H.*/Highest In Greater Hyderabad* “, a man-made hill, which is taller than the city’s tallest ancient Naubat Pahad (the hill where Birla Mandir has come up), located on eight acres of the 80-acre private land estate on Road number 25 in Jubilee Hills. The large batch of guests, mostly from outside Hyd, were taken by surprise that such nature-friendly real estate still exists in the centre of this expensive IT Capital of India.

Nawab Raunaq Yar Khan and his HPS Alumni Including Kiran Kumar Reddy Former CM of AP among them Seen at Man Made Hills at Road No 25 in Jubilee Hills-pic 3

I live close to this place. I knew it, but never knew that it is so big said Kiran Kumar Reddy, former Chief Minister of undivided Andhra Pradesh, who visited Nb Raunaq to explore this mostly unexplored landmark of Hyderabad. This visit was in between the 100-year celebration of “Hyderabad Public School” at a High tea hosted by Nb. Raunaq for a large group of HPS alumni & their spouses.

Nawab Raunaq Yar Khan, 60 years old, the creator of the hill, is a well-known citizen of Hyderabad and a distinguished personality who has recently been crowned the 9th Nizam of the Asaf Jahi Dynasty by his vast royal family. He is presently the owner of the film set facility located on an 80-acre plot at Road No. 25, Jubilee Hills, Hyderabad. Part of it is a man-made hill on 8 Acres, only one-of-a-kind in any urban area of the world.
In-city, bigger than all film facilities together.

Nizam Prince Raunaq Yar Khan is known for amazing family buildings and this man-made hill is known as H.I.G.H “Highest in Greater Hyderabad Hill”. Film wallahs know it is a ” Bhoot Bungala”. Many mega-budget films were shot at this place including ‘Rangasthalam’. Already on an elevated plateau, the hill is taller than Naubat Pahad. This place is the talk of the town now. On Google map, it is “Raunaq’s H.I.G.H. Man Made Hill”

It took me ten years to create this hill on an existing tall plateau. I have used moram(a sticky type of soil) so that it holds the embedded rocks. I had to put this place to use to protect it from land sharks, that won’t stop at anything to claim or grab it, Raunaq said.

Nawab Raunaq Yar Khan and his HPS Alumni Including Kiran Kumar Reddy Former CM of AP among them Seen at Man Made Hills at Road No 25 in Jubilee Hills

Coincidentally the party venue, Raunaq’s Hill was the place frequented by Raunaq’s ancestor SultanUlMulk(who built some accommodation within existing air-raid shelters, before World War 2). Sultan-Ul-Mulk was the son of Sir Viqar(who built Falaknuma) & Lady Viqar/Jahandar-Un-Nisa, sister of Nizam 6th, who gifted more than 100 acres to the original “Jagirdars College”, presently Hyderabad Public School, from her private estate.

The tea party was organised to celebrate Christmas & New Year. Nawab Raunq Yar Khan has personally hosted huge exclusive celebrations of many religious festivals other than his own, like Divali and Sankranti for decades by inviting people to the same venue.0He is a sincere believer in the role of inter-religious harmony in a peaceful society, having been recognised and honoured for the same (which included his work as Delhi Police adviser)with a conferred doctorate.

The entire group including g members of the 1975 batch enjoyed the evening g was present. Dilip Chenoy, Former Secretary General of FICCI and a member of the batch was a guest and he coordinated with the group who came from all parts of India and the world.

City School holds TED Like Power Talks

T. Alphonse Reddy_Mrs Saroja_T Aruna Reddy and Dr K Suvarna seen lighting the lamp

Hyderabad, December 30, 2023: Hyderabad-based St Peter’s School at Bowenpally organised a unique program ‘Stars of Inspiration–an evening under the open sky’ on Saturday night at its premises in Bowenpally on Friday night, for three hours and continued till 9 in the night.

A platform for school-level talks, expressing new ideas, thoughts, and perspectives created. It will be an annual feature announced by Mr. T. Alphonse Reddy Correspondent, St. Peter’s High School.  Summing up at the end of three hour-long marathon talks.   He along with other colleagues Mrs Saroja, former Principal of the School, and Mrs T. Aruna Reddy, Director, unveiled a new logo, as it is entering 25 years and celebrating its Silver Jubilee in the year 2024. It began its journey in 1979 by three young social entrepreneurs to offer rock-strong Edu-foundation, he said.

T. Alphonse Reddy correspondent of the school

In an era of short messages, short forms of videos like Reels, shorts, and WhatsApp status videos, we came up with this idea of why not have TED-like short talks that fire up in two minutes even less than that. We coined it aptly ‘Stars of Inspiration–an evening under the open sky’. It is a platform for school-level talks, expressing new ideas, thoughts, and perspectives created. It will be an annual feature, he said.  The response was overwhelming. We have got 400 entries from class 6 to 12th.  We shortlisted and brought it down to 50, he added.

We have not filtered nor polished their thoughts. They were raw. Seventy per cent of the 50 speakers were first-timers.  It was their maiden talk in front of 1000-plus parents, teachers, non-teaching staff, guests and peers. It was their feelings, experiences, observations, random thoughts, personal journey, and life lessons learnt, straight from their heart, while some delivered with confidence, others struggled to speak. They put their mind out open, in their language, words, vocabulary, and thought process, he said.

Giving her opening remarks Dr. K. Suvarna, Principal of the school said in an era where the attention span of the public is getting shorter and shorter, where teenagers have become screenagers and juggle between many screens (read Mobile, TV, and Tablet, Laptop, Desktop, OTT), where people are living in a room filled with distractions all the time, the school had to do something different. Equip students with an approach so that they capture the world’s attention.  They can say what they want to say, just in the span of an elevator journey.

Team Varenya_ Pritam and Samuel made their model Fire and Gas Leakage Fichter Robot

It goes well with the school’s credo, ‘Let every child blossom’, she said. It is a celebration of expression, talent and diverse perspectives.

The Talks were outstanding examples of stand-up, speak-up, fire-up and shut-up.

The evening began with the first talk by Simra Baig of class 100. He spoke about ‘Body Dysmorphia’, a mental health condition where some people spend a lot of time worrying about flaws in their appearance. Nearly one million people are struggling with it, he said.

Netra Singh of class six who spoke about ‘Homegrown Genius’, came up with the idea of Anti-Sleep alarm goggles for drivers to avert mishaps. She also spoke about Robotic Pets, which can help cure loneliness and give mental support.  Especially post-COVID pet adoption has gone up and so also the cost of maintaining pets, real pets scaring delivery boys (causing the death of a couple of food delivery boys) and street dog menace (being read every day in the city).  In the light of this state of affairs, she prompted an idea of Robotic Pet and she showed her version of Robotic Pet.

Vishwanath Karthikey, a tenth grader, the youngest to set some world records in mountaineering, shared how painful the journey was. He told his friends never to give up. There were several times in my mountaineering endeavours when I wanted to give up, had I done that I would not have stood in front of you talking today. Success is the outcome of many failures.  There are no failures, only opportunities to improve, bettering oneself he said.

M.S. Mridhulya of the 9th class speaking about her journey from an introvert to an extrovert said ‘my socialising battery was always low.  Outside the comfort zone was where the magic happened in my life.  And concluded with a powerful message, the best and the only journey is the journey you must travel within you.

Ariana Kingham of Class 6 spoke about her journey from Bhutan to Hyderabad and the beauty of learning languages.  All languages are interesting, you just need to peep into them.

Speaking about Men’s Mental health, Afrah Fatima of the tenth class said men can also get anxious, insecure, abused, brad down, cry, and depressed. You must treat men the same as female victims, she said and added that the Mental health of men is important.  Men keep stress to themselves.  You are not alone. You are not first and you are not the last. You are not a burden she said.

Speaking about skin colour-based discrimination, T. Sriharshitha of class ten said that she was always discriminated against based on her skin colour.  Your skin colour is something you are gifted with. Nelson Mandela, Serena Williams, and Draupadi Murmu, all are dark-coloured but still, people love them and adore them. They are an inspiration to many.  Dont colour decide your future, she said

A Greevan spoke about Wars and said those who start a war don’t get killed.  The soldier’s life is at stake. Those soldiers who go to war, may not return home.  Even if they return, his family may not be there. Even if his family is found, he may not be in the same physical condition.  When he returns, he may return without hands or legs.

Yusuf Ali moved everyone with this journey, how he fought Crouzon Syndrome (a genetic syndrome which affects the shape of the head and face). I look different.  School admission was a challenge.  Every day was a struggle.  I didn’t give up, he shared.

Speaking about how he travelled from a mere participant in track events to a national athlete, Dheeraj Sadula of the 9th class gave a message to his peers not to expect some incredible results in one day as most of the current generation looks for instant results.

Divija Hari, a 12th grader, beautifully explained the bond of friendship.  And said that having genuine connections even if they are few are better than thousands of Facebook friends.  She read out a beautiful poem ‘Brides of Bonds’, and she wrote.

The school’s Fire and Gas Leakage Fichter Robot was selected in the CBSE Regional Science Exhibition and will be participating in the National Exhibition in January 2024 in New Delhi. The winning teams gain entry to be exhibited in the Rashtriya Bal Vaigyanik Pradarshani to be organised by NCERT. St Peter’s team is one of the 30 exhibits selected out of 3169 student teams registered. Varenya, Pritam and Samuel share their journey of participation and success.

Sammathamu Swathi Hansika, an 11th grader speaking about digital liberation spoke and YourHourAPP, which gives a daily view of how often one checks phone and how frequently one uses different apps. You can then set limits with daily app timers, and unplug at night with features like Bedtime mode, etc.

Sameena Hajee speaking on bonding with blood spoke about the importance of family and appealed to parents to have mutual understanding so that their children can lead a better life.

The series of captivating Power Talks covered a vast array of topics that showcased the depth of their interests and passions. From Career Exploration to Community Service Reflection, Artistic Showcase to Language Learning Journey, Smart India Hackathon to Creative Writing, Reading, Book Review, Personal Journey, Research Showcase, TED Style Talks, Student Life at St.Peter’s High School and much more – these talks were not just informative but a reflection of the dedication and passion our students pour into their pursuits.

Avaada Foundation & Tata Hospital Join Forces for Life-Saving Drive

Blood Donation

Mumbai, 29th December’23: Avaada Foundation, the philanthropic arm of the Avaada Group, has achieved a significant milestone in its ongoing mission to uplift lives and contribute to societal well-being. The foundation successfully concluded a blood donation drive in collaboration with Tata Hospital, Asia’s largest cancer care facility, to address Mumbai’s persistent blood shortage crisis.

The blood donation camp, held at the Avaada Foundation Office Premises, witnessed an overwhelming response from the community. A total of 121 blood donors participated, generously contributing units of blood that will directly benefit children and adults battling cancer, providing a substantial boost to their healing process.

In a city where the demand for blood is a critical issue, with Mumbai facing a daily demand of 1000 units, the success of this drive is a testament to the generosity and compassion of the community. The units collected during the drive will significantly contribute to addressing the chronic shortage faced by Mumbai, especially during festive seasons when the demand intensifies.

Vineet Mittal, Chairperson of Avaada Group, expressed his gratitude, stating, “At Avaada Group, we firmly believe in engaging with our community. This blood drive is more than just a collection of units; it’s about making a meaningful impact in our community. We extend our heartfelt thanks to everyone who supported this initiative, from Mumbai to Noida and Delhi, making this a successful and impactful drive.”

Some of the highlights from the blood donation drive include:

First-Time Donors: More than 35% of the participants were first-time blood donors, showcasing the success of efforts to engage and inspire the youth to contribute to the community.

Symbol of Generosity: To enhance donor gratification, a unique approach was adopted by placing heart symbols on the donors’ arms, symbolizing the generosity and compassion displayed during the event.

The Avaada Foundation remains committed to its vision of transforming lives for the better and will continue its efforts to address pressing issues in society through such impactful initiatives.

Mission Swachhta Aur Paani by Harpic and News18 Network launches new cause awareness film

MSP_Static

New Delhi, December 29, 2023: If you leave a toilet dirty, you may get one! In an endeavor to encourage appropriate toilet behavior, Harpic and News18 Network under their flagship initiative, Mission Swachhta Aur Paani, unveiled a new cause awareness film to encourage collective responsibility towards toilets. Inspired by Mahatma Gandhi’s ideals of cleanliness, the film aims to instill a behavioral change – of leaving our toilets clean – and more importantly, spark mass conversations around the importance of clean and hygienic toilets.

Aligned with the Swachh Bharat Mission and Jal Jeevan Mission, Mission Swachhta Aur Paani has been a trailblazer in championing inclusive sanitation practices and advocating for appropriate toilet behavior throughout the nation. This campaign underscores a critical link between maintaining clean toilets, good hygiene, and health. Its central theme, ‘Healthy Hum Jab Saaf Rakhen Toilet Hardam,’ aims to spur a cultural shift towards sustained cleanliness.

Saurabh Jain, Regional Marketing Director- Hygiene, South Asia at Reckitt said, “Toilet habits are still evolving in our country, and brand Harpic has strived for access to clean and hygienic toilets, is taking up the challenging task of starting this conversation among Indians. Together with our partners, we are helping people adopt better sanitation and practice good hygiene habits. Aligned with Hon PM Narendra Modi’s vision of a ‘Swachh Bharat Swasth Bharat Samridh Bharat’, this cause-driven awareness film will inspire people to embrace appropriate toilet behavior that is critical to the growth of our nation.”

The special film advocates for collective responsibility to prevent unhygienic toilets from becoming breeding grounds for diseases that can impact communities. The mission urges individuals to always leave the toilet clean for the next person, emphasizing that access to clean sanitation is not a privilege but a shared responsibility.

Sidharth Saini, SVP & Head of Marketing Content & Operations, News18 Studios, emphasized the film’s pivotal role, stating, “As India achieves significant strides in universal sanitation coverage, News18 Network is dedicated to driving on-ground action through Mission Swachhta Aur Paani to promote the adoption of appropriate toilet behavior. This film, symbolizing Mahatma Gandhi’s ideals, serves as a powerful call for collective responsibility in championing cleanliness. It marks a transformative moment where the film becomes a beacon, propelling conversations on cleanliness, sanitation, and hygiene to the forefront of our public discourse.”

He emphasized that News18 Network’s commitment is fuelled by the understanding that the lack of such practices significantly contributes to the burden of diseases, impacting national health and impeding productivity. “The film is a call for collective responsibility to champion cleanliness. News18 Network remains dedicated to its role in nation-building, acknowledging that behavioral change is fundamental to the nation’s well-being.”

“To us, this film marks a watershed moment in India’s tryst with a new norm where cleanliness, sanitation, and hygiene take center stage in our public discourse and collective consciousness,” Saini added.

In its third season, the Mission Swachhta Aur Paani initiative by Harpic and News18 Network aims to engage billions of Indians in driving behavioral change related to toilet use and maintenance across the country through on-ground partnerships. The initiative is committed to working towards raising awareness and mobilising action that ensures ‘Leaving No One Behind’ and has ignited widespread engagement and discussions nationwide about responsible toilet habits, health, hygiene, and water conservation. It has united various stakeholders, promoting a culture of maintaining clean toilets. The film represents a progressive stride, sustaining the ongoing dialogue and encouraging further action. Committed to sustainable sanitation practices and ensuring universal access to clean water, the Mission has worked on galvanizing the nation towards a future where clean and safe toilets are universally provided.

Ten Artists Unite to Champion Kashmir’s Pashmina Legacy through Online Exhibition

Pashmina

In a defiant dance of colour and thread, ten renowned artists breathe new life into the endangered art of Kashmiri Pashmina. Launching on December 23nd, 2023 till February 28th, 2024 “The Grand Pashmina Ehsaas,” their online exhibition.

Changing the image of the artists from the Jholadharis in the 80’s to redefining fashion today, bringing with it a sense of royalty – these eminent artists move a step forward in making a mark for the new age India. They carry the strength of tradition and culture on their shoulders as the finest artists of India light the flame to be lightened.

They bring the traditional art of Pashmina artistry to the forefront and highlight the need for the karigars and weavers to be brought to center stage. Going away from popular news when Kashmir has been in the headlines during terrorist activities, this important move of the painters emphasizes our pride in its cultural heritage and the roots of our country.

It brings into focus the Make in India ideology of our prime minister and the need for us to cater to the world, weaving the weft and warp of our historic cultural gravitas.

Luminaries like Prof. Niren Sengupta, Shridhar Iyer, and Niladri Paul, each a titan in their domain, along with Gagan Vij, Priyendra Shukla, Vimmi Indra, Sonali Durga Chaudhari, Anki Bhutia, Durga Kainthola and Manisha Gawade herself, converge on this digital canvas, celebrating the exquisite craftsmanship and rich heritage of Kashmiri Pashmina.

On the occasion, Manisha shares her emotions, “I am glad to be able to bring together ten maestros as they reiterate their belief in the rich elegance of the timeless Pashmina. ‘The Grand Pashmina Ehsaas,’ an online exhibition, is a pioneering effort in saving the Pashmina from extinction. I urge one and all to prepare for this vibrant show which soon leaps off the screen, gracing physical canvas in the coming months. Let the artistry orchestrate awareness. I urge all to join the chorus to preserve this silken symphony for generations to come. These beautiful works of art deserve to be passed on as heirlooms for all our future generations to come. We all have to wake up before it’s too late.”

Ehsaas, born in 2012 from the vision of Manisha Gawade along with sister, late Dr. Alka Raghuvanshi has empowered countless artists and artisans. From dance and music to painting, weaving and sculpting, Ehsaas has united diverse disciplines, providing a platform for their talent to flourish. Notably, Ehsaas spearheaded the first-ever wearable art installation, aptly named “Ehsaas,” solidifying its position as a champion of artistic innovation.

Pashmina, the “soft gold” of textiles, boasts a lineage as rich as its texture. Derived from the fleece of Changthangi goats, native to the harsh environs of Ladakh, pashmina reflects the resilience of both nature and craftsmanship. Its history, intricately woven like its fabric, dates back to the 15th century, when Sultan Zain-ul-Abidin introduced the art of pashmina embroidery to Kashmir. This legacy flourished under the Mughals, solidifying pashmina’s position as a coveted symbol of luxury and cultural heritage.

In intricate stitches and swirling patterns, Kashmiri Pashmina, lauded by UNESCO, whispers a vibrant history of cultural dialogues that have enriched the region’s artistic landscape. The Silk Roads, those ancient arteries of commerce, left an indelible mark on Kashmiri art, evident in the evolution of pashmina designs and motifs.

“The Grand Pashmina Ehsaas” is a celebration of cultural heritage, a testament to artistic resilience, and a call to action to safeguard the future of Kashmiri pashmina.

India drove a Maruti Swift the most in 2023

 Zoomcar

Bangalore, December 29, 2023: In the age of digitisation, India has grown massively in finding convenience and mobility with the help of apps. A recent report on the self-drive car rental industry published by Zoomcar, a leading marketplace for car sharing in emerging markets, revealed that India has grown over 3x in the last 5 years despite the COVID-19 outbreak in 2019 and its prolonged impact until 2021.

The report delves into the changing mindset of consumers who now seek more control over their travel experiences & increasingly opting for the convenience, freedom & privacy offered by self-drive cars. In 2023, 4 out of every 100 people in the country who know how to drive a car preferred to rent one over other modes of transport and a record 84% of people had a 4+ star experience when renting from Zoomcar.

Bangalore, Delhi & Mumbai emerged to be the top cities where people are fully embracing the idea of renting a car to self-drive over a cab or even possibly buying a car themselves. Furthermore, the report highlights that Indians love variety as the top 5 cars booked most in 2023 include a mix of Hatchback, SUV & Sedan – Swift, Triber, Ertiga, i10 & Tiago. Each city has its preferred car models too such as

Mumbai loves to drive a Baleno, Delhi prefers a Fortuner, and Goa majorly booked a Thar.

Some more interesting facts:

  •  India took 145 round trips to Mars in terms of kilometers traveled.
  •  The city of startups – Bengaluru self-drives the most
  •  A Hyderabad user drove 17 different cars spending only 2.4L in 2023.
  •  A Bengaluru man earned over 41Lakhs in just one year by hosting his car on Zoomcar.
  •  Another Bengaluru user has booked a car 944 times in the last 10 years.

The data also indicates a notable boom of over INR 150 Cr in earnings in just 1 year by local hosts who share their cars (Zoomcar went asset-light and switched to a peer-to-peer marketplace model in 2021). This spike in income for hosts is expected to continue in 2024 as 5 new cars get listed almost every hour!

Speaking on the findings Greg Moran, CEO and Co-Founder of Zoomcar says “It’s been over a decade of building & helping India find the most trusted self-drive car for a convenient & flexible travel experience and we are excited to share some fascinating facts and learnings on India’s growth in this industry. We were pleasantly surprised to see some of this mind-blowing data that further instils our passion to continue raising the bar and provide a quality experience with every booking, as we stand at the cusp of our IPO.”

Zoomcar had recently announced their plans to go public with a NASDAQ listing via a merger with a blank-check firm Innovative International Acquisition Corp earlier in Oct’23.

Singer India Unveils CreateWithSinger Campaign

 Singer

Delhi, 29th December 2023: Singer India, a leading brand in the sewing machine category and the home appliances industry, today unveiled the #CreateWithSinger campaign, which is live on the company’s official Facebook and Instagram handles.

The contest urges creative minds to share DIY tips and tricks and to showcase their best quilting, embroidery, sewing, and craft projects through engaging reels.

To mark the beginning of the campaign, Singer India has created a hamper with a personalized name tag which has been created on Singers’ technologically Advanced, Wi-Fi Enabled, Sewing and Embroidery Machine, capable of stitching and embroidering with exceptional quality, to be launched early next year. The hamper also includes two versatile pouches and a Kasuti embroidered bookmark, created on Singers’ Zig Zag machine by the talented students of Singer’s Skill Centers. With this campaign, Singer showcases the capabilities of its Zig Zag machines which are high on functionality as they come with a range of built-in stitches, and advanced features and are effortless to learn and use.

Said Mr. Rakesh Khanna, VC, and MD, Singer India Limited, “#CreateWithSinger is a campaign we are proud of as it celebrates the art of crafting and sewing. The hamper to unveil the contest is conceptualized and crafted by our creative Singer Sewists, who have worked on Singer’s Embroidery and Fashion Maker machines.”

“We are confident that this campaign will inspire craft enthusiasts to share their stories with us and we also hope to foster a culture of DIY craftsmanship and encourage a growing community to embrace crafting with new age, technologically advanced machines to be able to create beautiful and simple pieces with ease and precision.”, he further added,