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Tag: Bollywood

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Virat Kohli Reclaims Top Spot in Kroll’s Celebrity Brand Valuation Report with Brand Value of Nearly USD 228 Million

Jun 24, 2024 by Sujata 0 Comments #Aviral Jain, #Bollywood, #brand endorsement portfolios, #Brand Value, #brand values, #brands, #BUSINESS, #Celebrity Brand Valuation Study, #India’s most powerful celebrity brands, #Kroll, #Kroll’s Celebrity Brand Valuation Report, #leading independent global risk and financial advisory solutions firm, #Managing Director, #ranking of India’s most powerful celebrity brands, #social media presence, #Valuation Advisory Services at Kroll, #Virat Kohli

MUMBAI/NEW DELHI: Kroll, the leading independent global risk and financial advisory solutions firm, announced today the launch of the ninth edition of its Celebrity Brand Valuation Study titled, “Brands, Business, Bollywood”. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence.

The overall brand value of the top 25 Indian celebrities included in the latest study is estimated at $1.9 billion in 2023, an 18% jump from the previous year.

Key findings of the report include:

● Virat Kohli reclaimed the number one spot with a brand value of $227.9 million, nudging Ranveer Singh to second place at $203.1 million.

● Shah Rukh Khan secures third position with a brand value of $120.7 million on the back of three blockbuster hits in 2023, marking his incredible return into India’s top five celebrity endorsers since 2020.

● Akshay Kumar dropped a rank this year to the fourth position with a brand value of $111.7 million while Alia Bhatt moves to fifth with a brand value of $101.1 million.

● Other notable movements include the meteoric rise in brand value of Kiara Advani moving from rank 16 to rank 12, and Katrina Kaif returned to the list of India’s most valued celebrity brands after five years.

Aviral Jain, Managing Director, Valuation Advisory Services at Kroll said, “Our report recognizes the expansion of celebrity-owned startups across various industries and the spectacular rise of Indian celebrities as global ambassadors of reputed global brands. The year 2023 also witnessed Bollywood’s powerful comeback to the film industry, with blockbusters breaking records to cross the $100 million mark—re-establishing Bollywood’s dominance in the film industry. The synergy between celebrity entrepreneurship, global star advocacy and the resurgence of Bollywood is set to redefine the dynamics of the entertainment and business industries.”

About Kroll

As the leading independent provider of risk and financial advisory solutions, Kroll leverages our unique insights, data, and technology to help clients stay ahead of complex demands. Kroll’s team of more than 6,500 professionals worldwide continues the firm’s nearly 100-year history of trusted expertise spanning risk, governance, transactions, and valuation. Our advanced solutions and intelligence provide clients with the foresight they need to create an enduring competitive advantage. At Kroll, our values define who we are and how we partner with clients and communities.

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The ‘Vash’ Effect: How a Gujarati Thriller is Making Waves in Bollywood

Apr 17, 2024 by Sujata 0 Comments #Bollywood, #Chaal Jeevi Laiye, #Chhello Show, #Vash

Remember the line? ‘You Gujarati people are so cute, but why does your food sound so dangerous? Dhokla, Fafda, Handwa, Thepla, Khakra, Sounds like missiles.’ While Kareena’s analogy about Gujaratis and their food is world-famous, what’s truly catching the eye is how Gujarati cinema is breaking away from its traditional family and comedy-driven narratives to explore genres like thrillers, coming-of-age dramas, historical dramas, biographies, and more, gaining recognition worldwide.

Vash-Shaitaan poster

Films like “Chhello Show” and “Hellaro” have proven their prowess, winning national awards, while others like “Chhello Divas,” “Chaal Jeevi Laiye,” and “Vash” have received tremendous acclaim and recognition from across the board. Even Bollywood has started embracing them with open arms through their remakes, as seen in the recent and noteworthy example of “Shaitaan,” starring Ajay Devgn, R. Madhavan, Jyothika, Janki Bodiwala, and Anngad Raaj, the official remake of the OG Gujarati blockbuster “Vash,” directed by Krishnadev Yagnik.

“Vash” is a prime example of Gujarati cinema’s shift in focus to the exhilarating realm of suspense and mystery, which is not only refreshing but also indicative of a broader evolution within Gujarati cinema. By daring to explore new genres and narratives, such films are pushing the boundaries and redefining what audiences can expect from Gujarati films. And a little birdies say that “Vash” is soon expected to make its OTT premiere on ShemarooMe, adding another feather to its cap of success.

Gone are the days when Gujarati content was solely associated with light-hearted comedies and heartwarming family dramas. Filmmakers are now pushing boundaries and experimenting with genres to cater to the evolving tastes of audiences. The response has been overwhelming, with viewers eagerly embracing these thrilling narratives.

It’s not just about entertainment, but also about representation. By diversifying its content, Gujarati cinema is showcasing the richness and versatility of Gujarati culture to the world, breaking stereotypes and proving that there’s more to Gujarati storytelling than meets the eye.