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Virat Kohli Reclaims Top Spot in Kroll’s Celebrity Brand Valuation Report with Brand Value of Nearly USD 228 Million

MUMBAI/NEW DELHI: Kroll, the leading independent global risk and financial advisory solutions firm, announced today the launch of the ninth edition of its Celebrity Brand Valuation Study titled, “Brands, Business, Bollywood”. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence.

The overall brand value of the top 25 Indian celebrities included in the latest study is estimated at $1.9 billion in 2023, an 18% jump from the previous year.

Key findings of the report include:

● Virat Kohli reclaimed the number one spot with a brand value of $227.9 million, nudging Ranveer Singh to second place at $203.1 million.

● Shah Rukh Khan secures third position with a brand value of $120.7 million on the back of three blockbuster hits in 2023, marking his incredible return into India’s top five celebrity endorsers since 2020.

● Akshay Kumar dropped a rank this year to the fourth position with a brand value of $111.7 million while Alia Bhatt moves to fifth with a brand value of $101.1 million.

● Other notable movements include the meteoric rise in brand value of Kiara Advani moving from rank 16 to rank 12, and Katrina Kaif returned to the list of India’s most valued celebrity brands after five years.

Aviral Jain, Managing Director, Valuation Advisory Services at Kroll said, “Our report recognizes the expansion of celebrity-owned startups across various industries and the spectacular rise of Indian celebrities as global ambassadors of reputed global brands. The year 2023 also witnessed Bollywood’s powerful comeback to the film industry, with blockbusters breaking records to cross the $100 million mark—re-establishing Bollywood’s dominance in the film industry. The synergy between celebrity entrepreneurship, global star advocacy and the resurgence of Bollywood is set to redefine the dynamics of the entertainment and business industries.”

About Kroll

As the leading independent provider of risk and financial advisory solutions, Kroll leverages our unique insights, data, and technology to help clients stay ahead of complex demands. Kroll’s team of more than 6,500 professionals worldwide continues the firm’s nearly 100-year history of trusted expertise spanning risk, governance, transactions, and valuation. Our advanced solutions and intelligence provide clients with the foresight they need to create an enduring competitive advantage. At Kroll, our values define who we are and how we partner with clients and communities.

CMAI - NIGF 2024 (2)

2nd NIGF 2024 by CMAI Concludes with Overwhelming Success, Signalling a Promising Festive Season for the Garment Industry

New Delhi: The 2nd North India Garment Fair (NIGF 2024), organized by the Clothing Manufacturers Association of India (CMAI), concluded on a high note at the Yashobhoomi Convention Centre (IICC) in Dwarka, New Delhi. The fair held from June 11-13, 2024, saw an impressive turnout of more than 200 exhibitors and over 5450 trade visitors, indicating strong positive sentiments for the upcoming festive season.

NIGF is an effective platform for manufacturers from across the country to connect with retailers, distributors, and agents from Northern India, while retailers can benefit from discovering new suppliers and brands from across India under one roof.

During the fair, a business networking session on the second day was very well received, with more than 65 exhibitors availed the opportunity to have one-on-one meetings with 22 leading agents and distributors who were invited from across India. Exhibitors were able to present their collections to potential agents and distributors from different regions.

Reflecting on the success of the event, Rajesh Masand, President of CMAI, stated, “The overwhelming response to NIGF 2024 is a testament to the strength and potential of the Indian garment industry. The fair not only provided a platform for manufacturers and North region buyers to connect but also highlighted the industry’s readiness for the upcoming festive season. We are confident that this event will help to stabilise the business and pave the way for a remarkable growth in the current year.”

Santosh Katariya, Chairman of NIGF, added, “Apart from the buyer seller meetings, the key highlight of NIGF was the business networking session which offered an invaluable opportunity for exhibitors to connect with top agents and distributors from across India. The session significantly enhanced and widened the reach of the retail industry to get introduced to new suppliers, discover latest brands and refresh their merchandise. NIGF 2024 witnessed a significant turnout from leading retailers and distributors from Punjab, Haryana, Himachal Pradesh, Rajasthan, Gujarat, West Bengal amongst others.”

CMAI - NIGF 2024 (3)

NIGF 2024 showcased exhibitors from Mumbai, New Delhi, Bangalore, Jaipur, Kolkata, Surat, Ahmedabad, Ludhiana, Noida besides other cities. Few key exhibitors included names like J.D. Enterprise (Ahmedabad) – Naughty Boy / Ellgon, Lekhus Collections, (New Delhi), Maa Garments (Mumbai) – Aisha, Manjot Trading Co (Ludhiana) – Boyce, Pocket Money Fashion (Indore) – Pocket Money, Junior Rocks, Little Ducks, Bafna Clothing Company (Bengaluru) – Cool Colors, Menzstyl Creation (New Delhi) – Club Merino, N M Fashion Designs (Mumbai) – Kora, NRB Alliance (Surat), Sparrow Classic Trends (New Delhi) – Classic / Kid Classic,

Swayam Industries (Ludhiana) – Pro Riders, Zonac Knitting Machines (Noida) -Bonjour, Aman Lifestyle (Mumbai) – Scakhi, Artview Merchants (Kolkata) – Minu, Bodycare Creations (Noida), Cheer Sagar (Jaipur), Devi Designs (Kolkata), G T Fashion (New Delhi) – Meenavati, Knit Tech India (Ludhiana) – Knit Studio, Maam Arts (Jaipur) – Aadews, Multi Brand Exports (New Delhi) – Arunvarun The Fashion Studio, Europe One (Surat) – Rewaa, Sagar Design Fab (Jaipur) and Sky Fashion (Mumbai) amongst many others.

Some of the large retailers who visited the fair included Aristocrat Garments (Ludhiana, Punjab), Paul Garments (New Delhi), Bindals Group (New Delhi & UP), Bachoomal Collection (UP), Stanmax (New Delhi), Suvidha Stores (Karnal, Haryana), Yougal Sons (Jammu & Punjab) and many others.

Exhibitor at NIGF 2024, Arun Sharma, 2nd Generation of Multi Brand Exports – Arunvarun, New Delhi said, “We have been members of CMAI for more than five years and are delighted to have participated in NIGF 2024 as it’s a great platform to meet the buyers. The footfall has been amazing and we have been able to connect with many new buyers. In such trade shows, buyers come to directly discover brands. The success here has encouraged us to participate in other CMAI shows like the upcoming NGF in Mumbai and the Brands of India Show in Dubai.”

Exhibitor at NIGF 2024, Arshdeep Singh Dua, Knit Tech India, Ludhiana, expressed “The footfalls at NIGF 2024 have been better as compared to the previous year. We are positive about the upcoming season as buyers are looking for creativity in styling.”

NIGF 2024 was inaugurated by notable retailers and featured a diverse range of menswear, womenswear, and kidswear, providing exhibitors with extensive networking opportunities to foster connections with buyers from across India and top-tier industry leaders. Key dignitaries from CMAI present at the inaugural ceremony included Rajesh Masand (President), Rohit Munjal (Vice President), Santosh Katariya (Chairman of NIGF), Rahul Mehta (Chief Mentor), and Pankaj Jain (Hon. Secretary – North), amongst other office bearers.

The success of NIGF 2024 highlights the importance of trade shows in gauging industry sentiments and expectations. As the industry looks forward to a prosperous festive season, events like NIGF serve as crucial indicators of market trends and business opportunities.

About CMAI

The Clothing Manufacturers Association of India (CMAI) is the most representative association of the Indian apparel industry having over 5000 members and serving more than 25,000 Retailers. Its Membership consists of Manufacturers, Exporters, Brands, and ancillary industry.

CMAI advocates regarding policies and also guides and encourages its members on ESG-related matters and initiatives. In 2019, CMAI launched the SU.RE initiative to encourage members to embrace sustainability.

The 4th Edition of FAB Show 2024 Expected to Attract More Than 10,000 Buyers From 400 Plus Cities Across India

Mumbai, April 15, 2024: The most awaited 4th edition of Fabrics Accessories & Beyond Show 2024 (FAB Show) by Clothing Manufacturers Association of India (CMAI) was inaugurated on April 15, 2024, in the August presence of sourcing heads from renowned brands and retail majors including Aditya Birla Fashion & Retail, Bestseller, Gokaldas Exports, Kora, Mufti, Pepe Jeans, Reliance Brands, Shoppers Stop, Soch, Stori, Spykar, Westside.

During the inauguration CMAI felicitated regional trade associations namely The Southern Gujarat Chamber of Commerce & Industry (SGCCI), Noida Apparel Export Cluster (NAEC), Retail Manufacturing Association of Indore (RMAI), South Indian Garment Association (SIGA), South Gujarat Textile Traders Association (SGTTA), Bangalore Apparel Manufacturers Association (BAMA), among others.

The 4th edition of the FAB Show is being held from April 15 to 17, 2024, at the Bombay Exhibition Centre (NESCO) in Mumbai, showcasing the entire supply chain to Brands, Manufacturers, Retailers, and Exporters expected to visit the show. Exhibiting this year at the FAB Show are over 200 Fabric Suppliers, leading accessory manufacturers, Machinery Suppliers, Real Estate Developers, Software Developers, and services from all across India.

Rajesh Masand, the President, CMAI, said “We are delighted that just in its 4th edition the FAB Show 2024 is already established as the premier convergence hub for the entire garments manufacturing supply chain. The FAB Show serves not only as a platform for showcasing the latest in technological advancements but also as a catalyst for raising awareness about sustainability and understanding evolving consumer preferences, thus shaping the future of the industry. Over 4000 primary members of CMAI will be visiting the FAB show.”

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In India’s dynamic textile landscape, a transformation towards sustainability and eco-conscious practices is underway. The Sustainability Zone at the FAB show, drawing large footfalls, promotes innovations in circularity by showcasing fabrics crafted from waste materials and wastewater management. This initiative aims to educate and raise awareness about sustainability, a cornerstone of CMAI’s holistic strategy to engage, educate, and inspire the garment industry.

Speaking about the fair, Naveen Sainani, Chairman FAB sub-committee said “The FAB Show 2024 offers unmatched opportunities for garment industry supply chain vendors to connect with reputed large buyers from all over India and around the globe. Exhibitors at the show have curated the newest fabric trends, offering brands a prime opportunity to craft the trendiest garments for their upcoming collections. Furthermore, CMAI is spearheading a future where sustainability is integral to business operations, echoing our vision for a greener, more resilient world through the sustainability zone.”

One of the highlights at the FAB Show 2024 is the Surat Pavilion, organized by SGCCI for the third consecutive edition. This pavilion will showcase over 40 prominent fabric manufacturers from the region.

Among the key participants are Grasim, Arvind, Siyaram’s, Banswara, Ruby Mills, Jindal, Gokul Bhagwan Enterprise, Bharti Creations, Dharmi Enterprise, Ramsons, Value Added Fashion Fabrics, Fashion Accessories India and many others. The expected visitors include mainly Garment manufacturers, Brand owners, and e-commerce platforms, underline the FAB Show’s importance as a premier gathering for the Fashion and Apparel industry highlighting its significance as a key platform for their sourcing requirements. More than 10,000 buyers and manufacturers from over 400 cities, and international buyers from the USA, Bangladesh, UAE, Bahrain, Egypt, Russia, Hong Kong, Kenya, Sri Lanka, and Nepal among others are expected to visit FAB Show 2024.

CMAI dignitaries present at the inauguration were Rajesh Masand – President, Jayesh Shah – Vice-President, Naveen Sainani – Chairman FAB Show, Santosh Katariya – Secretary; Ankur Gadia – Hon Treasurer; Mohan Sadhwani – Executive Director, Rahul Mehta – Chief Mentor, and Prakash Parikh – Jt. Chairman of FAB Show, among others.

Dheeraj-Raj-Founder-Sociapa

Sociapa brings Effective solutions for brands via Marketing Tools

Post working with many leading FMCG companies as Digital Marketing Manager, Dheeraj Raj started the successful marketing agency called Sociapa in 2019. The brand began its journey with only Three brands and today it has over 22 brands in its portfolio, exhibiting exponential growth. It continues to proudly bring forth its effective marketing solutions to its consumers. Sociapa is a firm with a stronghold in the field of Marketing. Sociapa is a full-service branding and marketing company that enhances progressive firms to strengthen their brands.

Tracing its journey to only 3 brands in 2019, today Sociapa adds new and upcoming brands every now and then. By the end of the year 2023, the brand envisions to onboard many more­ ­­­­­­­­brands across different industries. The tremendous growth of 60 percent in terms of revenue in the last 3 years has set a benchmark and the roadmap for growth. Apart from Digital Marketing, Social Media Marketing, Website Development Sociapa has also added services to its offerings like Influencer Marketing and Public Relations. The brand aims to stay focused on its mission of offering its services without compromising on quality.

Sociapa has a strong, creative, and professional crew. Every service or project they complete is supported by extensive market research and is thought-driven. From a simple Instagram post to a full-fledged launch campaign, each project begins with a client brief and proceeds through the following steps: Research, ideation, writing, brainstorming, editing, development, feedback, and uploading. Following this rigorous structure makes the work even more effective and productive, resulting in the ROI that every business or brand needs.

Speaking on the occasion, Dheeraj Raj, Founder-Sociapa says, “We create real brand experiences that include and inspire audiences in every touchpoint using a full spectrum of creative skills with a cost-effective approach. Everything we do revolves around branding. Every layout, feature, and action are designed intentionally to boost the customer’s brand.

I want to express my heartfelt gratitude to my friends and co-workers who helped in soaring high and without whom the journey this far would not have been possible. We will continue to strive for the best.”

Currently, a large number of Sociapa clientele are into FMCG sections like APIS INDIA LIMITED, MAHAK GROUP, MINT CHOCON, LA AMERICANA (BONN INDUSTRIES), MOOSPRING DAIRY PVT. LTD., ARCOR, V PURE & MUGDH FARM etc. The firm is now expanding its genre for more exposure to creativity. The team of Sociapa is also supporting startups like – Badhai Décor, Sahaj Pooja, etc and is also going global with international brands like Takufu which is a Dubai based home décor brand.

Some of the biggest accomplishments include launching the Bollywood actress Janhvi Kapoor as a brand face for Mint ChocOn and continuing with maintaining buzz around the same by collaborating with big known faces like Aparshakti Khurana, Juhi Godambe, Apoorva Arora, Shibani Bedi, Vishnu Kaushal and many more. Another big successful influencer campaign they did was for leading FMCG brands like La Americana, Apis, which included known faces like Chef Ranveer Brar, Shivesh Bhatia, comedian Zakir Khan and the list is long. Ramadan campaign for Apis was noticeably acknowledged by a great number of social media influencers and known faces from Bollywood. Adding to the list, their recent association with Milind Soman as the brand ambassador and the Unity Run campaign for the Brand Apis was a huge success. Along with it, the agency was also appreciated for its creative vision in a few named newspapers.

With the perfect blend of social media marketing, content marketing, website designing, video ads advertising, SEO and Influencer campaigns, Sociapa stands up strong in the sphere.