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Tag: COLLECTION

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Wrangler Partners with SOCIAL to Launch Limited-Edition Co-Branded Merchandise

Nov 18, 2024 by Sujata 0 Comments #COLLECTION, #Social

Bengaluru, November 18, 2024: Iconic denim and lifestyle brand Wrangler® has partnered with India’s favourite neighbourhood café, SOCIAL to launch an exclusive co-branded merchandise line. Launched at an event held in Mumbai, this highly anticipated collaboration marks SOCIAL’s debut into co-branded merchandise, featuring a limited-edition collection that fuses Wrangler®’s legendary style with SOCIAL’s urban energy and cultural influence.

The Wrangler® X SOCIAL merchandise collection fuses the iconic essence of both brands into a lively and playful lineup. Inspired by Wrangler®’s Western roots—with cowboy and biker elements—and SOCIAL’s signature touches, like bracket branding, beer pong and noodle boxes, this collection delivers bold colours and character. With oversized tees and sweatshirts for men and cropped tees for women, each piece blends Wrangler®’s adventurous spirit with SOCIAL’s vibrant and party-ready style. This is a collection that is young, fun and packed with personality—made for life’s exciting ride.

Sharing his excitement, Nitin Chhabra, CEO of ace turtle, the exclusive licensee of Wrangler® in India said, “This collaboration with SOCIAL is a bold fusion of fashion and urban culture, bringing together two dynamic brands that celebrate self-expression and creativity. With this exclusive merchandise, we’re curating an experience that embodies the pulse of the city and the spirit of adventurous optimism.”

Commenting on this collaboration, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt Ltd added, “At SOCIAL, we’re all about creating immersive experiences that connect our communities. Our co-branded merchandise with Wrangler takes this collaboration a step further, blending music, fashion, and culture into a tangible form. Together, we’re offering our guests a unique way to celebrate the adventurous spirit and urban creativity that define both brands.”

Collective Artists Network, India’s leading new media company specializing in talent and pop culture brought the Wrangler X SOCIAL collaboration to life, organizing events at SOCIAL’s outlets across India. Sudeep Subash, Co-founder & Chief Revenue Officer of Collective Artists Network, expressed his excitement about the partnership: “By creating events that blend fashion, culture, and community, we’re enabling both brands to authentically connect with their audiences and celebrate individuality. This co-branded collection is not just about style; it’s about making a memorable impact.”

The Wrangler® X SOCIAL collection will be available at all Wrangler® retail stores, select department stores such as Lifestyle and Shoppers Stop and online. Customers can also order via a QR code at SOCIAL outlets.

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Introducing Hooper Creatr: Lenskart’s New Customizable Eyewear Collection for Children

Nov 4, 2024 by Sujata 0 Comments #COLLECTION, #Eyewear

Lenskart introduces Hooper Creatr, a new collection that allows kids to express their creativity and style through fully customizable eyewear. Designed specifically for young adventurers, Hooper Creatr transforms wearing glasses into a fun and personalized experience, turning eyewear from a necessity into a canvas for self-expression.

Hooper Creatr offers fully customizable frames, allowing kids the freedom to choose every detail—from adjustable temple tips to changeable nose pads and unbreakable Flexi hinges—ensuring both comfort and durability for active children. The soft, cushioned nose pads provide a snug, mark-free fit for all-day wear, making the frames both practical and fun.

What makes the collection truly unique is its thoughtful design, which goes beyond aesthetics to support vision health. As myopia in children becomes an increasing concern, these frames are specifically designed to accommodate myopia-control lenses, ensuring that kids’ eye health is a priority without compromising on style. The correct adjustment of the temples and nose pads plays a crucial role in managing myopia over time, making Hooper Creatr a blend of fashion, function, and long-term eye care.

Available in a variety of shapes, including rectangles, rounds, and geometric designs, and crafted in both plastic and metal fronts, Hooper Creatr offers options for every child’s unique personality and fit.

Peyush Bansal, Founder &CEO of Lenskart, shared his personal connection to the project: “As a parent, I know how important it is to make eyewear both practical and enjoyable for kids. Hooper Creatr is a project very close to my heart because it’s not just about vision correction—it’s about giving children the opportunity to express themselves through their glasses. We’ve designed Hooper Creatr to grow with kids, ensuring that their frames are not only comfortable today but also supportive of their eye health in the long run as they manage myopia.”

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Celebrate Diwali with FNP’s New Collection: A Stunning Fusion of Tradition and Contemporary Style

Oct 24, 2024 by Sujata 0 Comments #COLLECTION, #Diwali

24 October, 2024: As India’s foremost name in gifting, FNP (Ferns N Petals) has consistently redefined the art of thoughtful gifting. This Diwali, FNP continues to raise the bar with a new collection that encapsulates the spirit of the festival in a luxurious yet contemporary manner. The collection features beautifully crafted pooja thalis, intricate spiritual idols, and sophisticated home décor items—all designed to resonate with the festive spirit while introducing a modern touch of elegance and refinement.

FNP’s latest Diwali range invites families across the nation to elevate their celebrations, offering a thoughtfully curated selection that blends time-honored traditions with contemporary style. From premium festive hampers, artisanal chocolates, gourmet flavored nuts, and decorative candles to bespoke gift boxes and spiritual treasures, each piece in the collection has been meticulously chosen to offer the perfect gift for any celebration.

For those seeking indulgent yet thoughtful gifts, FNP’s range of artisanal chocolates offers a rich, decadent experience, crafted to satisfy the most refined palates. These chocolates, made with high-quality ingredients and attention to detail, bring an element of luxury to the Diwali festivities, making them the perfect addition to festive hampers or as standalone gifts.

The collection also caters to corporate and bulk gifting needs, offering customizable options that make an impression. Whether it’s for employees, partners, or clients, FNP’s sophisticated range ensures that businesses can express gratitude in a thoughtful and elegant manner.

In response to the increasing demand for conscious gifting, the collection features healthier alternatives like gourmet flavored nuts. This thoughtful balance of indulgence and wellness ensures that gifting remains both meaningful and relevant for today’s discerning consumers.

Pawan Gadia, Global CEO & Director at FNP, commented, “We are excited to introduce this Diwali collection, a perfect embodiment of tradition infused with a touch of sophistication. Diwali is a celebration of love, family, and togetherness, and our collection is designed to honor these values. From elegantly designed pooja thalis to our exclusive festive hampers and artisanal chocolates, every item has been crafted to enhance the joy and warmth of the festival. We look forward to our customers embracing the festive spirit with our thoughtfully curated offerings.”

Each item in the collection is marked by its cultural depth, premium packaging, and elegant design, making it the ultimate Diwali gift. Whether it’s decorative accents, artisanal treats, or gourmet indulgences, FNP continues to pioneer excellence in the festive gifting space, ensuring there’s something for every occasion and preference.

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SKECHERS LAUNCHES CRICKET COLLECTION IN INDIA

Oct 8, 2024 by Gayathri Pariti 0 Comments #COLLECTION, #Cricket

Mumbai, 8th October 2024 – Skechers, The Comfort Technology Company®, today announced its entry into the global cricket market with the arrival of its inaugural cricket footwear line in India. Skechers Cricket footwear is currently worn in competition by cricket stars Ishan Kishan and Yastika Bhatia from the Mumbai Indians men’s and women’s teams—where Skechers is Official Kit Partner. With the launch of the two initial Skechers Cricket styles, athletes at all levels across India will be able to experience the collection’s signature comfort and performance when they take the field.

Rahul Vira, CEO, Skechers Asia Pvt. Ltd, said, “Cricket is more than just a sport in India—it’s a passion that unites millions and Skechers is ready to bring our signature Comfort That Performs to players across the country. The first-ever Skechers Cricket footwear collection delivers on our commitment to innovate with shoes that truly meet the demands of this vibrant sport. By working closely with top cricketers, we have designed a product range that brings incomparable performance, grip, and comfort to the cricket oval. We’re proud to begin this journey in India with a collection that will empower cricketers across all levels to perform at their best with our cutting-edge footwear.”

David Weinberg, COO of Skechers, added, “The cricket-loving nation of India serves as the ideal launchpad for this innovative collection of high-performance cricket shoes tailored to the unique demands of the sport. Along with running and pickleball currently available in the country, we will further expand our performance portfolio in India with basketball rolling out shortly. Skechers has so much more to come with products offering Comfort That Performs across more sports and activities planned for the coming year.”

Skechers developed and perfected the brand’s cricket collection with insight and feedback from elite athletes and the cricket community, ensuring that the final product is authentically designed for the needs of cricketers. This has resulted in a cricket shoe line that meets the highest standards of performance and comfort.

Ishan Kishan, a prominent left-handed batter and wicketkeeper, said, “Skechers has truly revolutionized cricket footwear with its new line. The perfect blend of grip, lightweight structure, and unmatched comfort makes a real difference on the field. Whether I’m diving behind the stumps or sprinting between wickets, these shoes give me the support and flexibility I need. Having competed in them extensively, I can confidently say they are reliable and comfortable. It’s exciting to be part of this launch with a brand that innovates and genuinely understands what cricketers need to perform at their best.”

Yastika Bhatia, a dynamic wicketkeeper-batter for the Indian women’s cricket team, shared, “As a cricketer, having the right gear is crucial for peak performance. Skechers’ new cricket shoe line delivers exceptional comfort and stability, allowing me to focus on my game without any distractions. The innovative technologies and meticulous design cater perfectly to the demands of cricket. Having worn these shoes since earlier this year, I can attest to their superior quality and performance. I’m thrilled to be part of this journey with Skechers, knowing that their expertise and passion are now empowering cricketers across all levels.”

The Skechers Cricket range launches with full spike and half spike options. Skechers Cricket Elite, featuring 11 metal spikes, is ideal for players seeking exceptional traction and stability, enabling them to perform with confidence and deliver powerful movements on the field. The optimal grip helps players move swiftly and effortlessly, but stay grounded when executing powerful swings. Skechers Cricket Blade, with its 7 metal spikes, is designed to provide a balanced mix of grip and agility, making it ideal for players who require quick movements and decisive actions on the field. Its design helps athletes react swiftly and perform critical manoeuvres with confidence.

Both styles offer the brand’s signature technologies for added comfort and performance. This starts with the Goodyear® rubber outsole that complements the metal spikes for additional traction, grip and durability. The lightweight ULTRA GO® cushioning midsole and Skechers Move Foam™ insole elevate the comfort through long matches while Skechers Arch Fit® technology offers extra support. Additionally, the lightweight and flexible design allows for natural foot movement.